How To Enhance Your Business with Social MediaSarah Page
This document provides tips and best practices for using social media to enhance a business. It discusses setting goals and understanding your audience before creating a content strategy. It recommends developing a posting schedule to regularly share content on Facebook, Twitter, Instagram and Pinterest. The document also provides statistics on user demographics and engagement for each platform to help determine which may be best for different businesses.
Telling a Digital Eco-Story Presentation - Wendy Meadley - Social Wendy Group...Wendy Meadley
Town and Country Club is focused on traditional and digital communications. They have a website, Yammer community, monthly newsletter, and an owned media channel network including: Facebook, Twitter, Google+, Foursquare, Pinterest, and YouTube. Mr. Vincent Tracy, the General Manager, has been active on Twitter since 2008. Town & Country Club has actively pursued their digital brand initiatives since 2008. Starting by building an internal community with the Yammer platform and fully launching their external social network channels in 2013 as the timing for using these channels has become appropriate. Town & Country Club has a search-optimized topic-centric approach with a collection of their Sustainability efforts at the center of the messaging.
The Case Study of their focused Sustainability-focused Digital Communications effort is being featured at the University of Minnesota's Landscape Arboretum www.bit.ly/Econetwork
Town & Country Owned Media Channel Network Reference links:
Facebook | www.Facebook.com/TownCountryClub
Twitter | www.Twitter.com/TownCountryClub
Google+ | http://bit.ly/TCCGplus
Foursquare | www.foursquare.com/v/town--country-club
Pinterest | www.pinterest.com/TownCountryClub
YouTube | http://bit.ly/TccYT
Wendy Meadley of the Social Wendy Group led the EcoNetworking conversation at the Minnesota Landscape Arboretum this morning. She provided us with strategies and tactics to use social media to showcase our message to social media savvy audiences. She has used Town & Country Club in St. Paul as an example of how to use social media to share relevant and interesting information via social media channels.
The document analyzes the current social media activities of Snyder Langston and its competitors. It finds that while most focus is on LinkedIn profiles, overall presence is low. DPR Construction has the highest online conversation. The document recommends Snyder Langston develop a strategic social media framework to better manage future efforts. Metrics on followers, fans and subscribers are provided for each company on various social media platforms. Internet mention trends and sound bites are shown. A framework is suggested for developing a social media gameplan covering target audiences, business objectives, goals, strategies and tactical plans.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
This document discusses conducting economic impact analyses (EIAs) for festivals and events. It outlines three DIY methods for conducting EIAs with varying levels of accuracy and effort. Method 1 provides a basic estimate using average spending figures. Method 2 uses hotel receipt data and algebra to estimate total impact. Method 3 involves surveying attendees and professional analysis for the most accurate results. Case studies demonstrate over $600,000 in impact for a basketball tournament and over $2.5 million for a music festival. Conducting an EIA can justify funding, prove return on investment, and attract sponsors.
The document discusses various organizations' use of social media for marketing purposes. It provides statistics on the number of fans, followers, and views organizations like the Desert Botanical Garden and Franklin Park Conservatory have gained through platforms like Facebook, Twitter, and YouTube. It also offers tips for growing social media audiences and converting followers into customers or members.
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
How To Enhance Your Business with Social MediaSarah Page
This document provides tips and best practices for using social media to enhance a business. It discusses setting goals and understanding your audience before creating a content strategy. It recommends developing a posting schedule to regularly share content on Facebook, Twitter, Instagram and Pinterest. The document also provides statistics on user demographics and engagement for each platform to help determine which may be best for different businesses.
Telling a Digital Eco-Story Presentation - Wendy Meadley - Social Wendy Group...Wendy Meadley
Town and Country Club is focused on traditional and digital communications. They have a website, Yammer community, monthly newsletter, and an owned media channel network including: Facebook, Twitter, Google+, Foursquare, Pinterest, and YouTube. Mr. Vincent Tracy, the General Manager, has been active on Twitter since 2008. Town & Country Club has actively pursued their digital brand initiatives since 2008. Starting by building an internal community with the Yammer platform and fully launching their external social network channels in 2013 as the timing for using these channels has become appropriate. Town & Country Club has a search-optimized topic-centric approach with a collection of their Sustainability efforts at the center of the messaging.
