Diamond Edge Communications was tasked with creating a branding strategy for a new restaurant called UrbanFarm opening in Philadelphia. Their strategy focused on positioning UrbanFarm as a lifestyle brand centered around both healthy eating and fitness. They developed a logo, taglines, and copy for UrbanFarm's website to convey this message. Their recommendations were for UrbanFarm to establish and maintain an active social media presence to generate buzz before and after opening.
After over 25 years in the fashion industry, Runway Fashion Productions is an experienced company that produces choreographed runway shows, event management, and corporate events. They offer full event planning services including production, design, and technical support. Runway works closely with clients to create unique, high-quality shows tailored to each brand to generate sales and awareness. Their experienced team helps present clients' identities through professional modeling, styling, and multimedia elements. Runway has successfully produced shows for major fashion brands and retailers across Australia.
Marketing project on Gloria jean's coffeeRaja Rockii
Gloria Jean's Coffees was founded in 1979 in Chicago and has expanded to over 1,000 locations worldwide. It was established in Australia in 1995 and focuses on specialty coffee, teas, and pastries. The company vision is to be the most loved and respected coffee company globally by serving high quality products and personalized service. In Pakistan, the first store opened in 2007 in Lahore and there are now 24 locations. Key competitors include Starbucks and Dunkin' Donuts, larger global chains with thousands more locations but Gloria Jean's maintains its niche with a focus on quality and customer experience.
The document provides information for media covering the Calgary Stampede, including contact information for media relations staff, details on media accreditation and access, and locations of media areas like the media lounge and rodeo media trailer.
Georgia Food Tours is a walking food tour company in Athens, Georgia that offers tours highlighting local restaurants and food. They lack brand awareness and recognition. The creative campaign will use the theme "Taste the Town" and tactics like printed brochures, stickers, and sponsored events to increase awareness of Georgia Food Tours and their services by 20% by Spring 2014, especially among college students.
Lady Lee Corporation is a large Honduran conglomerate with diverse business units including retail stores, food franchises, and real estate. It operates various retail brands like Lady Lee, Lady Lee Express, Forever 21, as well as food franchises like Wendy's. The corporation has a real estate division that develops and operates shopping malls across Honduras. Lady Lee Corporation directly employs over 2,500 people and supports over 15,000 indirect jobs in Honduras. It aims to be a leader in its industries and promote economic development through its diverse business operations.
- Barista is an Indian coffeehouse chain established in 2000 that aims to bring Italian coffee culture to India. It now has over 130 outlets across 25 cities.
- Barista sources its coffee beans from around the world but primarily from Tata Coffee in India. The beans are roasted in Venice, Italy to Barista's exclusive blend.
- Barista positions itself as a brand for anyone who loves coffee, replicating the atmosphere of traditional European cafes with comfortable seating and decor focused on colors like orange and brown.
BrandPoint is a full events management agency based in Arusha, Tanzania. [1] It was established in 2006 and provides innovative marketing solutions and creative design services. [2] Its services include events planning and management, creative advertising, design, and print production. [3] BrandPoint aims to be the preferred events management agency in East Africa by 2020.
Barista coffee was established in 1999 in India and has since grown to over 140 outlets nationally and in other countries. It offers a wide variety of hot and cold coffees, teas, snacks and desserts. Barista aims to provide a laid back atmosphere and "complete coffee experience". It targets customers aged 14-60 and positions itself as a place "where the world meets". Barista uses various elements of the marketing mix like pricing, promotions and collaborations to drive growth.
After over 25 years in the fashion industry, Runway Fashion Productions is an experienced company that produces choreographed runway shows, event management, and corporate events. They offer full event planning services including production, design, and technical support. Runway works closely with clients to create unique, high-quality shows tailored to each brand to generate sales and awareness. Their experienced team helps present clients' identities through professional modeling, styling, and multimedia elements. Runway has successfully produced shows for major fashion brands and retailers across Australia.
Marketing project on Gloria jean's coffeeRaja Rockii
Gloria Jean's Coffees was founded in 1979 in Chicago and has expanded to over 1,000 locations worldwide. It was established in Australia in 1995 and focuses on specialty coffee, teas, and pastries. The company vision is to be the most loved and respected coffee company globally by serving high quality products and personalized service. In Pakistan, the first store opened in 2007 in Lahore and there are now 24 locations. Key competitors include Starbucks and Dunkin' Donuts, larger global chains with thousands more locations but Gloria Jean's maintains its niche with a focus on quality and customer experience.
The document provides information for media covering the Calgary Stampede, including contact information for media relations staff, details on media accreditation and access, and locations of media areas like the media lounge and rodeo media trailer.
