Learn how to set the stage for marketing success and the FUEL that powers B2B marketing from lead generation to sales conversion. Also find out how to build a foundation for lead generation and nurturing programs, create superior content and learn effective lead generation tactics and strategies.
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
How to Qualify, Score and Nurture Leads for Optimal ROIReadyTalk
B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.
So, how do you know when your leads are ready to engage, and how do you nurture those that aren't there yet?
Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa's FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Sony: Scaling Big Data for Stronger Marketing CampaignsAMASanDiego
Track: Insights & Analytics
Topic: CRM
Title: Data-Driven Digital Marketing: Making Big Data Practical at Sony Electronics
Speakers: JENNIFER GEDDY, Director of Marketing Operations, Sony & MICHAELA ION, Senior Manager of Marketing and CRM, Sony
Big data is alluring to everyone; however, its power is difficult to harness by most marketers. In this session, we’ll learn how Sony is leveraging big data to generate revenue from its existing customers and find new customers in innovative ways. The session content will enable participants to optimize campaigns before they even start and to adjust strategy on the spot using new technologies.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
How to Qualify, Score and Nurture Leads for Optimal ROIReadyTalk
B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.
So, how do you know when your leads are ready to engage, and how do you nurture those that aren't there yet?
Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa's FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Sony: Scaling Big Data for Stronger Marketing CampaignsAMASanDiego
Track: Insights & Analytics
Topic: CRM
Title: Data-Driven Digital Marketing: Making Big Data Practical at Sony Electronics
Speakers: JENNIFER GEDDY, Director of Marketing Operations, Sony & MICHAELA ION, Senior Manager of Marketing and CRM, Sony
Big data is alluring to everyone; however, its power is difficult to harness by most marketers. In this session, we’ll learn how Sony is leveraging big data to generate revenue from its existing customers and find new customers in innovative ways. The session content will enable participants to optimize campaigns before they even start and to adjust strategy on the spot using new technologies.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
This is a digital marketing plan, a 2-hour session in a Digital marketing CIM diploma class. You learn how to;
Develop an action plan
Establish a campaign budget
Identify suitable online promotional tools
Conduct online campaign testing.
The New Requirements for Building a Modern B2B Customer ExperienceAcquia
People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.
To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personlization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”
Join our webinar on Wednesday, 8/28 @ 10:00AM ET to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
In this webinar, we'll cover:
-The essential elements of B2B personalization
-Best practices for building programs that map to the buyer's journey
-Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
-How you can leverage technology to meet your personalization and multichannel marketing demands
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
Business Focus Group (BFG) pioneers in Offshore Sales & Marketing Support, Professional Education and Emerging Promotional Services (to B2B & B2C) by way of Thought Leadership Industry Interface, ITES Marketing and Digital Marketing with enhanced ROI at Right Budgets.
The exciting journey began in 2005 as a group of Business Practitioners offering partial Industry Interface and insights to the Professional Education Sector while later took the position of MPO specialists in 2007-09; helping High Tech SME clients in US.
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
Lead nurturing is about keeping conversations going over time, building relationships and allowing the creation of interest in products and/or services while bringing the leads to sales-ready status. It is about cultivating and maintaining mind share, building and sustaining interest in what you have to offer, and developing trusted relationships with those who could possibly be your next customer. Lead nurturing is exceptionally effective in articulating your value proposition to maintain, in a subtle and consistent manner, a stream of relevant information that is important for the audience to know.
How Marketers Are Transforming Mounting Pressure, Challenges into Revenues B2B Lead Roundtable
Jen Doyle, Lead Author of the 2012 B2B Marketing Benchmark Report and Kaci Bower will guide you through a five-step funnel-optimization process that drive real marketing results to end 2011 with a bang.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
This is a digital marketing plan, a 2-hour session in a Digital marketing CIM diploma class. You learn how to;
Develop an action plan
Establish a campaign budget
Identify suitable online promotional tools
Conduct online campaign testing.
The New Requirements for Building a Modern B2B Customer ExperienceAcquia
People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.
To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personlization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”
Join our webinar on Wednesday, 8/28 @ 10:00AM ET to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
In this webinar, we'll cover:
-The essential elements of B2B personalization
-Best practices for building programs that map to the buyer's journey
-Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
-How you can leverage technology to meet your personalization and multichannel marketing demands
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
Business Focus Group (BFG) pioneers in Offshore Sales & Marketing Support, Professional Education and Emerging Promotional Services (to B2B & B2C) by way of Thought Leadership Industry Interface, ITES Marketing and Digital Marketing with enhanced ROI at Right Budgets.
The exciting journey began in 2005 as a group of Business Practitioners offering partial Industry Interface and insights to the Professional Education Sector while later took the position of MPO specialists in 2007-09; helping High Tech SME clients in US.
