Telling a Digital Eco-Story Presentation - Wendy Meadley - Social Wendy Group - Town & Country Club 12-12-13


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Town and Country Club is focused on traditional and digital communications. They have a website, Yammer community, monthly newsletter, and an owned media channel network including: Facebook, Twitter, Google+, Foursquare, Pinterest, and YouTube. Mr. Vincent Tracy, the General Manager, has been active on Twitter since 2008.
Town & Country Club has actively pursued their digital brand initiatives since 2008. Starting by building an internal community with the Yammer platform and fully launching their external social network channels in 2013 as the timing for using these channels has become appropriate. Town & Country Club has a search-optimized topic-centric approach with a collection of their Sustainability efforts at the center of the messaging. 

The Case Study of their focused Sustainability-focused Digital Communications effort is being featured at the University of Minnesota's Landscape Arboretum
Town & Country Owned Media Channel Network Reference links:
Facebook |
Twitter |
Google+ |
Foursquare |
Pinterest |
YouTube |

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Telling a Digital Eco-Story Presentation - Wendy Meadley - Social Wendy Group - Town & Country Club 12-12-13

  1. 1. Telling the Town & Country Club “Eco-Story” Mr. Vincent J.C . Tracy General Manager Facebook | short link Twitter | short link http://bit.lyTCCTw Google+ | Foursquare | short link http://TCC4sq Pinterest | short link http://TCCPin YouTube |
  2. 2. TOPIC Business Goals: To communicate core sustainability-focused projects in digital communications Get Digital Prioritize & Integrate 1. Audubon 2. Local Eggs 3. Urban Garden 4. Green Restaurant 5. Local Honey 6. Turf Community Focus Subtopics Topics Keywords Terms Search Optimization Graphic Assets Business Goals Think Conversational Think Content Consumption What does our community care about? Community Goals How can we share/participate in the relevant way?
  3. 3. Goal 1 Goal 2 Goal 3 Keyword 1 Keyword 2 Keyword 1 Keyword 2 Keyword 1 Keyword 2 Hashtag 1 Hashtag 2 Hashtag 1 Hashtag 2 Hashtag 1 Hashtag 2 Digital Brand Content Broad Topic Focus Business Topics Community Goals Sustainability Spotlight
  4. 4. Defining your Target Personas
  5. 5. 1 2 3
  6. 6. Understanding the Core 5
  7. 7. What are you trying to accomplish, how will you measure it? What Audience Development & Engagement Goals do you have? What percentage of your content I Business Focused vs Editorial?