Cobbpr top10digitaltrendsfeb2011-110316064131-phpapp01
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1. Analytics was the top digital trend in 2011 as it allows companies to measure website data and visitor behavior to improve marketing strategies. Case study of Diageo generating over £12 million in additional revenue using analytics insights. 2. User experience was also important as websites must be usable across different devices. Case study of Standard Life driving 70% of business online within 3/4 of a year by rigorous user testing. 3. Conversion rate optimization allows increasing sales without increasing budgets by optimizing websites based on industry benchmarks. Case study of Sunshine.co.uk doubling conversion rates and increasing revenue by £14 million in 6 months.
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The new pr 2012
The practice of PR has changed. This slideshow offers a view of the basics that every PR consultant should offer clients for 2012.
Probably the most exciting part of the presentation is the list of URL's at the end... Nice way to be very motivated.
A4uexpo london retail insights_2010
The document discusses a presentation about cross-channel marketing and retail. It provides details on Debenhams' multi-phase marketing campaign in Q4 2009 across different channels including TV, email, affiliates and more. Mobile commerce and marketing to men are also discussed. Social media and maximizing reach on platforms like Facebook are covered.
DMA præsentationer
The document outlines 10 strategic revenue drivers that companies can leverage through web 2.0 and social media, including initial customer engagement, customer education and entertainment, word of mouth marketing, active customer participation, and relationship building. It provides case studies of different companies that have successfully utilized each of the 10 drivers. Additionally, it introduces a new tool called EQ PulseTM - Web 2.0 that analyzes a company's effectiveness across the 10 drivers and provides recommendations for improvement.
Are you getting quality reports from your marketing agency?
This report summarizes key digital marketing metrics for Q1 2018. Revenue was £53,000 against £46,500 in costs, yielding a return on investment of £1.59 for every £1 spent. Website traffic increased 46% year-over-year with a low bounce rate of 39.62%. Search marketing through Google and Bing performed well versus benchmarks, with retargeting delivering the lowest cost per conversion. Social media generated over 700,000 post engagements at a low cost per click and cost per conversion. Overall, digital efforts achieved their goals while identifying opportunities like increasing time on site to further optimize performance.
"Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C...
This document provides an overview of a presentation on revolutionizing direct marketing with mobile and social strategies. It outlines 10 strategic revenue drivers that can be leveraged, including initial customer engagement, customer education/entertainment, word of mouth/viral marketing, active customer participation, cross consumer interaction, brand building, personalization, mobility, relationship building, and call to action. It then provides 26 case studies illustrating how different companies have successfully applied these drivers, such as using mobile apps, social media, personalized offers, and gamification. The presentation aims to provide frameworks and examples for how companies can better integrate digital and mobile into their marketing efforts.
Mobile Marketing
This document provides information on mobile and social media marketing strategies for businesses. It discusses the presenter's background working in marketing and adapting to changes in the industry. Key points covered include the growth of mobile internet and social media usage in Australia, how traditional marketing is shifting online, and the opportunity this presents for Australian businesses. The document also outlines seven keys to success in mobile marketing, including creating a mobile-optimized website, using mobile advertising, engaging with Google+, developing mobile apps, permission-based mobile marketing, measuring social media impact, and testing strategies.
Revolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 Cases
One of DMA’s most popular and fast paced sessions over each of the past 5 years, and delivered at many global marketing events, Yosi Heber’s seminar provides a step by step approach to help you spice up your existing marketing program, better engage your customers, and increase revenue with some of the latest and greatest digital, mobile, social, and viral techniques. You’ll learn about:
-A simple framework of ten core strategies to help you develop a formal plan.
-Twenty six current & real life corporate success stories from the U.S. and overseas you can take back and apply to your own business.
-A data backed approach to allow for measurement and accountability.
DIGITAL MARKETING
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Understanding the Marketing Mix for Growth
Aspectx, a communications and marketing firm, presented "Understanding the Marketing Mix for Growth" on Aug. 15, 2014.
Epiphany Summer Conference 2016
This document discusses cross-device marketing and personalization. It begins by explaining how customer journeys have become more fragmented across devices. It then discusses the challenges of understanding cross-device behavior and obtaining a single customer view. Several industry solutions for cross-device tracking and attribution are presented. The document emphasizes that moving to cross-device solutions provides more accurate performance insights. It also provides examples of companies that improved marketing results by implementing cross-device analytics and personalization.
Epiphany Summer Conference 2016 London
This document discusses cross-device marketing and personalization. It begins by explaining how customer journeys have become more fragmented across devices. It then discusses the challenges of understanding cross-device behavior and having a single customer view. Several industry solutions for cross-device tracking and attribution are presented. The document emphasizes that moving to cross-device solutions provides more accurate performance insights. It also provides examples of companies that improved marketing results by implementing cross-device analytics and personalization.
Roi On Social Media
Everyone wants to knw what the ROI is on Social Media. This provides an outline of the emasurable benefit
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...
This document discusses key factors for maintaining online commerce customer retention. It covers the 4 C's: conversion, automated channel crossings, cooperative communications with third parties, and clarity of messaging. Retention is increasingly important as ecommerce growth shifts from acquiring new customers to retaining existing ones. Data analytics and personalized messaging are critical to understand customer behavior and increase engagement of high value customers through relevant promotions.
