The document outlines Apple's product life cycle strategy for mobile products, emphasizing its innovative marketing techniques from product introduction to decline stages. It details how Apple manages product launches, pricing strategies, and market positioning while addressing potential growth opportunities and threats, particularly in Asian and African markets. The analysis also highlights consumer demographics, behaviors, and the necessity for Apple to adapt marketing strategies to maintain competitiveness in an evolving market.

1. Promotion and the Product Life Cycle
Apple has established a useful technique for marketing and
implementing its product life cycle for its mobile merchandise.
I have developed a substitute product strategy for the induction
of the anticipated new service — the standard product of new
product introduction, development, maturity, and stages of
decline. Currently, Apple presents its new merchandise at an
occasion and grants all the information about the prices along
with release dates in the event. Besides, the products are
typically accessible for presale shortly afterward. The partners
commence marketing after the Apple event.
Product Strategy
Apple has created a brand, which is a leader in the

2. technology industry, and it is effectual to develop when it is at
the forefront of the competition. Additionally, this is the reason
the organization ought to remain inventive. There is not much
marketing about the Apple event happening, and people usually
receive little to no information warning before any
announcement being made. The new strategy will market and
promote the is a new product and provide information on the
dates of the event earlier. There will be printed physical
materials for positioning in storerooms and streets with simple
messaging about the event. Also, there will use social media to
promote the event as well as products with similar messaging.
The emphasis will be to form expectancy about the release
of the new product. A press conference is held with a formal
statement and an e-mail flashes with details about the newly
released product. Also, Facebook Live will be utilized to stream
the statement, and other sites of social media will also be used
to program the specifics. Live-tweeting will occur during the
event on Instagram and Twitter, which can be found on the
official page of Apple, which will have all the details of the
product.
After the introduction of the new product, the development
stage of the product strategy starts; This is the main stage for
creating a position of a product in the market, enhancing the
profit margins, and increasing sales (Growth, 2018). The
organization will take on this stage by getting feedback from
early clients and airing that feedback across e-mail blasts and
social media, and This will produce promotion material for in-
store demonstrations; That will comprise of flyers, display
cutouts, and posters to hand out to prospective customers. Also,
the organization will run a different pricing event in this period.
The early adopters are prepared to recompense a premium fee
for having the product earlier than expected; Apple will be able
to get extra users by providing lower prices after the growth
stage has reached. This will similarly assist in combating an
augmented competition, which indeed transpires when new
product unveilings.

3. There are no propositions on how Apple administers the
maturity stage of the lifecycle of the product. Nevertheless, in
the declining stage, I am suggesting for specific strategic
changes. Throughout the decline stage, industries detect that
sales start to decrease for a service or product -- that might have
once been famous – because of low demand (Brookins, 2016)
The suggested plan involves three steps. The initial step is
decreasing the price to a rate of clearance. The pricing ought to
not come at a loss to the organization. The second stage is to
market tactically to a precise target group of clients in a method
that does not have lots of financial problems. Lastly, adding
extra features to the product to refresh the request for it.
Measuring Success or Failure
Success in every stage will be measured in a different way and
with various metrics. In the introduction of the new product, the
organization will concentrate on the numbers of presales as well
as the early return from customers who are early adopters.
Besides, this will enable the organization to distinguish how
useful buildup promotion was and how striking the product is.
In the stage of growth, the organization will amount to success
from the feedback and surveys gotten from customers. The
positive word of mouth will boost the growth to be higher and
maintain the positive drift the Apple firm has with recognition
of brand recognition. In the decline stage, the organization will
concentrate on the volume of catalog moved, the margin of the
profits will not be very high due to reduced pricing, but the
advantage of moving the catalog will be two-fold. Apple will
remain to capture the share of the market, and it will open room
for added catalog after the releases of the next products.
Conclusion
Apple has been a steady influence in the market of mobile
devices, and the shreds of evidence are in the income. Through
executing the plan of the product life cycle above, the Apple
organization has the chance to remain in the lead spot of the
business and increase the distance further with its rivals.

4. References
Brookins, Miranda. "How to Maintain a Strategy in the Decline
Stage." Small Business - Chron.com, Chron.com, October 26,
2016, smallbusiness.chron.com/maintain-strategy-decline-stage-
26080.html.
“Growth.” Product Life Cycle Stages,
productlifecyclestages.com/product-life-cycle-stages/growth/.
Running head: UNDERSTANDING THE TARGET MARKETS
5

