You, We And Simplicity: Three Themes for Effective Health Communications

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presentation for the psychologically healthy workplace conference, presented by american psychological association practice organization.
march 5, 2010
washington, dc.
http://www.phwa.org

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  • These slides supported a presentation for the 2010 Psychologically Healthy Workplace Conference, presented by the American Psychological Association Practice Organization. To view these with accompanying audio from the conference, visit: http://www.slideshare.net/PHWPpresentations/you-we-and-simplicity-three-themes-for-successful-health-communications

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You, We And Simplicity: Three Themes for Effective Health Communications

  1. 1. You. We. Simplicity.
  2. 2. But first.
  3. 3. Me.
  4. 4. You.
  5. 5. If we are asking employees to be partners, we must treat them as such.
  6. 6. These are employees. http://flickr.com/photos/leia/414244088
  7. 7. These are people. http://flickr.com/photos/labor2008/2761292104/in/set-72157606710482980
  8. 8. Watch the balance. http://flickr.com/photos/ailie/3044966705
  9. 9. We.
  10. 10. Company Family Leaders Me Medical providers Community Coworkers Insurance The health ecosystem.
  11. 11. Employee + 1 Employee + 2
  12. 12. We need to experiment with how we deliver information and to begin with those who are excited about trying new things.
  13. 13. Facilitate the connections. http://flickr.com/photos/dr/2048034334
  14. 14. Create the fun. http://flickr.com/photos/cayusa/2050973691
  15. 15. Who’s in your corner? http://flickr.com/photos/liveu4/2342216842
  16. 16. Simplicity.
  17. 17. Inundating people with mind-boggling data shuts down their ability to think.
  18. 18. Integration + Personalization + Technology
  19. 19. Don’t be Sisyphus. Photo: http://flickr.com/photos/pasukaru76/4307189567
  20. 20. It’s critical to first consider what health challenges people face, what decisions people need to make, and how they make them before developing information to assist.
  21. 21. Recognize stages of change.
  22. 22. Understand the legislation. Photo: http://flickr.com/photos/gi/168406150
  23. 23. Measure what matters. Photo: http://flickr.com/photos/spacesuitcatalyst/536389937
  24. 24. ROI from the trenches • From 4% to 7.5% HDHP enrollment • 92% have the knowledge to discuss treatments with providers • 20% reduction in junk food • 60 TONS of weight lost • 16K idea groups • 47% dropped one risk level
  25. 25. ROI from the research • $3.27:$1.00-medical costs • $2.73: $1.00-absenteeism • 8X more likely to be engaged • 1.8 fewer days absent • 11% higher revenue per employee • 28% higher shareholder returns
  26. 26. fran melmed context communication consulting e: fran@contextcommunication.com p: 215.922.2525 twitter: @femelmed website: contextcommunication.com blog: freerangecomm.com
  27. 27. CoHealth • @co_health • Monthly twitter chats, every third Wednesday from noon to 1 pm EST • cohealth.ning.com
  28. 28. We are just starting.

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