We understand that communicate through social media requires a lot of work and planning. However, we should pay attention to the type of content and platform that we are choosing to communicate with the target audience.

1. UNDERSTANDING
THE
PLATFORM
why should
MY COMPANY
use it?smd101: Social media strategies

2. VALUE PROPOSITION
Facebook is a social networking site which allows people to
CONNECT and SHARE content from their PERSONAL LIVES
with friends and family. Also, because the platform grew so much
among the years, several websites integrated on
making the user life more simple with passwords and logins.
Consequently, COMPANIES and SMALL BUSINESS are also
a target audience for facebook. Because of the large amount of
users, organizations have the space and tools to spread their
products and services on facebook through ADS, PAGES, etc.

3. WHO USES ?
DEMOGRAPHIC BREAKDOWN
Source: Pew Research Center, March 17-April 12, 2015
http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
18-29 82%
75%
70%
67%
79%
64%
48%
66% 77%
71% 72%
72%
50-64
AGE
education
WOMENMEN
HISPANIC WHITE BLACK
30-49
65+
urban
rural
suburban
67%
74%
72%
some
college +
high school grad
or less college

4. BENEFITS FOR ORGANIZATIONS
• The platform is CHEAP and ACCESSIBLE FOR USERS.
What encourages the constant use of the public on the
platform. Therefore, companies uses facebook’s advertising to
reach target audience. Which means, the value proposition for
facebook is that they create advertising that entertain the user
while using the platform.
• Without a doubt, Facebook is more beneficial for BUSINESS
TO CUSTOMERS (B2B). For the simple reason that Facebook
is connected and used by the world
$

5. OPTIMAL DAYS/TIME TO POST
• According to CoSchedule Blog*, the best time to post on
is NOON.
• To get more SHARES, between 1PM TO 3PM or BEFORE
DINNER TIME.
• ENGAGEMENT rates are higher on THURSDAYS AND
FRIDAYS.
*Source: by Nathan Ellering. “What 16 Studies Says About The Best Times to Post On Social
Media”, April 13, 2016
http://coschedule.com/blog/best-times-to-post-on-social-media/

6. ANALYTICS TOOLS AND METRICS
USED TO GAUGE POPULARITY
• is very transparent; It is clear to see the public’s
engagement through LIKES, SHARES and COMMENTS.
• Including, FACEBOOK BUSINESS (PAGES) is made for
company’s best interests use. So, the company can see for
themselves how much they can rich, how could they did rich,
selecting the specific target audience and finally, the results
of the action through the transparency of the platform stated
above.
See more in: https://www.facebook.com/business/learn/facebook-ads-measuring-results
• Besides the ANALYTICS THAT FACEBOOK OFFERS for
created Pages, 3rd party tools as or
Klipboard can be connected.

7. *Source: by Phil Mershon. “9 Facebook Marketing
Success Stories You Should Model”, September 13, 2011
http://www.socialmediaexaminer.com/9-facebook-marketing-success-
stories-you-should-model/
A GOOD EXAMPLE:
“TOLL BOOTH SADDLE SHOP”
• Local horse supply shop in
Philadelphia, US.
• Built a loyal following by utilizing
Facebook strategies:
On the welcome page, a clear overview of
their services and products;
Very organize with links and address;
Allow customers to share with their friends
their favorite items;
Benefits were available for the ones who
followed their page (10% discount) – which
increase the sales at their Facebook Store;

8. Good use on encouraging
customers sign up on their
mailing list;
*Source: by Phil Mershon. “9 Facebook Marketing Success Stories You Should Model”, September 13, 2011
http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/
“TOLL BOOTH SADDLE SHOP”

9. Entertainment:
Good way to update their page with
humorous series of horse videos
each week. Which encourage the
interest of young and old customers;
“Fun videos increase engagement”.
*Source: by Phil Mershon. “9 Facebook Marketing Success Stories You Should Model”, September 13, 2011
http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/
“TOLL BOOTH SADDLE SHOP”

10. EXPECTED COSTS
FOR ORGANIZATIONAL PURPOSES
*Source: by Jeremy Marsan. “How Much Does Facebook Advertising Cost?”, September 1, 2016
http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/

11. *Source: by Jeremy Marsan. “How Much Does Facebook Advertising Cost?”, September 1, 2016
http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/
The short answer is $0.65 PER CLICK IN THE US.
In other words, every $65 you put into
GIVES YOU AROUND 100 CLICKS ON YOUR AD,
according to the Salesforce Advertising Index Q3
2015.
The long answer is that advertising
cost CAN BE ANYWHERE FROM $0.16 TO $1.00+
PER CLICK, depending on your industry, the size of
your audience, and the quality of your ad.

12. https://www.youtube.com/user/FacebookForBusiness

13. Thank you!
www.csimoes.com