This document provides an overview of social media monitoring insights that can be gained from BrandCare, a social media monitoring tool. It describes 39 different insights that can be measured, such as sentiment analysis, topics of discussion, influential users, and geographic data. For each insight, it explains how to access the relevant data in BrandCare and how the information can be used.
Social Network Analysis is a range of techniques, methods and visualisation of connections between people and network content.
We implement this methodology in an innovative way, and fully integrated with our BrandCare software.
In the Twitter Social Network Analysis feature, everything which is monitored, tagged or classified within the platform can generate network visualisations.
This paper aims to help you understand the four main types of social media tools, their key features, main benefits, and the value they can bring to your social media marketing efforts.
Social Media is no longer something relevant just for the area of Marketing. ...Socialmetrix
Social Media Analytics making marketers and digital agencies lives easier.
- The first challenge is information to be consumed and also to be presented in a simple and tidy way.
- Keep the audience engaged with your fan page or twitter account requires a good content.
- Know the Engagement and commitment of the audience.
Start to perceive the relevance of Social Media to build your revenue and to encourage you to begin to measure it.
- Use each piece you have at your disposal, involve different areas and make sure you can keep up!
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Social Network Analysis is a range of techniques, methods and visualisation of connections between people and network content.
We implement this methodology in an innovative way, and fully integrated with our BrandCare software.
In the Twitter Social Network Analysis feature, everything which is monitored, tagged or classified within the platform can generate network visualisations.
This paper aims to help you understand the four main types of social media tools, their key features, main benefits, and the value they can bring to your social media marketing efforts.
Social Media is no longer something relevant just for the area of Marketing. ...Socialmetrix
Social Media Analytics making marketers and digital agencies lives easier.
- The first challenge is information to be consumed and also to be presented in a simple and tidy way.
- Keep the audience engaged with your fan page or twitter account requires a good content.
- Know the Engagement and commitment of the audience.
Start to perceive the relevance of Social Media to build your revenue and to encourage you to begin to measure it.
- Use each piece you have at your disposal, involve different areas and make sure you can keep up!
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Paid communication analysis on Facebook. Reach and cost estimations report.Sotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Tracking What Matters: Best Practices and Common Pitfalls in Social Media Mea...Cognizant
Media and entertainment companies must challenge conventional wisdom to effectively turn social data into meaningful business intelligence that is engrained in and implemented into their operational processes.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
Audience Scan report based on social media dataSotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
La compañía ComScure en colaboración con Facebook ha elaborado el informe "The power of Like" un estudio dónde analiza el alcance e influencia del contenido de los perfiles de las marcas presentes en Facebook. (inglés)
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
Guia da Social Figures sobre Análise de Redes em Mídias Sociais. Entenda como gerar visualizações, grafos, identificar influenciadores e comunidades com o BrandCare + Gephi e NodeXL.
Monitoramento de Imagens e Fotos nas Mídias SociaisSocial Figures
Monitoramento de Imagens e Fotos nas Mídias Sociais: aprenda como monitorar, analisar e fazer relatórios de imagens e fotos em mídias sociais como Instagram, Facebook, Twitter e blogs
Paid communication analysis on Facebook. Reach and cost estimations report.Sotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
Tracking What Matters: Best Practices and Common Pitfalls in Social Media Mea...Cognizant
Media and entertainment companies must challenge conventional wisdom to effectively turn social data into meaningful business intelligence that is engrained in and implemented into their operational processes.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
Audience Scan report based on social media dataSotrender
Over the years, we've developed and delivered dozens of reports for our clients, partners, and the media. From smaller, cyclical anlayses to big audits or year-end reports - we love to be challenged and squeeze out everything we can from our data. We constantly look for ways to improve our alogithms and educate the market about what data can tell them and how they can use it in every day work or in planning their strategy.