The Case Study of their focused Sustainability-focused Digital Communications effort is being featured at the University of Minnesota's Landscape Arboretum www.bit.ly/Econetwork
Town & Country Owned Media Channel Network Reference links:
Facebook | www.Facebook.com/TownCountryClub
Twitter | www.Twitter.com/TownCountryClub
Google+ | http://bit.ly/TCCGplus
Foursquare | www.foursquare.com/v/town--country-club
Pinterest | www.pinterest.com/TownCountryClub
YouTube | http://bit.ly/TccYT
Wendy Meadley of the Social Wendy Group led the EcoNetworking conversation at the Minnesota Landscape Arboretum this morning. She provided us with strategies and tactics to use social media to showcase our message to social media savvy audiences. She has used Town & Country Club in St. Paul as an example of how to use social media to share relevant and interesting information via social media channels.
The document analyzes the current social media activities of Snyder Langston and its competitors. It finds that while most focus is on LinkedIn profiles, overall presence is low. DPR Construction has the highest online conversation. The document recommends Snyder Langston develop a strategic social media framework to better manage future efforts. Metrics on followers, fans and subscribers are provided for each company on various social media platforms. Internet mention trends and sound bites are shown. A framework is suggested for developing a social media gameplan covering target audiences, business objectives, goals, strategies and tactical plans.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
This document discusses conducting economic impact analyses (EIAs) for festivals and events. It outlines three DIY methods for conducting EIAs with varying levels of accuracy and effort. Method 1 provides a basic estimate using average spending figures. Method 2 uses hotel receipt data and algebra to estimate total impact. Method 3 involves surveying attendees and professional analysis for the most accurate results. Case studies demonstrate over $600,000 in impact for a basketball tournament and over $2.5 million for a music festival. Conducting an EIA can justify funding, prove return on investment, and attract sponsors.
The document discusses various organizations' use of social media for marketing purposes. It provides statistics on the number of fans, followers, and views organizations like the Desert Botanical Garden and Franklin Park Conservatory have gained through platforms like Facebook, Twitter, and YouTube. It also offers tips for growing social media audiences and converting followers into customers or members.
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
You know social media is a must for your organization. You have accounts on all the major outlets. You even post regular updates about your organization’s happenings. But how do you use these sites as a tool in your fundraising success? Examples of social media wins will be shared in this session from sites including Facebook, Twitter, Instagram and other hot applications. Additionally, attendees will have an opportunity to submit their campaign cases for discussion during the session about techniques and strategies to engage donors and influence their networks. Presenters Lisa M. Chmiola, CFRE (@houdatlisa) and Henna J. Tayyeb (@henna_tayyeb) will share both their personal and professional experiences with social media success from the local and international AFPeep perspective.
The document discusses how businesses are already equipped for social media success through connecting networks and communities, continuous learning and collaboration, and communicating successes confidently. It notes that 35% of entrepreneurs currently use Facebook to promote their business, an 8% increase from late 2010. Specific strategies are provided for each area, such as connecting all communities, advanced lurking to learn from others, and tracking metrics to document changes over time.
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Ana...Sarah Page
Presentation given at the Texas Main Street Program Summer Training in La Grange, TX on June 7, 2013. How to conduct an economic impact analysis on downtown events.
With over $1 Billion raised since its launch a few short years ago, Facebook Fundraising has rocked the world of online fundraising. However, how can organizations make the most of these constituent relationships, better steward these fundraisers, and boost their event fundraising results?
Introducing Facebook Fundraiser™ Direct, a collaboration between Rallybound and Charity Dynamics, where nonprofits can seamlessly connect their participants’ Rallybound Dashboard or Boundless Fundraising mobile app with their corresponding Facebook Fundraiser™.
Internet Marketing Analysis for Community Involved in Sustaining AgricultureEjonsberg
This is a project I did for a local nonprofit interested in expanding it's online presence. CISA is an organization that promotes and markets local agriculture in the Pioneer Valley of western Massachusetts. It's mission also includes building community among consumers of locally grown foods and local producers and farmers.
