SlideShare a Scribd company logo
1Peter Morville, Internet Librarian International, 2013
2
3
4
Design for Discovery
Peter Morville & Jeffery Callender
Search
Patterns
5
“I say we fight for and maintain our very long-term and hard-
won connection to books and what they represent.” Joseph Janes
6
The structural design of shared
information environments.
The organization, labeling,
search, and navigation systems in
websites and intranets.
7
9
Fragmentation
Fragmentation into multiple
sites, domains, and identities is
clearly a major problem. Users
don’t know which site to visit
for which purpose.
Findability
Users can’t find what they need
from the home page, but most
users don’t come through the
front door. They enter via a web
search or a deep link, and are
confused by what they find.
Even worse, most never use the
Library, because its resources
aren’t easily findable.
11
1.  One Library
2.  Core Areas
3.  Network Intelligence
Web Strategy
Library
Web
Online Onsite
National
Library
Congress
(about/for)
Copyright
Hierarchy
top-down
Network
bottom-up
+
12
Interfaces
•  Portal
•  Search
•  Object
•  Set
•  Page
Caveats
•  Visual Design
•  Starting Point
Wireframes
13Source: Search Patterns (2010)
EngineResults ContentQuery
CreatorsUsers
Interface
Goals
Psychology
Behavior
Interaction
Affordances
Language
Features
Technology
Algorithms
Indexing
Structure
Metadata
Tools
Process
Incentives
Search is a Complex, Adaptive System
14
Search Objects
Portal
FindAbout
Discovery
Paths
Patterns
Incentives
Users
Brand
Findable Social
Goal
Gateway
Collection
Ask Browse
Federated
Faceted
Fast
“Give me a fulcrum and a place to stand,
and I will move the world.” —Archimedes
15
Web Governance Board
16
17
18
19
20
Technology + Pedagogy
21
“When I was playing baseball, most of
the time I wasn’t playing full-scale,
four bases, nine innings. I was playing
a perfectly suitable junior version of
the game...But when I was studying
those shards of math and history, I
wasn’t playing a junior version of
anything. It was like batting practice
without knowing the whole game.
Why would anyone want to do that?”
22
23
The MOOCs must first compete
with nonconsumption by
meeting demand outside the
schools (e.g., developing countries,
home-schooling) and then within
(e.g., letting students take courses
not offered by their district).
Later, this self-paced, student-
centered model may gain
sufficient momentum to become
the dominant paradigm.
24
The Architecture of a Class
25
Regardless of all the time and effort libraries put
into providing a variety of research tools and
resources on their websites, the literature suggests
that students still prefer to start their research
using Google or some other form of search engine.
It is clear that there is an overwhelming preference
for easy to use, familiar search tools that
transcend education level, discipline of study, and
student demographics.
Discovery Layers and the Distance Student
Jessica Mussell (2012)
26
27
Strengths
•  Fast, easy, familiar
•  Cross-disciplinary searching
•  Links to citing and related articles
28
Weaknesses
•  No “advanced search” functionality
•  Limited, inaccurate metadata
•  Inconsistent coverage across disciplines
•  No transparency (coverage, algorithms, usage, monetization)
•  Not customizable or interoperable
Information Literacy
29
Employers claimed that college hires rarely conducted the
thorough research required of them in the workplace.
At worst, some college hires solved problems with a
lightning quick Google search, a scan of the first couple of
pages of results, and a linear answer finding approach.
“I had a new graduate hire who only searched for papers
on Google. I said, you’re missing things, you need to use
PubMed, and he responded, ‘Well, I did this quick search,
and that’s what I got.’ But that’s not good enough.”
Project Information Literacy: Learning Curve by Alison J. Head (2012)
30Key Strategic Insights for Libraries, Publishers, and Societies by Roger C. Schonfeld (2010)
Faculty rate importance of library roles
“The academic library is increasingly being disintermediated from the
discovery process, risking irrelevance in one of its core functional areas.”
31
32
Federated
“Bento Box”
NCSU
Stanford
Dartmouth
Virginia
Columbia
33
Aggregated
“Faceted”
Cornell
Duke
McGill
Northwestern
U. Washington
34
FacetedNavigation
35
AdaptiveFacets
Gross and Sheridan conducted a usability study
that examined how Summon (“web-scale discovery”)
was used for common library search tasks.
Summon was positioned as the primary search
box on the library’s home page for the study.
They found that the single search box was
employed for 80% of the assigned tasks.
How Users Search the Library from a Single Search Box
