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Celebrity	
  Journalism	
  &	
  
Social	
  Media:	
  	
  
Can	
  They	
  Co-­‐Exist?	
  
 
The	
  media	
  landscape	
  is	
  constantly	
  evolving,	
  and	
  now	
  celebri7es	
  have	
  joined	
  the	
  conversa7on	
  
using	
  their	
  own	
  voice	
  to	
  control	
  the	
  message.	
  	
  
 
	
  
Performers	
  are	
  now	
  speaking	
  directly	
  to	
  their	
  fans	
  –	
  live	
  twee7ng	
  during	
  their	
  TV	
  shows…	
  
 
…sharing	
  behind	
  the	
  scenes	
  photos	
  on	
  Instagram…	
  
 
…and	
  even	
  launching	
  en7re	
  albums	
  via	
  social	
  media,	
  without	
  the	
  use	
  of	
  any	
  tradi7onal	
  media	
  
or	
  marke7ng.	
  
 
Entertainment	
  journalists	
  are	
  constantly	
  looking	
  for	
  new	
  ways	
  to	
  evolve,	
  including	
  finding	
  ways	
  
to	
  partner	
  and	
  cross	
  promote	
  in	
  order	
  to	
  stay	
  ahead	
  and	
  provide	
  their	
  readers	
  more	
  access	
  to	
  
the	
  stars	
  they	
  love.	
  
 
	
  
This	
  recent	
  TIME	
  Magazine	
  cover	
  of	
  Beyoncé	
  ignited	
  a	
  social	
  media	
  conversa7on	
  voicing	
  public	
  
opinions	
  on	
  journalism.	
  How	
  much	
  does	
  this	
  public	
  opinion	
  affect	
  the	
  world	
  of	
  celebrity?	
  	
  
 
Join	
  us	
  at	
  SXSW	
  2015	
  as	
  we	
  conDnue	
  the	
  
conversaDon	
  on	
  celebrity,	
  social	
  media	
  and	
  the	
  
future	
  of	
  entertainment	
  journalism.	
  

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InStyle SXSW Presentation - Celebrity Journalism & Social Media: Can They Co-Exist?

  • 1. Celebrity  Journalism  &   Social  Media:     Can  They  Co-­‐Exist?  
  • 2.   The  media  landscape  is  constantly  evolving,  and  now  celebri7es  have  joined  the  conversa7on   using  their  own  voice  to  control  the  message.    
  • 3.     Performers  are  now  speaking  directly  to  their  fans  –  live  twee7ng  during  their  TV  shows…  
  • 4.   …sharing  behind  the  scenes  photos  on  Instagram…  
  • 5.   …and  even  launching  en7re  albums  via  social  media,  without  the  use  of  any  tradi7onal  media   or  marke7ng.  
  • 6.   Entertainment  journalists  are  constantly  looking  for  new  ways  to  evolve,  including  finding  ways   to  partner  and  cross  promote  in  order  to  stay  ahead  and  provide  their  readers  more  access  to   the  stars  they  love.  
  • 7.
  • 8.
  • 9.     This  recent  TIME  Magazine  cover  of  Beyoncé  ignited  a  social  media  conversa7on  voicing  public   opinions  on  journalism.  How  much  does  this  public  opinion  affect  the  world  of  celebrity?    
  • 10.   Join  us  at  SXSW  2015  as  we  conDnue  the   conversaDon  on  celebrity,  social  media  and  the   future  of  entertainment  journalism.