Entrepreneurs often obsess over keeping their ideas confidential for fear of them being stolen, but the reality is that ideas are common and execution is more important. Discussing ideas with potential customers and knowledgeable people provides useful feedback and perspectives to advance projects. Unless an idea involves novel algorithms or technology, confidentiality is overrated and entrepreneurs should stop obsessing over it and instead focus on executing their ideas.

1. Why Stealth and
Confidentiality Are
Overrated
Overrated
Sramana Mitra
Founder, One Million by One Million
1Mby1M.com

2. Entrepreneurs are
Obsessed with
Confidentiality

3. Common Misconception:
“If I discuss my idea,
someone will steal it!”

4. Reality: Ideas are a
Dime a Dozen

5. Ultimately, it is better that you
are out there executing on
your idea than sitting in stealth
mode, noodling on it.

6. You NEED Feedback

7. Most importantly, you
need feedback from
potential customers

8. Discussing your idea with
knowledgable people gives you
access to perspectives that may be
useful in advancing your project

9. Unless you have algorithms or
core technology inventions that
are worth protecting, it is really
an execution game.

10. Most Software /
Internet ideas are not
worth protecting.

11. But many are worth
executing on.

12. Stop obsessing over
confidentiality, and get
moving!