How many of us have made marketing decisions based off our ‘gut feeling’ or even worse - been forced to execute a marketing program based off of someone else's gut feeling? In this webinar, led by CallRail’s Demand Generation Manager, Ashley Coleman and Content Marketing Manager, Erica Hawkins, we discuss three things you can do differently to put yourself in a position to make informed, confident marketing decisions when executing, tracking, and evaluating campaigns. Actionable Takeaways from This Webinar Event: 1. Proven methods for creating content that drives conversions. 2. Tools and strategies that will enable you to track full lead attribution. 3. How to harness customer insights to make smarter marketing decisions.