Insights success The 10 Most Valuable Event Management Companies 2016

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www.insightssuccess.comwww.insightssuccess.com September 2016September 2016
Chetan Pathak
Tectura India
We Move or Get
Moved - Our Purpose
is not 'Gap' Fulllment
but to Facilitate 'Evolution'
K Srinivas Rao
The Strategist
‘Success Mantra is to
Embrace New
Technology, Give
Chance to Young Talent’
Yashasvi Shankar
Saanvi Technologies LLC
Social Media
Engagements:
Living Up to Customer
Expectations
The 10 Most
Valuable
Companies
EventManagement
FLYENTERTAINMENT:
A Creative
Leader in
Artiste
Management
Irene Ang
Founder & CEO
In Conversation
Don’t Let ‘Gaffes’
Pull Your ‘Networking’ Down
Event Management: Some
Management Issues to be Tackled
Editor’s Pick
Event Management Trends that
Aims to Change the Industry in India
Chalk Talk

G R I P That Truly Works.
www.jktyre.com
+91-11-23311112-7

n terms of global economy, India is an emerging country,
Imaking the current time the best for the companies to be in as
well as to work in. The introduction of new technology every
following day is giving the chance to every single industry; let it be
music, movies or event, to metamorphose into a unique one. With
this changing scenario, India is giving a chance to the entertainment
industry to showcase their best.
Over the years, the Event Management Industry has evolved in
terms of size and eminence in the market. Though there is an
intervention in the form of different media, but still the reports
shows the live entertainment is on the verge of growth with 20% per
year. Let it be entertainment events, cultural events, sports events,
entertainment events, wedding events, celebration events, or brand
activation events people want it to be the best one hosted by the best
Event Management Company.
Today, the Management Services are proving to be the largest
services offered. The Digital Events are overpowering the
Management Services in terms of the client’s favorite. This is the
reason the Management Industry is on the quest of acquiring the
right talent, managing costs, demonstrating ROI to marketers and
adding up transparency in the operations.
As per the reports, the Events and Activations Industry is expected to
grow to Rs 5,779 crore by 2016-17. This whopping growth shows
the investment marketers are going to do in the industry. This growth
is not just for the big brand events but on the events like, meetings,
incentives, conferences and exhibitions, activations and sports.
The reports also reveal that the start-ups of the industry will have to
face some major changes in internal ﬁnancial controls, compliance
with more than 60 acts and regulations, and implementing a good
mechanism to identify undesirable activities.
The Event Industry is constantly on the quest for the bigger, brighter
and marvelous, and the same is expected from them in the coming
days.
Editorial
Event Management
Industry: Acceptance
& Expectations

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September, 2016
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FLY
Entertainment:
A Creative Leader
in Artiste Management
Content
In Conversation
Don’t Let ‘Gaffes’ Pull Your ‘Networking’ Down
Event Management: Some Management Issues To Be Tackled
Editor’s Pick
Event Management Trends that Aims to Change the Industry in India
Chalk Talk
10
28
20
34

Scorpio Events Management:
Deploying Knowledge to
Make the Best Event Possible
Making Events
Moksh Events:
Mesmerizing
Leveraging Technology to
Prime Events & Conferences:
Lead in Event Management
The 10 Most
Valuable
Companies
EventManagement
36
18
26

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IRENE ANG
Founder & CEO
Joel Low Photography
Cover Story

FLYENTERTAINMENT:
A CreativeLeader in
ARTISTEMANAGEMENT
Cover Story
LY Entertainment is Singapore’s leading artiste management company founded by the
effervescent, award-winning host and comedienne, Irene Ang, in 1999. Started with just 2 staff,
a fax machine and a burning passion and belief in the potential of local talents, it has grown by
leaps and bounds to what it is today.
Recognized as a market leader for its creative and gung-ho approach within the entertainment industry, and
for its proven track record in grooming successful artistes, FLY has garnered wide-ranging support from the
local media, broadcasters, production companies and corporate clients.
FLY has always been quick to adapt to the ever-changing media landscape and, combined with an
international outlook, was the first of its kind to plant a flag beyond local soil and set up an office in
Thailand for 2 years. FLY is poised to continue its expansion into overseas markets and serve a niche - to
represent talented English-speaking Asian artistes who are also effectively bilingual in their native
languages.
F

Cover Story
FLY has been
equally
successful in
providing
casting and
event
management
services. The
strength of
their artiste
management
arm, their
access to an
available
network of
talents around
Asia and
strong
business
networks
within the
region have
provided the
crucial
impetus and support in enabling their foray into casting
and events. To-date, the company has successfully
managed many high-profile projects.
Irene Ang, Dynamic and Effervescent Entrepreneur
As a driven and dynamic business woman, Irene Ang,
Founder & CEO of FLY Entertainment, has been
nominated for several awards including; Ernst & Young
Entrepreneur of the Year (2004), top 25 Most Powerful
Businesswomen (2008) by The Executive Magazine,
and as well as being hailed as one of the “Greatest
Women of Our Time 2010” by Singapore’s Woman’s
Weekly magazine.
Irene currently spends her time as a motivational
speaker and host; she was a panel speaker at the
Singapore Women’s Congress in 2004, and as an
opening speaker in the same forum in 2005. She was
also an invited guest speaker at the Global Speakers
Summit 2005, organized by the International Federation
of Professional Speakers and hosted by Asia Speaker
Association of Singapore.
In recognition of Irene’s passion and influence on
various local communities, she currently sits on the
Media Development Authority (MDA) Singapore’s
Media Festival Advisory Board. She holds the honor of
being the first Singaporean actress to attend the
International Emmy Awards as a member of the jury,
joining the elite group of international media
superpowers. Previously, Irene was also a board
member of the National Heritage Board (NHB) under
the Ministry of Information, Communications and the
Arts Singapore (MICA) for a term of 2 years.
A Southwest CDC District Counselor, Irene also served
as a steering committee member and mentor for Action
Community for Entrepreneurship (ACE) start up
Singapore.
FLY’s Inflight Services:
Artiste Management
As a core division of FLY, the Artiste Management
division is responsible in identifying and recruiting
Asian artistes who are bilingual and multi-talented into
the agency, building a reputable and renowned stable of
Asian assets for a global market.
Integrated Event management, Creative
Consultancy and Execution
Set up in 2000, FLY’s Event Management team
specializes in providing creative consultancy,
management and execution for event companies and
corporate clients. Leveraging on FLY’s strong media
relations, the team is able to ensure maximum
awareness, coverage and publicity between the clients
and their targeted audience to achieve maximum brand
awareness.
We are the
CHANGE
We want to
SEE

Cover Story
Their direct connection with celebrities and multi-talented
performers enable them to come up with creative and
competitive entertainment packages to suit their clients’
every need.
In the Integrated Event Management division, they provide
services such as Event Management, Event Consultancy,
Branding / Interactive Marketing Campaigns, Product /
Store Launches, Musical / Skit Productions, Corporate
D&D, Anniversary / Awards Night, Charity Dinners,
Seminars & Conferences, and Family Days & Roadshows.
Talent Casting, One-Stop Solution for Any Production
With experienced casting directors and coordinators, FLY
provides a one-stop solution for any production to source,
find and cast actors/talents/models from around the world
for television, film and commercials. They also serve as an
international celebrity broker with their international
network. This unit is a natural exploitation of their strong
connections to the talent around the world, and a reflection
of their reputation in the industry.
Their earlier projects include Dance of the Dragon, The
Tattooist, The Leap Years, The Home Song Stories and
many more. Some of the casting clients that they have
worked with before include StarWorld, MediaCorp
Raintree Pictures, AXN, Disney, Columbia Pictures and
many more.
FLY Academy, Nurturing Tomorrow’s Stars
FLY’s vision is striving to INFORM, IMPROVE and
INSPIRE, FLY Academy is Singapore’s leading
professional entertainment academy. Committed to
nurturing tomorrow’s stars, FLY Academy uniquely
combines the techniques and experiences of a professional
celebrity faculty, with a host of holistically structured
training programmers.
Across acting, hosting and even corporate presentation
courses, students are encouraged to intuitively explore their
passion as they pursue a calling in Entertainment.