Social Media Marketing in Today's Business EnvironmentSarah Page
This document discusses social media marketing strategies for businesses. It addresses common concerns about social media and emphasizes the importance of creating engaging content for audiences rather than self-promotion. The document provides tips for social media platforms like Facebook, Yelp, and Instagram. It stresses measuring engagement, website traffic, brand awareness, and conversions. The key takeaways are that social media is about serving customers, not self-promotion; using different platforms requires distinct strategies; and goals and metrics should be tied to business objectives.
Increase the Authority of Your Events With Celebrity Google+ Hangouts on AirDebbie Horovitch
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
This document outlines a social media strategy for Swamp Head Brewery in Gainesville, Florida. The objectives are to increase the brewery's local presence and brand recognition through social media and generate interest in on-site events. The strategy involves using visual content and polls on platforms like Facebook, Twitter, and Instagram to engage audiences and drive people to events. Key dates, roles, and a response plan are defined to guide social media activities. Progress will be measured by metrics like follower growth and engagement rates across platforms.
Event promotion through Facebook, Twitter, or LinkedIn can attract more attendees than any other form of promotion; making it crucial for all businesses to establish a Social Media presence for their event.
A thought leadership session I did with Northern Illinois Foodbank on having an integrated online strategy. Here is the session description: Learn the steps to creating a dynamic, smart and specific strategy for online development and marketing, including enews, fundraising campaigns, gratitude strategies, social media, acquisition, editorial calendars, and integration with offline activities. And hear about the state of donors from multiple generations and how to meet them where they’re at when creating a marketing plan.
Darden: Social at Olive Garden, presented by Justin SikoraSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Darden's Director of Brand Building Public Relations, Justin Sikora, talks about how Olive Garden revamped its social media team to bring the restaurant experience online.
Justin explains the five steps they took to re-activate their social media strategy and the results after implementing the new program.
This document discusses how to measure the effectiveness of social media efforts by choosing objectives, analyzing online conversations, finding tools to track metrics, and collecting both quantitative and qualitative data. It recommends starting with research on blogs and social networks, setting trackable objectives like increasing followers or fundraising, using analytics from Google, Facebook, and websites to measure metrics like reach and engagement. The key takeaways are to analyze online interactions, connect metrics to objectives, use available tools to track impact, and create reports to share findings.
This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.
This document discusses the importance of social media for non-profits and fundraising. It notes that 92% of top 50 non-profits have a social media presence and lists some statistics on popular non-profit accounts. It emphasizes the growth of social media users and advertising exposure. The document recommends creating a social media strategy with goals, channels, reach, sustainability and metrics. It provides examples of measuring engagement, donations, and other metrics from social media and analyzing the return on investment.
The Rochester College hockey team is establishing its first Division I team with a low budget. Their goals are to reach 300 Facebook fans by fall 2013 and obtain sponsorships for the 2013 season. Their objectives include a free skate event for fans, displaying pictures of community figures supporting the team, and handing out water bottles promoting their Facebook page. So far they have obtained a sponsorship from a local restaurant and the mayor has agreed to support the team. Their budget is $275 to purchase water bottles to promote their Facebook page.
Digital pond conference: Social Media in 2013Laurence Borel
The document summarizes key developments in social media in 2012 and 2008 and discusses how Barack Obama's presidential campaigns utilized social media. Some of the main points discussed are:
1) In 2012, Obama had over 23 million Twitter followers and used new platforms like Instagram and Foursquare. He also did Google Hangouts and an AMA on Reddit.
2) In 2008, Obama utilized YouTube, MySpace, text messaging and his own social network to engage supporters during his first presidential campaign.
3) The document discusses how brands are still experimenting with newer platforms like Pinterest and Instagram to find what works best for engaging customers. It also covers topics like social media measurement, engagement and issues that can
As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
You know social media is a must for your organization. You have accounts on all the major outlets. You even post regular updates about your organization’s happenings. But how do you use these sites as a tool in your fundraising success? Examples of social media wins will be shared in this session from sites including Facebook, Twitter, Instagram and other hot applications. Additionally, attendees will have an opportunity to submit their campaign cases for discussion during the session about techniques and strategies to engage donors and influence their networks. Presenters Lisa M. Chmiola, CFRE (@houdatlisa) and Henna J. Tayyeb (@henna_tayyeb) will share both their personal and professional experiences with social media success from the local and international AFPeep perspective.