Georgia Food Tours is a walking food tour company in Athens, Georgia that offers tours highlighting local restaurants and food. They lack brand awareness and recognition. The creative campaign will use the theme "Taste the Town" and tactics like printed brochures, stickers, and sponsored events to increase awareness of Georgia Food Tours and their services by 20% by Spring 2014, especially among college students.
Lady Lee Corporation is a large Honduran conglomerate with diverse business units including retail stores, food franchises, and real estate. It operates various retail brands like Lady Lee, Lady Lee Express, Forever 21, as well as food franchises like Wendy's. The corporation has a real estate division that develops and operates shopping malls across Honduras. Lady Lee Corporation directly employs over 2,500 people and supports over 15,000 indirect jobs in Honduras. It aims to be a leader in its industries and promote economic development through its diverse business operations.
- Barista is an Indian coffeehouse chain established in 2000 that aims to bring Italian coffee culture to India. It now has over 130 outlets across 25 cities.
- Barista sources its coffee beans from around the world but primarily from Tata Coffee in India. The beans are roasted in Venice, Italy to Barista's exclusive blend.
- Barista positions itself as a brand for anyone who loves coffee, replicating the atmosphere of traditional European cafes with comfortable seating and decor focused on colors like orange and brown.
BrandPoint is a full events management agency based in Arusha, Tanzania. [1] It was established in 2006 and provides innovative marketing solutions and creative design services. [2] Its services include events planning and management, creative advertising, design, and print production. [3] BrandPoint aims to be the preferred events management agency in East Africa by 2020.
Barista coffee was established in 1999 in India and has since grown to over 140 outlets nationally and in other countries. It offers a wide variety of hot and cold coffees, teas, snacks and desserts. Barista aims to provide a laid back atmosphere and "complete coffee experience". It targets customers aged 14-60 and positions itself as a place "where the world meets". Barista uses various elements of the marketing mix like pricing, promotions and collaborations to drive growth.
The document proposes a mobile app and marketing strategy for Costa Coffee to increase brand awareness and drive customers to Costa stores. The proposed app would include features like a coffee shop finder, push notifications with deals, barista profiles, interactive menus, integration with social media, and rewards for checking in on Foursquare. The strategy suggests promoting and distributing the app through in-store QR codes, social media, the Costa website, and other local promotions. It provides timelines and cost estimates for developing the proposed mobile app.
Café Coffee Day traces its origins to the first coffee shops that opened in the 15th century in Constantinople. It began as a small coffee export business in India in the 1970s and pioneered the café culture in India with the opening of its first café in Bangalore in 1996. Café Coffee Day has now expanded to over 700 cafes across India, serving coffee and snacks in a youth-oriented atmosphere. It has also diversified into related businesses like coffee retail outlets and vending machines.
On Air Collective is an experiential marketing and creative agency that helps brands achieve their goals through original cross-discipline campaigns. They create campaigns that make brands tangible to consumers and build business development strategies. They work with fashion, magazine, skincare, art, food, leisure, luxury, and lifestyle brands. Their services include business development, digital outreach, pop ups and events, culture building, and marketing & PR. They have case studies working with brands like House of Vans, OtterBox, airbnb, Sarah Lai Label, Grana, Midtown, and Little Bao on campaigns, pop ups, exhibitions, and events.
The document provides an overview of the history and operations of Gloria Jean's Coffees. It discusses that the company was founded in 1979 in Chicago and expanded to Australia in 1995. In 2008, Citymax India launched Gloria Jean's Coffees in India with plans to open up to 90 outlets in four years. The document also outlines the 4P's of marketing - product, price, promotion, and place for Gloria Jean's Coffees in India. It discusses the company's targeting, positioning, competitors, SWOT analysis, and BCG matrix.
Independent creative agency specializing in event planning and production. Services include concept development, graphic design, stage design, talent sourcing, and event execution. Works with luxury brands and international clients on projects ranging from small VIP dinners to large consumer events and roadshows. Staff of 25+ across China with expertise in creativity, production, and local market knowledge. Provides bespoke solutions and high quality work.
Armani Garcia has over 7 years of experience in creative design. This portfolio showcases some of his previous work, including designs for annual reports, marketing materials, websites, branding projects, and presentations. It demonstrates his ability to work across different mediums and with clients in both the UAE and Philippines. The portfolio is intended to highlight Garcia's skills in print, web, and graphic design.
