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Design Synthesis
Gary Barber presented on design synthesis from research to design. He discussed several techniques for sensemaking, framing, modeling and patterning such as affinity diagramming, flow diagrams, concept mapping, ecosystem mapping, and customer journeys. These techniques help visualize research, reduce complexity, understand relationships and identify opportunities. Reframing and insight combination can help develop new ideas and expand into new areas. The presentation emphasized that culture and understanding context are critical to design.
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Design Synthesis
- 1. Presenter: Gary Barber DesignSynthesis - From Research to Design CC: https://www.flickr.com/photos/37388341@N00/1495948782
- 2. Sensemaking, Framing, Modellingand Patterning © Gary Barber 2014
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- 7. Abductive Reasoning © GaryBarber 2014
- 8. The Knowledge Funneland Designers Dreaming © Gary Barber 2014
- 9. Culture is Critical ©Gary Barber 2014
- 10. Culture goes Bad ©Gary Barber 2014
- 11. Bridging 3 Chasms ©Gary Barber 2014
- 12. Visualise - Getit on the Wall © Gary Barber 2014
- 13. Affinity Diagraming © GaryBarber 2014 •Lots of Data •Find the themes •Reduce complexity to simple
- 14. Flow Diagrams © GaryBarber 2014 •Understand and visualise actions •Need an archetypical path •Identify inefficiencies & opportunities
- 15. Building an ExperienceFramework © Gary Barber 2014
- 16. Concept Mapping © GaryBarber 2014 •Need simply think through and illustrate a complicated idea •Illustrate relationship between people, system or objects
- 17. Eco System Mapping ©Gary Barber 2014 •Making an innovative product or service •Need to show and understand a large context of a product •Want to describe brand relationships
- 18. Customer Journeys © GaryBarber 2014 •Making an innovative product or service •Need to show and understand a timeline of a product •Want to describe brand relationships •Want to identify new brand opportunities
- 19. Reframing © Gary Barber2014 •Making an innovative product or service •Need to expand product into new areas
- 20. Insight Combination © GaryBarber 2014 •Making an innovative product or service •Need a number of new ideas
- 21. In Summary © GaryBarber 2014
- 22. Exposing the Magicof Design John Koiko Recommended Reading