Summary Comparison of the 2013 Gartner MCCM Magic Quadrant vendors to the previous year, 2012 results. Easily see what Gartner's standout recommendations are and how the MCCM Multi-Channel vendors compares to 2012.
Lead nurturing is about keeping conversations going over time, building relationships and allowing the creation of interest in products and/or services while bringing the leads to sales-ready status. It is about cultivating and maintaining mind share, building and sustaining interest in what you have to offer, and developing trusted relationships with those who could possibly be your next customer. Lead nurturing is exceptionally effective in articulating your value proposition to maintain, in a subtle and consistent manner, a stream of relevant information that is important for the audience to know.
How Marketers Are Transforming Mounting Pressure, Challenges into Revenues B2B Lead Roundtable
Jen Doyle, Lead Author of the 2012 B2B Marketing Benchmark Report and Kaci Bower will guide you through a five-step funnel-optimization process that drive real marketing results to end 2011 with a bang.
October 20, 2010 Santa Clara University Leavey School of Business speaker slides for the Mktg 551 MBA course, presented for discussion with Professor Ravi Shanmugam's class.
Lead Nurturing and Lead Scoring Software Accelerates Buying CycleRight On Interactive
Learn from savvy marketers how to accelerate the buying cycle with lead nurturing and lead scoring. Presented at ExactTarget Connections 10 customer conference on Sep 15, 2010 by Dave Morse of Delta Faucet, Bo Lowery of Wild Birds Unlimited, Jeremy Williams of Indiana Tourism, and Troy Burk of Right On Interactive.
Marketing science at Dell: modeling investment trade-offs; George Sadler, Director, Social Media & Marketing Insights; Mu Sigma Customer Summit 2012, Half Moon Bay, CA, February 27, 2012
How One Company Slashed Their Cost per Lead by More than Half B2B Lead Roundtable
Brian Carroll, Executive Director of Applied Research for MECLABS and author of the bestseller, Lead Generation for the Complex Sale, and Brandon Stamschror, Senior Director of Operations, MECLABS Leads Group, will discuss how to leverage teleprospecting to drive the highest return on marketing investment and decrease investment in sales resources – all while significantly increasing sales productivity.
Modern B2B marketing techniques using advanced marketing automation features and processes. Presented by Will Schnabel at the DiViA forum in Helsinki on January 13, 2011.
Building a Revenue Engine - Revenue EngineerJoe Gelata
April 2011 presentation given at Communitech Strategic Marketing Peer2Peer session. Topics include the three stages of the revenue engine, Marketing Automation, Revenue Performance Management, and organizational models that support revenue generation.
The typical marketer and sales person, in a complex B2B sales environment,understands the value of a truly qualified “sales-ready” lead over a marketing ready prospect, because it meets a designated set of criteria and progresses into a sale faster with fewer selling resources
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
Improving B2B Lead Generation PerformanceChad Pollitt
The following presentation was given at Exact Target's Connections 2012 by myself and MECLAB/MarketingSherpa's David Green.
Generating leads and attracting new customers is critical to any B2B company. Are you leveraging search to its potential? Are search and email working together for you? Learn to leverage search and other lead gen methods to boost your overall marketing ROI.
The Evolution of Meeting Rooms: 5 Secrets to a Dongle-Free ExistenceReadyTalk
Meeting rooms are constantly evolving. Companies are having to adjust to the competitive pressures and pace of change in the market, while employing new workers with different expectations on how they want to work.
When tasked with developing a presentation for a webinar or virtual meeting, most of us default to creating a PowerPoint deck that we’ll use as the visual element. But what if you weren’t limited to this medium? What if you could add other visual components to capture your audience?
Learn how to take your webinars to the next level and engage your audience!
If you’re in IT, you probably know about the frequent, time-consuming troubleshooting that low quality conferencing platforms demand. Poor audio quality, dropped calls and other network issues are all in a day’s work.
But beyond the amount of time your IT team spends resolving these issues, do you know about the direct impact that sub-par virtual meeting technology can actually have? Or how the widespread the effects of this software can be on the entire business?
Looking Back. Moving Forward. ReadyTalk Year in Review 2014ReadyTalk
With 2014 coming to a close and 2015 kicking off with a bang, check out the features and services ReadyTalk released in 2014.
ReadyTalk gives you all the confidence that’s been missing in online meetings and webinars. Our platform delivers serious collaboration technology, supported by expert service you didn’t think was possible. Our passion is perfect meetings and presentations.
