Social media is impacting all parts of organizations – and market intelligence is no exception, with new ways to listen, mine data from new sources, create “always on” communities, and understand behavior and visualize trends. “Social” technologies are changing the way people learn, make decisions and judge brands. Market intelligence professionals can leverage these new realities or risk irrelevance. This presentation covers:
• What world-class companies are learning through social technologies
• How to create a “listen-engage-measure-share” research model
• How social media can increase the value of market intelligence functions (and MI career paths) within organizations
• New best practices for using social technology to enable “wisdom of the crowd” internally and externally
Impact of Digital Transformation on BusinessesNamrata Balwani
At Middlesex University Dubai as Keynote Speaker at their International Conference on Technology, Innovation and Sustainability in Business Management. I spoke about the Impact of Digital Transformation on Businesses. I spoke about the challenges that I have faced, the need for relentless customer focus, the changing customer and the power of choice, rethinking teams and skills, engaging line managers and frontline staff and building a unified customer experience. It's an always on journey and technology is the enabler.
Read more of my thinking on digital transformation here: https://www.linkedin.com/pulse/first-rule-digital-transformation-namrata-balwani/ and here: https://www.linkedin.com/pulse/digital-transformation-people-3-key-factors-namrata-balwani/
Asking more from your social research - Doing More With Social Brandwatch
In the session we will be discussing how best to approach and plan social research in order to answer more interesting questions. The session will include stories of innovative use cases and practical tips for conducting robust consumer research using social data. You'll leave this session with a new framework to help you go beyond monitoring and start using social data to solve problems and provide answers for your business.
As the customer evolves, so should marketing. Marketing is no longer about traditional silos based on functional areas of expertise, or specific channels. The orientation has changed to customer first. Here's my thought process on what the new marketing organization and leadership should be like in the age of disruption.
Social media is impacting all parts of organizations – and market intelligence is no exception, with new ways to listen, mine data from new sources, create “always on” communities, and understand behavior and visualize trends. “Social” technologies are changing the way people learn, make decisions and judge brands. Market intelligence professionals can leverage these new realities or risk irrelevance. This presentation covers:
• What world-class companies are learning through social technologies
• How to create a “listen-engage-measure-share” research model
• How social media can increase the value of market intelligence functions (and MI career paths) within organizations
• New best practices for using social technology to enable “wisdom of the crowd” internally and externally
Impact of Digital Transformation on BusinessesNamrata Balwani
At Middlesex University Dubai as Keynote Speaker at their International Conference on Technology, Innovation and Sustainability in Business Management. I spoke about the Impact of Digital Transformation on Businesses. I spoke about the challenges that I have faced, the need for relentless customer focus, the changing customer and the power of choice, rethinking teams and skills, engaging line managers and frontline staff and building a unified customer experience. It's an always on journey and technology is the enabler.
Read more of my thinking on digital transformation here: https://www.linkedin.com/pulse/first-rule-digital-transformation-namrata-balwani/ and here: https://www.linkedin.com/pulse/digital-transformation-people-3-key-factors-namrata-balwani/
Asking more from your social research - Doing More With Social Brandwatch
In the session we will be discussing how best to approach and plan social research in order to answer more interesting questions. The session will include stories of innovative use cases and practical tips for conducting robust consumer research using social data. You'll leave this session with a new framework to help you go beyond monitoring and start using social data to solve problems and provide answers for your business.
As the customer evolves, so should marketing. Marketing is no longer about traditional silos based on functional areas of expertise, or specific channels. The orientation has changed to customer first. Here's my thought process on what the new marketing organization and leadership should be like in the age of disruption.
Harnessing Data and Analytics to Personalise Customer ExperienceNamrata Balwani
What does Personalisation really mean in the context of Customer Experience? How do you do it effectively? As customer expectations continue to rise. How can you, as a marketer, keep your company relevant by making each customer experience personal? This presentation is from my talk at the Vibe Marketer's Fest in Dubai, 5-6 November, 2019.
