The document summarizes insights from an Edelman conference call about managing communications during the 2009 swine flu outbreak. [1] There was disagreement among officials in Mexico on how to message the situation as schools and restaurants closed and people panicked. [2] A public health expert explained what was known and not known about the virus's spread and effects. [3] The document outlines best practices for organizations to effectively communicate with employees and the public during an uncertain public health crisis.
Covid 19 and intervention by psychologistsArora Mairaj
Role of Present global situation is very demanding for all health care professionals, including psychologists. Present lecture is likely to enhance the vision of Psychologists for scientific way of intervention with the clients / people affected in their surroundings.
Covid 19 and intervention by psychologistsArora Mairaj
Role of Present global situation is very demanding for all health care professionals, including psychologists. Present lecture is likely to enhance the vision of Psychologists for scientific way of intervention with the clients / people affected in their surroundings.
COV-19 -Corona Virus -- What a past week in our country and globally.docxmelvinjrobinson2199
COV-19 -Corona Virus -- What a past week in our country and globally ! Tremendous changes with compulsory disorganization and vigilance everywhere in our great country and throughout our world ! The news seems to captivate with an approach of sensitivity to the economical impacts each American as well as every nation on our planet is facing dealing with this emergency management (EM) disaster/pandemic event. Our governments national grip and charge for social distancing with the mandatory closing of non-essential businesses has reach a crucial point in every persons desire to see this horrible virus erracticated. We are all eager to resume our life's, go back to work and make sure we remain and stay healthy and safe as we move forward and into the future. However, will life as Americans ever be the same again for this country and every person in it ? Are face masks the new norm? What about social distancing ? (SD) ? Is SD also a new norm?
Today April 15th is the 6th of 7th classes in this EMA 205 class/course. I was looking forward to enjoying a class room environment with each and all the students enrolled in this EMA 205 course. I enjoy and believe social interaction and amalgamation where we would be able to interact, share, discuss and learn about the many accountable responsibilities in the profession of emergency management could have provided a more balanced understanding of EM. Unfortunately, we were unable to congregate as a group and this is where I find a topic of interest for your next assignment:
The corona virus and COVID-19, the illness it causes, are spreading among communities in the United States and other countries, phrases such as “social distancing,” “self-quarantine” and “flattening the curve” are showing up in the media. What do these terms mean? how do these terms apply to you, your family, your work place, your friends and your community? Have you seen --"Please limit the spread of infection and this diseases and be sure to follow public health guidance programs as the situation develops". What are the public health guidance programs?
Emergency vs. Disaster : An emergency is defined as an unforeseen combination of circumstances, resulting in a state that calls for immediate action or an urgent need for assistance or relief. Large-scale emergencies are usually considered disasters. An emergency can be a temporary disruption of services due to a short power outage, a longer-term situation causing an organization to relocate due to substantial building damage or even a larger scale, city-wide or regional emergency. Depending on the magnitude of the event, services may be provided as usual, services may need to be altered temporarily or, in extreme situations, services may be re-located or even discontinued. In any type of event, the goal is to have plans in place that will: • minimize damage • ensure the safety of staff and clients • protect vital records/assets • allow for self-sufficiency for at least 72 hours .
The Life After COVID-19: A Frontliner's Perspective.MaMonicaRivera
These slides are uploaded for information and as partial requirement of Philippine Women's University in Master of Nursing (MAN); Subject: Nursing Practicum
By: Ma. Monica Rivera, BSN, RN
COV-19 -Corona Virus -- What a past week in our country and globally.docxmelvinjrobinson2199
COV-19 -Corona Virus -- What a past week in our country and globally ! Tremendous changes with compulsory disorganization and vigilance everywhere in our great country and throughout our world ! The news seems to captivate with an approach of sensitivity to the economical impacts each American as well as every nation on our planet is facing dealing with this emergency management (EM) disaster/pandemic event. Our governments national grip and charge for social distancing with the mandatory closing of non-essential businesses has reach a crucial point in every persons desire to see this horrible virus erracticated. We are all eager to resume our life's, go back to work and make sure we remain and stay healthy and safe as we move forward and into the future. However, will life as Americans ever be the same again for this country and every person in it ? Are face masks the new norm? What about social distancing ? (SD) ? Is SD also a new norm?
Today April 15th is the 6th of 7th classes in this EMA 205 class/course. I was looking forward to enjoying a class room environment with each and all the students enrolled in this EMA 205 course. I enjoy and believe social interaction and amalgamation where we would be able to interact, share, discuss and learn about the many accountable responsibilities in the profession of emergency management could have provided a more balanced understanding of EM. Unfortunately, we were unable to congregate as a group and this is where I find a topic of interest for your next assignment:
The corona virus and COVID-19, the illness it causes, are spreading among communities in the United States and other countries, phrases such as “social distancing,” “self-quarantine” and “flattening the curve” are showing up in the media. What do these terms mean? how do these terms apply to you, your family, your work place, your friends and your community? Have you seen --"Please limit the spread of infection and this diseases and be sure to follow public health guidance programs as the situation develops". What are the public health guidance programs?