With ReadyTalk, you can always count on simple, reliable web meetings anyone can join anywhere, anytime. But that’s just the beginning. ReadyTalk gives you an easy-to-use, high-quality solution that works how you want it to – backed by
an outstanding customer experience every time. There’s no software for users to download, and no worries that technology will ever get in the way of your meeting or presentation. You and your team can focus on having a rewarding business engagement every time.
Can you hear me now? Capturing the Attention of a Virtual AudienceReadyTalk
Presenting to a virtual audience can be intimidating even for those who are well-versed in public speaking. As a presenter on a virtual event or webinar, you are competing for your audience’s attention with distractions outside of your control – email, chat and the Internet are all available at your audience’s fingertips. How can you ensure that your message is being heard? How can you ensure you’re providing leadership and value?
Learn tips and techniques that can be used by speakers and moderators to educate, entertain and maintain the attention of your virtual audience.
-Discover how to be a better speaker in a remote environment
-Learn new moderator tactics
-Develop a visual presentation that complements your message
-Uncover the value in presenting from a thought leadership perspective
Thought Leadership--What is it and how do I become a leader?ReadyTalk
Utilizing webinars can be a valuable marketing tactic, but they can also detract potential customers. Many companies tend to make the same mistake over and over again--they advertise a webinar on a specific topic, and ultimately end up talking about their own company for most of the presentation. Unless you advertise that the webinar will focus on your products, stay focused on the specified topic and earn the trust of potential prospects through thought leadership. Learning to become a thought leader is especially vital during the early stages of a marketing campaign and demand generation. This slide deck explains the difference between thought leadership and a sales pitch. It also includes 5 ways to become a thought leader and help prospects succeed in their industry.
Marketers put a lot of time and resources into their content – especially when it comes to webinars. Webinar fatigue has slowly crept in and getting your content noticed in this format has become increasingly challenging. So how do we re-energize our events?
Since webinars are core to our business at ReadyTalk and also a part of our lead gen efforts, we had to ask ourselves the same question. This month, we are teaming up with the content marketing experts at Scripted to cover some fresh approaches to the traditional webinar format and the content that’s included. We’ll discuss:
Crafting webinar content that gets you leads vs. just views
New webinar format ideas to not only capture registrants, but attendees
How to crowdsource your next webinar topic
Webinar inception – use this tactic to get the most milage from your content
Beyond the Slide Deck: Creating & Delivering Great PresentationsReadyTalk
Presentations are critical communications events for companies, because they're always given to inform or persuade, and the result of a presentation is almost always a decision. For these reasons, the quality of the presentation content, materials and presenting skills are major factors in achieving the desired results from a presentation.
A great presentation persuades and inspires; a poor presentation damages confidence in the ideas and the organization behind them. This webinar examines the three critical success factors for presenting - content, medium and delivery - and provides practical advice on optimizing each of these dimensions in your presentations.
Streamlining the Sales Cycle with WebinarsReadyTalk
Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.
This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:
- What a webinar might look like in each phase
- Mapping webinar topics based on existing customer personas
- Examples of B2B companies using these tactics successfully
ReadyTalk + HubSpots: Secrets to a Successful WebinarReadyTalk
Walk through the steps and tricks to a five-star webinar, brought to you by HubSpot and ReadyTalk
Every business should be producing webinars to generate leads. Webinars are an efficient commercialsway to present large amounts of visual information, and they can produce high-quality leads. However, knowing where to start can be confusing.
HubSpot and ReadyTalk have partnered to walk you through webinar production from start to finish to help you make your next webinar a success. We'll also reveal some pro webinar tips that only the experts are using today. Register for this webinar to learn:
Why webinars are a powerful marketing tactic
Tips on making your webinar flawless
How to repurpose webinar content to get more leads long-term
Spaces are limited so reserve your spot now
Lights, Camera, Webinar! The Anatomy of a Blockbuster WebinarReadyTalk
In many ways great webinars resemble blockbuster movies: They are much anticipated, have a great box office turnout, generate buzz and provide lots of great follow-on marketing opportunities. Not surprisingly, they are also produced using a very similar process.
Coming soon to a computer near you - Demand Metric and ReadyTalk are teaming up to talk about how exceptional webinars are formed – the anatomy of a great webinar. Demand Metric chief analyst, Jerry Rackley, will discuss the pre-production, during and post-production phases of bringing your message from the small screen to critical acclaim for both prospects and key stakeholders in your organization.
Don’t miss this special screening and learn how to:
Develop and build the structure of a successful webinar
Deliver a contagious, buzz-worthy presentation
Get people talking about your event, before and after
Execute a highly effective follow-on plan for leads
Discover how small business can make the most of limited budgets, common and costly marketing mistakes to avoid, especially with Social Media, how webinars can be a successful part of your marketing mix, specific steps for a successful social media marketing plan and 7 "must-haves" for your marketing success plan for 2013
Interested in ReadyTalk for webinars? http://www.readytalk.com/products-services/webinars
3 key considerations for IT teams at small to midsized firms.How data, security & support should influence platform decisions for tech decision makers.
