Addressing the 5 truths of Higher Education By Pete Wheelan, CEO, InsideTrack Truth #1: Higher education is essential to a productive society and global economy Truth #2: Getting students to finish takes work Truth #3: Improved access has resulted in a much more diverse student body Truth #4: Colleges need to increase attainment while lowering tuition and controlling costs Truth #5: Most graduates are underprepared for life after school

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InsideTrack: Addressing the 5
truths of higher education
Pete Wheelan, CEO

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Truth #1: Higher education is essential to a
productive society and global economy
Expanding involvement
in higher education
positively impacts:
• Individuals
• Families
• Communities
• Countries
• Global Prosperity

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Truth #2: Getting students to finish takes work
Only 54% of college students graduate within 6 years
Even at private 4-year colleges, fewer than 70% finish in 6 years

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“Post-Traditional” is the new normal
• First generation
• Low income
• Working adults
• Raising families
• Attending part-time
• Learning online
36% are >25yrs old
32% work full time
23% are parents
Only 15% of students live on-campus at 4yr colleges
Truth #3: Improved access has resulted in a
much more diverse student body

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Truth #4: Colleges need to increase attainment
while lowering tuition and controlling costs

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Truth #5: Most graduates are underprepared for
life after school
Only 11% of business leaders strongly agree that higher
education institutions in this country are graduating students
with the skills and competencies their businesses need.
(Gallup/Lumina 2013)
How well prepared are most applicants with the knowledge
and skills they need to do the job? (FTI Consulting, Hiring Survey 2011)

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Our idea in 2001: Coaching is widely accepted for
top athletes, executives…why not students?
“No one coaches themselves to Olympic levels of success. They
all had a coach to structure their practices, to correct their
trajectories and to the keep them motivated.”
Dr. Angela Duckworth
Assistant Professor of Psychology
University of Pennsylvania

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Fast forward to today: 100s of studies show that
coaching improves student outcomes
“The results are clear: coaching had a clear impact
on retention and completion rates, and the results
do not change when we control for key
demographic factors. Also, expenditures on
coaching are much smaller than the costs of other
methods to encourage persistence in college.”
Professor Eric Bettinger, Stanford University

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In fact, coaching is beneficial across the
entire student lifecycle
Enrollment Coaching
• Conversion (inquiry, app, admit)
• Yield (melt prevention)
• Strong Start (prep for success)
Success Coaching
• Transition (first 2 terms)
• Continuation (on-demand, trigger-based)
• Special populations (military, Pell, FG, etc.)
• Special situations (probation, stop-out, etc)
Career coaching
• Structured
• Structured + Ad Hoc
Enrollment growth and diversity
Competitive differentiation
Improved efficiency
Valuable market insights
Higher retention and completion
Tailored student experience
Improved operational effectiveness
Valuable student insights
Better career readiness
Stronger employer relations
Stronger alumni relations
Brand differentiation
10-15% more students
Streamlined enrollment
processes
15% higher peristence /
graduation
Continuous operational
improvement
Better Career
Preparedness
Improved alumni /
employer
satisfaction

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Coaches help students develop the non-cognitive
(“soft”) skills that make them successful
0
1
2
3
4
5
6
7
8
9
10
Grit Growth Mindset Use of Support Self-Awareness Positive Self-
Concept
Global
Perspective
At Start After Intervention College or workforce readiness
Conceptual Non-Cognitive Profile of a Student, Before and After Coaching
…and that employers believe are lacking in today’s graduates

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Coaching addresses the ACTUAL reasons why
students drop
Other
Academics
Health and Support
Effectiveness/Follow-Through
Finances
Commitment to Graduation
External Commitments
School Community
0% 10% 20% 30% 40%
Primary Student Drop Reason
Post-Traditional
Traditional
Academics
are not the
main reason
students
leave
college

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Thanks to smart investments in our people, data
and technology, we can do it at scale
• 700K+ students coached
• Adding 125K+ students
per year
• 10K+ coach-student
meetings/week
Generating rich data on the
student experience and the
operational effectiveness of
institutions
Robust,
scalable IT
Analytic
excellence
Multi-channel
coaching
Operational
effectiveness

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The Logrado acquisition accelerates our progress
BREAKING NEWS: InsideTrack acquires Logrado…
• Enhanced multi-channel delivery
• More tailored student engagement
• Richer, more timely analytic insights

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InsideTrack benefits society by supporting individuals and
organizations in their pursuit of potential
In a nut shell, using a blend of people, data and
technology…
And we’re always
looking for partners
equally dedicated
to transforming
higher education

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CONTACT US
Pete Wheelan
Chief Executive Officer
Pete.Wheelan@InsideTrack.com
Kai Drekmeier
Founder and President
Kai.Drekmeier@InsideTrack.com