Prezentarea Melaniei Damian de la conferinta REVIVAL OF THE FITTEST - VISIONSHIP.
Inovatia este disciplina si gandire strategica a carei provocare transcede procesul de generare de idei. Provocarea consta in organizarea cu succes a procesului de inovare astfel incat sa aduca un randament ridicat al investitiilor in bani, timp si oameni.
Tie Ce Iti Lipseste In Viata Pentru A Atinge Cerul (Jessica Cox)Mihail Musat
Un om model, care desi s-a nascut si traieste in continuare fara brate, are curajul sa isi traiasca viata fara limite.
Note: I have no credit for this presentation. I received it via email and sharing it forward.
Prime Minister Shinzo Abe supports continuing nuclear power generation in Japan as part of his economic plan known as "Abenomics" to boost the economy and for safety reasons. Former Prime Minister Junichiro Koizumi believes Japan should stop nuclear power and supported a candidate for governor of Tokyo who shared this view, though his true aims as Prime Minister are unclear. When the DPJ previously held power, a former industry minister said Japan could gradually stop nuclear power by 2030.
ZileleBiz 2010: Fabryo / Stefan Teodorescu RevistaBiz
The document discusses a marketing campaign for Savana paint brand. It focuses on using color trends research and inspiration to drive consumer interest and trial of new products. The campaign would include TV ads to create awareness, a microsite for consumers to learn more and make color selections, and an in-store Color Corner program to help retailers advise customers on paint choices. The goal is to increase sales volumes and promote customer loyalty to the Savana brand.
Tie Ce Iti Lipseste In Viata Pentru A Atinge Cerul (Jessica Cox)Mihail Musat
Un om model, care desi s-a nascut si traieste in continuare fara brate, are curajul sa isi traiasca viata fara limite.
Note: I have no credit for this presentation. I received it via email and sharing it forward.
Prime Minister Shinzo Abe supports continuing nuclear power generation in Japan as part of his economic plan known as "Abenomics" to boost the economy and for safety reasons. Former Prime Minister Junichiro Koizumi believes Japan should stop nuclear power and supported a candidate for governor of Tokyo who shared this view, though his true aims as Prime Minister are unclear. When the DPJ previously held power, a former industry minister said Japan could gradually stop nuclear power by 2030.
ZileleBiz 2010: Fabryo / Stefan Teodorescu RevistaBiz
The document discusses a marketing campaign for Savana paint brand. It focuses on using color trends research and inspiration to drive consumer interest and trial of new products. The campaign would include TV ads to create awareness, a microsite for consumers to learn more and make color selections, and an in-store Color Corner program to help retailers advise customers on paint choices. The goal is to increase sales volumes and promote customer loyalty to the Savana brand.
The Predator’s Way - Calea Pradatorului ElianaCorina
Acest model este un instrument nepretuit in vanzari, leadership, management in general, in negocieri si in relatiile cu ceilalti. Daca la acest model se adauga cunostinte de neuromarketing si de psihologie evolutionista, ajungand astfel sa intelegem care sunt motivatiile primordiale inconstiente care ne dirijeaza comportamentul, vom fi mereu in stare sa apasam pe "butoanele potrivite" pentru a atinge rezultatul pe care il dorim.
Metafora Pradatorului, Metafora Razboinicului nu pledeaza pentru violenta sau abuz si nu depaseste limitele libertatii altora.The Predator's Way se focuseaza pe atingerea obiectivului numit prada, fara blocaje,ezitari,nesigurante,sentimente de vinovatie si culpabilitate induse de societate,pe declansarea atitudinii focusate pe rezultate,lasand libertate corpului sa actioneze.
Un an nou = o noua provocare in motivarea reprezentantilor de vanzari!
Iata factorii care generaza motivatia interna, cum se masoara si ce trebuie facut!
Pentru testari, detalii sau implementari ovidiu.atanasiu@accelera.ro
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
The document provides tips for writing more persuasive copy, including avoiding filler phrases like "excellent customer service", superlatives like "the best", vague descriptions, passive voice, addressing readers as a crowd, jargon, multiple adjectives, and sugary testimonials. It recommends using sensory words, focusing on benefits and problems solved, mentioning objections overcome, focusing on the reader's needs, asking questions, telling stories with examples, and making calls-to-action direct. The goal is to appeal directly to the reader and their needs rather than using empty phrases.
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Evenimentul IAA YP “Reuşeşte cercetarea de Marketing să găsească răspunsurile căutate?” a adus în faţa unui public numeros format din tineri profesionişti în marcom experţi din trei arii: research, marketing de la client şi reprezentantul agenţiei de publicitate.
Raluca Oprescu, Marketing Development Management la Ursus Breweries, a explicat că ea vede cercetarea ca un marketing strategic, fără de care nu se poate realiza o strategie de marketing coerentă şi consistentă. De obicei, o companie are nevoie de research pentru a gestiona riscurile, pentru a creşte posibilitatea de a lua deciziile cele mai potrivite, etc.
Raluca Oprescu a spus că marea greşeală a companiilor este că le cer agenţiilor de publicitate să realizeze o campanie sau un spot pe o anumită idee, nelăsând agenţia să îşi facă treaba.