Visit ReadyTalk at: http://www.readytalk.com/
Webinar Planning & Execution Best PracticesReadyTalk
In this guide, ReadyTalk and the American Marketing Association (AMA) share best practices, tools and samples for planning and executing a successful web event. Use this information-packed document as a supplemental guide to help make web events a great experience for you and your audience.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
How to FUEL Marketing Effectiveness from Lead Generation to Sales Conversion
1. FUEL that Powers B2B Marketing from
Lead Generation to Sales Conversion
March 17, 2011
2. FUEL that Powers B2B Marketing from
Lead Generation to Sales Conversion
March 17, 2011
Sponsored by:
3. Introductions
• Jen Doyle, Senior Research Analyst, MarketingSherpa
@JenLDoyle
Jen.Doyle@MECLABS.com
• Kirsten Knipp, Director Product Evangelism, HubSpot
@kirstenpetra
kknipp@hubspot.com
Sponsored by:
4. Today’s agenda
• Setting the stage for B2B Marketing Success | FUEL that powers marketing
effectiveness from lead generation to sales conversion
• Building a foundation for lead generation and nurturing programs
• Persona-based messaging for killer content
• The effectiveness of lead generation tactics
• Secrets to High ROI Lead Generation
• Which tactics drive more leads for less money?
• Lead nurturing strategies
• Content delivery based on stages of consideration
Sponsored by:
5. Research Background
• Over 900 B2B marketers surveyed on:
• Top challenges
• Best marketing tactics
• Lead scoring, nurturing and management
• Marketing automation
• Marketing analysis
• Marketing operations
• Key finding: The B2B marketing environment is changing and becoming
increasingly challenging
• Result of this study – MarketingSherpa’s FUEL methodology to power
marketing effectiveness from lead generation to sales conversion
Sponsored by:
6. The Growing Challenges facing B2B Marketers
2009 2010
Generating high-quality leads
69% • B2B marketing challenges
78%
are becoming more
Generating a high volume of leads
35%
44%
pertinent to organizations
over time
39%
Marketing to a lengthening sales cycle
41%
Generating perceived value in 37% • Balancing quality and
“cutting-edge” product benefits 37% quantity of leads
33% generated
Generating public relations “buzz”
36%
Competing in lead generation across
multiple media
27%
36%
• Sales cycles becoming
more complex
Marketing to a growing number of 33%
people involved in the buying process 34%
Source: MarketingSherpa B2B Marketing Benchmark Survey
Methodology: Fielded Aug 2010, N=935
Sponsored by:
9. FUEL Up…….. and Drive Effectiveness
Find and attract Uncover qualified Establish automated
Lift results
leads leads marketing processes
Building a
Bridging the gap How to select
foundation for your Lead generation
between Marketing marketing
lead generation analysis
and Sales automation software
programs
Marketing
Identifying the
Mastering essential automation
Marketing-Sales Automation analysis
lead generation implementation and
funnel
upkeep
How to select your Identifying and
Metrics that matter
lead generation mix qualifying leads
Delivering marketing
Harvesting high value to the C-Suite
quality leads & marketing
leadership
Sponsored by:
10. Who are you Targeting? Identifying Buyer
Personas
• Why do we need buyer personas?
Sponsored by:
11. Who are you Targeting? Identifying Buyer
Personas
• What is a buyer persona?
A detailed profile that represents an
actual, real-life group of your target
audience. It includes common interests,
1
motivators and expectations, as well as
demographic and other behavioral
characteristics.
Sponsored by:
12. Who are you Targeting? Identifying Buyer
Personas
• Isn’t that the same as a target market?
A target market is a profile typically
based on demographics, such as
location, company size, annual
revenue, etc. Buyer personas are
more in-depth profiles that include
behavioral characteristics.
Target market dictates the list, buyer personas dictate what
content is delivered to that list.
Sponsored by:
13. Key Buyer Persona Traits
Demographic traits Behaviors
• Job title & responsibilities • Key concerns for purchase
• Organization size / • Interests
department size • Motivation
• Primary market • Expectations
(B2B, B2C, B2B2C) • Decision-making authority
• Industry • Approvals needed for purchase
• Location • Urgency
• Budget • Goals
• Familiarity with product / service
• Pain points & challenges
• Validation needed for purchase
Sponsored by:
14. 10
Researching Buyer Personas
• Step 1 – Ask customer-facing departments
Qualitative • Step 2 – Ask prospects
Research
• Step 3 – Ask customers
• Step 4 - Mine in-house database
• What to look for:
• Common traits for ideal customers
Quantitative
Research • Large deal sizes, short timeframes to purchase, most
repeat purchases, etc.