Cover Story
FLY’s mission is to identify, nurture
and develop the next generation of
stars for Singapore’s entertainment
industry. FLY Academy has the ability
to develop significantly more
transformational performers and,
through their efforts they are creating a
far greater number of extraordinary
artists.
Multimedia Studio, Cares from
Inception to Final Delivery
With an in-house producer, the division
handles all aspects of
production from inception
to final delivery, including
development, strategic
planning, shooting,
interviewing, editing and
archiving, as well as
research and licensing for
music, photography, and
stock footage. The
division’s capabilities
currently include:
production of corporate
videos, event videos, as
well as YouTube vignettes
and webisodes.
FRY Bistro
Located in the heart of Club Street,
FRY Bistro resides on the roof top of
unit 96. Set against the panoramic view
of Singapore’s skyline, FRY is an ideal
place to enjoy a wine or two. One of
the very few rooftop eateries along the
shophouses of Club Street, FRY has
quickly become a hot spot for
celebrities, professionals and
executives to lay back and relax after a
day’s work.
FRY’s rooftop concept allows their
customers to do some star gazing after
a long day of work, catch spectacular
displays of fireworks from their
vantage point and enjoy great company
and drinks while they do so. If you’re
in the mood for a little more fun,
participate in the bingo games held
every Wednesday. FRY’s timber
furniture exudes a touch of vintage, but
for larger parties, FRY’s 3rd level
studio is available for private events.
Bar Naked
Set to shake up both the Marketing and
Food and Beverage (F&B) scene, the
newly conceptualized Bar Naked
combines both outdoor advertising and
event marketing, offering brands a
redefined media space.
Fronted by Irene Ang, Founder & CEO
of Singapore’s leading artiste
management company, FLY
Entertainment, and creatively
conceptualized by multiple award
winning Social Influence Marketing
agency GOODSTUPH, Bar Naked
promises to be an unrivalled and
distinctively novel media space and
watering hole that constantly surprises
and excites, inviting brands and
consumers to drop their inhibitions and
let loose.
Nestled in the heart of the CBD at
prime position on Club Street, the two-
storey bar serves as a blank canvas for
brands, offering the opportunity and
rare flexibility to achieve both the
intimate interaction of consumers with
a brand through an event, together with
the visibility and reach of an outdoor
advertisement, equating to an extended
level of consumer engagement like no
other.
Successfully Delivered Projects
Recently, in partnership with FLY
Entertainment, MM2 Entertainment
and Bioperfect; ‘My Love Sinema’ was
released on the 8th of September 2016.
Produced with the support of
the Singapore Film
Commission (SFC), My Love
Sinema is led by a strong
female team starting with
FLY Entertainment’s Founder
and CEO Irene Ang and
Dawn Yip of BioPerfect
Marketing as Executive
Producers. Alongside them,
Scout Picture’s Flora Goh and
Masters graduate from the
prestigious Beijing Film
Academy and a recipient of
the 2012 Singapore Film
Commission New Talent
Feature Grant, Director Tan
Ai Leng co-wrote and directed the
movie.
Set in the 1950s, My Love Sinema
details one man’s never-ending pursuit
of his passion for movies and films. It
tells the story of Kheong (Tosh Zhang),
a young, starry-eyed 20-year-old who
moves to Singapore from a kampung in
Malaysia, to train as a film
projectionist. There, he meets Lee (Jeff
Wang), who becomes his mentor and
teaches him about life, girls and
dancing. At the cinema, Kheong also
encounters Wei (Cheryl Wee), a young
Chinese teacher who finds herself torn
between her obligation as a dutiful
daughter and her feelings towards
Kheong. As their affection towards

Cover Story
each other grows, they face various obstacles that prevent them
from being together. A riveting story of courage and hope, this
nostalgic film chronicles life’s triumphs and disappointments,
inspiring audiences to stay true to their passions.
‘FUNAN "THANK YOU”PARTY’- Funan held their Funan “Thank
You” Party on the 30th June 2016 as one last goodbye before the
tear down for renovation and to show appreciation to all the tenants
and shoppers for their support since the opening in 1985;
‘AXA SHIELD PRODUCT LAUNCH’- AXA Life Singapore held a
Launch to announce their entry in Singapore’s Shield market to
their agents as well as brokers.
The product launch, held on 12 April 2016, organized by FLY
Entertainment, was full of Singaporean flavor and context with a
good balance of fun and humour; This event was also nominated for
Best Event - B2B, Best Event - Internal and Best Event - Production
at the Marketing Events Awards 2016.
‘CAPITALAND MALLS “BE THE HERO” CAMPAIGN’ -
CapitaLand Malls together with Warner Brothers & Pacific
Licensing launched the promotions of the blockbuster hit “Batman
V Superman” with “Be the Hero” Campaign. Media and guests
were surprised by a 70-strong cast flashmob and a projection
mapping show to launch the movie statues and batmobile
respectively. This event was also nominated for Best Event -
PR/Guerilla Marketing Stunt at the Marketing Events Awards 2016.
In the last 16 years, FLY Entertainment has expanded from 2
partners and 3 Artistes to almost 20 folds; with Artistes performing
internationally from Singapore, across Asia to Europe and in the
United States.
FLY aims to continue to diversify into other areas of opportunities,
like movies and music, where there is a strategic and synergistic
complement to their existing businesses. As the name suggests, FLY
knows no traditional boundaries. The FLY logo aptly reflects their
work culture - they are trendy, dynamic, flexible, fast, efficient, fun
and motivated.

his is a time for companies to ponder over a global presence. And there is no better way than organizing an event.
TThis growing demand of organizing an event is adding up in the quest for the best Event Management Companies in
themarket.
But it is not organizations alone who are in the constant search for the most charming Event Management Company, but
commonpeopletooarelookingfor thesamefor thefunctionslike,weddingandotheroccasions.
To quench this thirst of people for the most suitable Event Management Company for their event, here in this issue of our
magazine, “The 10 Most Valuable Event Management Companies 2016”, we have highlighted some of the most
suitableEventManagementCompanies.
One of our ‘10 Most Valuable Event Management Companies’ is Moksh Events Pvt. Ltd., which is one of the biggest
Events, Celebrity and Artist management agency in Eastern India and one of the leading agencies nationally. To have a
handy and reliable corporate event management service provider who can manage the whole affair of an Event
Management, right from conceptualization to onsite execution with much diligence and accuracy, becomes an utmost
necessity. Scorpio Events has expertise in offering such type of event management services, since its inception with
unmatchedprofessionalism.
We have also shortlisted Prime Events & Conferences, which is unique in its own way. The company uses latest
technology in favor of human-comfort and human-pleasure. One more company shortlisted is Brand Events, who
specializes in creating live consumer events providing experiences that enable consumers to indulge in their passions.
UBM is one of the world’s leading business-to-business (B2B) event’s organizers. Providing best communication services,
Shobiz Experientialisaglobalexperientialcommunicationsagencyinthelisting.
Also, don’t forget to read article on Oranjuice Entertainment, who promotes & produces music concerts & music based
events. We have also shortlisted, i2i Events Group, which is an international, award-winning B2B events company. Last
but not the least,Ashﬁeld Meetings & Events delivers outstanding meetings and events with the certainty and impact their
clientsexpect.
We have one of the best of the industry, FLY Entertainment as our cover story. FLY Entertainment is Singapore’s leading
artiste management company founded by the effervescent, award-winning host and comedienne, Irene Ang, in 1999.
Started with just 2 staff, a fax machine and a burning passion and belief in the potential of local talents, it has grown by leaps
andbounds towhatitistoday.
With these industry’s best companies we have completed our listing of “The 10 Most Valuable Event Management
Companies 2016”, whicheaseyourchoiceas pertherequirement.
Event Management
Industry Serving It’s Best
The 10 Most
Valuable
Companies
EventManagement