The document discusses how businesses are already equipped for social media success through connecting networks and communities, continuous learning and collaboration, and communicating successes confidently. It notes that 35% of entrepreneurs currently use Facebook to promote their business, an 8% increase from late 2010. Specific strategies are provided for each area, such as connecting all communities, advanced lurking to learn from others, and tracking metrics to document changes over time.
Does Your Festival or Event Make Cent$: How To Conduct an Economic Impact Ana...Sarah Page
Presentation given at the Texas Main Street Program Summer Training in La Grange, TX on June 7, 2013. How to conduct an economic impact analysis on downtown events.
With over $1 Billion raised since its launch a few short years ago, Facebook Fundraising has rocked the world of online fundraising. However, how can organizations make the most of these constituent relationships, better steward these fundraisers, and boost their event fundraising results?
Introducing Facebook Fundraiser™ Direct, a collaboration between Rallybound and Charity Dynamics, where nonprofits can seamlessly connect their participants’ Rallybound Dashboard or Boundless Fundraising mobile app with their corresponding Facebook Fundraiser™.
Internet Marketing Analysis for Community Involved in Sustaining AgricultureEjonsberg
This is a project I did for a local nonprofit interested in expanding it's online presence. CISA is an organization that promotes and markets local agriculture in the Pioneer Valley of western Massachusetts. It's mission also includes building community among consumers of locally grown foods and local producers and farmers.
Social Media Marketing in Today's Business EnvironmentSarah Page
This document discusses social media marketing strategies for businesses. It addresses common concerns about social media and emphasizes the importance of creating engaging content for audiences rather than self-promotion. The document provides tips for social media platforms like Facebook, Yelp, and Instagram. It stresses measuring engagement, website traffic, brand awareness, and conversions. The key takeaways are that social media is about serving customers, not self-promotion; using different platforms requires distinct strategies; and goals and metrics should be tied to business objectives.
Increase the Authority of Your Events With Celebrity Google+ Hangouts on AirDebbie Horovitch
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
This document outlines a social media strategy for Swamp Head Brewery in Gainesville, Florida. The objectives are to increase the brewery's local presence and brand recognition through social media and generate interest in on-site events. The strategy involves using visual content and polls on platforms like Facebook, Twitter, and Instagram to engage audiences and drive people to events. Key dates, roles, and a response plan are defined to guide social media activities. Progress will be measured by metrics like follower growth and engagement rates across platforms.
Event promotion through Facebook, Twitter, or LinkedIn can attract more attendees than any other form of promotion; making it crucial for all businesses to establish a Social Media presence for their event.
A thought leadership session I did with Northern Illinois Foodbank on having an integrated online strategy. Here is the session description: Learn the steps to creating a dynamic, smart and specific strategy for online development and marketing, including enews, fundraising campaigns, gratitude strategies, social media, acquisition, editorial calendars, and integration with offline activities. And hear about the state of donors from multiple generations and how to meet them where they’re at when creating a marketing plan.
Darden: Social at Olive Garden, presented by Justin SikoraSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, Darden's Director of Brand Building Public Relations, Justin Sikora, talks about how Olive Garden revamped its social media team to bring the restaurant experience online.
Justin explains the five steps they took to re-activate their social media strategy and the results after implementing the new program.
This document discusses how to measure the effectiveness of social media efforts by choosing objectives, analyzing online conversations, finding tools to track metrics, and collecting both quantitative and qualitative data. It recommends starting with research on blogs and social networks, setting trackable objectives like increasing followers or fundraising, using analytics from Google, Facebook, and websites to measure metrics like reach and engagement. The key takeaways are to analyze online interactions, connect metrics to objectives, use available tools to track impact, and create reports to share findings.
This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.
This document discusses the importance of social media for non-profits and fundraising. It notes that 92% of top 50 non-profits have a social media presence and lists some statistics on popular non-profit accounts. It emphasizes the growth of social media users and advertising exposure. The document recommends creating a social media strategy with goals, channels, reach, sustainability and metrics. It provides examples of measuring engagement, donations, and other metrics from social media and analyzing the return on investment.