5. The following research is of a marketing plan for Apple Inc.’s
iPhone. An accurate report of numerous factors, which enlighten
Apple Inc.’s iPhone, along with the demographics of customers
who buy the product. Some of the crucial components created
in this paper consist of client analysis, opportunities of Apple
Inc., and their main threat, and awareness on the targeted
market.
Understanding Target Markets
Client Analysis
It is distinct that the desire for innovation and technology
motivates the customers to purchase Apple iPhones. Apple is a
corporation that has put its emphasis on technology innovation;
therefore, it has become a favorable choice of purchase from the
consumers. A majority of Apple’s clientele are fascinated by the
fact that the organization can uphold its position concerning
their innovative values as well as their leadership. The market
of the Apple iPhone comprises of the customers in the high-
social class (Khan et al., 2015).
Regarding this state, the customer’s pay rate permits them to
buy the merchandise. Another thing, which observed is that
many of Apple’s clientele are young adults who spend cash on
such items and relish on having extravagances like an iPhone.
Similarly, Apple Inc. can control the fascination of its clienteles
by steadily improving the technology associated with the
iPhone.
Opportunities
the organization has the opportunity of increasing its
market section and proliferating sales of the phones in the
market if it only makes use of the following commendations:
1. with a focus on the Asian and African markets, the middle-
class persons in Africa are vexing to shift their class and have a
better status; hence, they are chasing high-end gadgets that will

6. display their anticipated level (Khan et al., 2015).
2. The Asian market is growing to be important in Apple Inc.
Asian nations have gotten financial solidity over the previous
years, signifying that the inhabitants are more enthusiastic
about buying high-end merchandise like the Apple iPhone. Also,
the Asian market is one of the best markets that Apple Inc.
ought to survey since they will have the capability of selling
their products.
Present Threats
Chinese organizations display a strong presence in similar
market section as Apple Inc. Apple will require to do a lot
concerning advertising the iPhone. The probabilities of trades
in China duplicating Apple Inc.’s merchandise are high,
meaning Apple ought to have the capability to make the iPhone
striking to the developing market (Blenko et al., 2016).
Furthermore, Apple Inc.ought to persist in growing its market as
well as product to the precise target audience in order to remain
competitive. Apple Inc. should be dependent on increasing
technology and staying advanced; this will assist them in
becoming and remaining an essential product in overseas
markets. Generally, Apple Inc. has both innovation and
technology, but they should also utilize well-thought-out
strategies of marketing to remain modest in the market.
Target market
Demographics
Regarding the age of the persons who buy the phones, they
range from twenty to forty years; these customers are
additionally referred to as young adults (Blenko et al., 2016).
In many of the cases, these clients are well-thought-out to be
middle-class and desire to buy the products. This type of
customer has the cash to spend on iPhones. In many scenarios,
these persons have small families, hence permitting them to
have the additional cash to buy Apple Inc.’s products like
iPhone.
Psychographics
The consumers of Apple Inc. are constituted of individuals

7. who like to discover new advanced technology that Apple Inc.
provides with their phones; they are interested and desire to
possess the latest technological devices. Apple Inc. customers
enjoy hobbies like traveling that provides them an intensified
desire to take numerous pictures with the Apple iPhone. About
the customer’s sentiments, they wish for a phone that can be
utilized to distinguish them from others in public; this is the
reason why Apple presents a new iPhone from time to time
(Arndt & Ewe, 2017). Similarly, the iPhone is a criterion of the
social class in which the groups of persons are in.
Insight Explanation
The Apple iPhone is one company that associates with
young adults in the community. They are the persons who
believe owning a specific sort of phone is a method of making
their social class identified by anybody seeing her or him
operating the phone. Apple Inc. ought to explore new market
sectors and attempt to include new technology and ideas when
they launch a new sequence of the iPhones. The Apple iPhone is
exclusive and preferred by numerous persons, which offers
Apple an advantage in the market, which they should take
benefit of and linger in making developments.
Conclusion
Apple Inc. is a company that is innovative with products
that are sought out by several people. Apple Inc. should
continue upgrading the iPhone in line with the market trends in
order to stay modest and market to the targeted census. Besides,
the corporation is doing an excellent job with their marketing
and advances approaches, which demonstrates that they are an
innovative corporation.

8. References
Arndt, H. K., & Ewe, C. (2017). Analysis of Product Lifecycle
Data to Determine the
Environmental Impact of the Apple iPhone. Advances and New
Trends in Environmental Informatics (pp. 3-13). Springer
International Publishing.
Blenko, D., Waldron, K., Cornelius, J., Nespoli, G., & Lee, D.
(2016). Organizational
Analysis: Apple Retail Stores. Retrieved from
http://daenaleemsod.com/wp-content/uploads/2017/05/617-
Organizational-Analysis-Apple-12.2016.pdf
Khan, U. A., Alam, M. N., & Alam, S. (2015). A Critical
Analysis of Internal and External
The environment of Apple Inc. International Journal of
Economics, Commerce, and Management, 3(6), 955-961.