Gloria Jean's Coffees is revising its marketing strategy to address issues with its brand equity and execution. The new strategy will feature Olympic swimmer Ian Thorpe to appeal to consumers and advocate a healthy lifestyle. It will include a summer-themed staff uniform and social media competition using the hashtag #GloriaJeansCool to increase engagement. Out-of-home advertising on buses and trains will promote the summer campaign messaging to broaden awareness. The goal is to differentiate Gloria Jean's and rebuild its brand through an integrated marketing approach.
Through this project, i exported Carpo in Denmark. I made a research for the Greek brand Carpo, i researched the Denmark market, and i exported the brand there.
The document presents a marketing strategy for a new brand targeting young professionals aged 22-30. The brand will offer affordable yet fashionable clothing and accessories for both work and lifestyle needs. Objectives include increasing brand awareness, maintaining loyal customers, and achieving 5% sales growth quarterly. The strategy involves advertising through social media, magazines, TV and events to position the brand as a one-stop shop and build relationships with customers to dress for professional and personal success within their budget.
Luminaaz is a leading talent agency located in Mumbai that provides services in events, media planning, branding solutions, and entertainment for both national and international clients. Their services include sports management, celebrity and artist management, event management, promotions, corporate grooming, PR and media activities, branding, live shows and concerts, product launches, and corporate films. They represent many prominent cricketers and Bollywood stars and have successfully managed large events such as IPL matches and musical concerts.
Through the Line Agency provides branding and marketing services to clients across Bulgaria. It was established in 2009 and has a team of professionals and freelancers that help deliver campaigns. The agency focuses on concept development, comprehensive coverage across Bulgaria, and effective execution of campaigns. It has experience running various types of projects including events, promotions, and brand activations.
Café Coffee Day (CCD) is India's largest coffee chain with over 1556 cafes across 209 cities. [CCD] was started in 1996 in Bangalore and is owned by Coffee Day Global Ltd., which grows coffee on 1200 acres of plantations. CCD offers coffee, tea, snacks and has become part of daily consumption in India. It aims to provide affordable world-class coffee experiences and has expanded across India through strategic cafe locations near colleges, offices and entertainment centers. CCD recently had an IPO of Rs. 1150 crores to fund expanding its cafe network and developing new products like vending machines. It faces competition from chains like Barista and global giants like Starbucks but maintains customer loyalty
Humaid has over a decade of experience in media and event management in the UAE. He has played key roles in developing and presenting major events and brands in the UAE such as Formula 1, Air Shows, golf tournaments, and music festivals. As the Head of Radio, Humaid helped rebrand and grow listenership for Hayat FM through new programming, campaigns, and partnerships. He utilizes his understanding of both Arabic and Western cultures to appeal to diverse audiences. Currently, Humaid works independently, bringing creative concepts and connections to projects aimed at youth and supporting the UAE's national strategies.
Brandwave is a full-service marketing agency specializing in sports marketing. They have expertise in creative, PR, and strategic services. They are passionate about sports and work closely with clients to create effective campaigns seen around the world. The company is based in an office near the coast in England, providing a relaxing environment for meetings and creative work. They have a diverse team from various sports backgrounds who are obsessed with creating innovative campaigns and understanding their clients' audiences.
The document is a 2012 media kit for Justine Déjor, a fashion catalog and production company targeting curvy women and big and tall men. It provides information on advertising opportunities in the catalog, including rates for print ads, online banners, and sponsorship packages. It details the company's mission of bringing luxury fashion to its niche readership of over 50,000 affluent individuals. Advertisers can benefit from product placement in photoshoots and branding opportunities.
This document provides an overview of Lavazza's brand positioning, market analysis, and a new service concept. The proposed service is a virtual platform connecting select customers with coffee plantations to engage them in the production process. The target is connoisseurs and environmentally conscious foodies. Communication strategies include social media, the Lavazza website and point-of-sale promotions. Questions from reviewers addressed details of past marketing campaigns and how this concept differentiates Lavazza in terms of CSR.
RnT is an ad agency with deep understanding of changing Consumer Behaviour and Marketing trends. We believe in partnering with our clients and having a hands-on approach to problem solving.
La campaña invita a las personas a donar útiles escolares en buen estado para que los niños de escuelas con pocos recursos puedan comenzar el año lectivo con todo lo necesario para aprender. La organización cree que al fortalecer las escuelas se pueden promover oportunidades educativas iguales para los niños.
The document outlines an RFP response for increasing overnight visits to Philadelphia from African American and Hispanic audiences ages 25-54. It provides background on team members, goals of increasing visits and activities, target audience details, competitive cities, research findings on the target's travel preferences and perceptions of Philadelphia, and proposed marketing strategies including print, out of home, social media, and online video ads, as well as a website and itinerary builder, with a total budget of $875,000. Key performance metrics include social media engagements, online video views and shares, and website traffic and usage.