The Rochester College hockey team is establishing its first Division I team with a low budget. Their goals are to reach 300 Facebook fans by fall 2013 and obtain sponsorships for the 2013 season. Their objectives include a free skate event for fans, displaying pictures of community figures supporting the team, and handing out water bottles promoting their Facebook page. So far they have obtained a sponsorship from a local restaurant and the mayor has agreed to support the team. Their budget is $275 to purchase water bottles to promote their Facebook page.
Digital pond conference: Social Media in 2013Laurence Borel
The document summarizes key developments in social media in 2012 and 2008 and discusses how Barack Obama's presidential campaigns utilized social media. Some of the main points discussed are:
1) In 2012, Obama had over 23 million Twitter followers and used new platforms like Instagram and Foursquare. He also did Google Hangouts and an AMA on Reddit.
2) In 2008, Obama utilized YouTube, MySpace, text messaging and his own social network to engage supporters during his first presidential campaign.
3) The document discusses how brands are still experimenting with newer platforms like Pinterest and Instagram to find what works best for engaging customers. It also covers topics like social media measurement, engagement and issues that can
As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
Northwest Outward Bound School saw positive results from their social media advertising campaign, including over 8,000 clicks to their registration page and over 246,000 people reached. The document provides best practices for creating compelling content for different social media platforms like Facebook, Twitter, and Instagram. It also discusses growing followers organically through engagement, targeting the right audiences, and measuring social media performance through metrics like reach and engagement.
This document discusses the use of social media in public administration. It provides an overview of various social media platforms like Facebook, YouTube, Twitter and blogs. It discusses how government agencies and public organizations are using these platforms to increase participation, transparency and collaboration. It also describes how social media can be used for economic development purposes, like marketing a region to target industries. Specific strategies are outlined, like developing a branded social media campaign and monitoring effectiveness.
Getting Social With Pure Michigan Partnerships and OpportunitiesChad Wiebesick
How can local businesses, Michigan CVB's, and those in Michigan's travel & tourism industry use Pure Michigan's social media for promotion and publicity? Find out how to leverage Pure Michigan's vast social media influence to promote your local business. Presented by Chad Wiebesick to the Michigan Association of Convention and Visitor Bureaus.
Want to get publicity for your restaurant, bed and breakfast, art gallery, festival, event, etc? If you're a travel professional, learn ways to promote your business across Pure Michigan's social media channels in this presentation. Presented to the Michigan Association of Convention and Visitors Bureaus. For more opportunities, visit: http://www.michigan.org/travel-professionals/
This document outlines Swamp Head Brewery's social media strategy. It includes an audit of their current social media presence and competitors. The objectives are to double LinkedIn followers in 3 months and increase Facebook followers by 500 in 6 months. The strategy involves increasing events at their location and posts on LinkedIn. Key dates include holidays and the tools that will be used are Hootsuite and their location page. The social media policy, response plan, and methods for measuring results are also outlined.
Social Media Marketing for Area Business CommunitiesAnne Marie Bass
This document provides an overview of a social media marketing training for local businesses. The training covers why social media is important for small businesses, how to use it to benefit a business community, and examples of how one county is successfully using social media. It then reviews major social media platforms, best practices for beginners, and tips for experienced users. Breakout groups discuss beginner tips and intermediate/advanced strategies and questions. The training aims to help businesses effectively use social media for marketing.
The document outlines a social media strategy for Matilda McKinney to increase engagement on Facebook and Twitter. It includes an audit showing higher engagement on Twitter. Objectives are to increase likes/followers through more original, conversational content. A roles section assigns McKinney as social media manager. Metrics and a response plan are provided to monitor progress and address any issues.
This document outlines a social media strategy for Matilda McKinney. It includes an audit of current social media presence, objectives to increase engagement over the next 5 months, and a plan to post more original and conversational content. Key performance indicators, roles and responsibilities, and a measurement plan are also defined to track progress towards goals of growing Facebook likes by 50% and Twitter followers.