Management BriefCompany Name
Ashfield Meetings
& Events
ashfieldhealthcare.com
The 10 Most
Valuable
Companies
EventManagement
Brand Events
brandevents.co.uk
Chris Hughes
CEO
FLY Entertainment
Pte. Ltd.
fly.com.sg
Irene Ang
Founder & CEO
i2i Events Group
i2ieventsgroup.com
Moksh Events
Pvt. Ltd.
mokshevents.com
Vijay Bokadia &
Shashi Bokadia
Founders
Oranjuice
Entertainment
oranjuice.in
Varun Khare
General Manager
Prime Events &
Conferences
prime-group.co.in
Simha Shastry
Proprietor
Scorpio Events
Management Pvt
scorpioevent.com
Sanjeev Kapoor
Founder & Director
Sameer Tobaccowala
CEO
Shobiz Experiential
Communications
shobizexperience.com
UBM Tech
ubm.com
Scott Schulman
CEO
Luke Flett
Head of Global
Marketing
Brand Events specializes in creating live consumer events
providing experiences that enable consumers to indulge in their
passions.
Ashfield Meetings & Events delivers outstanding meetings and
events with the certainty and impact our clients expect.
UBM is one of the world’s leading business-to-business (B2B)
events organisers.
FLY Entertainment is Singapore’s leading artiste
management company founded in 1999.
Moksh Events Pvt Ltd is an Events, Celebrity and Artist
management agency.
Scorpio Events Pvt. Ltd is an event management company
that provides services such as corporate conferences
product launches and many more.
Terry Jang
Head of Corporate
Brand, PR
& Comms
i2i Events Group is an international, award-winning B2B
events company.
Oranjuice Entertainment promotes & produces music
concerts & music based events.
Shobiz Experiential is a global experiential
communications agency.
Prime Events & Conferences is a technology oriented
organization engaged in providing end-to-end solutions to
make an event successful.

Moksh Events: Making Events
Mesmerizing
The 10 Most
Valuable
Companies
EventManagement
18 | September 2016 |
Gone are those days when CLIENTS had to rush
here and there to look after the comfort of the
guests. It was all his responsibility to decide the
venue, arrange the decorations, and look after the menu and
what not. But the situation has changed nowadays, with the
powerful entrance of the event management companies in
the scenario.
Let it be a function of big companies or lavish weddings, all
the charge is taken by the event management companies to
make it more exciting. The event management Industry has
taken a successful leap in India, too. While exploring newer
opportunities the event management companies are helping
clients to brand and market their products better.
One such great event management company is Moksh
Events Pvt Ltd, which is one of the biggest Events,
Celebrity and Artist management agency in Eastern India
and one of the leading agencies nationally. Founded in
1999, Moksh Events has its ofﬁces in Kolkata, Mumbai and
Thailand.
Exclusively managing a wide array of Artists, Singers
worldwide for Live shows and Moksh Events has an access
to Singers, Performers, Actors, Sportsperson, Comedians,
Musicians, Foreign Artists and Special Act performers too.
MOKSH is also involved in Special Monument & Building
Illumination Projects across the country, a forte of Moksh
Events and is unique for any event managing company.
‘Moksh Events pays Personal Attention to Every Single
Event’
Be it a small budget event or a Big Budget event, Moksh
dedicates personal attention to every single event. Having
practical knowledge of events for over 15 years with
exclusivity and direct access to max celebrities, artists,
singers etc are the key strengths of Moksh Events which
helps it to be in a leading position. Seeing the opportunity
in sports management in India, Moksh Events has recently
broaden their expansion in the ﬁeld by launching Moksh
Sports Ventures.

‘Tech Savvy’
Moksh has technical and
infrastructural association & tie-ups
with the top guns of their respective
ﬁelds coupled with their own in-
house facilities for light & sound,
thematic stages, décor, camera
equipment’s and setups, 100+ Walkie
to their own LED Wall installations
etc are areas of expertise for the
company.
As a preferred Entertainment
Consultant, Moksh Events assist their clients, to design the
most effective and appropriate entertainment capsule for
their target audience. They are having the right ingredient
for the right client, let it be a Corporate Event, Theme
Based Event, Televised Event, Cultural Event, Fashion
Show, Product Launch, Award Ceremony, Wedding,
Anniversary or any Private Event, they will make the event
successful.
‘Founders’ of Moksh Events
Founded by the Bokadia Brothers, Vijay & Shashi
Bokadia from Kolkata, Moksh Event Pvt Ltd, was actually
started when events had no future in the East of India or
was never taken as a profession and decided to venture and
reach new heights. In this scenario, with a vision to take
event management to the top level, Vijay Bokadia started
Moksh Events.
With a zeal and passion for the events and shows Vijay
started the company and in due course was joined by Shashi
Bokadia to give the company more strength and take it
Shashi Bokadia
Founder
Mr H.M. Bangur MD Shree Cements
with Vijay Bokadia sharing a lighter
moment at their annual event
forward. Instrumental in organizing the
biggest shows in the east of India, soon PAN
India and International and in due course
ventured into exclusive Artist Managing and
wedding Planning services too giving the
events and glamour business a full
360degree approach.
Mesmerizing Event that change the
World for Moksh Events
Recalling the best event of their till now,
Vijay elaborates, “Very Difﬁcult to say….
but yes one of our Signature events is “The
Shree Cements Annual Temple Function”
at Beawar, Rajasthan which was spread over
40 acres of land and was for 3 days with the
best of ambience to entertainment to
hospitality to cultural
showcase to the
infrastructures and
caters to approx 20000
plus audiences. It was a
visual Treat which one
could not expect in
such a remote location
of India and surprises
one and all who is
present at that time and
is of the highest
standard or can be
compared to any global
or Mighty scale event. We been doing the event now for 10
years in a row and every year we have to compete with our
own self to outgrow it with innovation keeping the
aesthetics and cultural angle intact.”
Pleasing ‘The Best of Their Own’ In the Industry with
‘The Right Ingredient for the Right Client’
Working with some of ‘the best of their own’ in the industry,
Moksh Events is proving their metal by quality delivery to
them. There is a long list of big clients of the company, like
Shree Cements Ltd, Ultra Tech, Ambuja Cement, Greenply,
Concast, Airtel, Cognizant, Vodafone Siddha Group, RDB
Group to Television & Media like NDTV, Viacom, E Tv,
Dainik Bashkar, Times of India Group, Zee TV,etc to Govt.
of Telengana, Govt. of Uttar Pradesh, Government of Bihar,
and to agencies Wizcraft International, Encompass,
Showhouse, Percept, Aura, E blitz, Showtime,
Fountainhead, Communique,Cineyug etc to name a few.
“Whether it’s a Product Launch or
a Dealer Conferences, Weddings and
Sangeet or Celebrities Performing at
Launches or Inaugurations, Moksh
Events has complete solution and their
primary USP is the quick turnaround
time
“
The 10 Most
Valuable
Companies
EventManagement
| September 2016 | 19