La compañía ComScure en colaboración con Facebook ha elaborado el informe "The power of Like" un estudio dónde analiza el alcance e influencia del contenido de los perfiles de las marcas presentes en Facebook. (inglés)
The Power of_Like - How Social Marketing WorksBoris Loukanov
ANDREW LIPSMAN VP, Marketing, comScore
GRAHAM MUDD, Head of Measurement Partnerships, Facebook
Carmela Aquin, Senior Marketing Manager, comScore
Patric Kemp, Senior Data Analyst, comScore
Stand Out SOcial Marketing - 4 Steps for a Social Marketing AuditMike Lewis
This white paper is for marketing teams looking to assess the effectiveness of their social marketing programs. It aims to answer key social marketing strategy
questions: How is my brand doing with social marketing? Can we do better?
Companies of all sizes are increasingly scrutinizing social marketing in an effort to improve the return on their social marketing investment. Conducting objective social marketing assessments empowers brands to stay focused, nimble and relevant. Such audits also help savvy marketing teams identify areas of untapped opportunity
for traction and growth.
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
Guia da Social Figures sobre Análise de Redes em Mídias Sociais. Entenda como gerar visualizações, grafos, identificar influenciadores e comunidades com o BrandCare + Gephi e NodeXL.
Monitoramento de Imagens e Fotos nas Mídias SociaisSocial Figures
Monitoramento de Imagens e Fotos nas Mídias Sociais: aprenda como monitorar, analisar e fazer relatórios de imagens e fotos em mídias sociais como Instagram, Facebook, Twitter e blogs
Social Media Impact On Consumer Electronics: American Market Segmentation Sur...psbsrch123
Social media’s growth will affect personal and work lives of American consumers. Social media will also create an influence on American’s purchase decision by keeping their privacy on top.
Como Criar Categorias e Tags no Monitoramento de Mídias SociaisSocial Figures
Como criar categorias e tags no monitoramento de mídias sociais. São apresentadas três táticas: decompor, responder e descobrir. Leia mais fazendo o download.
[Mobilidade Urbana] Campanha "De Bike ao Trabalho"Thinking Insight
A ONG Bike Anjo promoveu, em Maio, a campanha "De bike ao trabalho" e nós elaboramos um estudo de redes sociais para entender a forma com que as pessoas se movimentaram e interagiram nas redes sociais para comentar sobre o assunto. Confira o resultado na integra.
E já sabe, né? Chame um bike anjo caso queira usar a bicicleta para ir trabalhar. Você vai adorar a experiência! =)
São Paulo no Instagram - monitoramos na nossa ferramenta BrandCare fotos no Instagram de quatro famosas regiões da capital paulista. Confira os resultados e entenda o comportamento relacionado a fotos georreferenciadas!
[Pesquisa] O profissional de inteligência de mídias sociais no mercado brasil...Júnior Siri
A pesquisa busca reunir informações sobre os profissionais de inteligência de mídias sociais no Brasil. Faz parte de uma série de surveys: Profissional de métricas, monitoramento social analytics no Brasil (2014); Profissional de Monitoramento, Mensuração e Social Analytics no Brasil (2013); Perfil do Profissional de Monitoramento de Mídias Sociais no Brasil (2012); e Usos e Percepções do Monitoramento de Mídias Sociais (2011).
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
Social media monitoring (SMM) is the process of tracking, measuring and evaluating an organization’s social media marketing initiatives. SMM began as a way of tracking harmful comments and avoiding PR disasters. Unmonitored, damaging remarks can have a negative impact on a brand’s reputation and future.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
This presentation was given to small business owners who needed to set a social media strategy and learn how to manage their social media presence efficiently.
Social Media Marketing Goal Setting And Results Measurement 2010 07 21Jay Badenhope
Slides presented at the 2nd Annual Internet Marketing Conference on July 21, 2010 in Stockton, CA. Created by Jay Badenhope, Senior Marketing Manager at Intuit.
Social Media Listening Tool- Unlocking the Power of Online Conversations.docxQuick Metrix
Social media listening, also known as social media monitoring or social media intelligence, refers to the process of tracking and analyzing conversations happening on various social media platforms. It involves monitoring mentions, comments, and discussions related to specific keywords, topics, or brands.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Global Social Media Marketing Strategy Explained For Business.pdfGhousia Links
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly.