Emergency vs. Disaster : An emergency is defined as an unforeseen combination of circumstances, resulting in a state that calls for immediate action or an urgent need for assistance or relief. Large-scale emergencies are usually considered disasters. An emergency can be a temporary disruption of services due to a short power outage, a longer-term situation causing an organization to relocate due to substantial building damage or even a larger scale, city-wide or regional emergency. Depending on the magnitude of the event, services may be provided as usual, services may need to be altered temporarily or, in extreme situations, services may be re-located or even discontinued. In any type of event, the goal is to have plans in place that will: • minimize damage • ensure the safety of staff and clients • protect vital records/assets • allow for self-sufficiency for at least 72 hours .
The Life After COVID-19: A Frontliner's Perspective.MaMonicaRivera
These slides are uploaded for information and as partial requirement of Philippine Women's University in Master of Nursing (MAN); Subject: Nursing Practicum
By: Ma. Monica Rivera, BSN, RN
Personal protective actions you can take in a flu pandemicsanjaykumar3332
IF COVID-19 is spreading in your community, stay safe by taking some simple precautions, such as physical distancing, wearing a mask, keeping rooms well ventilated, avoiding crowds, cleaning your hands, and coughing into a bent elbow or tissue. Check local advice where you live and work. Do it all!
Stay Updated on the Latest Worldcoronaviras Cases and Prevention MeasuresMohamed Aswad
In this blog post, we will discuss the spread of coronavirus, the preventive measures that we can take to protect ourselves, and how to stay informed on the latest cases in the USA. By the end of this post, you will have a better understanding of the virus and how to protect yourself and your loved ones.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
263778731218 Abortion Clinic /Pills In Harare ,sisternakatoto
263778731218 Abortion Clinic /Pills In Harare ,ABORTION WOMEN’S CLINIC +27730423979 IN women clinic we believe that every woman should be able to make choices in her pregnancy. Our job is to provide compassionate care, safety,affordable and confidential services. That’s why we have won the trust from all generations of women all over the world. we use non surgical method(Abortion pills) to terminate…Dr.LISA +27730423979women Clinic is committed to providing the highest quality of obstetrical and gynecological care to women of all ages. Our dedicated staff aim to treat each patient and her health concerns with compassion and respect.Our dedicated group ABORTION WOMEN’S CLINIC +27730423979 IN women clinic we believe that every woman should be able to make choices in her pregnancy. Our job is to provide compassionate care, safety,affordable and confidential services. That’s why we have won the trust from all generations of women all over the world. we use non surgical method(Abortion pills) to terminate…Dr.LISA +27730423979women Clinic is committed to providing the highest quality of obstetrical and gynecological care to women of all ages. Our dedicated staff aim to treat each patient and her health concerns with compassion and respect.Our dedicated group of receptionists, nurses, and physicians have worked together as a teamof receptionists, nurses, and physicians have worked together as a team wwww.lisywomensclinic.co.za/
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
NYSORA Guideline
2 Case Reports of Gastric Ultrasound
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
1. Managing Public Health Emergency Communications:
Insights from the inaugural Edelman Global Task Force on
Swine Influenza conference call
Edelman convened a conference call with our clients, public health experts, and
stakeholder engagement specialists on April 28 to share insights about the swine flu
situation. Here is an overview of the information participants’ shared about disease
prevention and the essential ingredients for a solid public health emergency
communications plan.
Update From Mexico
Zerene Kahan, Regional Director of Edelman’s Latin American Health
Practice, reports from Mexico.
News of swine flu began on Friday, April 24 in Mexico.
As of April 28, there had been 2,000 swine flu cases and 150 flu-related
deaths in Mexico.
There is disagreement among local and federal officials about how to
“message” what’s going on.
All Mexican schools and restaurants are closed until May 6.
Supermarkets are open, and people are buying supplies “like it’s a war.”
There’s panic among the general population.
What’s Really Going On? A Public Health Perspective
Dr. Julie Gerberding, former Director of the CDC, now of counsel to
Edelman, puts the situation in context.
It’s important to understand what we know and what we don’t know at this
point. We don’t have enough information to be able to predict how this will
spread.
We know this is a new virus that can affect pigs and humans. It’s contagious
among people.
Here’s what we DON’T KNOW:
2. 1. Overall population level of susceptibility. Some people may be partially
protected because of recent flu shots, but there’s no reason to believe there’s
is total immunity.