• Common traits for undesirable customers
• Returns or refunds, smallest deal sizes, longest
timeframes to purchase
• What’s the difference?
TIP: DOCUMENT YOUR RESEARCH
Sponsored by:
15. Sample buyer personas
Ideal customer - The B2C retailer with ample resources
in house, seeking a comprehensive platform to deploy
promotional emails to a large list of over 100,000
contacts. They tend to have a solution in place but are
seeking a more in-depth product. Their organization has
over 500 employees. This buyer “gets it” and has a clear
understanding and value for the benefits of the product.
This buyer has ample resources both financial and
departmental.
Worst customer - The small business owner with limited marketing resources
and experience. This buyer thinks email marketing should be inexpensive and
they want to deploy messages to a list with fewer than 10,000 subscribers.
This buyer is relatively unfamiliar with the benefits of the product over their
current free email system.
Sponsored by:
16. Plotting the Buyer Persona Quadrant
Additional persona Ideal customer
The B2B2C marketer who is fairly educated with the benefits of The B2C retailer with ample resources in house, seeking a
the product. They often have a solution in-house that they are comprehensive platform to deploy promotional emails to a large
unhappy with. This buyer has a medium to large sized house list list of over 100,000 contacts. They tend to have a solution in
of 30,000 to 100,000 subscribers. place but are seeking a more in-depth product. Their
organization has over 500 employees. This buyer “gets it” and
has a clear understanding and value for the benefits of the
product. This buyer has ample resources both financial and
Potential departmental.
deal size
Worst customer Additional persona
The small business owner with limited Marketing resources and The B2B marketer with limited resources in house, seeking a cost
experience. This buyer thinks email marketing should be effective, user-friendly system to deploy monthly newsletters
inexpensive and they want to deploy messages to a list with and promotions. This buyer has a clear understanding of the
fewer than 10,000 subscribers. This buyer is relatively unfamiliar benefits and hopes to make a quick purchasing decision. They
with the benefits of the product over their current free email may say they “needed a solution yesterday.” Their organization
system. has less than 100 employees.
Education / understanding of key benefits
Sponsored by:
17. Creating the Killer Value Proposition
• What is a value proposition?
Your value proposition should define the
key reason why you become the best
choice for your ideal customer. It should
clearly communicate what your company
does and the unique benefits you have
over the competition.
Sponsored by:
18. Questions to Consider in Developing Value
Propositions
1. What does our company do?
- Provide a clear and concise explanation of the product or service
your company provides
2. Why should buyers that meet our ideal customer profile buy from us and
not one of our competitors?
- What key differentiator makes your solution unique and better
than your competition for your ideal customer?
Sponsored by:
19. Sample Value Propositions
“(Company A) executes proven tactics that guarantee an increase in qualified traffic
from organic search”
-SEO agency
“(Product B) is a premium accounting software solution that enables organizations
to streamline all of their accounting processes from payroll to receivables.”
-Accounting software solution provider
“(Company C) is the office supply solution standard and a true must-have for today’s
busy organization.”
-Office supply provider
Sponsored by:
20. Delivering the Message with High Quality Content
Repurposing and
reformatting 64%
• Best practices in
existing content developing marketing
Encouraging
content
customers to
53%
submit testimonials
and case studies
• Repurposing and
Recruiting authors
internally from 48%
reformatting existing
other departments content
Outsourcing to a
• Recruiting authors
consultant or 27%
agency
internally from other
Utilizing social
media to encourage
20%
departments
brand advocates to
produce content
Source: MarketingSherpa B2B Marketing Benchmark Survey
Methodology: Fielded Aug 2010, N=935
• Outsourcing to an agency
Sponsored by:
21. Supporting Content Development with Research
Research
• What subject matter is going to be both interesting and valuable to our
audience?
• What topics does our audience want to learn about?
• Are there any opportunities for us to fill a void?
• What language do they use in their discussions
related to our product or service?
• What formats do they prefer?
• Articles
• Videos
• Podcasts
• Images
• Etc.
Sponsored by:
22. Supporting Content Development with Research
Start by developing a list of targeted key terms including:
• Products
• Services
• Industry sectors
• Technologies
• Competitors
• Brands
• Key issues
• Industry experts
• Key employees
• Recent press releases
• Key needs and concerns of your audience
Where can we find this information?
