This document describes InSequent, a company that provides mobile website creation and content management services. It allows clients to easily build mobile sites, manage content, send text campaigns and coupons. The document outlines InSequent's services, benefits of mobile marketing, how their process works, current channel partners, and pricing.

1. Generally speaking…
Mark Porter
InSequent
345 California Street, 10th Floor
San Francisco, CA 95476
mark@insequent.com
415.971.4077
Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

2. What we do
 Instant mobile website creation
 Dynamic Content Management
 Keyword/QR Code/Mobile messaging
suite
 Mobile Coupons and other plug-ins
 Channel partners:
• NY Times Group (Halifax), Journal
Register/Media News Group, Morris, Find ‘n
Save, ReachLocal, McClatchy
2 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

3. Why we do it
 80% of businesses don’t have mobile site
 50% of search coming from mobile
 Poor mobile UX = go elsewhere
 Mobile web browser 3rd most used App
 Mobile phone market saturation
 Browsing speed hMobile screen quality h
 Phone always on, always with you
 Phone is for action = buy
 Mobile open/response rates high
3 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

4. Where we do it
Media News Group New York Times RMG Morris Journal Register Co
4 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

5. How we do it. Step 1: Import Existing Website
5 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

6. Step 2: Choose from a variety of Templates
6 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

7. Step 3: Total Content Management
Drag & drop pages, customize backgrounds and buttons, add social
networks, photo albums and much more
7 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

8. Text Campaigns, Mobile Coupons and much more…
8 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

9. How to use mobile in your marketing
 Build your website
 Use it as a landing page
 Link it to a keyword or QR Code
 Have a mobile call-to-action everywhere –
text <keyword> to get…
 Put mobile redirect code on desktop site
 Send reminders, alerts and offers via text
just like email. Engage!
 Follow Mobile Etiquette. No spam zone.
9 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.

10. Current Channel Pricing
 Mobile Site only - $10/mo
 Bronze - $12.50/mo
• (site + keyword and 400 msgs/month)
 Silver - $32.50/mo
• (above + 1,600 msgs/month)
 Gold - $75/mo
• (above + unlimited msgs/month)
 Real Estate and Auto packages available including feeds for multiple
listings. Price based on qty of listings.
 Coupons
• (either 5% of coupon value or flat fee per coupon)
 AdOps (Optional)
• (average $25/site setup)
 Call Tracking (Optional) - $3.50/line/month, $.10/minute
• (trackable # points to business phone #)
10 Proprietary and Confidential. Copyright © 2009-12. InSequent, Inc.