The document discusses the important role that academic professionals play in supporting student success both inside and outside of the classroom. It states that faculty and staff set expectations, motivate students, guide them towards achieving their goals, help overcome obstacles, and forge lasting connections between students and the institution. Additionally, the document emphasizes that student success relies on effective communication between different support areas to provide a positive student experience. It also explores how insights from student support services can help improve academic programs and tailor interactions and content for incoming students. Finally, it recommends several best practices for academic professionals to support all students, such as reinforcing identity and purpose, being proactive, encouraging engagement, and providing consistent feedback.