Lown, Sierra, Boyer (2013)
36
Use of full-text online content dramatically
increased in the year following implementation.
Librarians found they could focus instruction
less on choosing a database or catalog and more
on refining a search, research as an iterative
process, and other high level search skills.
The Impact of Serial Solutions’ Summon on
Information Literacy Instruction
Stephanie Buck and Margaret Mellinger (2011)
37
38
Google
Google Scholar
University Website
Library Portal
Individual Library
Subject (LibGuide)
Origin
Faculty (Profile, Publications)
Course (Course Pack, LMS)
Resource (Article, Book)
AppsviaAPI
Source
Borrow Direct (Ivy League)
HathiTrust (Shared Repository)
Portal (Library Facilities, Services)
Catalog (Owned)
Databases (Licensed)
Institutional Repository
WorldCat (Libraries Worldwide)
Web (Free, Fee)
* source may be path or destination
Search as a Service
39
63% didn’t use any Internet
resources, other than the Guide,
to complete their assignment.
Embedding LibGuides into
Course Management Systems
Stephanie Brown (2012)
GO
History of Science: Nature on Display
Search
Embeddable
Search Widget
40
Underlying
Assumptions
Espoused
Values
Artifacts
Visible organizational
structures and processes
(hard to decipher)
Strategies, goals,
philosophies, justifications
Unconscious, taken for
granted beliefs, perceptions,
thoughts, feelings
(source of values, action)
Three Levels of Culture
41
Inquiry Learning
42
Information Literacy
The ability the find,
evaluate, create, organize,
and use information from
myriad sources and media.
43
INCOMEINCOME
INFORMATION
LIFE
LIFE
LITERACY
44
45
“70 percent of humans experience
severe back pain…and in the U.S.
this results in tens of thousands of
surgeries each year.”
“There’s a secret about MRIs and
back pain: the most common
problems physicians see on MRI
and attribute to back pain –
herniated, ruptured, and bulging
discs – are seen almost as
commonly on MRIs of healthy
people without back pain.”
46
Why is Medicine a Mess?
•  Our minds/bodies are complex.
•  Patients want a quick fix.
•  Doctors hate saying: “I don’t know.”
•  The AMA is an advocacy group.
•  Relentless and insidious advertising.
•  Industry-funded research.
•  $2.7 trillion per year.
47
“There are a thousand hacking at the branches of evil to
one who is striking at the root.” Henry David Thoreau
“Our government is corrupt. Not
corrupt in any criminal sense.
But corrupt in a perfectly legal
sense: special interests bend the
levers of power to benefit them at
the expense of the rest of us.”
48The relationship between information and culture
49
“It is now my suggestion that many
people may not want information,
and that they will avoid using a
system precisely because it gives
them information…If you have
information, you must first read it…
You must then try to understand
it…Understanding the information
may show that your work was
wrong, or may show that your work
was needless…Thus not having and
not using information can often
lead to less trouble and pain than
having and using it.”
Calvin Mooers (1959)
The limits of information
50
“We shape our buildings. Thereafter, they shape us.”
51The order of food influences choice by as much as 25 percent.
52
53
Some habits have
the power to start
a chain reaction.
“Success doesn’t depend on
getting every single thing
right, but instead relies on
identifying a few key
priorities and fashioning
them into powerful levers.”
54
“Willpower is the single most
important keystone habit for
individual success.”
55
Paul O’Neil as CEO of Alcoa
“I want to talk to you about worker
safety…I intend to make Alcoa the
safest company in America.
I intend to go for zero injuries.”
“We killed this man. It’s my failure of
leadership. I caused his death.
And it’s the failure of all of you in the
chain of command.”
56
“A culture of generosity.”
Josie Parker, Ann Arbor District Library
57
58
“A library, like a national park, teaches us that we all benefit
when our most valuable treasures are held in common.”
Peter Morville, Inspiration Architecture
59
Keystone
A central stone at the summit
of an arch locking the whole together.
60
Polar bears are a keystone species in the Arctic ecosystem.
The library is a keystone of culture.
62
“A library outranks
any other one thing a
community can do to
benefit its people. It is
a never failing spring
in the desert.”
Andrew Carnegie
(1889)
63
“Too many people think that we don’t need libraries
when we have the Internet.” John Palfrey, DPLA (2012)
64
The library is an act of
inspiration architecture.
65IA Therefore I Am Inspiration Architecture by Peter Morville
“When we try to pick out anything
by itself, we find it hitched to
everything else in the universe.”
John Muir