Pomyśl, jak chciałbyś, żeby wyglądała Twoja firma za 10 lat.
Przemyśl kwestię istniejących stanowisk, struktury, wyposażenia, zakresu świadczonych usług.
Postaw na ewolucję, zamiast rewolucyjnych zmian.
The document proposes a mobile app and marketing strategy for Costa Coffee to increase brand awareness and drive customers to Costa stores. The proposed app would include features like a coffee shop finder, push notifications with deals, barista profiles, interactive menus, integration with social media, and rewards for checking in on Foursquare. The strategy suggests promoting and distributing the app through in-store QR codes, social media, the Costa website, and other local promotions. It provides timelines and cost estimates for developing the proposed mobile app.
Café Coffee Day traces its origins to the first coffee shops that opened in the 15th century in Constantinople. It began as a small coffee export business in India in the 1970s and pioneered the café culture in India with the opening of its first café in Bangalore in 1996. Café Coffee Day has now expanded to over 700 cafes across India, serving coffee and snacks in a youth-oriented atmosphere. It has also diversified into related businesses like coffee retail outlets and vending machines.
On Air Collective is an experiential marketing and creative agency that helps brands achieve their goals through original cross-discipline campaigns. They create campaigns that make brands tangible to consumers and build business development strategies. They work with fashion, magazine, skincare, art, food, leisure, luxury, and lifestyle brands. Their services include business development, digital outreach, pop ups and events, culture building, and marketing & PR. They have case studies working with brands like House of Vans, OtterBox, airbnb, Sarah Lai Label, Grana, Midtown, and Little Bao on campaigns, pop ups, exhibitions, and events.
The document provides an overview of the history and operations of Gloria Jean's Coffees. It discusses that the company was founded in 1979 in Chicago and expanded to Australia in 1995. In 2008, Citymax India launched Gloria Jean's Coffees in India with plans to open up to 90 outlets in four years. The document also outlines the 4P's of marketing - product, price, promotion, and place for Gloria Jean's Coffees in India. It discusses the company's targeting, positioning, competitors, SWOT analysis, and BCG matrix.
Independent creative agency specializing in event planning and production. Services include concept development, graphic design, stage design, talent sourcing, and event execution. Works with luxury brands and international clients on projects ranging from small VIP dinners to large consumer events and roadshows. Staff of 25+ across China with expertise in creativity, production, and local market knowledge. Provides bespoke solutions and high quality work.
Armani Garcia has over 7 years of experience in creative design. This portfolio showcases some of his previous work, including designs for annual reports, marketing materials, websites, branding projects, and presentations. It demonstrates his ability to work across different mediums and with clients in both the UAE and Philippines. The portfolio is intended to highlight Garcia's skills in print, web, and graphic design.
Gloria Jean's Coffees is revising its marketing strategy to address issues with its brand equity and execution. The new strategy will feature Olympic swimmer Ian Thorpe to appeal to consumers and advocate a healthy lifestyle. It will include a summer-themed staff uniform and social media competition using the hashtag #GloriaJeansCool to increase engagement. Out-of-home advertising on buses and trains will promote the summer campaign messaging to broaden awareness. The goal is to differentiate Gloria Jean's and rebuild its brand through an integrated marketing approach.
Through this project, i exported Carpo in Denmark. I made a research for the Greek brand Carpo, i researched the Denmark market, and i exported the brand there.
The document presents a marketing strategy for a new brand targeting young professionals aged 22-30. The brand will offer affordable yet fashionable clothing and accessories for both work and lifestyle needs. Objectives include increasing brand awareness, maintaining loyal customers, and achieving 5% sales growth quarterly. The strategy involves advertising through social media, magazines, TV and events to position the brand as a one-stop shop and build relationships with customers to dress for professional and personal success within their budget.
Luminaaz is a leading talent agency located in Mumbai that provides services in events, media planning, branding solutions, and entertainment for both national and international clients. Their services include sports management, celebrity and artist management, event management, promotions, corporate grooming, PR and media activities, branding, live shows and concerts, product launches, and corporate films. They represent many prominent cricketers and Bollywood stars and have successfully managed large events such as IPL matches and musical concerts.
Through the Line Agency provides branding and marketing services to clients across Bulgaria. It was established in 2009 and has a team of professionals and freelancers that help deliver campaigns. The agency focuses on concept development, comprehensive coverage across Bulgaria, and effective execution of campaigns. It has experience running various types of projects including events, promotions, and brand activations.
