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Insightera mike telem customer presentation
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- 2. B2B Marketing Ruleshave Changed 1 • We live in a real-time culture where mobile and social media create new information constantly • Your B2B prospects are in control of the sales process • They have more options, more info but their attention span narrows Its time for Real-time Inbound Marketing
- 3. TOFU – Top-FunnelProspects 2 Your online prospects are actively looking for a solution... Capturing your inbound prospect’s intent and potential and auto-engaging them in real-time will lead to improved conversion rates and more qualified leads. Geo/Org
- 4. Real-time Inbound Marketing 5 Your Top-Funnel Prospects White papers, Case Studies, Webinars, Offer s, PR’s … Deliver the right message to the right person at the right time
- 5. The Real MarketingFunnel 7 SEO, PPC, Events, Social, Blogs Top-Funnel = The 1st Anonymous Prospects 98% Mile Micro Segmentation Forms Adaptive Content New Leads Real-time Engagement Email Sales Intelligence Lead Nurturing Opportunities Sales Hand-off New Customers
- 6. What We Offer 8 Accelerate Customer Acquisition • Max ROI on existing marketing content and assets • Extend your marketing automation reach by 50X • Engage top funnel anonymous prospects • Empower sales with real-time sales intelligence • Generate more Qualified leads
Editor's Notes
- #5 That was just one prospect… companies like Nice, ECI, and Radvision have thousands of prospects like these every day!Each prospect with his own interests, intentions and potential.How can we assure that every relevant prospect gets the right message or piece of content at the right time??We need something that can segment, adapt and engage online prospects in real-time, offer them the right content or direct them to the right places.We need something that can leverage digital body language to provide targeted marketing, qualified lead generation and sales intelligence.If we don’t do this, if we don’t provide the right message to the right prospect at the right time were loosing our prospects to our competitors.Lets look at the traditional marketing funnel (next slide)