In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
How can marketers reach their target market?Proweaver, Inc
Stay ahead of the competition by implementing relevant digital marketing campaigns for your business this 2022. Read now to learn more!
Originally published at https://www.proweaver.com/relevant-digital-marketing-campaign-this-new-year.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
A social listening strategy is of utmost importance for marketing teams in a digital age where you don’t even need a brick-and-mortar shop anymore. Through social media listening you can flag keywords like competitors, products, and topics, and analyze the gathered data to gauge customer sentiment. In this way, you can enhance your products or improve your marketing to satisfy your existing customers and attract new ones.
Melhores Ferramentas de Monitoramento de Mídias Sociais em 2014Social Figures
Infográfico lançado pela consultoria suíça Goldbach Interactive com as 15 melhores ferramentas de monitoramento de mídias sociais. A partir da avaliação de 300 ferramentas em itens como Capacidade de Busca, Relatórios e Usabilidade, foram selecionaas as 15 soluções que melhor atendem os requisitos.
A ferramenta BrandCare, da Social Figures, foi novamente selecionada como uma das 15 melhores do mundo.
Monitoramento de Mídias Sociais para Política e Eleições: histórico, aplicaçõ...Social Figures
Whitepaper gratuito sobre Monitoramento de Mídias Sociais para Política e Eleições: histórico, aplicações e passo-a-passo.
Seções: Mídias Sociais e Eleições: uma parceria com bastante história; O Brasil dos Protestos: Ano Eleitoral e Mídias Digitais; APlicações do Monitoramento de Mídias Sociais no Marketing Político Eleitoral; Passo-a-passo do Monitoramento de Mídias Sociais para Eleições.
Análise da opinião de corinthianos e são-paulinos sobre a troca de Pato por Jadson, em fevereiro de 2014. Monitoramento e análise de mídias sociais realizado pela Social Figures e sua ferramenta BrandCare. Criação do infográfico pela Twist agência digital.
Infográfico do Fim do Mundo nas Mídias SociaisSocial Figures
Segundo os Maias o mundo ia acabar em dezembro de 2012, mas parece que não rolou. Qualquer motivo era motivo para justificar, comparar, acreditar, não acreditar, brincar e por aí vai, com o tema. Então, ficamos ligados no que galera andou dizendo nas redes sociais e pelo visto, ninguém estava acreditando muito não!
A novela Avenida Brasil foi um fenômenos. Mas não foi só na TV que a novela se destacou, nas redes sociais também. Em outubro de 2012 monitoramos tudo o que pessoal falou sobre ela e em mais uma parceria com a Agência Twist juntamos tudo em um infográfico. Foram mais de 590mil menções vindas de todos os cantos do país.
Em tempos de internet muita coisa mudou (e como mudou) e com o Dia dos Namorados <3 não foi diferente. Os cartões de papel deram lugar a posts apaixonados no Facebook, os recadinhos curtos substituídos por Tweets e SMS, as serenatas evoluíram para vídeos, clipes com suas canções favoritas e playlists.
Em parceria com a agência AD.Dialeto, monitoramos e analisamos (e não foi pouca coisa) o que rolou no #DiaDosNamorados de 2012, que você confere na íntegra aí abaixo!
Repercussão da Contratação de Zizao nas redes sociais (2012)Social Figures
Em março de 2012, jogador Chinês Chen Zhizhao ou Zizao, foi apresentado a nação alvinegra e deu o que falar na mídias sociais em todos os cantos do globo. Confira o segundo infográfico desenvolvido pela Social Figures e Twist Agência Digital para o Sport Club Corinthians Paulista.
Em janeiro de 2012, o Rio de Janeiro foi sede da edição 142 do UFC, o esporte que caiu nas graças do público brasileiro. E não foi só dentro dos ringues que tivemos uma batalha dos “guerreiros do terceiro milênio”, como disse nosso querido (ou não) Galvão Bueno. Nas redes sociais tivemos uma outra batalha e entre os dias 13 e 15/Jan monitoramos e reunimos tudo o que foi falado, comentado, criticado, trolado e juntamos tudo num infográfico. Are You Ready!? Fight! Infográfico produzido em parceria com a Twist Comunicação.
