Small business owners need to choose wisely when it comes to which social media channels to invest their time. Instagram is a great platform for growing a local following, showcasing products and services or offering a "behind the scenes" look into your company.

1. Insta
WHAT?an introduction to using instagram for business

2. WHY
INSTAGRAM?
*engagement
*branding
*attract new fans
*market research
*follow the competition
*push content across channels
Why do brands use it?

3. WHY
INSTAGRAM?
*300 million total users
*70 million photos uploaded daily
*average person spends 8.6 minutes per day using
*66% of users follow their favorite brands
*30% of users discovered a new brand or product via a
branded post
Who Uses It and How It's Used
*75 million users daily
Sources: http://expandedramblings.com/index.php/important-instagram-stats/
https://instagram.com/press/ Global Web Index 2014

4. WHY
INSTAGRAM?
Storytelling: BRAND yourself
credit: @theprintedpallette

5. WHY
INSTAGRAM?
Engaging: CONNECT with your fans
credit: @mammachia

6. WHY
INSTAGRAM?
Visual: ENTICE with your products
credit: @partyalamo

7. WHY
INSTAGRAM?
Creative: SHOWCASE your work
credit: @artofloyloy

8. WHICH
CONTENT?
What to SHARE with your fans
*products
*employees
*celebrations
*milestones
*customers
*quotes
*promotions/contests
*tours
*behind-the-scenes
*awards
*answer FAQ's
*events
*day-in-the-life
*sales

9. WHICH
CONTENT?
Using HASHTAGS wisely
*10 - 30 is standard, more than that is spam

10. GETTING
STARTED
Username : 30 characters
Bio : 150 characters
Profile photo
Link to your website (*trackable)

11. TAKING
PHOTOS
upload from your
photo album or
take pictures natively

12. TAKING
PHOTOS
23 photo filters (ability to save favorites)

13. TAKING
PHOTOS
13 photo editing tools
adjust, brightness, contrast, structure, warmth, saturation, color, fade, highlights, shadows, vignette, tilt shift, sharpen

14. ADDING
CAPTIONS
captions can now be edited after the initial posting

15. ADDING
LOCATION
geotag photos to create a photo map

16. ADDING
LOCATION
zoom in to see a more
precise location

17. TAKING
VIDEO
same process as photos; upload from your photo
album or shoot natively; length 3 - 15 seconds

18. INSTAGRAM
APPS
combine multiple photos into one
image with instagram's layout app

19. INSTAGRAM
APPS
create quality time-lapse video with layout

20. INSTAGRAM
METRICS
take an in-depth look at your account
metrics with iconosquare and instawoot

21. INSTAGRAM
EFFICIENCY
use ifttt to autopost and organize your instagram

22. OTHER APPS
TO USE
mobile and desktop apps to use with instagram
*canva
*picmonkey
*over
*snapseed
*repix
*quick
*ecp photo
*recite this
*wordswag
*instarepost
*squaready
*camera+
*photoshop
*vsco cam
*typic
*hipstamatic

23. THANK
YOU!
presented to the members of Hera Hub Carlsbad's coworking space June 2015
twitter: @MelanieMedia
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