he Event Management Industry
Tin India is constantly changing
and evolving. Event
professionals implementing technology
gradually and constantly in the Event
industry have been able to achieve a
competitive advantage over those who
aren’t implementing the technology.
Today’s trends will not be there in the
future. Because by then, every
professional in the event industry
would have already implemented it.
So, to have a considerable advantage
over the competitors, one should be
aware of the current trends in the
market.
Smart Phones- The Present and The
Future
No one would have guessed that
smartphones could have such a big
impact on our lives. Smartphones have
been there for us in every area of the
business and will be continuing to do
so in the future. It is expected that
smartphone users would be 6.1 billion
by 2020 against 2.6 billion from 2014.
The companies and event organizers
should stop living in the past and start
believing in the present and future
aspects of the smartphone. They need
to embrace the various ways by which
people can interact with each other. In
fact, smartphones are keeping more
people connected than ever, as many
apps allow everyone to network with
each other more easily and quickly.
Event Apps- The Key for Business
With every passing day number of apps
are increasing at a tremendous rate,
and has been the key for most of the
business. The quality and service that
apps are giving have improved over
years. The event industry is no
exception to it. The event apps are
making things easier, quicker, more
interactive to the event industry. The
increase in the engagement of
interactive mobile event apps has been
emerging as one of the biggest event
trends.
Live Streaming- The Way to Success
YouTube and other streaming sites
have changed the face of the online
media industry. The live streaming of
the events was previously criticized
due to the risk of ticket sales. But the
scenario has changed due to drastic
improvement it has made in reaching
people. Online conversations and
general awareness made through social
media are only helping businesses to
become more successful. Sanpchat
which was previously used only by
family and close friends to share
photos and second videos are
marketing strategy for many businesses
including event industry.
Social Ambassadors- The Idol People
for Successful Marketing
The social media has been the most
active and used medium over the last
TO CHANGE THE
TRENDS THAT AIMS
NDUSTRY
NDIAIin
Event
Management
Chalk Talk

few years. The social media is
affecting the lives of people, so much
that people check their social media
accounts from the moment they wake
up to the moment they sleep back at
night.
While social media is grabbing the
attention of many people, many
companies have recognized that
advertising on the social media can be
very much helpful to the business, and
that’s when social ambassadors come
in. They are the people who represent
and talk about a company in front of
potential customers in a positive way.
So, many companies are willing to pay
to social ambassadors for positive
marketing on the social media.
Experimental Marketing- A Tactic to
Connect With Consumers
The experimental marketing was big
trend last year and is still most
preferred one. The experimental
marketing’s main objective is to find
new and innovative ways to connect
and communicate with consumers. The
best way to connect with consumers is
to give them an experience of a brand
through all senses. Some of the
techniques used in the experimental
marketing include Virtual Reality,
Projection Mapping, Molecular
Catering, Gesture Recognition
Gaming, and 360-degree Photo
Experiences. The trend of experimental
marketing has already adopted by
small and large event management
enterprises and many companies will
continue to do so.
Venue Hunting- Best Way for Basic
Foundation
Venue of the event is the basic
foundation for every type of event that
takes place all over the world. The
event industry is not a new to the
search for different venues for various
events. However, there are few
websites which make the hunt for
venues easier and at one click away
like Venuehunter in India. Online
methods such as this require no details
to access these venues and without any
charges too. Users can gain a greater
insight of the various venues at one
click away.
Digital Swag Bags- The New Swag
For Consumers
The toughest hurdle event organizer
has been facing is to find creative and
unique gift bag for attendees. The
organizers have tried everything they
could to find a unique gift bag to
provide to the consumers to take away
with. The sponsors have not always
been pleased with the traditional bags.
But there are new bags being used in
the market, which contains online gift
vouchers or offers for event attendees.
These bags are called, ‘Digital Swag
Bags.’ The bag not only contains the
vouchers, but also are more
environmentally friendly and cheap.
These trends can give a big push to the
event management companies
compared to the competitors if used
correctly, and all trends are focused on
one goal, to create a memorable and
engaging experience for event
attendees.
Chalk Talk

We Move
or Get Moved -
Our Purpose is not
'Gap' Fulllment
but to Facilitate
'Evolution'
During the last few weeks I
have been spending
considerable time with my
friends from Learning and
Development domain and during the
course of our discussions many topics
arose; the most fundamental and
critical one being - what is our purpose
in this new age?
The new age is more than ever
challenging because internet and
technology have made knowledge
accessibility a non-competitive or non-
strategic leveller. Today anybody with
a smart phone and internet access can
reach any depths of knowledge and
doesn't necessarily require a classroom
and teacher to acquire knowledge. In
this new age where the economy is
slow and every penny matters, the
organizations and managers are equally
not excited to nominate folks to
programs. In this age of instant
gratiﬁcation wherein participants
believe that by merely attending a
course nirvana is granted,
fundamentals are to be revisited and
that includes relooking at what is the
CXO Standpoint

About The Author
K Srinivas Rao, Chief Strategist and
Partner, is a human capital strategist
with the expertise of 23 years across
Human Capital Value Chain. Prior to The
Strategist, he was heading Strategy - HR
at Satyam Computer Services. Formerly,
he held management roles at various
levels in CATS (Computer Associates-
TCG), Baan Info Systems, Ernst &
Young, Videocon International.
An avid writer and guest speaker on the
subject of Change Management and
Human Capital, he wrote 5 books under
the “101 Smart Ideas Series” published in
2015, “Managing HR Issues in a Merger”
- published in the Handbook of Business
Strategy 2002,“Whispers of a Devil in an
Angel”, “Principles and Practices of
Management”. He also co-authored a
book titled ‘Unconscious Leadership
Conspiracy’ and has published more than
a dozen articles in International &
National Publications.
Mr. Rao holds dual Masters’ degrees and
attended Indore School of Social Work,
where he topped the class of ‘93 and later
pursued Masters in Military Sciences.
Currently, he is a Research Scholar at
XLRI Jamshedpur and a visiting faculty
at ISB and IIM Indore. He was awarded
“HR Leadership Award” in 2008-09 by
Employer Branding Institute and Super
Achiever as HR Professional in 2006 by
Indira Group and Fun & Joy Institute.
K Srinivas Rao
Chief Strategist
& Partner
CXO Standpoint