Café Coffee Day (CCD) is India's largest coffee chain with over 1556 cafes across 209 cities. [CCD] was started in 1996 in Bangalore and is owned by Coffee Day Global Ltd., which grows coffee on 1200 acres of plantations. CCD offers coffee, tea, snacks and has become part of daily consumption in India. It aims to provide affordable world-class coffee experiences and has expanded across India through strategic cafe locations near colleges, offices and entertainment centers. CCD recently had an IPO of Rs. 1150 crores to fund expanding its cafe network and developing new products like vending machines. It faces competition from chains like Barista and global giants like Starbucks but maintains customer loyalty
Humaid has over a decade of experience in media and event management in the UAE. He has played key roles in developing and presenting major events and brands in the UAE such as Formula 1, Air Shows, golf tournaments, and music festivals. As the Head of Radio, Humaid helped rebrand and grow listenership for Hayat FM through new programming, campaigns, and partnerships. He utilizes his understanding of both Arabic and Western cultures to appeal to diverse audiences. Currently, Humaid works independently, bringing creative concepts and connections to projects aimed at youth and supporting the UAE's national strategies.
Brandwave is a full-service marketing agency specializing in sports marketing. They have expertise in creative, PR, and strategic services. They are passionate about sports and work closely with clients to create effective campaigns seen around the world. The company is based in an office near the coast in England, providing a relaxing environment for meetings and creative work. They have a diverse team from various sports backgrounds who are obsessed with creating innovative campaigns and understanding their clients' audiences.
The document is a 2012 media kit for Justine Déjor, a fashion catalog and production company targeting curvy women and big and tall men. It provides information on advertising opportunities in the catalog, including rates for print ads, online banners, and sponsorship packages. It details the company's mission of bringing luxury fashion to its niche readership of over 50,000 affluent individuals. Advertisers can benefit from product placement in photoshoots and branding opportunities.
This document provides an overview of Lavazza's brand positioning, market analysis, and a new service concept. The proposed service is a virtual platform connecting select customers with coffee plantations to engage them in the production process. The target is connoisseurs and environmentally conscious foodies. Communication strategies include social media, the Lavazza website and point-of-sale promotions. Questions from reviewers addressed details of past marketing campaigns and how this concept differentiates Lavazza in terms of CSR.
RnT is an ad agency with deep understanding of changing Consumer Behaviour and Marketing trends. We believe in partnering with our clients and having a hands-on approach to problem solving.
La campaña invita a las personas a donar útiles escolares en buen estado para que los niños de escuelas con pocos recursos puedan comenzar el año lectivo con todo lo necesario para aprender. La organización cree que al fortalecer las escuelas se pueden promover oportunidades educativas iguales para los niños.
The document outlines an RFP response for increasing overnight visits to Philadelphia from African American and Hispanic audiences ages 25-54. It provides background on team members, goals of increasing visits and activities, target audience details, competitive cities, research findings on the target's travel preferences and perceptions of Philadelphia, and proposed marketing strategies including print, out of home, social media, and online video ads, as well as a website and itinerary builder, with a total budget of $875,000. Key performance metrics include social media engagements, online video views and shares, and website traffic and usage.
Pomyśl, jak chciałbyś, żeby wyglądała Twoja firma za 10 lat.
Przemyśl kwestię istniejących stanowisk, struktury, wyposażenia, zakresu świadczonych usług.
Postaw na ewolucję, zamiast rewolucyjnych zmian.
Ajay Kamal is seeking a challenging position that allows intellectual stimulation and meaningful contribution. He has over 5 years of work experience in marketing and business development for logistics companies. He holds a PGDM in Marketing and Human Resources. His skills include communication, adaptability, and being a hard worker and team player. He provides two professional references.
This document discusses different types of bullying including verbal, relationship, and physical bullying. Verbal bullying involves name-calling, teasing, and insulting others, while relationship bullying consists of refusing to talk to someone, spreading lies or rumors, and social exclusion. Physical bullying is described as hitting, kicking, pushing, stealing or destroying belongings, and forcing someone to do something against their will. The document emphasizes that all forms of bullying, including cyber bullying, should be stopped.
Delicious Bread is launching a new flavored bread product in Islamabad called "Delicious Bread". The summary includes:
1. Delicious Bread conducted market research and developed a marketing plan to target middle and upper middle income consumers in Islamabad with their new flavored bread product.
2. Their product will be available in 3 flavors - chocolate, strawberry, and mango. They have developed packaging, logos, and promotional strategies to introduce their new product.
