This document outlines 10 trends for the current decade: 1) 5 billion people will be on the internet by 2020, enabling huge entrepreneurial opportunities. 2) Technology will greatly penetrate small- and medium-sized businesses. 3) Geographies like Latin America, Africa, and Southeast Asia will see rising importance. 4) Social networks like Facebook and LinkedIn will continue growing. 5) Niche markets and localized services will emerge. 6) Mobile devices and apps will drive new innovations. 7) Business models will evolve with new monetization strategies emerging. 8) Video and media consumption will shift greatly online. 9) E-books and digital publishing will disrupt traditional models. 10) Entrepreneurship education programs will spread globally

1. Top
10
Trends
For
This
Decade
Sramana
Mitra,
Founder,
1M/1M

2. 5
Billion
people
on
the
Internet
by
2020

3. 30-­‐40%
cost
savings
experienced
by
early
adopters;
Intel
$650M
target
Huge
penetration
of
technology
into
SME
businesses
Massive,
global
entrepreneurial
opportunity
Opportunities:
Collaboration,
Infrastructure,
Analytics,
Vertical
Apps

4. Geographies
are
changing
• Latin
America,
Africa,
South
East
Asia,
Eastern
Europe,
China
Rising
• Second,
third
tier
cities
in
India
becoming
relevant
• Near-­‐shore
USA
• Huge
opportunity
for
global
development,
including
rural

5. Facebook:
750M+
|
Tencent:
600M+
|
LinkedIn:
115M+
Social
News,
Social
Games,
Social
Shopping
Specialized
Social
and
Professional
Networks
Enterprise
Social
Networks
Crowd
Sourced
Business
Apps
Mobile
Social

6. Niche
e-­‐commerce
Niche
community
Niche
content
apps
Vertical
search
Local
search
and
services
Location-­‐based
services
Personalization

7. Vision:
The
Contextualized
Web

8. Business
Models

9. Robust
monetization
numbers
Huge
movement
from
TV
and
print
over
to
online
Search
Advertising
is
massive
• PPC
and
SEO
–
great
customer
acquisition
strategies
• Display
–
Vertical
Ad
Networks,
Social
Media
-­‐
big
Interesting
innovations
in
monetization
models

10. Quiz:
Fastest
growing
company
in
the
history
of
business?

11. Notable
Trend:

12. Big
sites
leaving
money
on
the
table

13. Gap:

14. Zynga
–
one
of
the
fastest
growing
companies,
ever
• Riding
on
Facebook
Many
entrepreneurs
doing
niche
games,
also
Main
monetization
model:
Virtual
Goods
In-­‐game
advertising
gaining
ground
• as
a
monetization
model
• as
a
customer
acquisition
model

15. iPhone,
iPad:
Fastest
adoption
of
a
new
technology
in
recent
memory
Move
from
thin
client
to
rich
client:
Apps
Opportunities:
• Gaming
&
Entertainment
|
Media
|
Business
Apps
|
Education
|
Healthcare

16. Rise
of
tablet
as
a
media
consumption
device
=>
huge
uptick
in
online
video
consumption
Beneficiaries
• Netflix
|
Akamai
|
Finisar
|
Polycom
Opportunities:
Online
Video
Collaboration,
eLearning,
Entertainment,
Media
• Example:
Vivu

18. Finally
taking
off
in
the
Western
world
• Not
yet
everywhere
Disintermediation
• Opens
up
opportunities
for
authors
and
creative
types
to
work
directly
with
Amazon
and
Apple
to
build
franchises
Opportunity:
The
‘book’
experience
will
change
• Example:
Children’s
books,
Text
books
–
multi-­‐media
experience

20. Misconception

21. Truth:
Financing
is
optional

30. Fact:

31. 99%
Rejection
Rate

32. Reasons:

34. Worth
building,
especially
if
you
own
a
large
%

35. 90%
OWNER
OF
$5M
COMPANY
SOLD
FOR
$25M
5%
OWNER
OF
$25M
COMPANY
SOLD
FOR
$100M
$22.5m $5m

38. First
two
rounds:

42. Misconception

43. Truth:
Financing
is
optional

44. Entrepreneurs:

45. Scarce
resources

46. 1M/1M
mantra
of
lean
startups:

48. For
Inspiration,
Role
Models,
Case
Studies,
Lessons

51.  EJ1:
Inspiration
&
Overview
 EJ2:
Bootstrapping
 EJ3:
Positioning
 EJ4:
Innovation

52. Every
Thursday,
Online

53. For
$1000
annual
membership
fee

58. Core
Curriculum
+
Elective
Modules

62. One
Million
by
One
Million

63.  Silicon
Valley:
The
Next
Decade
 The
Next
European
Renaissance
 There’s
a
Trend
To
Spot
In
Groupon’s
Growth
 Capitalism
2.0