PURPOSE of the LEARNING
FUNCTION.
Learning & Development as a function
has evolved with times and is again at
cross roads today. Traditionally it was
seen as a function which simply
facilitated ‘Fulfilling GAPS’, in terms
of skills / competencies and thereby
enabled the overall development of
capability building both at the
individual and organizational level.
Then came a phase where it became a
strategic function by enabling the
business to identify its future leaders
and groom them. In time, now it has
again reached a threshold of evolution.
Learning as a function is poised to
enable Organizations and its
employees to ‘EVOLVE’.
‘Evolution’ is drastically different from
‘Fulfilling Gaps’ in many ways,
starting from the fact where Fulfilling
Gaps is perceived more as ‘near’ term
and transactional in nature; whereas
Evolution is more Futuristic and
Strategic in purpose. Fulfilling Gaps is
seen more as a responsibility of
Learning Function whereas Evolution
is a co-creation process between the
various stakeholders. The biggest
difference is Evolution thrives to make
the organizations and its stakeholders
Future Ready in a more comprehensive
fashion than we do now.
Evolution is not possible to achieve if
the following fundamentals are not in
place. The Learning function has to
ensure that foundations for these
fundamentals are established:
We will Focus to make
Organizations Future Ready
Fundamentally the Learning function
should focus on making the
organization future ready. It could be in
terms of making it more flexible to
adopt to change, or having a leadership
pipeline in place, or Institutionalizing
Values as cultural ethos and thereby
creating a unique DNA for retention or
attraction of Talent and so on. This
doesn’t mean Learning should not
focus on the daily bread & butter
issues of gap fulfilment of immediate
needs, but it also needs to draw a line
on how much do we invest in today
and how much for tomorrow?
We are not responsible to make
Employees Resume Sexy
Knowingly or unknowingly Learning
function has made needs identification
from Performance Appraisals as the
Primary and only source. More than
often it has been observed that the
needs identified during this process are
more aligned to the individual personal
aspirations rather than business
requirements. It is no wonder that at
the end of the year we often realize that
much of the budget could have better
utilized or optimized if we gave up the
responsibility of making employees
resumes future ready.
We will focus on those who are
geared up to make a difference
Learning is a two-way process. We
can’t force adults into rooms and
expect them to learn, absorb and
implement if they are not ready or keen
to do so. So why do we invest equal
amount of time and energy on those
who are keen to learn and those who
are there only to warm the seats? It is
imperative that we focus only on those
who are geared up to make a difference
as that would be a winner for all the
stakeholders.
We are not responsible for food &
sanitation
In the quest for evolution, we can’t be
held ransom on issues like food or
sanitation of the training facilities etc.
We should refocus our energy on issues
like the alignment of learning
programs and aspirations, the
applicability of the learning’s at the
workplace and so on. It’s time to dump
the existing measuring parameters of
our learning interventions and focus on
issues which would truly reflect the
spirit of evolution.
We are ready to Risk it
As a true business partner, we should
be accountable for some measurements
which we strive for and should be
ready to risk our reputation on the
same in a similar fashion in which
business does. Our measurements
should focus on how much more
businesses we could generate, how
much the productivity and profitability
grew, how ready are we for future in
terms of a leadership pipeline, how
ready are we in terms of organizations
overall capability, what is our build v/s
buy ratio and so on. Evolution isn't
easy, but it is the top priority in all the
CEO agenda. Evolution is the
opportunity for us to recast ourselves
from being perceived as a reactive
support function to being projected as a
futuristic business partner. It is up to us
now that how we make the move and
move on...
CXO Standpoint

The 10 Most
Valuable
Companies
EventManagement
Today, the life of people became restless and hectic.
In the race of earning more and more wealth, people
do often get unattached with social events. Also,
because of busy schedules, the average number of social
events a person attends has fallen. Since the number of
events has decreased, the impact of events must be very
high. To maintain the effectiveness of events in the person’s
life, event management companies like Prime Events &
Conferences has strived.
The uniqueness of Prime Events & Conferences is its
ability to use the latest technology in favor of human-
comfort and human-pleasure. Prime Events & Conferences
are experts in creating the environment according to the
need of events. If the event demands the embellishment of
social cause, they will deliver it and if the event demands
the professional presence of specific industry, they will
deliver it too.
About the Company
Prime Events & Conferences was established in 1996 with
a sole aim of providing the required technology for making
an event successful in areas of Voice, Data and Video.
Starting with providing technology, they moved on to
managing conferences and trade fairs. In a very short span,
Prime Events has established a reputation for delivering
quality and timely services to its clients.
Prime Events is known for the successful events they
deliver. Because of their out-of-the-box services, well-
known institutions like, Govt. Of Karnataka, Fosroc,
Mindray, Northrop Grumman, Wipro, Tata Power,
Panasonic, Datamatics, Ariane Space, Pro space, ISRO,
SWWEM, Target, Rotary and many more has been their
clients.
Prime Events & Conferences is part of Prime Group which
is into events, hospitality and media business.
They also own and operate a wildlife resort in Coorg, Green
Valley Resort, Ponnampet, Coorg and also publish a
magazine, Adventure & Wildlife which is a bimonthly
magazine, online and print.
About the Proprietor
Simha Shastry, Proprietor of Prime Events &
Conferences is a Graduate in Electronics from Mysore
University and a Post Graduate in Sales & Marketing
Management. Simha has worked with major companies like
Toshniwal Group, GE Medical System, Wipro GE Medical
Systems, Beta Information Technology before setting up his
own firm Prime Group, in 1996, a Consulting firm on
Technology, IT, Software and Voice, Data & Video
networks and Event Technology & Management.
Prime Events & Conferences: Leveraging
Technology to Lead in Event Management

The 10 Most
Valuable
Companies
EventManagement
Simha has a
career span of 2
decades, having
expertise in
various fields
like,
Technology
Solutions,
Project
Management,
Voice, Data and
Video Networks
and as a Trainer
and also
possess hands on experience in Designing, Implementation,
Testing and Managing large and complex networks and
projects in the area of
Information Technology.
Simha is also the General
Secretary of Bangalore
Youth Theatre and members
of Lions Club of Bangalore
Metro.
Services Provided
Prime Events provides
various offerings like Event
Registration, Multimedia
Services, Exhibit Designs,
Event Management Services,
Audio Visual Services,
Brand Promotion Services,
CCTV Rental Services, Conference Organiser, Corporate
Event Management, Exhibition Stall Fabrication, LED
Screen Rental Services, and Superstructure Fabrication.
In Production, they provide Stage Design & Production,
Stall/Booth Design & Production, and waterproof
Infrastructure with Air-conditioning, Octonorms and
Chalets.
In Event Registration they have different servings like
With Photo & without photo, Bar-coding, RFID, and
Biometric. They provide Pre Registrations, Spot
Registrations, Database Services and Tele-calling.
Event Registration Services provided by Prime Events are
completely innovation driven. They believe in instant and
easy solutions to meet various requirements of corporate
clients. To make a Corporate Event Registration quick and
effective, they provide Online Event Registration services
that are the easiest way to register and avail their services.
In Exhibit Design & Print Services, they have Stall
Design & Fabrication, Flex Printed Mounts, Roll Ups,
Standies, Backlit & Frontlit Signages, Backdrops, Pop Ups
and Four Colour Design & Print Services.
The motive of Exhibit Designs provided by Prime Events is
to assure the success of an event. The designs provided by
them are tested scientifically and are appreciated by every
person encountered by them.
In Multimedia Services they provide Audiovisual
Presentations On Cds/Dvds, Cd/Dvd Relication,
Editing/Voice Over/Music, Still & Video Shoots,
Presentations Av, Flash, Ppts, Document & Video
Conversions, 3d Design Services And Graphic Design.
Multimedia Services by Prime Events are the most
technologically forward services available in the market.
They make sure that
the technology has a
way to the market
through them. Their
expertise in AV, Flash,
and PPTs Presentation
has placed them as a
renowned Multimedia
Service Provider in
India.
In Technology, they
have Touch Screen
Kiosks & Solutions,
Lans/Wans, On-Site
Registration Setup,
Internet Access with Wi-Fi, Media Centers, Speakers
Preview Room, Business Centre Services, Walkie Talkies,
Wireless & Satellite Networks, Intercom Facility, Plasmas,
Tft Monitors, Pcs, Av & Light Design.
Prime Events are also known for their other Services like
Manpower, Djs, Mcs, Voice Overs, Gala Evenings,
Promotions, Transportation, Banquets-Indian, Chinese,
Continental Catering, etc.
First Preference as an Event Management Company
For over a decade, Prime Events & Conferences has
successfully provided World Class Solutions for major
International & National Events. Because of the high
spectrum of services and their flexibility of solutions, big
organizations give Prime Events & Conferences first
preference for all their events. Being known for its
satisfactory services in India, Prime Events & Conferences
has catered to customers from across the globe for
Exhibition & Design Services apart from catering to their
Graphics & Print requirements.
Simha Shastry
Proprietor
After understanding our clients
communication needs, we provide a
cost effective solution to reach out
the required brand communication
in most apt way through dedication
& team effort, our strategy is to
deliver 110% at all times
““

