McDonald's launched a social media campaign called "Cheers to Sochi" to promote the 2014 Winter Olympics in Sochi. As part of the campaign, fans can send personalized messages of support to their favorite athletes on Twitter or a website, using the hashtag #CheersToSochi. These messages will be displayed in the Athletes' Village for athletes to view and print on ribbons. Over 1,500 cheers have already been sent to popular athletes from countries like the US and Canada. The campaign allows McDonald's to maintain its long partnership with the Olympics while helping bring fans and athletes together.

1. McDonald’s campaign for
Sochi Olympics

2. Social Media domain has become the
epicenters for all campaigns and other
promotional activities, enhancing the reach and
brand value of products and services
alike. Social Media Campaigns account for the
most impactful and objectively measurable ways
of promoting any commodity, services, events or
organization

3. An event, as popular and as dominant as the
Olympic Games, also needs a proper marketing
strategy that will help it in becoming a better
experience than before. The 38 year long
relationship between McDonald‟s and Olympics
has always been valuable for both the
parties. This time, McDonald's has launched
a social media campaign for the Sochi 2014
Olympic Winter Games.

4. The „Cheers To Sochi‟ is an initiative started by
McDonald‟s. Supporters of the games can send
their personalized good luck messages – or
„cheers‟ – directly to their favorite athletes and
teams by using the Hashtag #CheersToSochi on
Twitter, or by visiting www.cheerstosochi.com.
That‟s not all, these „cheers‟ will then be shared
at a special display in the Athletes‟ Village in
Sochi, where athletes can view and print the
messages onto ribbons to wear around their
wrists. Athletes may even tweet their
appreciation back to lucky fans.

5. Timo Lumme, managing director of the IOC
Television and Marketing Services
said, “McDonald‟s is a valued global Olympic
partner, and we appreciate their incredible ability
to reach millions of fans around the world with
innovative, inspiring programmes like this.”

6. There have been more than 1500 cheers
already and more are set to come all throughout
the game. Famous athletes from all over the
world are getting impressive numbers of cheers.
US hockey player Patrick Kane, Canadian
hockey player Drew Doughty, US speed skater
Shani Davis, Canadian figure skater Patrick
Chan are the most common names in the
cheers that have been registered as of now.
Available in all official languages, the website
allows you to cheer on a team or on an
individual athlete easy by just the push of a
button.

7. Initiatives like this acts as one of the most
significant ways of increasing the enthusiasm of
players. Reading motivational messages from
fans instill in each player the spirit to play even
better and conquer the world.

8. McDonald‟s here, gets a chance to work in
accordance with the Olympics team and
maintain their long partnership as well as help
the organisation in living their dream of bringing
the world together. Removing all communication
obstacles and noises, McDonald‟s provides with
the most easiest method of getting in touch with
your favorite players. The campaigns proves to
be one of its kind and brings the world together.
Everyone who participates and cheers will have
only one thing to say, "I‟m lovin' it :)"

9. Rajat Garg (CEO)
rajat@socialappshq.com
+91 995 808 3052
http://www.socialappshq.com