Using Facebook To Promote Your Food-related BusinessSarah Page
This document provides an overview of using Facebook to promote a food-related business. It discusses reviewing social media platforms and creating a social media strategy, then focuses on the basics of Facebook including statistics on its users and benefits for businesses. It also covers setting up a Facebook page, scheduling posts, integrating social media with a website, using visual content and advertising on Facebook. The presentation aims to help businesses understand and make the most of promoting themselves on Facebook.
Intersection Between Social Media and Fundraising 10/25/11Dawn Crawford
Most nonprofits have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations for your nonprofit? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for nonprofits.
Donna DeClemente gave a presentation on using Facebook to build brands and engage customers. She discussed how to set up a Facebook page and fan page, use Facebook advertising to build fan bases, and provided tips on engaging fans through contests, sweepstakes, and creating an editorial calendar. She emphasized the importance of transparency and valuing relationships to build trust with customers on social media.
Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to:
set up and manage your business Facebook page
use your business Facebook page to share great content and interact with your loyal customers
attract new customers to grow your business through Facebook marketing options, and
measure what is working and what isn’t
The document discusses how social media, particularly Facebook, can be used effectively by business owners. It provides tips on setting up Facebook pages and accounts, engaging customers through regular posting of updates, photos and discussions, and using analytics to measure results. The key benefits highlighted are brand awareness, reduced costs, customer service and interactions, and gaining customer trust through an authentic social media presence.
Social Media Marketing for the Architectural IndustryIngrid Ricks
This document provides an overview of social media marketing. It discusses how social media usage has grown faster than email usage. Popular social networks like Facebook, Twitter, and LinkedIn are outlined. Social media marketing is defined as using social networks to share company information, interact with customers, and spread word about new products and events. Reasons why social media is important for marketing are given. A six step plan for a successful social media program is then outlined, including having a plan, leveraging relevant networks, starting a blog, advertising social networks, promoting through social networks, and staying engaged. Examples of architecture firms using social media are also provided. The document concludes with discussing getting started with social media marketing.
This document summarizes the state of the digital media industry based on a presentation given by Jody Brannon at AEJMC in 2012. Some key trends highlighted include the continued growth of mobile platforms, partnerships between media companies and technology firms, efforts to streamline workflows and embrace new skills in newsrooms, and the need to provide engaging experiences for audiences across multiple platforms and devices. Questions are also posed about best practices for allocating resources, using social media effectively, and addressing challenges in monetizing online content and platforms.
This document summarizes the state of the digital media industry based on a presentation given by Jody Brannon at AEJMC in 2012. Some key trends highlighted include the continued growth of mobile platforms, partnerships between media companies and technology firms, efforts to streamline workflows and embrace new skills in newsrooms, and the need to provide engaging experiences for audiences across multiple platforms and devices. Questions are also posed about best practices for allocating resources, using social media effectively, and how the shift to mobile advertising will impact revenue models.
Similar to Inspiring Tourism Through Social Media (20)
Michigan's skilled trades industry is growing, and there's numbers to back it up. Discover some surprising facts about industry trends, career opportunities and the economic impact of a thriving field.
Michigan ranks #1 in the nation for manufacturing job growth. See this and nine other reasons why Michigan is a great place to live, work and play.
Visit http://www.MichiganBusiness.org for even more reasons.
Michigan is the best comeback story in the nation, and the travel industry is helping to lead the way. Here are ten things you probably didn't know about the state's travel industry.
Read more about Michigan's growing industries and positive business climate changes at http://www.MichiganBusiness.org. Plan your trip at http://www.Michigan.org
Whether it’s clean tech, biomedical engineering, manufacturing or agro-bio, Michigan venture capital continues to grow across the state. Take a look at this infographic for stats over the last 10 years. Visit http://www.MichiganBusiness.org
Presented by Steve Hilfinger, Executive Vice President & COO of the Michigan Economic Development Corporation on January 15, 2014. Visit http://www.MichiganBusiness.org.
The holidays are a time for celebration, food, festivities and traditions. Michigan has unique connections to many of these. During the 12 Days of Michigan, we celebrated all that our state has to office with a Michigan holiday fact each day. To learn more about all of the great things Michigan has to offer, visit http://www.Michiganbusiness.org.