3. Delicious Bread plans to use market penetration pricing and promotional strategies like advertisements, brochures, and banners to introduce their product and gain market share in Islamabad.
We are Tracktion. Specialising in marketing and sales. We take brands and bring them to the next level. We know building a brand is hard, so we’re here to help. Having over 14 years of experience, we are experts in growing brands and finding the best marketing and sales solutions for your business.
4Food is a new burger restaurant in New York that uses social media and mobile technologies to engage customers and promote the brand. Customers can customize their burgers using a variety of toppings and share their creations on social media. The restaurant encourages this sharing by giving customers credits towards future purchases each time another customer orders their custom burger. 4Food aims to "de-junk fast food" by serving high-quality, locally-sourced ingredients and promoting health and wellness.
SmartWays is a marketing agency that provides innovative ideas to help brands improve customer relationships through creative advertising and new marketing channels. Its mission is to reach target audiences for each client. Its vision is to be recognized as a source of fresh ideas for major brands by the end of the decade. Coca-Cola is the world's largest beverage company operating in over 200 countries. It focuses on marketing its over 3,000 beverage brands through advertising, promotions, and brand image. Coca-Cola's mission is to refresh the world and create moments of optimism, while its vision is to have strong partnerships and bring quality products to diverse markets.
Premier Advertising has created an advertising campaign for KIND bars to increase sales by 8% by the end of the year. Their big idea is "Be our KIND" which aims to appeal to their target market's sense of belonging by portraying personas of hardworking real women like moms, athletes, and students aged 18-49. Most of their $14 million budget will go towards television advertising starting in January to capitalize on health resolutions. Primary research found their target prefers taste over price/nutrition and secondary research showed the top 3 bars and KIND's social media popularity but lack of advertising. The objectives are to increase awareness, create a positive brand image, and have 75% understanding and 60% conviction from their target audience
Malaysia Milk Sendirian Berhad was incorporated in 1969 to distribute products manufactured by Malaysia Dairy Industries Pte Ltd, and began manufacturing operations in 1977. It has since expanded its product range to include Vitagen, Marigold HL Milk, Marigold Milk, Marigold Peel Fresh Juice, Marigold Cup Yogurt, and others. The company's vision is to be a global leader in providing nature's ingredients for food and nutrition, while its mission is to enrich customers' daily experiences through the life-nourishing qualities of fruits and vegetables.
The document is a brand book for Mondelēz International that outlines the company's purpose, values, mission, and branding guidelines. It establishes that Mondelēz's purpose is to empower people to snack right by offering the right snack for the right moment made the right way. The document provides details on the company's heritage in snack foods, its vision to lead the future of snacking, and guidelines for consistently representing the Mondelēz brand.
We were created to help retailers, manufacturers and service providers achieve their next level of greatness. We have in-depth understanding of retail and relationships with trade globally. Our approach involves immersing ourselves to deeply understand the client, developing strategic approaches, empowering the client team, and jointly executing the plan while tracking progress.
We were created to help retailers, manufacturers and service providers achieve their next level of greatness. We have in-depth understanding of retail and relationships with trade globally. Our approach involves immersing ourselves to deeply understand the client, developing strategic approaches, empowering the client team, and jointly executing the plan while tracking progress.
StartcoFoods is a South African food producer subsidiary focused on grains, sugar, beverages, meat and wellness products. Their flagship product is a processed meat sausage sold under the Autumn brand. The company aims to produce quality nutritional products to benefit customers while creating shareholder value through ethical business practices and community development. They plan to partner with raw material producers, distributors and exporters to establish manufacturing and grow through brand activation.
Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam and Unilever PLC in London.
Advertising: Presentation and promotion of ideas, goods, or services by an identifiedsponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures andcatalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads , and emails.
Cooking Up a Storm - Using Design in Food Innovation Seymourpowell
It’s no secret that we have become a nation of foodies. Enticing new food and drink experiences litter the pages of our lifestyle magazines, making consumers ever more demanding.
Despite being famed for transportation and product design, Seymourpowell’s designers often work with a different raw material – food. Whether creating the future of beer, chocolate, coffee, orange juice or crackers, it’s the same team of talented designers turning their hand to the future of food who were, the day before, working on the design of a TV or a train.
Exotic Vibez is a start-up retail business that will sell unique clothing and accessories online and through a physical storefront. The business aims to understand customer needs and provide a personalized shopping experience. Key objectives include establishing brand awareness, becoming a leader in quality apparel, and aggressively expanding over the first three years. The business will focus on quality products, customer service, and competitive pricing to attract customers and achieve success.