This is the best time for the Event Management
Industry of India, as the demand for big, lavish and
sophisticated yet thriving events are reaching the
sky. The advancement in technology is being the next
reason for the clients growing expectations. Let it be big
rocking concerts, full of cutting edge animation
technologies or grand corporate event, people want
everything as “cool” as it could be to roll as much of the
eye balls of the guests as they can.
All this is the big effort of the Event Management
Companies in India who are taking it as a
challenge and planning the next event as
amazingly as they can. These Event Management
Companies today, are re-imagining experiences
while at the same time redeﬁning perceptions.
This is the reason; the Indian Event Management
Industry has evolved and growing rapidly both in
size and stature.
But to make an event successful is not as easy as
it looks. The Event Industry of India is also
facing some issues which they will have to tackle
with a great strategy. Let it be Cultural Events,
Sports Events, Entertainment Events, Wedding
cum Celebration Events or Brand Activation
Events, all are needed to pay extra efforts.
Some of the issues the Event Management
Industry has to tackle can be described as follow:
SOMEMANAGEMENT to
be
TACKLED
MANAGEMENT:
EVENT
ISSUES
Different types of direct and indirect taxes
There are some or the other issues occurring every day; and
only known to the particular industry alone. Even, Event
Management Industry does not differ from the same truth.
There is a challenge of direct and indirect taxes the industry
has to face. The increase in service taxes is creating issues
for the companies.
The Legal Boundations
Well, it is not as easy as it is shown in a Hindi movie
named, “Band, Baja, Baaraat”, where the central characters
Editor’s Pick

of the movie are shown to open their
own venture, i.e. Event Management
Company without completing any legal
procedure! Though on the part of the
movie, it was inspirational for many
and widened the scope of self-
employment in India.
But there are so many Legal
Boundations on the Event Management
companies. While hosting an event, a
company needs to get permission from
several concerned authorities, which
proves to be a major issue to tackle.
Talented Manpower
While planning an event, a company
needs to have skilled manpower.
Having the perfect ﬁt for every single
task is what the company seek on the
top of everything to make the event
grand, better or lavish. But yes, this
problem has a solution and that is to
host learning programs for such
people. But still it is a time consuming
task. That is why not having talented
manpower is becoming a great issue to
be tackled by the Event Management
Industry.
Getting Sponsorships
When it comes to hosting an event, it is
immediately followed by a
sponsorship. Being a sponsor led
industry, Event Management
Companies have to be on the hunt of a
sponsor every single day. The
challenge increases its vastness for the
Event Management Companies
situated in non-metro cities.
Lacking supporting infrastructures
It is not at all easy to get the ball in the
court. The Event Management
Companies cannot be fortunate enough
to get everything perfect. Finding the
perfect venue with the correct
technologies available and the
transportation issues are some of the
obstacles they have to jump on while
planning an event.
Different ROI Measurement
Standards
The Return on investment (ROI)
cannot be measured properly every
time. The brands are there to sponsor
only when they can see a great ROI.
But as every event is different, the ROI
on it will be different too.
Down of Other Media
Television, radio and print media are
the media of old days. Though there is
a vast impact of these on the people a
lot, still the dawn of new media has
made these old media types fade away
a bit. New media like social media is
creating its own space in the industry.
Brands have also started to opt for
these, making it a big concern issue for
the Event Management Industry.
Everyday increasing rental cost of
place
The Event Management companies
have to face a lot of trouble when it
comes to decide the perfect venue for
their event. But, then comes the real
issue, the everyday increasing rental
cost of the places. It is not easy at all to
compromise on the part of the venue,
because everything depends on the
perfect venue. But the increasing rental
costs seems to ruine it all for them.
But it does not mean that these issues
will prove to be the real hurdle in the
way of the Event Management
Industry. As the history shows, when
difﬁculty arrives the human brain runs
fast and think the other way round. The
same is expected from the Event
Management Companies, that despite
these issues they will perform better
and turn over the scenario of the
industry in the coming days.
Editor’s Pick

ith 2.3 Billion active social media users across
Wthe globe - according to 2016 social network
usage report by Global Web Index - it is no
surprise that social media marketing strategy has become an
integral part of every organization’s marketing plan.
Facebook, Twitter, YouTube, LinkedIn, Pinterest,
Instagram, Tumblr, Myspace, Blogs… you name any social
media channel and you will ﬁnd organizations trying hard
to engage with their target audience to promote their
brands. Almost every day, we witness organizations’
coming up with innovative marketing campaigns to engage
with their target audience in order to build a strong brand
presence and drive higher sales.
In this age of digital connectivity, customers welcome these
engagements with open arms and to some extent even with
open pockets to interact with brands and drive higher sales.
Hence, organizations are witnessing fair amount of success
from these campaigns. However, customers’ expectations
from these social media interactions are not just limited to
purchase transactions. They turn to social media channels as
a means for instant resolution for the product or service
problems they are facing. Customers view these social
media channels in a far greater role of an instant and
transparent customer service desk.
Today’s generation believes in instant gratiﬁcation and they
expect resolution to their product/service related issues
immediately. No longer are they content with the traditional
channels of resolution like helplines, FAQs, or support
emails. They are not ready to put up with automated and
delayed responses. Consumers are looking for immediate
connect with their product/service providers and expect a
more personalised resolution of their issues. Failure to
respond to the customer in a TIMELY and PERSONILISED
manner can be devastating for your brand and can lead to
huge customer drop off.
It is one thing to use social media for creating brand
presence but it is altogether a different thing to use social
media for customer care. Achieving this balance between
Social Media Brand Awareness Engagements and Social
Media Customer Care Engagements is no easy task. It
requires a sound IT infrastructure in place that can share
information in real-time across business units and various
hierarchies in order to make quick customer facing
decisions. It is this need that has led to the advent of
SOCIAL ENGAGEMENT CRM.
Social Engagement CRM is a powerful CRM technology
that equips sales, marketing and services teams of
SOCIAL MEDIA
Living Up to
Customer
Expectations
ENGAGEMENTS:
CXO Standpoint

