Influencer marketing focuses on using key industry leaders to drive your brand’s message to the larger market. It has fast evolved as a scalable marketing channel for brands.

1. INFLUENCER MARKETING FOR
RESTAURANTS

2. WHAT IS INFLUENCER MARKETING?
...
Influencer marketing is the process of identifying and
engaging key leaders, also known as influencers, to create
high-impact conversations with potential customers about your
brand, products or services.
With 86% of marketers engaged in influencer marketing in
2017, influencers have fast evolved into an effective and
scalable marketing channel.

3. INFLUENCER MARKETING
According to Forbes “The best influencer marketing
does not involve financial compensation. Instead, it
requires understanding that influencers want to be
recognized, have access to information and be the first
to know of any news in their space -- they need this to
strengthen their influence.”

...

4. WHO ARE INFLUENCERS?
 An influencer is an individual who has the power to affect
purchase decisions of others because of his/her knowledge or
relationship with the audience.
 They are considered as specialists or thought leaders in their
niche who have established a bond of trust with their audience.
When an influencer gives an honest review, or feedback about
your product, your brands wins.
...

5. WHY DO YOU NEED INFLUENCER MARKETING?
Influencers help in creating Buzz about a product or
brand.
65% of the customers say that trust products
recommended by an influencer they follow more than any
other form of advertising.
...

6. THE STATISTICS
Consumers relate to the influencers they follow and
trust their opinions.
If an established food blogger recommends a place than
the chances of people walking in the store increases.
A whopping 86 percent of customers check out menus
online before they dine out.
An average person spends close to a hour on Instagram,
Most of this time is spent scrolling through food pics.
...

7. 1.
Plan your
Campaign
2.
Set
measurabl
e Goals
3.
Develop
your
Brand’s
Message
4.
Set a
Budget
5.
Identify
Influencers
6.
Select
Platforms
WHERE TO START?

8. Ascertain their presence on the platforms that you
are aiming to target.
Check on their location vis- a -vis the location of your
restaurant.
Take into account the number of people following
them and the level of engagement on their posts
You should also consider how active they are or when
did they make their last post?
Take into account their area of interest as mentioned
in their bio. (this would give you a idea whether they would be
interested in writing about your restaurant)
www.mkonnekt.com
HOW TO FIND THE RIGHT INFLUENCER ?

9. BuildaRelationship
Connect with them on
their blog, twitter or
Instagram handle.
Build a relationship by
commenting or
responding to their
posts.
In due course,
introduce the idea of
visiting your
restaurant.
Discusstheterms
It is usually not a
good idea to pay a
food blogger for
writing about your
restaurant, as this
may prompt them
to add an
advertorial
disclaimer to the
posts about your
restaurant.
Createanexperience
You would gain
much more by
inviting them as
your guest and
creating a special
experience for them.
www.mkonnekt.com
HOW TO APPROACH A FOOD BLOGGER?

10. You could talk to them about the nature of posts
and the platforms that you are looking at.
For instance
• Instagram Posts On Their Handles
• Instagram Stories
• Blog Articles
• Tweets
OTHER POINTS TO COVER

11. • Measure the results to get actionable insight
for future campaigns.
• Content created
• Audience growth
• Hashtag use
MEASURE THE RESULTS

12. EXAMPLE

13. EXAMPLE

14. About Us
mKonnekt is a restaurant marketing platform that focuses on utilizing customer data, engaging customers
effectively, and enhancing dining experiences.
With years of experience and customer centricity at our core, our suite of apps offer an integrated solution
which helps you turn your customers into brand ambassadors.
OUR PRODUCTS
4Q MARKETING PLATFORM
www.mkonnekt.com