The document is an invitation to the India Event Management Summit (IEMS) taking place on June 1st, 2012 in Gurgaon, India. It will feature over 15 speakers and 200 delegates from leading event agencies. Attendees will learn strategies for successful event marketing through panel discussions, case studies and presentations on topics like event design, social media integration, and the future of the event industry. More information can be obtained by contacting Prem Jain at the provided phone number or email.

1. 1st June,2012
New Delhi

2. Welcome to IEMS
Hi,
I’m pleased to invite you to participate in the India Event Management Summit – 2012, 1st June, at
hotel - Leela Kempinski Gurgaon – Delhi-NCR, India.
IEMS will deliver high-level, cutting edge content, delivered by some of the driving forces in live
marketing. Numerous networking forums will be available for event management innovators to
share ideas and learn of new products, technologies and solutions for successful marketing
programs.
For more information, please contact me directly at +91 98-101-83-626 or mail me on
prem@experia.in
We look forward to working with you on a great event!
Prem Jain
experia – New Delhi - INDIA

3. Some key facts about IEMS
•
• A one day high-intensity conference on event management and marketing
• Date : 1st June 2012
• City : Gurgaon- New Delhi (NCR)
• Venue : Leela Kempinski Gurgaon
• 200+ delegates from all the leading event agencies and various organisations of India
• 15+ speakers including international event practitioners and industry veterans
• Power packed panel discussions, case studies and presentations
• Organized by Experia - New Delhi

4. About IEMS
The India Event Management Summit (IEMS) is a one-day, high intensity business event for
marketers, planners and managers of live events and for anyone who aims to make it big in the
event management industry. From modest in-store promotions to special and mega-events, the
IEMS is full of ideas, examples and strategies to boost performance and achieve outstanding
results out of planned events.
We are assembling an awesome line-up of international and local speakers to deliver
maximum value and loads of take-away as well as exclusive networking opportunities. Not only will
the attendees be treated with innovative examples of Indian and international campaigns but will
also get high-end strategic insights and tactical blueprints for:
•Innovation and creativity in events
•The future of event management industry
•Event property creation and building event property
•Integrating social media to engage influencers and drive WOM
•Client and brand expectations from event agencies
•Event design
…and much more
The IEMS is essential for unlocking the power of live engagement and is a lifetime
opportunity for any event enthusiast who aims at creating larger than life
event experiences.

5. About Experia – The IEMS
organisers
Experia is a specialist content provider that delivers engaging communication and
strategic resources across all the possible media be it digital, print or live media as it is
operational across various business domains.
We, at Experia,
believe in stimulating thinking that inspire action and deliver maximum value
in every project we engage in.
We deliver
content across a wide range of business domains from education to medical,
communication and tourism. For us, the IEMS is just one part of the bigger picture- to
build a greater profile for the channel, to educate event managers year-round,to stimulate
more activity in the discipline and to improve strategic value. Innovative thinking, quality
content and delivering value are, and will always be, the cornerstones of Experia.

6. Why attend IEMS
For understanding how the power of live marketing is the core in building a successful
brand strategy and learning from international and Indian practitioners who specialize in
the science of experiential marketing and event management, willing to share invaluable
insights and blueprints for fast-tracking event success.
Attendees at the IEMS will be treated to a one-day blitz of strategic knowledge, best
practice case studies and peer-to-peer networking opportunities.
Our comprehensive programme is designed to cover the most important aspects of
experiential marketing and event management including:
•Innovation and creativity in events
•The future of event management
•Event property creation and building event property
•Integrating social media to engage influencers and drive WOM
•What client and brand expect from event agencies
•Event Design
Attendees will take away minds, let alone notebooks, full of ideas and inspiration for lifting
the bar and using experiential marketing and live events to increase competitive
advantage.

7. Who will attend IEMS
IEMS is designed for anyone who is involved, or wants to be involved in the face-2-face
or interactive marketing space. The program is designed to deliver relevant content for:
•Event managers, organizers, owners, producers, promoters
•Conference and MICE management agencies
•Event organizing Committee Members of NGOs, associations and societies
•Advertising and integrated marketing agencies
•Event Management/Bid Consultants
•Suppliers of products, services, facilities and equipment
•Exhibition management companies
•Event production companies/producers
•Event property owners
The conference features high value sessions delivered by experienced Indian and
international practitioners.
Learn what’s now, what’s next, what works and what wows when it comes to creating
engaging experiences, building audiences and maximizing long term value.

8. Where – Venue National Highway - 8,Phone No.: +91 124-4771234
mpinski Gurgaon – Delhi-NCR, IndiaAmbience Island,
Strategically located in its NCR region, The Leela Kempinski Gurgaon, Delhi
(NCR) brings the finest living for business travelers to India within a short
drive of the capital. Offering 322 oversized rooms and suites and 90 service
apartments, these are the environs in which you will discover the perfect
staying option. You will also discover a unique 1 km. long luxury shopping
mall, a spacious spa and health centre, a business club, and a host of dining
and entertainment options.

9. IEMS2012- Agenda (Tentative)
10:00-10:30 Registration
10:30-10:45 Key Note Address Key Note Address – Mr. Brian Tellis, Fountainhead Promotions and Events
Pvt.Ltd.
10:45-11:15 Presentation-1 Event Properties - how to create-build-sustain – Mr. Sanjoy Roy -Teamwork
Productions
11:15-11:45 Presentation-2 Event Design – concept to implementation – Mr.Sumant Jayakrishnan, Event
Designer
11:45-12:15 Networking Break Networking Break
12:15-12:45 Presentation-3 Integration of digital and social media for events
12:45 – Panel Free Slot as of now
1:45 Discussion-1
1:45 – 2:15 Presentation-4 Event Production – creating experience using latest technology
2:15-3:00 Networking Lunch Networking Lunch
3:00-4:00 Panel Role of Events and BTL in marketing communication - a brand's perspective
Discussion-2 –
•Mr. Nirmallya Roy Chowdhury - Head -Brand & Marketing at Hariyali Kisaan
Bazaar,DSCL ,
4:00-4:30 Presentation-5 •Mr.BharatPresentation - Mr. Micheal Menezes ,Showtime Events
The art of Gandhi,Head-Trade Marketing,Remy Cointreau India Pvt. Ltd.
4:30-5:00 Networking Break Networking Break
5:00-5:30 Presentation-6 Free Slot as of now
5:30-6:00 Presentation-7 WHAT IS NEXT FOR EVENT INDUSTRY - Future Key trends & Growth
Prospects– Mr. Ashish Pherwani- E & Y
6:00-6:05 Closing Remarks

10. Speakers
Brian Tellis Michael Menezes
Chairman Managing Director
Fountainhead Promotions and Events Pvt. Ltd. Showtime Events (India) Pvt. Ltd.
Ashish Pherwani Sanjoy K Roy
Associate Director, Advisory Services Managing Director
Ernst & Young Private Limited Teamwork Production

11. Speakers
Sumant Jayakrishnan Nirmallya Roy Chowdhury
Scenographer & Event Designer Head -Brand & Marketing
Hariyali Kisaan Bazaar,DSCL
Bharat Gandhi Abhishek Mehta
Head-Trade Marketing CEO
Remy Cointreau India Pvt. Ltd. Scoop Holdings
….and many more

12. Contact us for Registration
Looking forward to meet you at IEMS2012 on 1st June,,,….
Prem Jain
M: +91-9810183626
E: prem@experia.in
Experia
122, Second Floor,
Mohammadpur
Near Bhikaji Cama Place
New Delhi – 110066
www.experia.in