The document analyzes the current social media activities of Snyder Langston and its competitors. It finds that while most focus is on LinkedIn profiles, overall presence is low. DPR Construction has the highest online conversation. The document recommends Snyder Langston develop a strategic social media framework to better manage future efforts. Metrics on followers, fans and subscribers are provided for each company on various social media platforms. Internet mention trends and sound bites are shown. A framework is suggested for developing a social media gameplan covering target audiences, business objectives, goals, strategies and tactical plans.