More Related Content

What's hot

Lbd tm-2
Lbd tm-2Lbd tm-2
Lbd tm-2
Jack Park
 
Information Seeking Information Literacy: What is all this?
Information Seeking Information Literacy:  What is all this?Information Seeking Information Literacy:  What is all this?
Information Seeking Information Literacy: What is all this?
Johan Koren
 
Tm keynote
Tm keynoteTm keynote
Tm keynote
Jack Park
 
ALAO Instruction Interest Group Multiple Literarcies in One-shot Library Inst...
ALAO Instruction Interest Group Multiple Literarcies in One-shot Library Inst...ALAO Instruction Interest Group Multiple Literarcies in One-shot Library Inst...
ALAO Instruction Interest Group Multiple Literarcies in One-shot Library Inst...
Vera Lux
 
Information Seeking Information Literacy
Information Seeking  Information LiteracyInformation Seeking  Information Literacy
Information Seeking Information Literacy
Johan Koren
 
The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)
Peter Morville
 
Toward a World Wise Web
Toward a World Wise WebToward a World Wise Web
Toward a World Wise Web
szpak
 
Do digital literacies have politics?
Do digital literacies have politics?Do digital literacies have politics?
Do digital literacies have politics?
Drew Whitworth
 
Information Seeking: Information Literact
Information Seeking: Information LiteractInformation Seeking: Information Literact
Information Seeking: Information Literact
Johan Koren
 
Lra belshaw discussant
Lra belshaw discussant Lra belshaw discussant
Lra belshaw discussant
Richard Beach
 
Whats Wrong With Online Reading
Whats Wrong With Online ReadingWhats Wrong With Online Reading
Whats Wrong With Online Reading
Randy Connolly
 
Xenophilia: how a love of difference is essential in making connections
Xenophilia: how a love of difference is essential in making connectionsXenophilia: how a love of difference is essential in making connections
Xenophilia: how a love of difference is essential in making connections
Drew Whitworth
 
Online games, Offline Selves: A possible selves approach to offline self-conc...
Online games, Offline Selves: A possible selves approach to offline self-conc...Online games, Offline Selves: A possible selves approach to offline self-conc...
Online games, Offline Selves: A possible selves approach to offline self-conc...
Aleks Krotoski
 
Information seeking
Information seekingInformation seeking
Information seeking
Johan Koren
 
Collective Inteligence Part I
Collective Inteligence Part ICollective Inteligence Part I
Collective Inteligence Part I
Ali Abbasi
 
Information seeking ppt
Information seeking pptInformation seeking ppt
Information seeking ppt
Aasia Aslam Asha
 
Terry Anderson Alt C Final
Terry Anderson Alt C FinalTerry Anderson Alt C Final
Terry Anderson Alt C Final
Terry Anderson
 
Open & Connected Learning
Open & Connected LearningOpen & Connected Learning
Open & Connected Learning
Alec Couros
 
The implications of social media
The implications of social mediaThe implications of social media
The implications of social media
gina876
 
Teaching Crowds
Teaching CrowdsTeaching Crowds
Teaching Crowds
jondron
 

What's hot (20)

Lbd tm-2
Lbd tm-2Lbd tm-2
Lbd tm-2
 
Information Seeking Information Literacy: What is all this?
Information Seeking Information Literacy:  What is all this?Information Seeking Information Literacy:  What is all this?
Information Seeking Information Literacy: What is all this?
 
Tm keynote
Tm keynoteTm keynote
Tm keynote
 
ALAO Instruction Interest Group Multiple Literarcies in One-shot Library Inst...
ALAO Instruction Interest Group Multiple Literarcies in One-shot Library Inst...ALAO Instruction Interest Group Multiple Literarcies in One-shot Library Inst...
ALAO Instruction Interest Group Multiple Literarcies in One-shot Library Inst...
 
Information Seeking Information Literacy
Information Seeking  Information LiteracyInformation Seeking  Information Literacy
Information Seeking Information Literacy
 
The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)
 
Toward a World Wise Web
Toward a World Wise WebToward a World Wise Web
Toward a World Wise Web
 
Do digital literacies have politics?
Do digital literacies have politics?Do digital literacies have politics?
Do digital literacies have politics?
 
Information Seeking: Information Literact
Information Seeking: Information LiteractInformation Seeking: Information Literact
Information Seeking: Information Literact
 
Lra belshaw discussant
Lra belshaw discussant Lra belshaw discussant
Lra belshaw discussant
 
Whats Wrong With Online Reading
Whats Wrong With Online ReadingWhats Wrong With Online Reading
Whats Wrong With Online Reading
 
Xenophilia: how a love of difference is essential in making connections
Xenophilia: how a love of difference is essential in making connectionsXenophilia: how a love of difference is essential in making connections
Xenophilia: how a love of difference is essential in making connections
 
Online games, Offline Selves: A possible selves approach to offline self-conc...
Online games, Offline Selves: A possible selves approach to offline self-conc...Online games, Offline Selves: A possible selves approach to offline self-conc...
Online games, Offline Selves: A possible selves approach to offline self-conc...
 