organizations with cutting edge social tools to connect with
customers as well as critics and gain insight how they really
feel about your product and services. The popular tools
covered within Social Engagement CRM are:
• Social Listening: Social Engagement CRM allows
you to harness the power of social media to identify and
assess what is being said about your brand, product and/or
services on the social media channels. Social Listening will
enable you to spot trends, identify key inﬂuencers and
receive alerts on how people feel about your business.
Accordingly, one can make informed decisions and drive
sales and service conversations more effectively.
• Social Analytics: With Social Engagement CRM, you
can gain valuable insights about your customers and target
audience previously not available. Traditionally
organizations were only able to
get demographic insights about
their customers like age,
gender, geography, marital
status etc. but with social
analytics tool, you are exposed
to a plethora of personal
insights on social media. You
can now get to know about
your customers likes, dislikes,
sentiments towards your brand.
Using this information you can
now customize your products
and offerings as per customers’
expectations and further do a
personalized service delivery
to convert negative sentiment
to a positive one.
• Social Engagement: With
social engagement tools,
engage and interact with your
customers, brand advocates
and brand detractors on social
media. Improve your social
media presence by engaging
with social communities with
rich multimedia and drive end-
to-end customer experience by
creating CRM actions from social posts. Build deeper
relationships with customers by engaging with social
communities on Twitter or Facebook and other popular
social media channels using your corporate or personal
proﬁles.
Key Takeaway - Make sure to create the right balance
between your Social Media Brand Awareness Engagements
and Social Media Customer Care Engagements. This is no
easy task and do not think twice before seeking external
professional help to achieve this balance. At Tectura, we
help organizations to build a strong Social Engagement IT
infrastructure, powered by Microsoft Dynamics CRM, to
create the perfect balance but at the end of the day it’s the
culture within an organization which maintains this balance
for the years to come.
CXO Standpoint

Chetan Pathak
Executive Vice President,
Tectura India
Chetan is committed to Tectura’s
drive to deliver exceptional and
sustained value to the clients.
Chetan joined Tectura India as
Corporate Operations Director in
April 2009. With an extensive and
diverse experience of over 26 years
in the areas of technology and
consulting business, Chetan crafts
Tectura’s strategy for business in
India, and is the primary decision
and policy-maker, setting the tone
for company’s values, ethics, and
culture.
In this capacity, Chetan provides
complete leadership on strategic
and operational issues. A proven
leader with deep expertise in
executing on strategic global,
regional, and local initiatives and
goals, Chetan manages growth of
Tectura India’s business,
proﬁtability, and customer
satisfaction. With a passion for
mentoring and coaching, Chetan
builds up the path for enterprise
leadership team. Chetan leads
relationship management with
Microsoft and various channel
partners. His focus for business
excellence has helped Tectura India
achieve many awards from
Microsoft locally and globally.
Chetan holds a BE degree in
Mechanical Engineering and MBA
in Marketing Management from
Gujrat University.
CXO Standpoint

One effective way to get connected with executives
is networking. But unfortunately, many sales
persons and even some business owners make
several gaffes that lets pull their networking down and
actually costing them a lot. Networking is not about just
creating a list of contacts, it truly means creating mutually
valuable relationships.
First biggest mistake usually people are doing is attending
the wrong events. The most important thing is that to be
scrupulous while choosing the right events to save costs and
money. Attending local networking events are not enough
to make a growing network with expected people because
you may get same people again and again.
This is the biggest networking mistake that many people
make. It is important to carefully choose the right events;
otherwise you are simply wasting your time and money. If
you are attending all events but your target clientele are not
attending those events then do change the strategy and
immediately start hunting for those events where you may
get your target people to get beneﬁted in your business.
Always remember be proactive while attending events.
Many people are not comfortable in conversation, and
waiting for other to initiate. But once you will be active for
conversation and be cognizant of having more command
and power. People should listen to you and make them feel
reassured. So be active and talkative.
Whenever you meet someone in an event, basically you
need to ask them regarding their business, further inform
them about your own. Always begin the conversation with
the basic questions like - What is your name? What is your
company name? afﬁliation, position, etc. Follow the
introductions and exchange your information with them.
Most of the time, we can see persons, those are following
“give and grab” approach, where they come to you talk for
a minute or introducing themselves and dabbed their
business card and grab yours further searching for the next
one. Their aim is to attend each and every event to get as
many as business cards. But this is not a right strategy, if
you are thinking so. The key to networking is linking with
those who might be interested in your product or service
and to learn how you can assist other people in the event.
DON’T LET
‘GAFFES’
PULLYOUR
‘NETWORKING’
DOWN
In Conversation

Always give a second date because you
don’t want to ask everyone in the event
to lunch, dinner or a cup of coffee. You
want to strike up a conversation and
see if there’s potential with this
individual. If you don’t think that
person is a well suited, then get
prepared for the next until you do find
someone that flares your interest. Once
you do, make sure that you get their
contact information so that you can
accelerate for a second meeting in the
future.
If you are pitching your product in the
networking events, it’s not a good
place to launce your product or
service. You need to obtain a better
understanding of the people or a good
sense to determine who will take
interest in your
service and product, if you observe
anyone is interested with your
offerings you need to suggest a
particular day or time to meet and
discuss.
Talking too much while attending the
networking events is also one gaff to
make your networking down. Those
who are talking too much and not
giving others chance to share their
thoughts and opinions rarely achieved
good results from their expectations,
because they are not listening to
anyone just dominating with their
conversation.
Without a strong value proposition,
you might talk about your business and
products in a way that doesn’t resound
with your customers. You don’t know
what’s wrong, but you’re making your
details feel misunderstood. And people
who feel misunderstood don’t buy
from you. The more clearly you can
articulate your value proposition, the
easier it is for others to know how you
can help them in their network.
Networking is all about maintaining
relationships. If you are meeting
someone at every event or more than
three to four events you need to
maintain a relationship with them. You
have to care for the relationship which
will give you more opportunities to
grow your network as well as business.
You can connect with them by email,
telephone, face-to-face, or something
like Skype or social networking sites.
Use CRM to manage your contacts.
Every conversation you have with
those people should give them and
your insight into how you can help
each other.
Spend some time on social
networking; most of the social
networking sites are really works for
maintaining relations like twitter and
LinkedIn professional sites. It will let
you an upcoming conference, you can
use everything from LinkedIn to a
company website to learn information
prior to meeting people who interests
you. Then you can follow up with that
person through LinkedIn or Twitter.
Also you may get benefited by sharing
or creating relevant articles or blogs
that will define your position value and
informative to anyone who is
interested. You may join a group or
community in discussions and answer
or ask questions to update yourself.
However, Networking is an effective
method to connect with new people,
give new opportunities and improve
your results. But, you need to use the
right strategy. Avoid the gaffes
discussed above and see the difference
in your business.
In Conversation