Acting quickly after a data breach can help you regain security, preserve evidence and protect your brand. Use this checklist as your guide in the first 24 hours after discovering a breach.
Connection2 is an independent B2B Sales and Marketing agency. We provide traditional and Social Media Marketing. We have recently proven and bought to market our Managed Social on Demand services. Please visit our website: www.connection2.com
Building Online Communities for RealtorsAlbert Qian
Millennial consumers are changing the way property is managed. This deck explores how realtors can reach new demographics with social media and communities.
Presentation given as part of the Higher Logic Learning Series. Focused on online advertising stats, tips on how to best sell ads online and a case study from the National Apartment Association.
ASAE Lunch Learning Webinar: the digital black box using technology to bring ...HighRoad Solution
Have disconnects between what the marketing or communications team is doing and how the registrations, product purchases and certification course enrollments are showing up? Follow a standard 4-send email sequence before every event? Want to understand which sources are really referring you web traffic so that you can understand where leads originate? If so, you’re not alone! This webinar will expose marketing automation as a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social and more—so that you can understand buying signals.
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
The digital marketing industry is changing faster than ever and those who don't adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Audiences are shareholders of your brand story and can be your greatest champions. Like any stakeholder, they can give your story more value. It’s important to know where, when, and how audiences engage with their networks. This directly informs how you shape your content assets, where you share them, and how you inspire audiences to take action to build brand awareness, engagement, and retention further. Here are a few things to think about when gathering information about your audience.
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
Harnessing Data and Analytics to Personalise Customer ExperienceNamrata Balwani
What does Personalisation really mean in the context of Customer Experience? How do you do it effectively? As customer expectations continue to rise. How can you, as a marketer, keep your company relevant by making each customer experience personal? This presentation is from my talk at the Vibe Marketer's Fest in Dubai, 5-6 November, 2019.
Acting quickly after a data breach can help you regain security, preserve evidence and protect your brand. Use this checklist as your guide in the first 24 hours after discovering a breach.
Connection2 is an independent B2B Sales and Marketing agency. We provide traditional and Social Media Marketing. We have recently proven and bought to market our Managed Social on Demand services. Please visit our website: www.connection2.com
Building Online Communities for RealtorsAlbert Qian
Millennial consumers are changing the way property is managed. This deck explores how realtors can reach new demographics with social media and communities.
Presentation given as part of the Higher Logic Learning Series. Focused on online advertising stats, tips on how to best sell ads online and a case study from the National Apartment Association.
ASAE Lunch Learning Webinar: the digital black box using technology to bring ...HighRoad Solution
Have disconnects between what the marketing or communications team is doing and how the registrations, product purchases and certification course enrollments are showing up? Follow a standard 4-send email sequence before every event? Want to understand which sources are really referring you web traffic so that you can understand where leads originate? If so, you’re not alone! This webinar will expose marketing automation as a tool that can shed light on how individuals are interacting with all of your digital touchpoints—web, email, social and more—so that you can understand buying signals.
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
The digital marketing industry is changing faster than ever and those who don't adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Audiences are shareholders of your brand story and can be your greatest champions. Like any stakeholder, they can give your story more value. It’s important to know where, when, and how audiences engage with their networks. This directly informs how you shape your content assets, where you share them, and how you inspire audiences to take action to build brand awareness, engagement, and retention further. Here are a few things to think about when gathering information about your audience.
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
Whether customer care is looking to deliver timely responses to ensure the highest customer satisfaction or marketing is looking to amplify the message of a brand advocate to increase brand equity, accurately pinpointing the conversations that matter most to your brand can reduce customer care costs and maximize your reach.
Watch now to hear the top 3 benefits of deploying best of breed analytics and engagement platforms, NetBase and Spredfast, and how they allow brands an unprecedented way to find customer stories and join the conversation.