This document provides an overview of Cocktails The Fluid Experience, a beverage marketing and event management agency. It highlights their 16+ years of experience in on-premise relationships and event execution. They have relationships with over 400 licensees nationally and can provide sales opportunities and brand promotions. Their team of over 500 can also provide experiential marketing, media opportunities, and unique lifestyle events to build consumer awareness and experiences for clients.
A monthly publication highlighting all key events within the company. It was my responsibility to generate article content, copy, editing, photography, design, proofing, and publication, by the mandatory deadline.
Fibranding is a branding and marketing company that has placed brands in over 16,000 locations for 27 years. They offer a robust 7-step branding process to ensure brand placement opportunities meet client expectations and priorities. Their services include brand management, marketing, placement, and support through strategies like social media, targeted campaigns, and sponsorship to build brand recognition and engagement over the long term.
Minh Nguyen's portfolio document summarizes several of his graphic design projects. It includes a welcome introduction and then briefly describes projects done for a toy wholesale company involving photo shoots and print work, a restaurant chain involving various promotional projects, and a nonprofit serving people with disabilities which involved designing a brochure for them. It also mentions design work done for an activewear clothing company including clothing layouts and website designs.
Minh Nguyen's portfolio summarizes his work experience in graphic design. He has worked for several clients including a toy and home goods wholesaler called New Star Wholesale, a restaurant group called Good Stuff Restaurants designing marketing materials, and a nonprofit called ICAN designing brochures. He also does website design and layout for an activewear company called Four Athletics. The portfolio showcases samples of his graphic design work and provides brief descriptions of the clients and projects.
The document provides an executive summary, conceptual design, vision and mission statement, business goals, and product, market, business, and financial strategies for an Intoxi-kit subscription service that provides hangover relief items. The conceptual design details existing hangover relief products and the selected design concept. The vision aims to be the primary hangover relief provider for college students. Business goals include revenue targets and profit margins. The product strategy outlines sourcing and packaging items. The market strategy focuses on marketing the 4 Ps to college students. Business strategy analyzes Porter's 5 Forces. Financial strategy provides revenue and cost projections.
2. TABLE OF
CONTENTS
PART PART
Introduction
Temple Ad Department...................1
Diamond Edge Comm.....................2
Meet the Team ................................ 3
Message from the Team..................4
Brief
Client...................................................5
Competition.......................................6
Objective............................................7
Challenge...........................................8
Target...................................................9
1 2
4. 1
INTRODUCTION
TEMPLE AD Department
Since 2004, Temple University’s Advertising Department
has grown from an idea to an established program
offering an advanced, comprehensive curriculum that
provides students with the necessary skills, experience
and professionalism to stand out in a competitive and
fast-moving industry.
The experienced faculty offer students a hands on
experience and a strong education to prepare them for
success within their careers. Based on each student’s
personal passion, the Advertising Department is broken
into four separate tracks: Art Direction, Copywriting,
Research, and Management.
Courses are then instructured around each track, allowing
students to sharpen their interests, skills, and understand-
ing of each facet of the advertising industry today. Prior
to graduation, students can either obtain an internship
outside of the university or gain real industry experience
through the Departments’ thriving student-run ad agency,
Diamond Edge Communications.
5. DIAMOND EDGE
COMMUNICATIONS
2
INTRODUCTION
REAL CLIENTS.
REAL WORK.
REAL EXPERIENCE.
Diamond Edge Communications, or DEC for
short, is a student-run ad agency that provides
students with an opportunity to gain industry
experience by producing real campaigns for
real clients. Through in-depth analysis of your
brand, strategic planning, and execution to de-
liver a message to a specific target audience,
students have the ability to create an effective
campaign. This course provides students with
an overwhelming competitive advantage in
the workforce. Past clients include SEPTA, U.S.
Department of State, Alzheimer’s Association,
The School District of Philadelphia, and many
more.
6. MEET THE TEAM
ACCOUNT MANAGER (EXTERNAL): Chelsea Zlotnick
ACCOUNT MANAGER (INTERNAL): Scott Fina
ART DIRECTOR: Jacalyn Shou
ART DIRECTOR: Brittany Cozzens
COPYWRITER: Nicole Fiala
COPYWRITER: Chelsea Rands
3
INTRODUCTION
7. 4
MESSAGE FROM THE TEAM
INTRODUCTION
While working at Diamond Edge
Communications, our goal was to create a
branding strategy for our client, UrbanFarm.
Our team collaborated together and brought
in our individual skills to construct logos,
taglines, and designs & copy for their website.