Scorpio Events Management: Deploying
Knowledge to Make the Best Event Possible
Being an important part of human life, occasions and
events touch all the attributes of our social
existence. Let it be product launching, theme
parties, birthday parties, wedding celebrations, exhibitions,
workshops, corporate seminars, company conferences,
musical concerts, road shows, celebrity promotions, film
awards, fashion, celebrity shows etc, a team of
professionals is required to visualize concepts, plan
budgets, execute and organize events, to make it bigger than
the best.
In today’s business world which is largely driven by
strategies and out-of-box elements; events such as
conferences, tech-shows, trade fairs, seminars and various
other types of corporate events have become a prime
necessity for any kind of business or economic organization
to provide a boost to its sleeping business functionality.
Event management is all about keeping in order a focused
and professional event for a certain target audience, while it
calls for visualizing concepts, executing, organizing,
budgeting and planning events. Offering spectacular
themes, delicious food, glorious settings, great
entertainment acts, with planning & organizing every single
detail, Scorpio Events Management is delighting the
customers.
‘For Any Kind of Event Come to Us’
To have a handy and reliable corporate event management
service provider who can manage the whole affair of an
Event Management, right from conceptualization to onsite
execution with much diligence and accuracy, becomes an
utmost necessity.
Scorpio Events has expertise in offering such type of event
management services, since its inception with unmatched
professionalism. They have always strived for touching the
zenith of excellence in its all varied types of event
management services.
Best Star Nights & Entertainment Shows are organized
by Scorpio Events.
They host various shows like, Live Concert, Musical Night,
Celebrity Shows, Fashion Shows, Disco, Rock Sand in
terms of content, set-up, costumes, stage, light and sound.
Additionally, they offer celebrity management services,
entertainment show management, coordinates with
Bollywood Film stars, Entertainers, Sports, Personalities
Models and Promoters.
Need Fashion & Laser Shows? Scorpio Events are one of
the few successful event management firms to organize the
same used in designer shows and beauty pageants.
Considering the various parameters like, sounds, lights,
sequences well-choreographed, venue well chosen, they set
the right mood for any evening event.
Knowing that Curtain Raisers, Thematic AVs, Closing
Films, Corporate film have the complete essence for any
The 10 Most
Valuable
Companies
EventManagement

company’s corporate image and
strategy, Scorpio Events offers Ad &
Corporate Film Making to fulﬁll
this purpose.
Be it Corporate Seminars,
Entertainment Shows, Exhibitions,
Corporate Parties or Roadshows,
Scorpio believes in end-to-end
business solutions. Right from
Venue Selection & Booking to the
execution of the event to the post
analysis of the event, Scorpio has
always been at its best.
Believing that weddings are made in Heaven, but its
enactment on earth has undergone a profound
transformation, Scorpio offers Wedding Management
services too. From the Venue Booking till Cultural or
entertainment events arrangement, Scorpio takes care of
everything.
Scorpio Corporate Events division in Bangalore organizes
and implements Corporate Events - Seminars &
Conferences, which includes Trade Shows, Executive
Retreats and Incentive Programs, Corporate
Sanjeev Kapoor
Founder & Director
Presentation, Annual Meetings, Inauguration Ceremonies,
etc.
Committed to create an impact and hype among the right
target segment, Scorpio provide an accurate concept and
storyboard to launch Product Launch & Press Meet, with
a dazzling effect.
Additionally, believing in changing the normal world to
something bizarre, Scorpio plans and executes Multimedia
and Animation events.
Scorpio Events has expertise in offering such type of event
management services, since its inception with unmatched
professionalism. Even with the tightest of budgets or the
most difﬁcult of deadlines, Scorpio’s versatility and
experience makes the client at ease.
Workaholic behind the Success of Scorpio
Sanjeev Kapoor, Founder & Director of Scorpio Events
Management Pvt Ltd, is born and brought up in Delhi and
currently settled in Bangalore. Sanjeev is an alumnus of
Ramjas College, has completed his graduation in
Commerce, Accounting and Finance.
Started his career with DCM, later on Sanjeev started his
own Finance business.
He has also worked as
Event’s Head at Cigma
Events Pvt. Ltd. where
he used to Manage
Events, New Business
Generation and
increasing Strength of
Cigma Events by
Opening New Branches
and New Team
Members.
While narrating the inception story of Scorpio, Sanjeev
says, “As the destiny demand, I got an opportunity to join
my cousin’s Event Management Company in Delhi who
later, shifted me at Bangalore as Branch Head. Bangalore
gave me good exposure and opportunity to start my Audio
Visual and Event Management agency and got evolved in
the name of Scorpio Events Management Pvt Ltd. Currently
I have 48 people staff in Scorpio Events, who love and
respect me like their elder brother as do I.”
He adds, “I usually motivate team to work in planned
manner and drive them towards positive results.”
“ “We have always strived
for touching the
zenith of excellence in all
varied types
of event management
services
The 10 Most
Valuable
Companies
EventManagement

SUCCESS
YOUNG
TALENT’
‘
MANTRAis to Embrace New Technology, give chance to
As we all know Internet of Things is
capturing most of the world’s market.
Analysis says that by 2020 there would
be 50 billion connected devices.
The innovations that occurred in the 20th century
are responsible for the global challenges of the
21st century.., no doubt new technology will
solve a lot of global problems like food, energy,
health etc..
One of the biggest breakthrough in technology is
the cloud computing. IT innovation and agility
are two main things what cloud computing can
help., cloud computing is becoming the hub for
Yashasvi Shankar
President & COO
Saanvi Technologies LLC
CXO Standpoint

operational infrastructure. Big data,
generated through Internet of things, is
an important factor for organizations to
adopt the cloud.
Existing organizations are willing to
invest in improvement of existing
Cloud solutions and we will see more
and more such companies coming
forward in investing for this
development. 3-D printing again
makes a great breakthrough where a
customers personalized stuff can be
done in a batch size, thus meeting
business and consumer demands with
the correct specifications.
The most important of all what we
need to watch is the ‘Project Loon’
from google which is supposed to be
launched in a couple of years where
helium balloons are launched where
Billions of people can get online at a
time.
There are tons of other emerging
technologies.. But according to me the
most important ones to be on the radar
are the IoT(Internet of things), Cloud
and the Project Loon… because..
Whatever you are, these three connect
you wherever you are.. make you do
whatever you want to.. make you
realise whatever you have dreamt of..
All provided taken in the right manner.
Big Data being one more great
inventions in technology
has been saving millions of dollars for
many organizations. Big data simply
help process structured and
unstructured data which cannot be
processed using traditional methods.
This increases the efficiency of a
company to act, deliver and track faster
than earlier methods. This looks
simple, but may have many important
features attached to it. UPS is an
example with its 10 Million customers,
sending 18 million tracking requests a
day.. Would need something called Big
data to assist them to streamline their
operations and save money and
increase efficiency.
Whatever we spoke above is about few
emerging technologies.. But the
limitations are heavy.. Where are the
required skills to perform all these?
Are the government assisting in
CXO Standpoint

research and project services? Are
sufﬁcient funds being invested to train
people to perform these highly talented
skills? The answer is NO. We still have
an acute shortage of skills for most of
the emerging technologies and there is
a big gap there.
Government and big corporate
fundings on research and training on
these skills at a nominal and affordable
price is very much important to get
those talented IT guys to do many of
these. In a country like India and
China.. I have seen plenty of talented
youth who is deprived of getting
training on these due to heavy costs
involved and a narrow approach by
some corporate giants to monopolize
the market is killing young talent.
Entrepreneurs are taking a lot of
challenges when dealing with big
corporate giants… entrepreneurs are
killing themselves with indigestion.
They do not know when to say NO to a
client.. They need everything and they
cannot deliver. This is nothing but
GREED. Get off it.. Work on what you
can digest. Entrepreneurs need to
create a work culture where they can
retain skilled workers or Talent to build
their company. With increased federal
regulations, laws, etc.. They are
overburdened with other priorities than
maintaining a healthy ﬂow stream of
what is mainly required.
To get the required funding is one of
the main problems what current
entrepreneurs are facing.. So we see
many companies fail on the verge of
being successful. To end this note..
Everything is with you as an
entrepreneur. Thinking of being an
Entrepreneur itself is a great success..
Then why can’t you take the boat to
the shore? If it’s fear - get over it and I
always believe in “ Every Entrepreneur
has his day.”
CXO Standpoint

Insights success The 10 Most Valuable Event Management Companies 2016

Insights success The 10 Most Valuable Event Management Companies 2016

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