Casamento Real nas Redes Sociais - InfográficoSocial Figures
O casamento entre o Príncipe William e a Plebeia (agora Duquesa) Kate Milddleton foi acompanhado pelo mundo inteiro quase como um verdadeiro conto de fadas dos tempos modernos. E como estamos em tempos modernos a Social Figures, em parceria com a agência Dialeto, lançou um infográfico sobre o “Casamento Real”. Confira os resultados produzidos com dados coletados a partir de nossa ferramenta BrandCare. Março de 2011.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
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Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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2. Social Figures offers services and
tools to listen to the consumers in
the main social channels, bringing
information and insights about
brands and networks.
With BrandCare tool it is possible
to collect, store, analyse and view
mentions in the main social
medias.
Find out some of the applications
of social media intelligence
throughout the next slides.
3. What is it and how to find out?
Collect and view mentions to one or more brands or personality, in real time.
All it takes is setting up a search in BrandCare and the mentions start to be
displayed in a matter of minutes.
01. What people are talking about my brand?
How to use the
information:
. Reply to questions from
consumers
. Solve client's problems
. Find sales opportunities
4. What is it and how to find out?
Find business opportunities and
interaction, in real time.
Just add keywords related to your
business in the search and follow the
Mentions tab.
02. Who is looking for my product or service now?
How to use the information:
. Make active prospection
. Find business opportunities
. Discover the online target audience
5. What is it and how to find out?
Find out at what times people
mention the monitored brands
the most.
Just set up monitoring with the
desired social medias and the
graphic will show up
automatically in the Dashboard
tab.
03. At what times do people talk about my brand the most?
How to use the information:
. Decide which times are the best to post
. Organise Customer Service team's schedule
. Evaluate usage behaviour
Read more about
this insight!
6. What is it and how to find out?
Analyse the volume of daily mentions.
See the data in the Dashboard area or
in Reports area, filter the desired
period and generate a file in Mentions
by Date.
04. On which days did my audience talk about the brand the most?
How to use the information:
. Identify reasons for mention
peaks
. Discover seasonal fluctuation of
interest for the brand or product
7. What is it and how to find out?
Compare the volume of mentions in different social medias.
Just set up monitoring selecting all social medias and the graph will show
up automatically in the Dashboard tab.
In which social media platform is my audience
How to use the information:
. To plan action and content volume in the different social medias.
8. What is it and how to find out?
Measure the daily number of mentions on each social media or data
source.
It is possible to view the information in the Dashboard with the help of
filters or to export in different ways in the Reports section.
06. What is the daily variation in the different social medias?
How to use the information:
. Measure the impact of actions and content in a segmented way,
in each channel.
. Analyse effectiveness of cross-media actions.
9. What is it and how to find out:
Sentiment analysis, by measuring Positive
Inclination, Negative, Neutral or Hybrid in
connection to a brand, company or
personality.
It is possible to make manual analysis or
establish automated rules.
07. What is the audience's sentiment about my brand?
How to use the information:
. Understand favourability of consumers
. Report the data as result metrics
. Cross feelings data with subject, themes and campaign tags.
10. What is it and how to find out?
Compare the volume of mentions
between Brand and Competitors
daily.
Automated graph in Dashboard,
Audience area and available to export
as a Report.
08. How do mentions to the brand and competition varies?
How to use the information:
. Find out facts which influence all
brands in the segment
. Analyse deviations from the
standard to potentialise positives
Brand Competitor A Competitor B
11. What is it and how to find out?
Understand conversation share (or share
of voice) about a brand ahead of your
competitors.
To find out, you set up a search with
keywords for each brand and compare, in
the Dashboard or exporting the data, the
volume of mentions.
09. What is the share of conversations about my brand in the segment?
How to use the information:
. Report as result metric
. Compare the market share of each brand.