Information seeking
Information seekingInformation seeking
Information seeking
 
Collective Inteligence Part I
Collective Inteligence Part ICollective Inteligence Part I
Collective Inteligence Part I
 
Information seeking ppt
Information seeking pptInformation seeking ppt
Information seeking ppt
 
Terry Anderson Alt C Final
Terry Anderson Alt C FinalTerry Anderson Alt C Final
Terry Anderson Alt C Final
 
Open & Connected Learning
Open & Connected LearningOpen & Connected Learning
Open & Connected Learning
 
The implications of social media
The implications of social mediaThe implications of social media
The implications of social media
 
Teaching Crowds
Teaching CrowdsTeaching Crowds
Teaching Crowds
 

Viewers also liked

Information Architecture 3.0 (Second Life)
Information Architecture 3.0 (Second Life)Information Architecture 3.0 (Second Life)
Information Architecture 3.0 (Second Life)
Peter Morville
 
Search Patterns: IUE 2010
Search Patterns: IUE 2010Search Patterns: IUE 2010
Search Patterns: IUE 2010
Peter Morville
 
Ubiquitous Information Architecture: Cross-Channel Strategy
Ubiquitous Information Architecture: Cross-Channel StrategyUbiquitous Information Architecture: Cross-Channel Strategy
Ubiquitous Information Architecture: Cross-Channel Strategy
Peter Morville
 
About Tribes
About TribesAbout Tribes
About Tribes
Carla Arena
 
Accenture: Outlook What C Suite Should Know About Analytics 2011
Accenture: Outlook What C Suite Should Know About Analytics 2011Accenture: Outlook What C Suite Should Know About Analytics 2011
Accenture: Outlook What C Suite Should Know About Analytics 2011
Brian Crotty
 
Electronic Shopper Archetypes
Electronic Shopper ArchetypesElectronic Shopper Archetypes
Electronic Shopper Archetypes
Kantar
 
Search Patterns: UX Russia
Search Patterns: UX RussiaSearch Patterns: UX Russia
Search Patterns: UX Russia
Peter Morville
 
Branding Communities of Practice
Branding Communities of PracticeBranding Communities of Practice
Branding Communities of Practice
iowafoodandfitness
 

Viewers also liked (8)

Information Architecture 3.0 (Second Life)
Information Architecture 3.0 (Second Life)Information Architecture 3.0 (Second Life)
Information Architecture 3.0 (Second Life)
 
Search Patterns: IUE 2010
Search Patterns: IUE 2010Search Patterns: IUE 2010
Search Patterns: IUE 2010
 
Ubiquitous Information Architecture: Cross-Channel Strategy
Ubiquitous Information Architecture: Cross-Channel StrategyUbiquitous Information Architecture: Cross-Channel Strategy
Ubiquitous Information Architecture: Cross-Channel Strategy
 
About Tribes
About TribesAbout Tribes
About Tribes
 
Accenture: Outlook What C Suite Should Know About Analytics 2011
Accenture: Outlook What C Suite Should Know About Analytics 2011Accenture: Outlook What C Suite Should Know About Analytics 2011
Accenture: Outlook What C Suite Should Know About Analytics 2011
 
Electronic Shopper Archetypes
Electronic Shopper ArchetypesElectronic Shopper Archetypes
Electronic Shopper Archetypes
 
Search Patterns: UX Russia
Search Patterns: UX RussiaSearch Patterns: UX Russia
Search Patterns: UX Russia
 
Branding Communities of Practice
Branding Communities of PracticeBranding Communities of Practice
Branding Communities of Practice
 

Similar to Inspiration Architecture: The Future of Libraries

Bridging the Gap: Encouraging Engagement with Library Services and Technologies
Bridging the Gap: Encouraging Engagement with Library Services and TechnologiesBridging the Gap: Encouraging Engagement with Library Services and Technologies
Bridging the Gap: Encouraging Engagement with Library Services and Technologies
Ted Lin (林泰宏)
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
Federated Search: The Good, The Bad And The Ugly
Federated Search: The Good, The Bad And The UglyFederated Search: The Good, The Bad And The Ugly
Federated Search: The Good, The Bad And The Ugly
dorishelfer
 
Scholarly Communication - Not just for scholars anymore
Scholarly Communication - Not just for scholars anymoreScholarly Communication - Not just for scholars anymore
Scholarly Communication - Not just for scholars anymore
Joseph Kraus
 
Open Access and Research Communication: The Perspective of Force11
Open Access and Research Communication: The Perspective of Force11Open Access and Research Communication: The Perspective of Force11
Open Access and Research Communication: The Perspective of Force11
Maryann Martone
 
Viewing universities as landscapes of scholarship, VIVO keynote, 2017-08-04
Viewing universities as landscapes of scholarship, VIVO keynote, 2017-08-04Viewing universities as landscapes of scholarship, VIVO keynote, 2017-08-04
Viewing universities as landscapes of scholarship, VIVO keynote, 2017-08-04
jodischneider
 
