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The Architecture of Understanding


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Peter Morville's talk at Midwest UX 2014 in Indianapolis.

Published in: Design

The Architecture of Understanding

  1. 1. The Architecture of Understanding Peter Morville, Midwest UX
  2. 2. Nature
  3. 3. Isle Royale National Park
  4. 4. Planning Inspiration
  5. 5. Playing Practicing Planning
  6. 6. “With respect to learning by failure, it’s all fun and games until someone gets a larval cyst in the brain.”
  7. 7. Everything should be made as simple as possible, but not simpler.
  8. 8. “There is a problem in discussing systems only with words. Words and sentences must, by necessity, come only one at a time in linear, logical order. Systems happen all at once. They are connected not just in one direction, but in many directions simultaneously.”
  9. 9. The design and management of information systems. Understanding the nature of information in systems.
  10. 10. Categories
  11. 11. Categories are the cornerstones of cognition and culture.
  12. 12. We use radio buttons when checkboxes or sliders would reveal the truth.
  13. 13. Connections
  14. 14. Web Pages Hyperlinks I n f o r m a t i o n A r c h i t e c t u r e
  15. 15. Space Places Paths I n f o r m a t i o n A r c h i t e c t u r e
  16. 16. Mind Categories Connections I n f o r m a t i o n A r c h i t e c t u r e
  17. 17. Time Actions Consequences I n f o r m a t i o n A r c h i t e c t u r e
  18. 18. “The system always kicks back.”
  19. 19. “How can I know what I think until I see what I say?”
  20. 20. Culture
  21. 21. National values are fixed. Organizational practices are not.
  22. 22. Double-loop learning in organizations (and individuals) is rare.
  23. 23. The relationship between information and culture.
  24. 24. “There’s a secret about MRIs and back pain: the most common problems physicians see on MRI and attribute to back pain – herniated, ruptured, and bulging discs – are seen almost as commonly on MRIs of healthy people without back pain.”
  25. 25. “If you want to accelerate someone’s death, give him a personal doctor. I don’t mean provide him with a bad doctor. Just pay for him to choose his own. Any doctor will do.”
  26. 26. Limits
  27. 27. “It is now my suggestion that many people may not want information, and that they will avoid using a system precisely because it gives them information…If you have information, you must first read it. You must then try to understand it. Understanding the information may show that your work was wrong, or may show that your work was needless. Thus not having and not using information can lead to less trouble and pain than having and using it.” Calvin Mooers (1959) The limits of information
  28. 28. “We shape our buildings. Thereafter, they shape us.” – Winston Churchill
  29. 29. “Tell me about a day in your life.”
  30. 30. “Willpower is the single most important keystone habit for individual success.”
  31. 31. “A culture of generosity.” Josie Parker, Ann Arbor District Library
  32. 32. Daylighting
  33. 33. Daylighting
  34. 34. “Where architects use forms and spaces to design environments for inhabitation, information architects use nodes and links to create environments for understanding.” Jorge Arango, Architectures (2011)
  35. 35. “When we try to pick out anything by itself, we find it hitched to everything else in the universe.” John Muir
  36. 36. IA Therefore I Am Thank You!