. Analyse fluctuations in a timeframe
Share of Voice
Brand
Competitor A
Competitor B
Competitor C
12. What is it and how to find out?
Sentiment Analysis, measuring positive inclination, Negative, Neutral, or
Hybrid,
After a human-manual analysis or to establish automated rules, compare
fluctuation in a timeframe.
10. What is the evolution of the public's sentiment about my brand?
How to use the information:
. Measure fluctuation of feeling according to what is happening,
campaigns and launches.
. Report as result metric in social medias
13. What is it and how to find out?
Compare feeling of consumers in relation
to competitor's brands.
Monitor each competitor in a search and
export sentiment data.
11. What is the difference in the Sentiment between brands?
How to use the information:
. Follow competitor's evolution
. Position brand results in connection to the market
14. What is it and how to find out?
Measurement of users and channels
which mentioned the brand the most
over a specific period of time.
Measurement and automated
report, which can be seen in
Audience or Reports.
12. Who are the people who mention the brand the most?
How to use the information:
. Make engagement actions
. Identify user motivations
15. What is it and how to find out?
Measure themes approached by competitors in Facebook
pages, Twitter profiles and corporate blogs.
Set up a competitive Search in monitoring, to follow one or
more competitors channels.
13. Which themes are brought by the competition?
How to use the information?
. Find topics not yet approached by competitors
. Discover which topics generate higher engagement of target
audience.
16. What is it and how to find out?
Geo-based measurement, useful for global brands. Automated identification
based on users bio. Can be seen in the tool's Dashboard
14. Which countries mention the brand or the topic the most?
How to use the information:
. Compare local performance of
global brands social medias.
17. What is it and how to find out?
Geo-based measurement, useful
specially for national companies,
political campaigns and franchises.
Automated identification based on users
bio. Can be view in the tool's dashboard
15. Which states mention the brand or topic?
How to use the information:
. Compare digital performance of franchises in different regions
. Measure potential areas which are not yet served.
18. What is it and how to find out?
Geo-based measurement at
municipal level. Automated
identification based on users bio.
Can be seen in the tool's
Dashboard.
16. Which cities mention the brand or the topic the most ?
How to use the information:
. Compare digital performance of franchises in different regions
. Measure consumer potential of areas which are not yet served.
19. What is it and how to find
out?
Analyse how the brand,
company or personality is
approached by the media
outlets
Set up or filter specific news.
17. How does the press talk about the brand ?
How to use the information:
. Optimize PR
. Find new outlets for relationship
. Improve media plan
20. What is it and how to find out?
Compare total number of mentions
with the total number of users.
It is possible to compare and export
data in the Mentions and Audience
tabs in the Dashboard
18. How many mentions each user publishes, on average?
How to use the information:
. Understand concentration level of conversations: If
there are just a few users talking a lot about it, or a lot of
users talking little about it.
. Check differences in concentration between engaged
users and relapse users.
x Unique Users
21. What is it and how to find out?
Measuring number of followers in
Twitter, indicator of profiles potential
reach.
It is possible to see the information in
the Mentions tab or to export data in
Reports.
19. What is the average of followers who talks about my brand?
How to use the information:
. Measure potential impact of positive
and negative messages
. Define referentials and outreach goals
14
2134
1907
17538
9352
4730
321
16
6
3
0
1 a 49
50 a 99
100 a 499
500 a 1k
1k a 9k
5k a 10k
10k a 50k
50k a 100k
100k a 500k
22. What is it and how to find out?
Measurement of frequency of word
mentions in all monitored texts.
Monitor brands and relevant terms
and then view in Content & Tags area
in the dashboard.
20. Which are the most used words in conversations?
How to use the information:
. Find frequent words to analyse themes and
conversation topics
. Enhance content, using consumers
linguistics
Cookies
Milk
Mother
Position
Me
Speak
had
23. What is it and how to find out?
Measurement of word mention
frequency in all negative/complaints
mentions.
Monitor brands and relevant terms and
then view it with the negative
mentions filter, in the Content & Tags
in the Dashboard.