Love for science or 'Academic Prostitution' - DFD2014 version
Love for science or 'Academic Prostitution' - DFD2014 versionLove for science or 'Academic Prostitution' - DFD2014 version
Love for science or 'Academic Prostitution' - DFD2014 version
Lourdes Verdes-Montenegro
 
Repositories and communities at cross-purposes
Repositories and communities at cross-purposesRepositories and communities at cross-purposes
Repositories and communities at cross-purposes
Colin Milligan
 
Library Data Management Services
Library Data Management ServicesLibrary Data Management Services
Library Data Management Services
Keith Webster
 
Love for science or 'Academic Prostitution' - IAA version
Love for science or 'Academic Prostitution' - IAA versionLove for science or 'Academic Prostitution' - IAA version
Love for science or 'Academic Prostitution' - IAA version
Lourdes Verdes-Montenegro
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
Social Side of Research CARL 2014
Social Side of Research CARL 2014Social Side of Research CARL 2014
Social Side of Research CARL 2014
Michele Van Hoeck
 
What Can We Learn from Students about Information Literacy? Keynote at Bridge...
What Can We Learn from Students about Information Literacy? Keynote at Bridge...What Can We Learn from Students about Information Literacy? Keynote at Bridge...
What Can We Learn from Students about Information Literacy? Keynote at Bridge...
Michele Van Hoeck
 
Embedding Librarians in Virtual Communities
Embedding Librarians in Virtual CommunitiesEmbedding Librarians in Virtual Communities
Embedding Librarians in Virtual Communities
Valerie Hill
 
Alpsp final martone
Alpsp final martoneAlpsp final martone
Alpsp final martone
Maryann Martone
 
Scholarly communication: Not just for scholars anymore
Scholarly communication: Not just for scholars anymoreScholarly communication: Not just for scholars anymore
Scholarly communication: Not just for scholars anymore
Joseph Kraus
 
The value of libraries hml
The value of libraries hmlThe value of libraries hml
The value of libraries hml
Traciwm
 
FORCE11: Future of Research Communications and e-Scholarship
FORCE11:  Future of Research Communications and e-ScholarshipFORCE11:  Future of Research Communications and e-Scholarship
FORCE11: Future of Research Communications and e-Scholarship
Maryann Martone
 

Similar to Inspiration Architecture: The Future of Libraries (20)

Bridging the Gap: Encouraging Engagement with Library Services and Technologies
Bridging the Gap: Encouraging Engagement with Library Services and TechnologiesBridging the Gap: Encouraging Engagement with Library Services and Technologies
Bridging the Gap: Encouraging Engagement with Library Services and Technologies
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
Federated Search: The Good, The Bad And The Ugly
Federated Search: The Good, The Bad And The UglyFederated Search: The Good, The Bad And The Ugly
Federated Search: The Good, The Bad And The Ugly
 
Scholarly Communication - Not just for scholars anymore
Scholarly Communication - Not just for scholars anymoreScholarly Communication - Not just for scholars anymore
Scholarly Communication - Not just for scholars anymore
 
Open Access and Research Communication: The Perspective of Force11
Open Access and Research Communication: The Perspective of Force11Open Access and Research Communication: The Perspective of Force11
Open Access and Research Communication: The Perspective of Force11
 
Viewing universities as landscapes of scholarship, VIVO keynote, 2017-08-04
Viewing universities as landscapes of scholarship, VIVO keynote, 2017-08-04Viewing universities as landscapes of scholarship, VIVO keynote, 2017-08-04
Viewing universities as landscapes of scholarship, VIVO keynote, 2017-08-04
 
Love for science or 'Academic Prostitution' - DFD2014 version
Love for science or 'Academic Prostitution' - DFD2014 versionLove for science or 'Academic Prostitution' - DFD2014 version
Love for science or 'Academic Prostitution' - DFD2014 version
 
Repositories and communities at cross-purposes
Repositories and communities at cross-purposesRepositories and communities at cross-purposes
Repositories and communities at cross-purposes
 
Library Data Management Services
Library Data Management ServicesLibrary Data Management Services
Library Data Management Services
 
Love for science or 'Academic Prostitution' - IAA version
Love for science or 'Academic Prostitution' - IAA versionLove for science or 'Academic Prostitution' - IAA version
Love for science or 'Academic Prostitution' - IAA version
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
Social Side of Research CARL 2014
Social Side of Research CARL 2014Social Side of Research CARL 2014
Social Side of Research CARL 2014
 
What Can We Learn from Students about Information Literacy? Keynote at Bridge...
What Can We Learn from Students about Information Literacy? Keynote at Bridge...What Can We Learn from Students about Information Literacy? Keynote at Bridge...
What Can We Learn from Students about Information Literacy? Keynote at Bridge...
 
