The document discusses the innovative promotional strategies of Red Bull and Samsung Galaxy Gear. Red Bull focuses on experiential marketing through extreme sports sponsorships and events. It also leverages digital and social media. Samsung promotes the Galaxy Gear smartwatch through heavy advertising, celebrity endorsements, and fashion show collaborations to position itself as an innovation leader in the wearable technology market. Both companies employ non-traditional promotional tactics to engage customers.

1. INNOVATIVE PROMOTIONAL
STRATEGIES OF 2 PLAYERS

2. Presentation By Group No. 8:-
 Urmimala Chakraborty
Ashish Chauhan
Kaustav Konwar
 Projit Roy
 Amit Sahu
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3. AGENDA
▪ Promotion
▪ Types of Promotion
▪ Brands Selected
▪ Introduction to Red Bull
▪ Promotional Strategies of Red Bull
▪ Introduction to Samsung
▪ Introduction to Samsung Gear
▪ What it Does
▪ Promotional Strategies of Samsung Gear
▪ Conclusion
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4. PROMOTION
As a key Marketing Element, Promotion Comprises Communication
Tactics Used to Educate Consumers, Increase Demand and
Differentiate Brand.
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5. TYPES OF PROMOTION
▪ Advertising
▪ Selling
▪ Sales Promotion
▪ Public Relation
▪ Social Media
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6. PRODUCTS SELECTED
RED BULLGALAXY GEAR
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8. SAMSUNG – BRAND GENEALOGY
▪ Founder: Lee Byung Chul
▪ Founded in: 1938
▪ Founded at: Daegu, South Korea
▪ Headquarter: SamsungTown, Seoul, South Korea
▪ Chairman & CEO: Lee Kun-Hee
▪ Revenue: $268 Billion (2012)
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9. STP OF SAMSUNG
Segmentation:-
 It has SamsungGuru Segment for rural areas as well as Galaxy segment for urban areas. It has
something for everyone. It targets Middle Age groups -Teenagers - Executive class.
Targeting:-
 Trendy young people.Professionals.Large businesses.The common cellular phone users.
Organizations such as: services to public safety, the government, and both utility and manufacturing
enterprises .Institutional sales for colleges.Target is not only number driven but also about acquiring
and retaining customers
Positioning:-
 It focuses more on the real margin which comes from mid-to-high-end segment. Branded itself as a
synonym for quality. Created a Unique Brand Image for itself as a high end value driven brand.
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12. ABOUT SAMSUNG GALAXY GEAR
▪ Developer: Samsung Electronics
▪ Product Family: Galaxy, Gear
▪ ProductType: SmartWatch
▪ Release Date: 25th September, 2013
▪ Operating System: Android
▪ Camera: 1.9MP
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13. WHAT IT DOES
▪ A Wearable Device that Connects to Android Smartphones
▪ Glance Down to getTime,Weather and Notifications
▪ Make and Receive Calls, SendsText and Update Social Networks
▪ Swipe +Voice Navigation
▪ All in the Wrist
▪ Large App Ecosystem
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14. PROMOTIONAL STRATEGIES
 Newspaper Advertisement
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15. CONTD ....
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 Magazine Cover
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS

16. CONTD....
 Social Media
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 Celebrity
Endorsement
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17. CONTD…
 PromotionVia Oprah’s Show
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 TV Commercials
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS

18. CONTD…
 Use Of Cartoon Characters
 Digital Billboards
 Moving Advertisement
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20. CONTD...
 Promotional OfferWith Galaxy Note 3
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21. CONTD...
 Fashion Shows
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NEWYORK FASHION SHOW
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS

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25. RED BULL – BRAND GENEALOGY
▪ Type: Energy Drink
▪ Origin: Austria ,Thailand
▪ Introduced In: 1987
▪ Founder: Dietrich Mateschitz
▪ Colour:Amber
▪ Variants: Original, Sugar free, Cola,Total Zero, Red Edition,
Blue Edition, Silver Edition, F1 Edition
▪ Revenue: $6.5 Billion (2012)
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26. STP OF RED BULL
 Segmentation:-
Demographic
Age between 16 to 30 years ,Middle age
- Gender: They mainly target males, although females are a part of their customer
base
- Income: Red bull associated a certain luxury with their brand name and hence caters
to a segment that is ‘well off’ in terms of income.
- Occupation: Students, working professionals, sports enthusiasts, athletes
Psychographic
▪ Lifestyle: Business class, working class executives, students
▪ Personality: ambitious, open to experience.
▪ Occasions: Regular, special.
▪ Benefits: Quality
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 User status: regular user
 Usage : medium
 Loyalty : medium Loyal
 Readiness stage: intending to buy
 Attitude toward product: enthusiastic
Geographic
 Area: Red bull limits itself to semi urban
and urban India as that is their major
consumer base
 City: Class-A and Class-B cities i.e.
metro politician cities
 Region: Distribution of red bull is
constant across regions in India
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS

