Insidious chapter 2
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It is common to promote a movie using the social media domain, using this platform to promote your movie is considered to be a widespread marketing concept nowadays. Hollywood or Bollywood, both the worlds are making an active presence...
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The document discusses cross-media convergence, synergy, and tie-ins used to promote the movie "The Inbetweeners." It explains how the movie's release was accompanied by the main characters discussing the film on radio, generating buzz. The radio podcast was available on iTunes for free to further promote the film. Synergy in marketing involved multiple companies coordinating advertisements, trailers, social media buzz, and a premiere. Tie-ins were also used to promote the film across different media.
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Episode 2: http://www.youtube.com/watch?v=mDp-n8qtufQ
Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA
Episode 4: http://www.youtube.com/watch?v=Bnari4vQxUA
Episode 5: http://www.youtube.com/watch?v=K4PQE1lccvA
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