21. Which are the most commonly used words in complaints?
How to use the information:
. Improve rules of automated complaints alerts
. Understand how potential crisis start
Friend
s
Me
Better
Patient
Nurse
Hospital
Reception
24. What is it and how to find out?
Measurement of word mention
frequency in all positive/compliment
mentions
Monitor brands and relevant terms and
then view, it with the negative
mentions filter in the Content & Tags
area of the Dashboard.
22. Which are the most commonly used words in compliments?
How to use the information:
. Understand how the positive
repercussion happens and make actions
to incentivise it.
. Positively emphasizeattributes in
campaigns and ads.
Store
Course
Order
Courses
Buy
Contact
Internet
Teachers
25. What is it and how to find out:
Measuring frequency of #hashtags in
monitored content, specially useful for
Twitter and Instagram.
Monitor brands and relevant terms and
then view in Content & Tags area of the
Dashboard.
23. Which are the audience's most used hashtags?
How to use the information:
. Discover supporting hashtags or criticism to
personalities and brands
. Join the consumers conversations, by
publishing content using the highlighted
hashtags.
Leia mais sobre
este insight!
26. What is it and how to find out?
Measure which catalogue products,
portfolio or menu, for example,
generate more mentions in social
medias.
To find out, you must analyse brands
with tags and related mentions of each
product.
24. Which product generates more mentions?
How to use the information:
. Optimize online ads using flashy pictures of products which
generate engagement.
. Publish content about the best selling products
. Cross with sales data and expand main products variations
64
23
1
6
10
47
42
16
6
Shake de
Café
Chocolate Smoothies Chá
Gelados
Espressos Cafés Tortas Salgados Outras
bebidas
Ice Coffee Chocolate Smoothies Ice Tea Espresso Coffee Pies Wraps Cold Drinks
27. What is it and how to find out?
Identify which component aspects of
a product generate most mentions.
Decompose the product in its
aspects and mark its aspects with
tags, manually or automatically.
25. Which aspect of my product generate most mentions?
How to use the information:
. Emphasize most important aspects and
functionalities for consumers.
. Support research & development sector
14 12
6
15
22
48
Sabor Preço Nutrição Disponibilidade Produção
Natural
Embalagem
Taste Price Nutrition Availability Organic Package
28. What is it and how to find
out?
Identify which component of a
service generates more mentions.
Decompose the service to its
aspects and mark them with tags,
automatically or manually.
26. Which aspect of my service generates more mentions?
How to use the information:
. Reward professionals and managers
responsible for each service sector
. Increase conversion in audiences which value
different aspects
14
76
6
212
45
60
Conforto Atendimento Segurança Quartos Restaurante TarifasComfort Customer Service Safety Bedrooms Restaurant Fees
29. What is it and how to find out?
Analysis of phase moments in
purchase, from research to after sales.
Monitor the brand, add to mentions
the tags which are related to the
purchase phase and export the data in
Reports.
27. Which phase/ aspect of my service or product needs more attention?
How to use the information:
. Create actions of social sharing about
purchase, such as instructions and unpacking
. Find eventual impacts of logistical problems
2751
1800
412
Pré-Venda e Compra Compra Entrega e Pós-VendaPre – Sale Sale After- Sale
30. What is it and how to find out?
Analyse what types of attributes are
being associated to a company or
personality, according to its segment
and methodology.
Categorise opinative mentions
according to the attributes, values, and
associations made by the audience.
28. Which brand attributes are being associated to others?
How to use the information:
. Support traditional market research about
consumer perception
. Explore desirable attributes in Marketing
actions
Trust
Innovation
TraditionProximity
Access
Brand Competitor
31. What is it and how to find out?
Basic and automated identification
of genders, based on the names
dictionary.
29. What is the gender of users who mention the brand?
How to use the information:
. Use the information in
demographic analysis
88771 – Female 306553 - Male 9829 – Female 5270 - Male
32. What is it and how to find out?
Find out what type of audience or
stakeholders talk to the brand the
most, and how they talk.