Sponsored by:
23. The Effectiveness of B2B Marketing Tactics
Very effective Somewhat effective Not effective
Website design, management and • The importance of website
50% 43% 7%
optimization
design, management and
Virtual events / webinars 43% 48% 9%
optimization
Email marketing 40% 55% 5%
Search engine optimization (SEO) 36% 57% 7%
Telemarketing 35% 53% 12%
• Growing trend of utilizing
Public relations 31% 60% 9%
inbound marketing tactics
Tradeshows 25% 52% 22%
Paid search (PPC) 23% 56% 20% • The effectiveness of social
Direct mail 22% 56% 21% media
Social media 16% 59% 25%
Print advertising 10% 56% 34%
Source: MarketingSherpa B2B Marketing Benchmark Survey
Methodology: Fielded Aug 2010, N=935
Sponsored by:
24. The Allocation of B2B Marketing Budgets
Website design, management
and optimization
13% • The expense of website
Tradeshows 12%
design, management and
Email marketing 12% optimization
Search engine optimization
11%
(SEO)
Paid search (PPC) 9%
• The expense of trade shows
Direct mail 8%
Public relations 7%
Telemarketing 7%
• Email marketing
Social media 7%
effectiveness and expense
Marketing automation / lead
6%
nurturing
Print advertising 6% • SEO – no cost-per-click but
Virtual events / webinars 4% not free
Source: MarketingSherpa B2B Marketing Benchmark Survey
Methodology: Fielded Aug 2010, N=935
Sponsored by:
38. Use Content to Draw People Down the Funnel
SUSPECT: Just Browsing, Attract Me
PROSPECT: Learning More
LEAD: Interested
Nurture & Engage
1) Different depth & value of content at each stage
2) Different willingness to share personal data at each stage
Sponsored by:
38
45. Why eBooks & Webinars are Like PB & J
• Webinars = Base of an eBook
– Transcribe webinars … create eBooks
faster
• Co-Promotion / Serial Promotion
• eBooks Convert Higher due to
lower time commitment – also
easy to share
Sponsored by:
45
46. Consider a Kit for a ‘Full Blown Meal’
• Kits combine a variety of single-topic
content in one package
– Blog Posts
– Videos
– Webinars
– eBooks
– Etc
• Great indictor of interests & challenges
Sponsored by:
46
47. Whichever Tactic | Nurture Those Leads
• Additional Content is ‘New to Them’
• Staying in Touch is Proven To:
–Shorten sales cycles
–Improve close rates
–Increase deal sizes
Sponsored by:
47
48. Harvesting High-Quality Leads with Lead Nurturing
• What is lead nurturing?
• Ongoing nurturing
-Consistent communications intended to
keep brands on prospects minds
• Outreach nurturing
- Captures new leads, permissions,
additional data, etc.
• Engagement nurturing
- Targets early stage prospects to build
stronger relationships and increase interest
• Conversion nurturing
- Targets later stage prospects to convert
• New customer nurturing…
Sponsored by:
49. What is Lead Nurturing, and What Isn’t?
Lead nurturing IS Lead nurturing IS NOT
Providing valuable, relevant and timely content to Continually sending promotions to your audience
your audience
Segmenting your audience to deliver the most Sending one monthly newsletter out to an entire
relevant content to various segments database, without any regard to segmentation
Calling leads to notify them of a valuable article, or Calling leads once a month to “touch base” and see if
having another valid business reason to make the call they are ready to buy
Offering content of value to your audience, whether Offering only self-promotional whitepapers or product
it’s self-promotional or not brochures
Providing valuable content and communications to Intending to encourage a purchase of your product or
your audience, whether or not they ever buy from you service with every interaction
Sponsored by:
50. Six Steps for Establishing Lead Nurturing Campaigns
Step #1 – Define segments
• Deliver highly relevant content by segmenting on multiple factors, and
developing unique lead nurturing tracks for segments
• Buyer personas identify traits, interests and needs
• Balance buyer personas with buying cycle stage – ongoing, outreach,
engagement, conversion and new customer nurturing
Step #2 – Collect and develop content
• Audit your library of existing content
• Develop content that meets the interests and needs of various buyer
personas in specific buying cycle stages
Sponsored by:
51. Six Steps for Establishing Lead Nurturing Campaigns
Step #3 – Add a human touch with teleprospecting
• Collect prospect information - Outreach nurturing
• Teleprospecting VS telemarketing
Step #4 – Further expand the types of lead nurturing touch points
• Deliver content in the preferred formats of your segments
• Consider original lead generation campaigns
Step #5 – Perfect your timing
• Deliver content to various segments when they need it the most
• Timing & frequency of delivery
• Scheduled & triggered nurturing messages
• Make an educated guess for launch
Step #6 – Test, test and test again
Sponsored by:
52. Drafting Lead Nurturing Content
Stage of the buying cycle
Ongoing Outreach Engagement Conversion New customer
Buyer persona 1
Buyer
personas
Buyer persona 2
Buyer persona 3
Buyer persona 4
Sponsored by:
53. Key Takeaways
• Take a comprehensive approach for
greatest results
• The importance of segmentation
• Developing high-quality content
Sponsored by:
54. Questions?
• Jen Doyle, Senior Research Analyst, MarketingSherpa
@JenLDoyle
Jen.Doyle@MECLABS.com
• Kirsten Knipp, Director Product Evangelism, HubSpot
@kirstenpetra
kknipp@hubspot.com
Sponsored by:
Editor's Notes
Q. Which of the following marketing challenges are currently most pertinent to your organization?How many can relate to this challenge?