Ce este insight-ul, în viziunea lui Oprescu: “o descoperire majoră, o revelaţie care trebuie să fie relevantă, ce poate inspira idei ce devin acţionabile şi care conduc spre un avantaj competitiv”.
--- copyright: Raluca Oprescu; All rights reserved
The Predator’s Way - Calea Pradatorului ElianaCorina
Acest model este un instrument nepretuit in vanzari, leadership, management in general, in negocieri si in relatiile cu ceilalti. Daca la acest model se adauga cunostinte de neuromarketing si de psihologie evolutionista, ajungand astfel sa intelegem care sunt motivatiile primordiale inconstiente care ne dirijeaza comportamentul, vom fi mereu in stare sa apasam pe "butoanele potrivite" pentru a atinge rezultatul pe care il dorim.
Metafora Pradatorului, Metafora Razboinicului nu pledeaza pentru violenta sau abuz si nu depaseste limitele libertatii altora.The Predator's Way se focuseaza pe atingerea obiectivului numit prada, fara blocaje,ezitari,nesigurante,sentimente de vinovatie si culpabilitate induse de societate,pe declansarea atitudinii focusate pe rezultate,lasand libertate corpului sa actioneze.
Un an nou = o noua provocare in motivarea reprezentantilor de vanzari!
Iata factorii care generaza motivatia interna, cum se masoara si ce trebuie facut!
Pentru testari, detalii sau implementari ovidiu.atanasiu@accelera.ro
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
The eBooks you create have the potential to become an important pillar in your content marketing mix.
Do it right and these high-converting "lead magnets" can continue to work for your content marketing machine long after the average blog post has ran out of steam.
But first, we need to move past the assumption that great eBooks are merely written and start building them with all the right parts!
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
The document provides tips for writing more persuasive copy, including avoiding filler phrases like "excellent customer service", superlatives like "the best", vague descriptions, passive voice, addressing readers as a crowd, jargon, multiple adjectives, and sugary testimonials. It recommends using sensory words, focusing on benefits and problems solved, mentioning objections overcome, focusing on the reader's needs, asking questions, telling stories with examples, and making calls-to-action direct. The goal is to appeal directly to the reader and their needs rather than using empty phrases.
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Evenimentul IAA YP “Reuşeşte cercetarea de Marketing să găsească răspunsurile căutate?” a adus în faţa unui public numeros format din tineri profesionişti în marcom experţi din trei arii: research, marketing de la client şi reprezentantul agenţiei de publicitate.
Raluca Oprescu, Marketing Development Management la Ursus Breweries, a explicat că ea vede cercetarea ca un marketing strategic, fără de care nu se poate realiza o strategie de marketing coerentă şi consistentă. De obicei, o companie are nevoie de research pentru a gestiona riscurile, pentru a creşte posibilitatea de a lua deciziile cele mai potrivite, etc.
Raluca Oprescu a spus că marea greşeală a companiilor este că le cer agenţiilor de publicitate să realizeze o campanie sau un spot pe o anumită idee, nelăsând agenţia să îşi facă treaba.
Ce este insight-ul, în viziunea lui Oprescu: “o descoperire majoră, o revelaţie care trebuie să fie relevantă, ce poate inspira idei ce devin acţionabile şi care conduc spre un avantaj competitiv”.
--- copyright: Raluca Oprescu; All rights reserved
Dan Schipor - Realitati ale mediului de afaceri actualBusiness Days
Prezentarea lui Dan Schipor din cadrul conferintei "De la provocarile prezentului la oportunitatile viitorului" din cadrul evenimentului Business Focus Iasi organizat de platforma Business Days la Iasi in 28 martie 2018
1. revive! only the
fittest can do it.
the content of this presentation, including images, is the intellectual property of ‘innovation
cube srl’ and it is under the protection of the romanian and international law applicable.
2. conjunctura ne provoaca sa reactionam, sa dam
raspunsuri actuale si sa adaugam valoare crescuta
criza mediului
valoare redefinita
recesiune economica
“pretul petrolului a scazut la…”
speculatii financiare
piata imobiliara e in cadere libera
credite scumpe
inflatie
criza financiara
PIB va scadea cu 0.3%
somaj
“azi au fost concediati…”
“2009 va fi un an greu”
3. schimbari in definitii:
criza mediului
identitate colaborare
etici definitia “privat”
guvernarile
drepturile de autor
familia autoritate
dragostea
retorici
criza financiara
comertul
estetici
conexiunile dintre oameni
informatia
4. revival is better than survival
survival – supravietuirea. un concept pasiv, bine
exemplificat in aceasta perioada, toata lumea incercand sa
“supravietuiasca crizei”
revival – innoire, revitalizare. un concept mult mai
atragator, responsabil si pro-activ.
e nevoie de atitudine inclinata spre inovatie care sa
genereze schimbari majore in axele principale ale societatii,
organizatiei in care muncim sau sistemului din care facem
parte
5. oameni care cred in viitor
oameni dedicati solutiilor si
nu problemelor
stringenta abilitatilor umane de a se re-inventa
de a crea originalitate, relevanta
ca sa evoluam - indivizi sau organizatii - trebuie mereu sa
creem, sa ne reinventam, sa aducem suflu nou in viata
entitatilor in care operam
6. exista idei
exista idei multe
exista idei bune
“dar de unde stiu eu care sunt
cele adevarate, capabile sa
satisfaca durabil nevoile
(emotionale sau practice) ?”
