Maximizing Internet  Search Engines Instructor: Melissa Rethlefsen Capacity Building Workshop June 18 th -19 th , 2003
Agenda About search engines Searching tips Other places to search Practice
What are Search Engines? Databases of full-text web pages
Searching the Whole Web? Impossible!
Search Engines at Work “Spiders” collect information  Information is old You search the collection Must guess at keywords, terms
Think About Your Search… Descriptive Terms/Keywords Specific or General Information? Equivalent Terms, Variant Spellings?
Learn About Your Engine All Engines Work Differently
Recommended Search Engines Google The best and largest search engine AllTheWeb AltaVista
Search More Than 1 Place All Engines Have Different Information
Try a MetaSearch Engine Multiple engines, analysis tools SurfWax, IxQuick, Vivisimo
Use Multiple Keywords Health promotion –  2,560,000   Health promotion marketing –  924,000 Health promotion social marketing –  517,000 Health promotion social marketing asthma –  15,600 Health promotion social marketing asthma adolescents – 3,780 Health –  101,000,000 Health - 101 million Health promotion -  2,560,000 Health promotion marketing -  924,000 Health promotion social marketing -  517,000 Health promotion social  marketing asthma - 15,600 Health promotion social marketing asthma adolescents - 3,780
Quotation Marks Proper Names, Distinct Phrases “Public Health Nursing” “American Journal of Health Education” "Capacity Building"
“ Learn the Lingo” Use Boolean Query Language for Better Results AND, OR, NOT
Boolean Queries… "Social Marketing" "Health Promotion" AND OR
Variant Terms and Different Spellings “High blood pressure” OR hypertension Pediatrics OR paediatrics
Exclude Words monkey pox NOT chicken
Use Advanced Searches Advanced Search Form Boolean Querying Stemming/Truncating Domain/Site Limits Language Limits
Install a Toolbar Google’s Toolbar for IE:  Much More!!! Highlights Terms Shows Relative “Rank”
Try the Elusive Invisible Web
What’s Wrong With Search Engines? 90% of Internet hidden Spiders can’t recognize Only exists dynamically Must authenticate
Finding the Hidden Information Subject directories list specialized databases Search engines with:  keywords AND “database” Use an Invisible Web directory
Go to Your Library! Authenticated databases Online journal article access High-quality information Expert help
And Most Importantly… Adapt and Change Your Strategy
Using Google: The Best of the Best
Find Information On… Most Recent Update of the CDC’s Definition of SARS
Find… Photographs of Sexually Transmitted Diseases
Find A… Pamphlet for Educating Spanish-Speakers About Pap Smears
Locate… The Google Toolbar Installation Files and Instructions
Find a Specialized Database On… Toxicological Effects of Chemicals on Humans
Find A… Photograph of Lungs Damaged from Smoking
Find a Curriculum for… Teaching Adolescents About AIDS

Maximizing Internet Search Engines

  • 1.
    Maximizing Internet Search Engines Instructor: Melissa Rethlefsen Capacity Building Workshop June 18 th -19 th , 2003
  • 2.
    Agenda About searchengines Searching tips Other places to search Practice
  • 3.
    What are SearchEngines? Databases of full-text web pages
  • 4.
    Searching the WholeWeb? Impossible!
  • 5.
    Search Engines atWork “Spiders” collect information Information is old You search the collection Must guess at keywords, terms
  • 6.
    Think About YourSearch… Descriptive Terms/Keywords Specific or General Information? Equivalent Terms, Variant Spellings?
  • 7.
    Learn About YourEngine All Engines Work Differently
  • 8.
    Recommended Search EnginesGoogle The best and largest search engine AllTheWeb AltaVista
  • 9.
    Search More Than1 Place All Engines Have Different Information
  • 10.
    Try a MetaSearchEngine Multiple engines, analysis tools SurfWax, IxQuick, Vivisimo
  • 11.
    Use Multiple KeywordsHealth promotion – 2,560,000 Health promotion marketing – 924,000 Health promotion social marketing – 517,000 Health promotion social marketing asthma – 15,600 Health promotion social marketing asthma adolescents – 3,780 Health – 101,000,000 Health - 101 million Health promotion - 2,560,000 Health promotion marketing - 924,000 Health promotion social marketing - 517,000 Health promotion social marketing asthma - 15,600 Health promotion social marketing asthma adolescents - 3,780
  • 12.
    Quotation Marks ProperNames, Distinct Phrases “Public Health Nursing” “American Journal of Health Education” "Capacity Building"
  • 13.
    “ Learn theLingo” Use Boolean Query Language for Better Results AND, OR, NOT
  • 14.
    Boolean Queries… "SocialMarketing" "Health Promotion" AND OR
  • 15.
    Variant Terms andDifferent Spellings “High blood pressure” OR hypertension Pediatrics OR paediatrics
  • 16.
    Exclude Words monkeypox NOT chicken
  • 17.
    Use Advanced SearchesAdvanced Search Form Boolean Querying Stemming/Truncating Domain/Site Limits Language Limits
  • 18.
    Install a ToolbarGoogle’s Toolbar for IE: Much More!!! Highlights Terms Shows Relative “Rank”
  • 19.
    Try the ElusiveInvisible Web
  • 20.
    What’s Wrong WithSearch Engines? 90% of Internet hidden Spiders can’t recognize Only exists dynamically Must authenticate
  • 21.
    Finding the HiddenInformation Subject directories list specialized databases Search engines with: keywords AND “database” Use an Invisible Web directory
  • 22.
    Go to YourLibrary! Authenticated databases Online journal article access High-quality information Expert help
  • 23.
    And Most Importantly…Adapt and Change Your Strategy
  • 24.
    Using Google: TheBest of the Best
  • 25.
    Find Information On…Most Recent Update of the CDC’s Definition of SARS
  • 26.
    Find… Photographs ofSexually Transmitted Diseases
  • 27.
    Find A… Pamphletfor Educating Spanish-Speakers About Pap Smears
  • 28.
    Locate… The GoogleToolbar Installation Files and Instructions
  • 29.
    Find a SpecializedDatabase On… Toxicological Effects of Chemicals on Humans
  • 30.
    Find A… Photographof Lungs Damaged from Smoking
  • 31.
    Find a Curriculumfor… Teaching Adolescents About AIDS

Editor's Notes

  • #2 Introduce self Make sure everyone can hear Tell them to interrupt and ask questions Go over handouts