GNB Investment Nov FINAL
The document provides an executive summary for the Global Noticeboard (GNB), which aims to build the world's greatest "Life Improvement" platform. The GNB will connect those in need with those able to help through a noticeboard and the Humanity Fund. It will initially focus on customer acquisition and generating revenue through various means. The GNB has a founding vision of using technology to enable people to support one another globally. It is made up of a charitable foundation and limited company with separate but complementary roles. The product consists of a core classified ads platform and customisable noticeboards.
Platforum Logicav3.0
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
Creating a Winning Digital Stategy
This document discusses creating a winning global digital strategy and provides 8 key success factors. The success factors include developing an omnichannel customer experience, applying customer insights, prioritizing measurement and optimization, integrating search and social marketing, focusing on engagement, thinking globally but acting locally, and connecting online and offline campaigns. Specific examples are provided from companies like Betfair, Autoglass, and Debenhams to illustrate how they implement these strategic factors in their digital marketing.
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategy
This document summarizes key factors for developing a successful global digital strategy. It discusses the importance of 1) developing strategies based on digital marketing principles, 2) applying customer insights to develop personas and journeys, and 3) integrating measurement and optimization into digital strategies. The document also provides examples from companies like Betfair and Debenhams to illustrate how they have created joined-up, omnichannel experiences for customers.
EShare! Viral Peer Sharing Technology
This document summarizes E-Share!, a patent pending viral marketing technology that uses social sharing to increase campaign response rates. It works by motivating customers to share offers via social media and then tracks the sharing lineage to identify brand evangelists. Case studies show campaigns using E-Share! achieved response rates up to 200% higher than normal with some getting 40% of responses from the social sharing component. It provides real-time analytics on customer sharing behavior to give marketers valuable insights.
Five by Five Social Commerce
The document discusses social commerce and how social media can be leveraged for e-commerce purposes. It outlines 7 forces of social commerce including selling on Facebook, using Facebook deals and connect, group buying sites like Groupon, flash sales/VIP sites, using YouTube, and mobile commerce. The presentation encourages brands to listen to customers, experiment with social commerce strategies, apply learnings, and develop an ongoing approach.
Digital Marketing Overview and Fundamentals
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
Similar to Cobbpr top10digitaltrendsfeb2011-110316064131-phpapp01 (20)
Are you getting quality reports from your marketing agency?
Are you getting quality reports from your marketing agency?
"Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C...
"Revolutionize Your Direct Marketing With Mobile/Social! 10 Strategies & 26 C...
Revolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 Cases
Revolutionize Your Marketing With Mobile/Social - 10 Strategies & 26 Cases
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategy
iLive 2013 - Dr. Dave Chaffey - Creating a winning digital marketing strategy
Cobbpr top10digitaltrendsfeb2011-110316064131-phpapp01
- 1. Top 10 Digital Trends 2011
- 2. #1 Analytics
- 4. Unlike traditional marketing, analysing online visitor usage and behaviour data creates instant strategic insights to increase traffic, data capture and sales. E.g. Which sources convert best?
- 6. Analytics Self-Assessment Source: Google
- 9. Slow website download speeds are now being penalised by Google and reducing rankings
- 11. #3 Conversion Rate Optimisation
- 14. #4 Search Engine Optimisation
- 16. 9/10 marketers find SEO increases sales
- 17. Multi-million budgets from Pay Per Click are now being invested in SEO for long term ROISource: eConsultancy 2010
- 18. Case Study – Gopak Gopak operates an e-commerce website selling folding tables. The website moved from rank 8 to position 1 on Google UK for ‘folding tables’, their top revenue generating key phrase. Monthly revenue of the site from natural search doubled in 6 months as a result of the SEO campaign. Source: Gopak
- 19. Linkbuilding #5
- 21. Increasing the number of back-links from 3rd party websites improves a website’s online reputation and subsequent natural search engine ranking
- 23. #6
- 25. Engage directly with customers and increase brand awareness
- 27. #7 Email (is not dead)
- 29. It goes hand in hand with social media
- 33. Valuable story content can be integrated across PR, event, website, viral, email, SEO, PPC, DM and social media campaigns to deliver even higher returns on investment
- 35. #9
- 37. Cost of video production is dramatically less than in the past, making it a much more affordable audience engagement and persuasion tool than ever before
- 39. #10 Smart Phone Apps
- 41. They are a ‘hot topic’, be ahead of the curve and take first mover advantage in your industry
- 42. More children can use a smartphone (19%) than can tie their own shoelaces (9%)*
- 43. A quarter of mobile phone users (13.5 million people) in the UK now have a smart phone (this doubled in the last year)**Source: *AVG, ** Ofcom
- 44. Case Study – JustGiving The online service Justgiving created a fundraising tool to enable mobile charity donations. JustGiving has helped raise £700 million in donations. 10% of JustGiving website traffic now comes from mobiles (Jan 2011). 72% of that traffic is from iphones. JustGiving has 22,000 users of their mobile app. Source: JustGiving
- 45. Any questions?
- 47. Want to know more? If you want to learn more why not contact our digital team? Tel : 01273 311810 Twitter : @wearecobbpr Follow our blog at cobbpr.com We look forward to hearing from you soon.