2. Seriousness of the disease. There have been documented deaths from
swine flu. We are seeing everything from mild symptoms to severe flu
symptoms, such as upper respiratory problems.
3. How far it’s spreading. We’ve seen some clusters in the U.S. and Mexico
caused by close personal contact. There’s no way of knowing how fast it will
spread through the general population. Seasonal weather may impact the
spread, slowing it down in warm weather, only to see it reappear in the fall.
It’s an unfolding situation.
Organizations and people must concentrate on:
1. Protecting the lives and health of people we’re responsible for. Follow
CDC or State Department travel guidelines. Provide warnings of what
symptoms to look for and when to take action. Don’t recommend that people
immediately go to a doctor or hospital – it clogs the system and takes away
from people with serious illness. Advise employees to call their doctors first
to describe their symptoms, and heed their doctors’ advice.
Containing a new flu virus is difficult for governments. We should not be
overly concerned about what may appear to be lax policies about people
returning to the U.S. from Mexico in particular. It’s possible to be a flu virus
carrier and be asymptomatic, so it’s nearly impossible to catch every case.
Don’t assume that there are “safe places” to travel, such as Cancun and
other areas where there is high tourist traffic. People should be alert at all
times.
2. Keeping society and business functional. Essential business functions
must stay up and running to prevent wide-spread panic. Keep the continuity
in society (banks open, drugs available, etc.)
It’s very important not to “stigmatize” Mexican people or businesses, such as
Mexican restaurants. We’re all in this together.
3. If you have employees who, by necessity, travel in and out of Mexico, ask
them to take precautions, be considerate of colleagues, and follow CDC
guidelines.
Reliable communications is critical:
People need to know you’re protecting them. Let employees know
you’re following the situation and what you are doing about it. Consider
those who may need to work from home, perhaps to care for a parent or sick
child.
Communications must be accessible. Never underestimate the
importance of regular communications with employees. People need to
connect with one another. If employees work from home, understand the
isolation this creates and encourage dialogue through social networks.
What Organizations Can Do To Communicate Effectively in Uncertain Times
Mike Seymour from Edelman’s Global Crisis Practice in the U.K. offers
insight to help companies cut through confusion.
Three things to consider now:
1. The uncertainty of the situation can easily and quickly cause panic.
2. Communications with your people is essential.
3. Now is the time to consider key policy decisions (and communicate them).
1. Uncertain environment
It’s easy for concern to turn to fear, which turns to panic. Help avoid this
through frequent, concise, compelling communications.
Our job as managers is to control potential risk – think forward about the
possible escalation of the situation.
Communicate how the situation changes business (or doesn’t).
Make sure you have the ability, such as IT capacity, to handle letting people
work at home, should you need to let them do that.
Be sensitive to people who request to work at home. Don’t minimize their
concerns.
2. Managing Information
4. Strike a balance between providing more information and actually running
the risk of creating fear
Explain in simple terms what the symptoms are and how to watch for
them.
Let people know about hygiene practices that will help minimize the
problem.
Create a dialogue. Use social networks, develop key messages and express
what your expected behaviors are.
Solicit feedback. Know what communications tactics are working and
what’s not.
Stay on top of the media. People’s opinions are being shaped by the
media. Be sure you stay on top of the media and share what you learn in a
concise and clear way.
Have credible sources ready to point people to for accurate information
(e.g. WHO, CDC, Red Cross, etc.)
Communicate daily status. Be clear and concise. Let people know what
you know. Consider a daily bulletin at a specific time so you become a
resource for your people. If there’s nothing new to add, say that.
3. Policy decisions
Consider how your customer relationships may change:
o Will you continue to hold meetings in person?
o Do you expect people to travel as they normally do?
o What constraints are you putting on travel and how are you
communicating that?
o Are you providing alternative ways to travel?
Have work-at-home policies in place. Clearly define expectations and
measurements.
You’ll find that as concern grows, so does absenteeism, usually in cycles.
Prepare for this.
What’s your family policy? If schools close, can your employees work from
home?
What advice will you offer people about what to do if they feel symptomatic?
What’s Next: How We’re Monitoring the Situation
Steve Behm – Global Task Force Contact – Atlanta
80% of those on the call indicated they have a “very significant concern” or
“significant concern” about the swine flu outbreak and its impact on their business.
To help manage these concerns:
5. Edelman will provide real-time information on our Health Engagement Blog at
http://engageinhealth.com/
Will monitor news media around the world and provide a real-time snapshot
of coverage through Twitter at http://twitter.com/healthcrisis
Set up e-mail addresses to handle regional or crisis issues promptly:
healthcounselors.swineflu@edelman.com and
healthconsultants.swineflu@edelman.com.