We hit tough times. The recent financial crisis is considered by many economists to be the worst since the great depression of the 1930s. It has resulted in the collapse of large financial institutions, the bailout of banks by national governments, and downturns in stock markets around the world. In many areas, the housing markets suffered, resulting in numerous evictions, foreclosures and prolonged vacancies. In the midst of this financial crisis, businesses started worrying about…The financial crisis has contributed to the failure of key businesses, declines in consumer wealth estimated in the trillions of U.S. dollars, substantial financial commitments incurred by governments, and a significant decline in economic activity.So, organizations started to cut back and then…Unemployment hit record highs, doubling the pre-crisis unemployment rate. People were losing their jobs and Marketing took a big hit. As a result of this financial crisis, marketers have been forced to deliver greater results with limited resources in budgeting and staffing. Although we are now showing signs of potential recovery, the recession has also created a level of uncertainty in consumers, which contributes to B2B buying processes becoming more complex.
The introduction and rapid adoption of social media has empowered consumers…As a result of social media, consumers are expecting more from organizations both on the B2C and B2B side. Because they can access the information they want, when they want it through social media sites, our standards of communicating with our audiences have been elevated.
We won’t have time to discuss all of the steps in the methodology today…
In today’s market, it is essential for all marketing communications to be focused on the buyer, not the organization. Buyers do not want to be addressed as a mass audience, but as individuals with unique needs, concerns, interests and values. A traditional, one-size-fits-all approach will not be effective. By establishing buyer personas, organizations are enabled to deliver unique content to various personas that will attract and nurture new and existing leads.
How many of you feel like you have an idea of who your buyer personas are?
Company culture, early buy-inBe sure to get any necessary approvals to request meeting times first. Explain that you’re developing buyer personas for your target audience to improve the efficiency of your marketing content and messaging, and you know that they will have valuable insights. If you have alignment issues with your Sales department…They will likely be pleased and impressed with the initiative you are showing. Listen in on sales callsOnce you have taken inventory on the experiences of your key customer-facing employees, it is also essential that you gather information directly from your customers and prospects. Now that you have conducted both internal and external interviews, how do your results compare? Did you find any commonalities or discrepancies? How do the results compare to your initial ideas of your buyer personas? Look for commonalities and discrepancies in your internal and external interviews. Don’t rule out discrepancies, your customer-facing departments talk to a lot more prospects and customers on a daily basis than you do.
Why are we identifying our worst customers? You want to learn how to attract more of the customers you want for your organization, and detract any that you don’t want. Bad customers can be very damaging to your reputation, especially now since they can be heard through social media. The decision is up to you – your organization may still find that it’s effective to generate some revenue from their worst customers, however in most cases, attracting your ideal customers will result in maximum revenues and success.
You will need to prioritize the buyer personas you have developed and communicate this prioritization internally. In order to do this, a visual representation of the results of your research can be highly effective. The buyer persona quadrant will provide a visual representation of your ideal customer profile, your worst customer profile, and any profiles that fall somewhere in-between. You will identify two values to represent the X and Y axis of your quadrant. These should be the two key traits that separate your ideal customers from your worst customers. They may include knowledge of your product or service (do they get it?), available budget, urgency to purchase, motivators, expectations, etc. The ideal customer is positioned in the top right to convey that they have the greatest balance of both values. Plot your additional personas accordingly depending on what values they possess.Value prop is next
Your value proposition should define the key reason why you become the best chose for your ideal customer. It should clearly communicate what your company does and the unique benefits you have over the competition. You may have an existing value proposition …“Clarity always trumps persuasion.”-Dr. Flint McGlaughlinManaging Director (CEO) MECLABS
Key differentiators may include your product being the best value, best quality, greatest luxury, a must-have, etc.
As part of our 2011 B2B Marketing Benchmark Study, we asked nearly 1,000 B2B marketers what they have found to be the best practices in developing marketing content. The top response is an excellent tactic to reduce the amount of time and resources required to develop content, and that is repurposing and reformatting existing content.