30. What type of audience talks to my brand the most?
How to use the information:
. Prioritise strategic audience in user
relationship
. Measure audience type distribution
33. What is it and how to find out?
Distribution of users collected in
Favorables / Unfavorables.
After analyse the sentiment, all it
takes is to view and download data
in the Dashboard.
31. How many are advocates and how many are detractors of my brand?
How to use the information:
. Brand performance metrics
. Analyse relation between number of
negative/positive mentions and number of
favorable/unfavorable users.
Favorable
Opposed
34. What is it and how to find out?
User’s ranking by number of
positive mentions.
After the classification is done, all
it takes is to access the Audience
section of the Reports.
32. Who are my brand advocates?
How to use the information:
. Reward satisfied consumers
. Motivate engaged employees
. Understand the characteristics of the positively
engaged people
35. What is it and how to find out?
Measure profile of people and
vehicles which negatively mentioned
the brands the most.
After manual or automated
sentiment classification, see data in
Audience or Reports.
33. Who are my brand's detractors?
How to use the information:
. Find out what makes a consumer a brand's
detractor.
. Take actions to convert detractors into brand's
advocates
. Solve marketing issues connected to negative
mentions
36. What is it and how to find out?
Public mentions to the company,
work, brands and products made by
employees.
After mentions are collected, group
employees and collaborators in user
groups.
34. Are employees mentioning the brand?
How to use the information:
. Orient employees about disclosure policy
. Discover and avoid HR crisis
37. What is it and how to find out?
Consultation in a database with
more than 32 million profiles,
ranked by influence (Klout Score)
or reach (followers).
35. Which are the most influential profiles by city or theme?
How to use the information:
. Create relationship actions with potential influencers and authorities in
particular subjects which are relevant to the brand
. Set up searches in monitoring to find out popular themes in a specific area
38. What is it and how to find out?
To find out mentions made by a user in
the history of social media management.
To view, it's possible to see in the user
profile or export mentions with the
Export Mentions button.
36. What is the user’s mentions history?
How to use the information:
. Analyse user involvement with the published content
. Understand contact points in the research and purchasing decision phase
39. What is it and how to find out?
Calculate and filter a sample number of
collected mentions, to optimize work.
BrandCare calculates the random
sample based on acceptable margin of
error, from 2% to 8%, according to your
needs.
37. What is an adequate sampling for monitoring?
How to use the information:
. Optimize classification and analysi
. Understand precision and reliability of monitoring
40. What is it and how to find out?
Map a segment to follow what influencers are publishing.
It is possible to make longitudinal monitoring, search for connections between the
audience and monitor what the influencers say.
38. Which themes are brought up by segment influencers ?
How to use the information:
. Produce content with themes that talk to influencers
. Orient planners to take actions which are interesting to the influencers of the
segment
41. What is it and how to find out?
Measure highlighted profiles in
metrics of network centrality.
Export optimized file through Labs
and manipulate data in the network
viewing software.
39. Who are the influencers of my network?
How to use the information:
. Create list of key-influencers
. Plan actions of relationship with influencers
. Direct ads to the influencers
42. What is it and how to find out?
Find clusters of highly connected
profiles.
Export the optimised file through
Labs and apply the clustering
algorythm in the network
visualisation software.
40. What are the communities in my networks ?
How to use the information:
. Develop reports of public profile
. Generate content directed to demographic characteristics of communities
. Find niche communities
43. What is it and how to find
out?
Understand which partners of
sponsored media generate
more repercussion.
Cross match the volume of
mentions sorted by influencer
activated during the campaign.
41. How many mentions did the sponsored content generated?
How to use the information:
. Reward or invest more in efficient partners
. Direct more appropriate themes towards each partner
4200
1300
615
412
73
Menções Totais Menções Estimuladas Parceiro 01 Parceiro 02 Parceiro 03Total Mentions Stimulated Mentions Partner 1 Partner 2 Parter 3
44. What is it and how to find out?
Monitor the Facebook page and
understand which are the posts
generating more comments.
To view the information, all it takes is
to set up Facebook page monitoring
and see comments on each post.