We hope that our work will allow UrbanFarm
to stand out amongst their competition when
they open. Working with our clients has
provided us with real life experiences and
challenges that we had to overcome. At
the end of it all, working at Diamond Edge
Communications has helped us gained more
knowledge and drove our passion for the
advertising industry.
8. BRIEF
THE CLIENT
URBAN FARM
Late January 2015, UrbanFarm will be giving
new meaning to the healthy living lifestyle.
Planted on 20th and Market Street, UrbanFarm
is a fast casual restaurant that will incorporate
everything one needs to make healthy living a
part of their everyday routine- fresh ingredients,
active lifestyle, and the education to make this
lifestyle a part of your daily life.
For UrbanFarm, it all beings with fresh local in-
gredients. Making sure every dish is free of the
top 6 food allergens in the world: gluten, dairy,
nut, shellfish, and egg. UrbanFarm also offers
both weekly and monthly classes in yoga, pi-
lates, biking and running clubs, and much more.
They have designed their restaurant around a 3
step experience:
1. Pick n’ Choose
Service is market style.
2. Check Out
Your plate is weighed and charged by the
pound.
3. Dig In
Enjoy the freshest flavors Philly has to offer.
5
9. 6
THE COMPETITION
BRIEF
UrbanFarm’s main competitors are Hip City
Veg and Honeygrow. All are located in the
heart of Philadelphia.
Hip City Veg
Hip City Veg targets vegans. They do not
serve any protein or animal products and
instead use substitutes.
HoneyGrow
They target 18-35 year olds who are health
conscious. Honeygrow serves 4 types of
food; Stir-Fry, salads, smoothies, and a
“honey bar” where you mix fruit and honey.
They are limited are on their selection.
11. 8
BRIEF
CHALLENGE
Our team’s challenge is to create a brand-
ing strategy for UrbanFarm so that it can be
quickly and easily defined as a brand within
the competitive market of similar healthful/
fast casual restaurants.
12. 9
BRIEF
TARGET
Our strategy was formed with these targets in
mind:
· Professionals, ages 24-38, of the city of
Philadelphia.
· Male and female residents with interests in
personal health and fitness.
· Temple, Drexel, and University of
Pennsylvania students, ages 18-24
14. 11
STRATEGY
FUTURE PERCEPTIONS
Through elements such as social media, cus-
tomer service, word of mouth and other forms
of advertising, UrbanFarm hopes to establish
their brand as the go-to for fresh healthy
casual dining. The tactics they are utilizing to
establish this brand positioning are:
-fresh local ingredients
-dishes that are allergen free
-gluten free and organic beers, wines
and spirits
-offering classes (yoga, pilates, biking
and running clubs)
15. 12
STRATEGY
STRATEGY
Our goal is to successfully convey that
UrbanFarm encompasses a lifestyle revolving
around both healthy eating and fitness. By
creating a professional, graphical representa-
tion of UrbanFarm, in addition to establishing
digital presence, we will lay the groundwork
for brand awareness within the restaurant’s
target market.
16. 13
STRATEGY
DELIVERABLES
Copy
For the website, we created copy that they
may use for content and may edit further
down the road. We suggested to them to use
a one page design which they are going to
use.
Logo
We have designed a professional logo for
UrbanFarm to use in-restaurant, on social
media, as well as on any personal business
cards or future forms of traditional or digital
advertisement. The logo creates brand
identity through its unique graphical image to
convey the meaning behind UrbanFarm.
19. 16
CREATIVE
COPY
Mission Statements
“We plant ourselves in environments where we
can flourish, grow, and harvest the benefits of our
labor.” UrbanFarm. Dig In.
“Our ingredients come from the freshest places-
your backyard. Home grown & nutrient centered
is our goal.” Urban farm. Pitchfork to plate.
27. 24
CONCLUSION
RECOMMENDATIONS
UrbanFarm should continue to further establish its presence in social
media on numerous websites. This will help to generate buzz via word-
of-mouth marketing before the restaurant’s grand opening date in
2015.
In addition to establishing presence, UrbanFarm should be sure to
maintain presence as well. By monitoring the brand on social media,
certain metrics will become quantifiable, which will ultimately allow the
restaurant to respond in a positive way. There are many free as well as
paid services out there for social media monitoring.
28. 25
CONCLUSION
THANK YOU
We give our thanks to UrbanFarm for giving us the wonderful opportu-
nity to work with them. We had a great experience working with our
clients to help establish themselves as a brand within the city of Philadel-
phia. We feel that our branding strategy will generate interest from the
target market, which in the long term will lead to loyal customers. Thank
you again for choosing Diamond Edge Communications.