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ISBE 2012 Session
- 1. Exploring the Entrepreneurial Attitudes, Activity and Intent of students at Coventry University Tom Williamson David Wick
- 3. What is IAE? • The IAE provide a range of support to student entrepreneurs and local businesses. • The IAE can offer you mentoring, resources and help you access funds such as the Student Enterprise Fund and the SPEED(WM) Programme www.coventry.ac.uk/iae 02476 15 2029
- 4. Background & Objectives • ½ way through a longitudinal study to measure impact • Aiming to understand Ent. Intent prior to exposure to CU/IAE • Aiming to measure impact of CU/IAE • Improve our understanding of the needs of our students • Building on Enterprise UK study's and expansion of FE Enterprise initiatives
- 5. Methodology • Focus on high return rate / representative sample size • Stage 1 involves all students responding to 6 key questions during their induction • Very short data collection window = quick tool required • Total sample size is c. 4,000 students / year
- 6. Methodology
- 7. Questions 1. Have you ever run your own business or been self employed? 2. Do you currently run your own business or are you self-employed? 3. Would you like to start your own business one day? 4. Do you have a business idea that you would like some help developing? 5. Do you have a business idea that you would like some help funding? 6. Would you like to develop your entrepreneurial skills to improve your employability? Terminology and range of Q’s developed with input form students
- 8. Results • 3 Years of entry data now collected: – 2010/11 = 1,680 usable responses – 2011/12 = 2,163 usable responses – 2012/13 = 1,868 usable responses • Assuming a 3 year (UG) pathway, 5,711 students of 14,620 = ~40% response rate.
- 9. Q1 – Have you ever run your own business or been self-employed?
- 10. Q2 – Do you currently run your own business or are you self-employed?
- 11. Q3 – Would you like to start your own business one day?
- 12. Q4 – Do you have a business idea that you would like some help developing?
- 13. Q5 – Do you have a business idea that you would like some help funding?
- 14. Q6 – Would you like to develop your entrepreneurial skills to improve your employability?
- 15. Implications & Value • Provides us with a greater understanding of our students Ent Intent • Allows us to tailor support for demand • Allows for justification and support of our business plan • Direct marketing opportunities for support • Data is currency in internal politics
- 16. What next? • v2 of the survey includes faculty details for added break down • Gender study is possible within our data • Exit data needed for stage 2 of this study to measure the impact of CU / IAE • Appeal to partner HEI’s to collaborate on study for deeper understanding
- 17. Useful Contacts Phone Us The Office: +44 (0) 2476 15 2029 Tom Direct: +44 (0) 797 498 4337 David Direct: +44 (0) 755 742 5348 Fax Us Just Kidding!! Email twilliamson@cad.coventry.ac.uk dwick@cad.coventry.ac.uk WWW Us Web: www.coventry.ac.uk/iae Facebook : www.facebook.com/CoventryIAE Twitter : www.twitter.com/Coventry_IAE LinkedIn : www.tinyurl.com/IAELinkedin Ecademy : www.tinyurl.com/IAEEcademy Get the app: http://iae.mobapp.at