This document provides an overview of tourism data and the Pure Michigan marketing campaign in Michigan. Some key points:
- Hotel occupancy, average daily rates, and revenue per room in Michigan were up in 2012 compared to 2011, reaching highest levels since 2004.
- Total visitor spending in Michigan reached $17.7 billion in 2011, up from previous years. Various types of travel saw increases.
- The Pure Michigan campaign has increased out-of-state trips and spending since 2006. The 2012 campaign motivated 3.8 million trips spending $1.1 billion.
- Awareness of the Pure Michigan campaign has increased both regionally and nationally since 2010. The campaign won several advertising awards in 2012.
- The
In this presentation, learn what state services and funding are available for growing technology companies. Each year, the Michigan Economic Development Corporation (MEDC) dedicates $25 million to help build companies with high growth potential. The MEDC is organizing a statewide bus tour to educate early-stage tech companies on programs ranging from business support to venture capital. Visit http://www.michiganadvantage.org/Entrepreneurs-and-Innovators/
Elizabeth Parkinson, Senior Vice President of Marketing and Communications, gave this presentation in Cleveland, Ohio to the American Marketing Association. Learn the history of the Pure Michigan campaign, discover how it has evolved, and see data on its success.
This document announces an entrepreneurial services bus tour across Michigan from April 16-25, 2012. The tour will make stops in several cities including Ann Arbor, Kalamazoo, Ypsilanti, Detroit, Sterling Heights, Rochester Hills, Troy, East Lansing, Mt. Pleasant, Midland, Grand Rapids, Sault Ste Marie, and Houghton. At each stop, attendees can learn about available state services and funding for growing technology companies, including capital, technical support, business advice, training, talent, and Michigan pre-seed capital funds.
This document summarizes three important events that occurred in Michigan tourism in 2006:
1) Travel Michigan, MSU, and MLTA combined their tourism conferences, resulting in over 900 attendees, the largest event yet.
2) MSU's Don Holecek led the development of Michigan's first tourism strategic plan with input from hundreds of participants.
3) The "Pure Michigan" brand was launched in 2006 with an initial TV commercial about Michigan's water and a budget of $5.7 million focused on Chicago, Indianapolis, Cleveland, Milwaukee, Cincinnati, and Ontario, Canada.
A review of the Pure Michigan brand including merchandise, co-branding partnerships, advertising, and more. Presented at the Pure Michigan Governor's Conference on Tourism in 2012.
This document provides information about presentations at the Global Access Export Forum on November 18, 2011. The forum was hosted by Global Access to provide information to businesses interested in exporting. Visitors to the website www.michiganadvantage.org/export can find more details about the event and export resources.
The document discusses the importance of global access for small businesses and the role of the Export-Import Bank of the United States (Ex-Im Bank) in supporting small business exports. Some key points:
- Ex-Im Bank authorized over $32 billion in export financing in 2011 supporting $41 billion in U.S. exports and 290,000 American jobs. Over 85% of transactions benefited small businesses.
- Michigan exports key industries like transportation equipment, chemicals, and machinery. Total state exports were $45 billion in 2010, a 36% increase.
- Ex-Im Bank provided $147 million in support for small businesses in Michigan in 2011.
- New Ex-Im Bank products and more outreach
The document summarizes financing programs from MEDC Capital Services Team to help with export financing. It describes three programs: the Collateral Support Program which provides up to 49.9% of a loan amount and fees of 1-3%; the Loan Participation Program which can purchase up to 49.9% of a commercial credit facility with 1-3% closing fees and 1% annual fee; and the Export Financing Incentive Program which reimburses up to 75% of eligible export costs up to $100,000 per company.
The U.S. Commercial Service helps U.S. businesses export goods and services overseas through various services: they provide market research, identify potential international partners, offer counseling on legal/regulatory issues, and arrange trade missions. They have experts in over 100 U.S. cities and 83 countries worldwide. Services include the Gold Key program which sets up meetings for businesses overseas, an international partner search to identify qualified partners, and promotion of products in overseas trade publications and events. All services aim to help businesses enter new markets and increase international sales.