27. CONTD…
 Targeting:-In geographic segment they target countries with no or negligible
market for Red bull. In demographic segment their main target is the teenagers and
college students (13 to 21 years), young adults ranging from (21 years to 35 years) or
can also called as working professional. In psychographic segmentation they
targeted a2, b1 and b2 socio-economic classes. In behavioral segmentation it was
found that they were targeting the first time users and also their regular users.They
target super markets, movie halls and even bars and restaurants to improve their
visibility.
 Positioning:- Red Bull is a luxury Good and is Available In Selected Outlets.
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31. PROMOTIONAL STRATEGIES
▪ Advertising
▪ Online Blog
14%
17%
21%
30%
38%
51% 52%
0%
10%
20%
30%
40%
50%
60%
Germany USA France India Saudi
Arabia
Japan South
Africa
%Growth
Country
RED BULL EFFECTIVENESS: ADVERTISEMENT
2012
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34. CONTD....
▪ Digital and Social Media
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36. CONTD....
▪ Word-of-mouth
▪ Free Red Bull merchandise
▪ Floating Billboards
▪ Commercial print ads
▪ Sponsorship
▪ Sampling
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37. Wednesday, A
pril 02, 2014
37
RED BULLWINGSTEAM
The team of students go out on the
road in their Red Bull mini to help
launch the product in new markets.
The branded mini has a Red Bull can
on the back of it.The team offer a
cold can of Red Bull to people in need
of energy to demonstrate the
product’s qualities.
Through engaging consumers in a
fun, non-threatening way they create
a personal and positive product
experience
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39. Wednesday, A
pril 02, 2014
39
MUSIC ACADEMY
The Red Bull Music
Academy (RBMA) is a
world- travelling series
of music workshops
and festivals.
The main five-week
event is held in a
different city each year.
The public portion of its
program is a festival of
concerts, art
installations, club
nights and lectures by
influential figures in
contemporary music.
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS

40. Wednesday, A
pril 02, 2014
40
STUDENT BRAND MANAGER PROGRAMME
Individual students
help activate a variety
of events on campus.
They organise
activities around the
UK to get people
talking about the
product and get
students actively
involved on their own
university campus.
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS

41. Wednesday, A
pril 02, 2014
41
FLUGTAG
Red Bull Flugtag
Event in which
competitors attempt
to fly home-
made, size- and
weight-
limited, human-
powered flying
machines.The flying
machines are usually
launched off a pier
about 30 feet (9.1 m)
high into the sea.
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43. Wednesday, A
pril 02, 2014
43
RED BULL BEDROOM JAM
This is a competition to
help teenage musicians
get out of their
bedrooms and onto the
big stage, giving them
an experience they
may never have been
able to have.
Red Bull records bands
playing live from their
bedrooms for the world
to see via the internet.
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44. Wednesday, A
pril 02, 2014
44
RED BULL REPORTER
This project
provides
opportunities for
aspiring
writers, film-
makers and
presenters to
report on world-
class Red Bull
events, giving
them the chance
to have their work
published in a
variety of credible
publications.
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS

45. Wednesday, A
pril 02, 2014
45
RED BULL F1 RACING
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46. Wednesday, A
pril 02, 2014
46
RED BULL STRATOS
Red Bull Stratos
was a space
diving project
involvingAustrian
skydiver Felix
Baumgartner.On
14 October
2012, Baumgartn
er flew
approximately 39
kilometres.
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RED BULLWNTER X GAMES
INNOVATIVE PROMOTIONAL STRATEGIES OF 2 PLAYERS

49. CONCLUSION
▪ Red Bull adopted a pull marketing strategy
▪ Social and digital media is at the heart of its promotional
campaigns
▪ This type of strategy allows Red Bull to adapt its promotional
activity to reflect technological and social changes
▪ Samsung has poured marketing resources into the gear with
heavy advertisement
▪ Collaboration with fashion shows to seize leadership into the
wearable computer market
▪ The product marks Samsung’s latest attempt to prove that it is
more than just a fast follower in innovation behind Apple Inc.
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