You will also learn to:
Segment and prioritize conversations for customer care
Recognize crisis situations faster
Amplify the message of brand advocates
Drive opportunities down the purchase funnel
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
Elevate - A Public Relations and Digital Communications Agency for Leading B...Elevate Communications
Elevate is a full-service public relations agency representing leading consumer and business-to-business (B2B) brands in the sports, financial services, media, and technology sectors. Established in 2003, our team is comprised of experienced PR agency professionals – seasoned strategists and creative thinkers – who are dedicated to capturing mind and market share for our clients. We have a passion for developing and executing integrated, multi-channel communications programs that inspire action, drive results and achieve our client’s business objectives. Elevate’s PR and digital programs draw upon a portfolio of agency services including media relations; thought leadership; digital PR, influencer engagement; social media marketing; sponsorship activation, event marketing and reporting/ media analytics. Elevate Communications is located in the historic Back Bay neighborhood in Boston, Massachusetts. Visit us at elevatecom.com
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
3. Case Study: 90-Day Technology Launch
Created Quick Start Launch strategy for Big Data/Markets startup Market
Prophit. Leveraged key data findings, industry expertise and milestones to earn
both thought leadership top business news exposure, boost in web traffic and
conversions.
90-Day Results
•Total Media Exposure: 19,992,284 impressions
• Key Tier 1 Media Features: 10
Fox Business News, Wall St Journal (4x) MarketWatch,
Bloomberg, Forbes, Barron’s, Morningstar
•Briefings/key journalist introductions: 11
•Significant boosts in web traffic & signups
4. Case Study: 90-Day Technology Launch
Key Media Links
Click Logo for
Story Link
5. Case Study: Fortune 500 Brand Initiative
Western Union Payments B2B ▪ B2C
Tapped by Western Union Payments to generate positive brand perception as a
global leader, innovator and consumer-focused payments solution provider.
Generated strategy of consumer survey trend findings, business thought
leadership and industry expert positioning.
Campaign Results:
2013:
Delivered 114% of program goal · 187,213,868 media
impressions/65 feature placements/21 Executive interviews
Eight executive speaking engagements
2012: Delivered 171% of program goal
2011: Delivered 629% of program goal
7. Case Study: Western Union Social Media
#WUHomeCooked
Conducted campaign to deliver earned media results and
bolster paid, owned and shared social media & digital
outreach in support of B2C social campaign.
• Secured exclusive advance feature: Forbes
7.2 million online unique monthly visitors
99 social ranking (Cision)
1:282 social share ratio from site
• Secured case study feature in: Mashable
33,720,088 unique monthly visitors
98 social ranking (Cision)
Publication pending: Winter 2015
9. Case Study: Link Library
•Technology: Driving Market Leadership & IBM Acquisition
• Industry Leadership: New Client Wins
• Thought Leadership: Niche Consultancy
• New Division Launch: Estimated $6MM Prospect Results
11. Media Results 2014: Link Library
• Forbes: Western Union Cooks Up Memories
• Oregonian: MESA US Competition
• Wall Street Journal: Wade through Market Chatter
• Arab Daily News: UNICEF launches Global Appeal
• Fox Business News: Social Media Stock Sentiment
• Wall Street PR: Rio2 Movie Partnership
• MarketWatch: Measuring IPO Buzz
• PaymentsSource: Walmart Launches Money
• Reuters: Accuracy of Social Media
• Portland Business Journal: Portland’s Future Engineers
12. Thought Leadership 2014: Link Library
• Forbes/Key Bank: Quoted in “Exit Strategy
• Profnet: Quoted in “Being a First-Rate Radio Guest
• LinkedIn/Pulse Contributor: Social Media Foes & Trolls
• Portland State University/Digital Breakfast: Digital/PR Talk
• Slideshare/Educational: PR & Marketing Toolkit
• American Business Awards: Technology Achievement Award
• Slideshare/Educational: Go Guerilla: Optimizing PR
14. Agency Social Media: Channel Results
Launched & managed digital program delivering:
• 78% increase in LinkedIn company page community
• Digital advertising/content program earning 159 prospects
• 70% rise in Twitter community
• Executive Content Strategy Driving up to 3% engagement results