Embedding Librarians in Virtual Communities
Embedding Librarians in Virtual CommunitiesEmbedding Librarians in Virtual Communities
Embedding Librarians in Virtual Communities
 
Alpsp final martone
Alpsp final martoneAlpsp final martone
Alpsp final martone
 
Scholarly communication: Not just for scholars anymore
Scholarly communication: Not just for scholars anymoreScholarly communication: Not just for scholars anymore
Scholarly communication: Not just for scholars anymore
 
The value of libraries hml
The value of libraries hmlThe value of libraries hml
The value of libraries hml
 
FORCE11: Future of Research Communications and e-Scholarship
FORCE11:  Future of Research Communications and e-ScholarshipFORCE11:  Future of Research Communications and e-Scholarship
FORCE11: Future of Research Communications and e-Scholarship
 

More from Peter Morville

Tomorrow's Architects
Tomorrow's ArchitectsTomorrow's Architects
Tomorrow's Architects
Peter Morville
 
Planning for Strategic Design
Planning for Strategic DesignPlanning for Strategic Design
Planning for Strategic Design
Peter Morville
 
The Architecture of Teaching & Learning (ATL)
The Architecture of Teaching & Learning (ATL)The Architecture of Teaching & Learning (ATL)
The Architecture of Teaching & Learning (ATL)
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
Inspiration Architecture: The Future of Libraries
Inspiration Architecture: The Future of LibrariesInspiration Architecture: The Future of Libraries
Inspiration Architecture: The Future of Libraries
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
IA Summit 2014 Closing Plenary by Peter Morville
IA Summit 2014 Closing Plenary by Peter MorvilleIA Summit 2014 Closing Plenary by Peter Morville
IA Summit 2014 Closing Plenary by Peter Morville
Peter Morville
 
Information Architecture Workshop
Information Architecture WorkshopInformation Architecture Workshop
Information Architecture Workshop
Peter Morville
 
Web Governance: Where Strategy Meets Structure
Web Governance: Where Strategy Meets StructureWeb Governance: Where Strategy Meets Structure
Web Governance: Where Strategy Meets Structure
Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
Peter Morville
 
Enterprise Search: An Information Architect's Perspective
Enterprise Search: An Information Architect's PerspectiveEnterprise Search: An Information Architect's Perspective
Enterprise Search: An Information Architect's Perspective
Peter Morville
 

More from Peter Morville (17)

Tomorrow's Architects
Tomorrow's ArchitectsTomorrow's Architects
Tomorrow's Architects
 
Planning for Strategic Design
Planning for Strategic DesignPlanning for Strategic Design
Planning for Strategic Design
 
The Architecture of Teaching & Learning (ATL)
The Architecture of Teaching & Learning (ATL)The Architecture of Teaching & Learning (ATL)
The Architecture of Teaching & Learning (ATL)
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
Inspiration Architecture: The Future of Libraries
Inspiration Architecture: The Future of LibrariesInspiration Architecture: The Future of Libraries
Inspiration Architecture: The Future of Libraries
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
IA Summit 2014 Closing Plenary by Peter Morville
IA Summit 2014 Closing Plenary by Peter MorvilleIA Summit 2014 Closing Plenary by Peter Morville
IA Summit 2014 Closing Plenary by Peter Morville
 
Information Architecture Workshop
Information Architecture WorkshopInformation Architecture Workshop
Information Architecture Workshop
 
Web Governance: Where Strategy Meets Structure
Web Governance: Where Strategy Meets StructureWeb Governance: Where Strategy Meets Structure
Web Governance: Where Strategy Meets Structure
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
Enterprise Search: An Information Architect's Perspective
Enterprise Search: An Information Architect's PerspectiveEnterprise Search: An Information Architect's Perspective
Enterprise Search: An Information Architect's Perspective
 

Recently uploaded

一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
21uul8se
 
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
10h6bbc4
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
qa8dk1wm
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
340qn0m1
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
67n7f53
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
jafiradnan336
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
stgq9v39
 
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
ubogumo
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
bljeremy734
 
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
wkip62b
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
tobbk6s8
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
t34zod9l
 
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
k4krdgxx
 
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
w26izoeb
 
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
sf3cfttw
 
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
tobbk6s8
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
kmzsy4kn
 

Recently uploaded (20)

一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
 
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
一比一原版澳洲莫纳什大学毕业证(Monash学位证)如何办理
 
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
一比一原版澳洲查理斯特大学毕业证(CSU学位证)如何办理
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证如何办理
 
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
一比一原版(OU毕业证)美国俄克拉荷马大学毕业证如何办理
 