42. Which publications generate more repercussion?
How to use the information:
. Learn from consumers what they
prefer
. Use the number and quality of
comments as result metrics
45. What is it and how to find out?
There are many mentions in social media
comparin in the same post, tweet or
video, 2 or more competitors.
By monitoring the brands, all it takes is to
make a search for the competitor's brand
name.
43. How many mentions compare my brand to the competitors brands?
How to use the information:
. Understand how many consumers evaluate alternatives
. Understand how consumers compare both brands attributes
2500
1200
800
500
120 80
Menções Totais Marca A Marca B Marca C Marca A +
Marca B
Marca A +
Marca C
Total Mentions Brand A Brand B Brand C Brand A+ Brand A+
Brand B Brand C
46. What is it and how to find out?
Understand how the main executives
and spokespersons are being
mentioned.
It is possible to make the executives
names monitoring directly, or filter the
ones which have already been
collected.
44. Como os executivos estão sendo citados?
How to use the information:
. Analyse repercussion of public appearances such as interviews, conferences, and
declarations
. Measure the impact of investment subjects
. Avoid crisis
CEO CTO CIO CMO
47. What is it and how to find out?
Evaluate the effectiveness of PR, releases and follow-up through
news monitoring
Inside a campaign search for keywords connected to each releases
group.
45. Are the releases sent by PR Agencies being published?
How to use the information:
. Measure relationship with vehicles
. Evaluate the quality of different releases and facts which can be published
. Discover new vehicles
15 13
6
25
Release - Release - Novo Produto Release - Comemoração Release - Prêmio
Matérias
Release - October Launch Release – New Product Release – Celebration Release - Award
48. What is it and how to find out?
Understand the impact of
franchise’s performance in the
online reputation of a brand.
Organize each mention according
to the franchise, unit and
reference store.
46. Which franchises of my network get the best evaluations?
How to use the information:
. Evaluate performance of different teams
. Establish goals for service quality
Bondi Store Paddington Store City Store Parramata Store
49. What is it and how to find out?
Monitor pictures taken in the stores,
units, hotels and franchises to understand
what draws consumer attention.
Monitor keywords in different social
medias, specially Instagram.
47. What are clients taking pictures of while in my stores ?
How to use the information:
. Use photographed elements as objects in ads
. Use the regions which generate more affectiveness from loyal customers
50. What is it and how to find out?
To avoid communication crisis, social
media monitoring can serve the purpose
of discovering which keywords are being
used by consumers in these moments.
Critical keywords can be added as Rules
for Alerts by Email.
48. How to prevent crisis?
How to use the information:
. Make individual approach to the consumer after first critical mention.
. Immediatelly forward the problem to the respective sector
51. What is it and how to find out?
Understand which sites, portals and blogs
mentioned the brands, along with its internet
ranking.
BrandCare automatically collects Alexa Ranking,
that lists websites collected by the tool.
49. Which are most relevant sites that mentioned my brand?
How to use the information:
. Compare impact of different sites according to its traffic potential
. Map new sites based on collected URLs
Alexa Rank
Site 01 75153
Site 02 434167
Blog 03 1784542
Blog 04 404743
Blog 05
3986818
52. What is it and how to find out?
Understand how appearances in TV shows, ads, etc. Impact the interest
people have in a particular brand in the social medias.
Monitor keywords in different social medias and isolate publishing
periods.
50. What is the impact of a TV show or other media in online mentions?
How to use the information:
. Evaluate investment in medias to improve results
. Plan customer service to address the interest boom
. Make cross-media actions
53. Segmentação de Público no
Monitoramento de Mídias
Sociais
Monitoramento de Mídias
Sociais para Política e Eleições
Como Criar Categorias e Tags no
Monitoramento de Mídias
Sociais
10 Métricas para
Monitoramento de Mídias
Sociais
Análise de Redes em Mídias
Sociais
Monitoramento de Imagens e
Fotos em Mídias Sociais
54. Come and find out more than 50
insights with our help!
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with ONE mission, to generate
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