7. definitia inovatiei
1. universtitatea din princeton vorbeste despre o creatie (a
unui instrument sau process) rezultat dintr-un studiu si
experiment
2. dictionarul merriam-webster spune ca inovatia este
introducerea a ceva nou, a unei idei noi, metode, sau
instrument; o noutate.
3. dictionarul explicativ al limbii romane, defineste inovatia ca
fiind o noutate, schimbare, prefacere. rezolvare a unei
probleme de tehnică sau de organizare a muncii cu scopul
îmbunătăŃirii (productivităŃii) muncii, perfecŃionării
tehnice sau raŃionalizării soluŃiilor aplicate.
8. ‘sughituri’ in procesul de inovare
se lanseaza produse noi care sunt destinate esecului inca
dinainte de a se naste - leaky buckets
se copiaza leaderii (internationali) de pe piata
se observa o scadere si diluare a abilitatii de a genera si
a propune idei noi
se incetineste ritmul lansarii rapide de produse noi pe
fata de competitie
se intra intr-o sesiune de ideatie fara o directie clara
9. definirea intentiei de inovare este
pasul elementar si fundamental
pentru o dezvoltare durabila
indiferent de cat de creativ este grupul, ce tehnici
revolutionare se folosesc pentru stimularea grupuli, ce mult
acestia ideaza outside-the-box, rata de enduranta a ideilor
este intre 45 si 55%.
10. inovatia si creativitatea
creativitatea e procesul de a crea idei; inovatia e
procesul de aduce aceste idei la viata. inventia este
crearea unui concept nou, inovatia este punerea in practica
a acestui concept si transformarea lui intr-un succes
comercial
creativitatea genereaza idei
strategia genereaza inovatie
11. realitatea marginita - brainstormingul
ca solutie si metoda universal aplicata in orice context si
care se vrea exhaustiva in rezolvarea oricaror probleme de
indentificare a unor “idei inovative”. merge pe cantitate,
atitudine liberale si permisive si duce la diluarea
atentiei si idei mediocre
sorry alex osborn!
adevarata provocare a inovatiei nu este
dezvoltarea ideilor, ci garantarea unui
management de succes al procesului
astfel incat aceasta sa aduca un ROI
bun in termeni de bani, timp si oameni.
12. sun tsu, arta razboiului
victoria este castigata cu mult inainte de
confruntare, de batalia propriu-zisa
un razboinic talentat poate observa,
calcula si a depasi inteligenta adversarului
fara ca macar sa se angajeze in batalie
14. aceasta analiza – document da nastere
conceptului de ‘thinking inside-the-box’
• the ‘box’ is the ‘cube’
market
• ‘cube’-ul = metafora vizuala care definition consumer
cuprinde intreaga analiza, u&a, behavior
define the
parametrii si seteaza structura in battlefield
know your
care se va intampla inovarea status & nation
segments
• un ‘cube’ strategic care who is the
status & target
protejeaza oportunitatile de segments
positioning study the
competition
crestere for triumph swot enemy
• un ‘cube’ care poate sa capteze brand positioning
si stimuleze “creativitate environment competition
outside-the-box’
15.
16. focus is good
Crest
healthy teeth,
great smiles
not
clean white teeth
17. focus is boring
Ralph Lauren:
“i don’t design
clothes, i design
dreams”
18. open innovation
license, patents, JV
user innovation
developed by consumers
radical
discontinuous,
incremental
revolutionary, big
disruptive
continuous,
evolutionary, small a brand’s strategy
relative to another
supply driven
change the yield
demand driven
of resources
change consumer value & satisfaction
obtained from existing resources
value business model
innovation product innovation
innovation
market
process innovation
innovation
21. unicitate
• ideea are o diferenta semnificativa, exprimata in beneficiu
sau in reason to believe (RTB)
• nu ideatie in termeni cantitativi = goana dupa multe idei
care dilueaza potentialul de unicitate al ideii. identificati
sinergii in idei si articulati beneficiul sau rtb-ul a.i. sa
aduca noutate absoluta consumatorilor si pietei.
• emotia: surpriza, incantarea, amuzamentul, exclusivism
22. relevanta
• ideea are o insemnatate specifica, evidenta si directa
pentru consumator / client
• constientizati relevanta punctului de diferentiere.
concentrati-va pe acesta diferenta semnificativa si faceti-o
relevanta
• emotia: apropiere, dragoste, dorinta
http://www.youtube.com/watch?v=ORC8YSS1WrI
23. noi definim inovarea ca fiind exploatarea cu succes a
ideilor bune care se afla la intersectia dintre insighturi,
tehnologie si pasiunea oamenilor, si care genereaza valoare
economica si social durabila
pasiune te
hn
olo
gie
ts
igh
ins