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
欧洲杯买球-欧洲杯买球买球网好的网站-欧洲杯买球哪里有正规的买球网站|【​网址​🎉ac123.net🎉​】
 
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
一比一原版(CSUEB毕业证)美国加州州立大学东湾分校毕业证如何办理
 
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
一比一原版(lu毕业证书)英国拉夫堡大学毕业证如何办理
 
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
欧洲杯足彩-欧洲杯足彩比赛投注-欧洲杯足彩比赛投注官网|【​网址​🎉ac10.net🎉​】
 
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
一比一原版(UC毕业证书)堪培拉大学毕业证如何办理
 
一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
一比一原版(UWS毕业证)澳洲西悉尼大学毕业证如何办理
 
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
一比一原版英国伦敦政治经济学院毕业证(LSE学位证)如何办理
 
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
一比一原版(McGill毕业证)加拿大麦吉尔大学毕业证如何办理
 
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
一比一原版美国明尼苏达大学双城分校毕业证(UMTC学位证)如何办理
 
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
一比一原版(Coventry毕业证)英国考文垂大学毕业证如何办理
 
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
一比一原版(KPU毕业证)加拿大昆特兰理工大学毕业证如何办理
 

Inspiration Architecture: The Future of Libraries

  • 1. 1Peter Morville, Internet Librarian International, 2013
  • 2. 2
  • 3. 3
  • 4. 4 Design for Discovery Peter Morville & Jeffery Callender Search Patterns
  • 5. 5 “I say we fight for and maintain our very long-term and hard- won connection to books and what they represent.” Joseph Janes
  • 6. 6 The structural design of shared information environments. The organization, labeling, search, and navigation systems in websites and intranets.
  • 7. 7
  • 8.
  • 9. 9
  • 10. Fragmentation Fragmentation into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose. Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.
  • 11. 11 1.  One Library 2.  Core Areas 3.  Network Intelligence Web Strategy Library Web Online Onsite National Library Congress (about/for) Copyright Hierarchy top-down Network bottom-up +
  • 12. 12 Interfaces •  Portal •  Search •  Object •  Set •  Page Caveats •  Visual Design •  Starting Point Wireframes
  • 13. 13Source: Search Patterns (2010) EngineResults ContentQuery CreatorsUsers Interface Goals Psychology Behavior Interaction Affordances Language Features Technology Algorithms Indexing Structure Metadata Tools Process Incentives Search is a Complex, Adaptive System
  • 14. 14 Search Objects Portal FindAbout Discovery Paths Patterns Incentives Users Brand Findable Social Goal Gateway Collection Ask Browse Federated Faceted Fast “Give me a fulcrum and a place to stand, and I will move the world.” —Archimedes
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 21. 21 “When I was playing baseball, most of the time I wasn’t playing full-scale, four bases, nine innings. I was playing a perfectly suitable junior version of the game...But when I was studying those shards of math and history, I wasn’t playing a junior version of anything. It was like batting practice without knowing the whole game. Why would anyone want to do that?”
  • 22. 22
  • 23. 23 The MOOCs must first compete with nonconsumption by meeting demand outside the schools (e.g., developing countries, home-schooling) and then within (e.g., letting students take courses not offered by their district). Later, this self-paced, student- centered model may gain sufficient momentum to become the dominant paradigm.
  • 25. 25
  • 26. Regardless of all the time and effort libraries put into providing a variety of research tools and resources on their websites, the literature suggests that students still prefer to start their research using Google or some other form of search engine. It is clear that there is an overwhelming preference for easy to use, familiar search tools that transcend education level, discipline of study, and student demographics. Discovery Layers and the Distance Student Jessica Mussell (2012) 26
  • 27. 27 Strengths •  Fast, easy, familiar •  Cross-disciplinary searching •  Links to citing and related articles
  • 28. 28 Weaknesses •  No “advanced search” functionality •  Limited, inaccurate metadata •  Inconsistent coverage across disciplines •  No transparency (coverage, algorithms, usage, monetization) •  Not customizable or interoperable
  • 29. Information Literacy 29 Employers claimed that college hires rarely conducted the thorough research required of them in the workplace. At worst, some college hires solved problems with a lightning quick Google search, a scan of the first couple of pages of results, and a linear answer finding approach. “I had a new graduate hire who only searched for papers on Google. I said, you’re missing things, you need to use PubMed, and he responded, ‘Well, I did this quick search, and that’s what I got.’ But that’s not good enough.” Project Information Literacy: Learning Curve by Alison J. Head (2012)
  • 30. 30Key Strategic Insights for Libraries, Publishers, and Societies by Roger C. Schonfeld (2010) Faculty rate importance of library roles “The academic library is increasingly being disintermediated from the discovery process, risking irrelevance in one of its core functional areas.”
  • 31. 31