We know you have already conducted ample research to develop your buyer personas and value proposition, but now you need to identify what types of content and subject matter are going to resonate with that audience and attract more prospects that meet your ideal customer profile. During your research, you will need to uncover answers for the following questions:
Search engines and social media sites can serve as excellent tools in conducting this research. By analyzing keyword search volumes and trends, as well as monitoring behaviors of your audience on social media sites, your will be able to identify answers to all of the questions above.Once you have a list of keywords that are relevant to you company and audience, you can start monitoring conversations that are happening on social media sites on those topics and conducting keyword research.Tools available Innovate, personalize, Test
The top rated tactic is website design, management and optimization, and this is partly due to the growing popularity of inbound marketing tactics. Inbound tactics like search and social media drive traffic back to the hub, or an organization’s website, for conversion. With an increased level of inbound traffic, even marginal gains in website conversion rate can have a great impact on the number of leads generated and an organization’s and bottom line. The top two tactics are inbound and two of the three least effective tactics are outbound. Social media is undervalued in terms of effectiveness — a result of the infancy of this marketing tactic.
The top rated tactic is website design, management and optimization, and this is partly due to the growing popularity of inbound marketing tactics. Inbound tactics like search and social media drive traffic back to the hub, or an organization’s website, for conversion. With an increased level of inbound traffic, even marginal gains in website conversion rate can have a great impact on the number of leads generated and an organization’s and bottom line. The top two tactics are inbound and two of the three least effective tactics are outbound. Social media is undervalued in terms of effectiveness — a result of the infancy of this marketing tactic.
STORY TELLER:So let’s clarify what we mean by “outbound” marketing and “inbound” marketing.Traditional “outbound” marketing tries to interrupt people and get them to pay attention to your marketing message. The problem is, people are getting better and better at ignoring or blocking out this kind of marketing.We have DVRs and TiVo so we can skip through TV ads, iPods and satellite radio so we don’t have to listen to radio ads, blogs and RSS to get our news instead of print newspapers, spam blockers and caller ID so we can ignore any unwanted sales messages. And junk mail doesn’t even make it into my apartment – we have a recycling bin in the lobby of my building for all that wasted paper.So what should businesses do now that outbound marketing is getting so ineffective?
DEMO LEAD:The good news is that Inbound Marketing takes advantage of the way people want to communicate and discover solutions today. In fact, people are searching for your products and services everyday, THE QUESTION IS: whether they are able to find your website, or your competitor’s.People use search engines – to the tune of HUNDREDS OF MILLIONS OF SEARCHS PER DAY – read blogs and tap their social networks to find answers to questions, solutions and even product recommendations.Inbound Marketing is about making it really easy for people to find your site and what you offer online. And since inbound marketing helps you get found by people looking for what you offer, these methods are both more effective and less expensive than the marketing methods of the past.
Survey of more than 650 marketers in 2011 …
Trade shows, PPC, direct mail and telemarketing were most frequently ranked as more expensive.
Survey participants were asked to classify each lead generation category as “below average cost,” “near average cost,” or “above average cost.” Businesses consistently ranked inbound marketing channels as having costs lower than outbound channels. PPC was the only inbound channel that was ranked among the outbound channels. - Blogs, social media and organic search maintained the top slots as least expensive. - Blogs had the highest instance of being reported as “Below Average Cost:” 55% of companies who blog indicated leads from this channel were “Below Average Cost.”
If your blog is underutilized, you are leaving customers on the table. The data shows a direct correlation between blog post frequency and new customers acquired.
Data on our top lead gen vehiclesOn demand vs. liveEbook best practicesWebinar best practicesUsing them together … Then you nurture …
Give great contentUse every promotional angle you’ve got – don’t promote TOO earlyWebinar Tools are not complex … and some very reasonableLet the content live on to generate leads = “evergreen content” be sure to RECORD & use for later on demand …
Not all leads are created equal. Lead nurturing is a process of building and nurturing relationships with ongoing, relevant and valuable communications. Should provide value regardless of purchase.Lead nurturing can be used as an additional channel to drive qualified leads to the sales team. They can also be used to re-engage dormant sales opportunities. Engagement examples include content specific to prospect needs, such as webinars, articles, whitepapers, etc.Conversion nurturing examples include buyers guides, case studies, etc.
If you’re having trouble identifying what buyer persona your prospect is, or what stage of the buying cycle they are in, you will need to collect more information from that prospect. This can be executed through teleprospecting. teleprospecting can be used to alert contacts of new content, or to invite them to a webinar, making this tool valuable for multiple types of lead nurturing campaigns. Scheduled & triggered - timingTo get started, consider the average length of your sales cycle when determining timing, and then make your best educated guess for initial timing. You could also ask you prospects how often they want to hear from you. Your initial timing should be tweaked over time, leading us to our final step.