PNC Trade Finance Solutions has partnered with the Export-Import Bank of the United States (Ex-Im Bank) for over 40 years to provide innovative financing solutions that boost U.S. exports. PNC is the top provider of loans backed by Ex-Im Bank's Working Capital Guarantee Program and Medium Term Buyer Credit Program. Case studies show how PNC leveraged these programs to provide a $12 million loan to a Peruvian railroad and a $25 million working capital loan to an industrial water treatment company, enabling both to purchase U.S. exports.
This document outlines 5 key challenges for global traders: arranging financing for themselves, suppliers, and customers; navigating domestic and foreign regulations; managing risks from suppliers and customers; controlling and optimizing cash flow by reducing time spent on receivables and extending time on payables; and accessing local expertise on markets and best practices.
This document summarizes a presentation on trade cycle financing solutions. It lists five presenters from various banks and their contact information. The presentation covers topics such as export finance timeline, Ex-Im Bank working capital guarantee, trade transaction timeline, payment methods, trade credit insurance, documentary letters of credit, Ex-Im Bank medium-term buyer finance, and global access for small business. Private export finance solutions are also discussed.
The document summarizes various financing programs offered by MEDC Capital Services Team to help Michigan businesses access capital. It describes programs that provide angel investments, pre-seed funding, loans, and export financing. The loan programs include the Michigan Business Growth Fund which provides collateral support or loan participations of up to 49.9% for loans to Michigan manufacturers and other eligible businesses. It also outlines the eligibility requirements and application process for these programs.
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1. Inspiring Tourism Through
Social Media
Chad Wiebesick
Director of Social Media and Interactive Marketing
@wiebesick
#PMGC12
2. What Has Changed Since 2011
• Pure Michigan’s social media following has grown significantly.
– Facebook has grown from 200,000 fans to 360,000 fans.
– Twitter has grown from 10,000 to 26,000 followers.
– Blog gets nearly 1,000 visits each day.
• Multi-faceted social media program including: Facebook, Twitter,
YouTube, Flickr, Pinterest, Google+, blog
• Three primary channels:
– Facebook is where the community meets
– Twitter keeps the community informed
– Blog celebrates Michigan’s treasures
– Pure Michigan has 2nd most number of Facebook fans of
any state tourism page in the nation #PMGC12
3. Pure Michigan Social Strategy
• Participate in conversations
• Use the right social network for your business
• Remember to integrate social
• Empower fans to become brand advocates
– Your fans are the voice of your brand #PMGC12
5. U: Use The Right Social Site For Your
Business
• Top tips to gain Pinterest
followers
– Network with others
– Add “Pin It” button to your
website
– Use quality photos
– Be mindful of Pinterest rules
– Pinterest drives more traffic than Google+ YouTube and
Linkedin combined #PMGC12
– Pinterest is the fastest-growing website of all time
#PMGC12
6. R: Remember To Integrate Social Media
• Michigan.org website relaunch
– Responsive design
– Deeper social media integration
– Blog is now part of the website
and not separate
– Downloadable and shareable
photos
Mockup
– Michigan.org is the nation’s most visited state tourism website for 5th
year in a row #PMGC12
8. E: Empower Fans To Be Brand Advocates
• Facebook Timeline
– Add business milestones
– Fans can email Page admins
– Tabs are now displayed as apps and
thumbnail image can be customized
– Highlight posts to make them double-
wide
– Any post made by the Page can be
pinned to the top of the wall for 7 days
– Americans spend more time on Facebook than any other web site
#PMGC12
– Pure Michigan has 2nd most number of Facebook Fans of any state
tourism page in the nation
9. • Facebook app for fans to download
Pure Michigan photos
– Facebook Timeline Cover
– Twitter background
– Desktop wallpaper
– Mobile device background
Mockup
10. Ways to Participate With Pure Michigan
• Contribute a guest blog post
• Add events and property to michigan.org website
• Participate in a Google+ hangout
• Engage across targeted channels such as
– Pure Michigan Car Culture
– Pure Michigan Talent Connect
• Put an ad in the Featured Deals e-newsletter
• Join us on the social web!
– Michigan.org has over 12,000 attractions in its database
#PMGC12