  • 36. Gross and Sheridan conducted a usability study that examined how Summon (“web-scale discovery”) was used for common library search tasks. Summon was positioned as the primary search box on the library’s home page for the study. They found that the single search box was employed for 80% of the assigned tasks. How Users Search the Library from a Single Search Box Lown, Sierra, Boyer (2013) 36
  • 37. Use of full-text online content dramatically increased in the year following implementation. Librarians found they could focus instruction less on choosing a database or catalog and more on refining a search, research as an iterative process, and other high level search skills. The Impact of Serial Solutions’ Summon on Information Literacy Instruction Stephanie Buck and Margaret Mellinger (2011) 37
  • 38. 38 Google Google Scholar University Website Library Portal Individual Library Subject (LibGuide) Origin Faculty (Profile, Publications) Course (Course Pack, LMS) Resource (Article, Book) AppsviaAPI Source Borrow Direct (Ivy League) HathiTrust (Shared Repository) Portal (Library Facilities, Services) Catalog (Owned) Databases (Licensed) Institutional Repository WorldCat (Libraries Worldwide) Web (Free, Fee) * source may be path or destination Search as a Service
  • 39. 39 63% didn’t use any Internet resources, other than the Guide, to complete their assignment. Embedding LibGuides into Course Management Systems Stephanie Brown (2012) GO History of Science: Nature on Display Search Embeddable Search Widget
  • 40. 40 Underlying Assumptions Espoused Values Artifacts Visible organizational structures and processes (hard to decipher) Strategies, goals, philosophies, justifications Unconscious, taken for granted beliefs, perceptions, thoughts, feelings (source of values, action) Three Levels of Culture
  • 42. 42 Information Literacy The ability the find, evaluate, create, organize, and use information from myriad sources and media.
  • 44. 44
  • 45. 45 “70 percent of humans experience severe back pain…and in the U.S. this results in tens of thousands of surgeries each year.” “There’s a secret about MRIs and back pain: the most common problems physicians see on MRI and attribute to back pain – herniated, ruptured, and bulging discs – are seen almost as commonly on MRIs of healthy people without back pain.”
  • 46. 46 Why is Medicine a Mess? •  Our minds/bodies are complex. •  Patients want a quick fix. •  Doctors hate saying: “I don’t know.” •  The AMA is an advocacy group. •  Relentless and insidious advertising. •  Industry-funded research. •  $2.7 trillion per year.
  • 47. 47 “There are a thousand hacking at the branches of evil to one who is striking at the root.” Henry David Thoreau “Our government is corrupt. Not corrupt in any criminal sense. But corrupt in a perfectly legal sense: special interests bend the levers of power to benefit them at the expense of the rest of us.”
  • 48. 48The relationship between information and culture
  • 49. 49 “It is now my suggestion that many people may not want information, and that they will avoid using a system precisely because it gives them information…If you have information, you must first read it… You must then try to understand it…Understanding the information may show that your work was wrong, or may show that your work was needless…Thus not having and not using information can often lead to less trouble and pain than having and using it.” Calvin Mooers (1959) The limits of information
  • 50. 50 “We shape our buildings. Thereafter, they shape us.”
  • 51. 51The order of food influences choice by as much as 25 percent.
  • 52. 52
  • 53. 53 Some habits have the power to start a chain reaction. “Success doesn’t depend on getting every single thing right, but instead relies on identifying a few key priorities and fashioning them into powerful levers.”
  • 54. 54 “Willpower is the single most important keystone habit for individual success.”
  • 55. 55 Paul O’Neil as CEO of Alcoa “I want to talk to you about worker safety…I intend to make Alcoa the safest company in America. I intend to go for zero injuries.” “We killed this man. It’s my failure of leadership. I caused his death. And it’s the failure of all of you in the chain of command.”
  • 56. 56 “A culture of generosity.” Josie Parker, Ann Arbor District Library
  • 57. 57
  • 58. 58 “A library, like a national park, teaches us that we all benefit when our most valuable treasures are held in common.” Peter Morville, Inspiration Architecture
  • 59. 59 Keystone A central stone at the summit of an arch locking the whole together.
  • 60. 60 Polar bears are a keystone species in the Arctic ecosystem.
  • 61. The library is a keystone of culture.
  • 62. 62 “A library outranks any other one thing a community can do to benefit its people. It is a never failing spring in the desert.” Andrew Carnegie (1889)
  • 63. 63 “Too many people think that we don’t need libraries when we have the Internet.” John Palfrey, DPLA (2012)
  • 64. 64 The library is an act of inspiration architecture.
  • 65. 65IA Therefore I Am Inspiration Architecture by Peter Morville “When we try to pick out anything by itself, we find it hitched to everything else in the universe.” John Muir