Innovations models
Sergio Pinzon
Agenda
ICE BREAKER SCOPE OF
INNOVATION
INNOVATION
APPROACHES
EXERCISES ASSIGNMENT
2 GUIDELINES
HOMEWORK
The innovation dilemma
• https://www.youtube.com/watch?v=
yUAtIQDllo8
Discussion
1. Can you list the different types of innovations?
2. After viewing the clip, how would you define the difference
between sustaining innovation and disruptive innovation?
3. What factors contribute to facilitating innovation?
4. What are the stages of the innovation process?
The scope for innovation
Product innovation
• A new design of car
• A new insurance package for accident-prone babies
• A new home-entertainment system
Product innovation
Changes in the things (products/services) an organization offers
Process innovation
Changes in the ways these offerings are created and delivered
Henry Ford's invention of the world's first moving assembly line.
E commerce sites
Amazon
AliExpress
E bay
3D printing
Position innovation
ONLINE HOME RENTAL LOW-COST AIRLINES
Changes in the context into which the products/services are introduced
Paradigm innovation
Changes in mental models – include the shift to low- cost airlines, the provision of online insurance and other
financial services and the reposition
• Ownership to rental
• Mass customization and co-creation
• Service innovation
Activity 1- Example of scope innovation
Provide your example of scope innovation:
a) Product
b) Process
c) Position
d) Paradigm
Innovation approaches
Incremental innovation focuses on
smaller process improvements and
changes
Examples include the typical improvements
and advances in current products and
services.
Radical innovation includes major
product or process changes or new
product development
It’s the launching of inaugural breakthroughs
such as personal computers and overnight
mail delivery
Disruptive innovation goes beyond radical innovation and transforms
business practice to rewrite the rules of an industry. In other words, the
business practice of an entire industrial sector could be changed radically.
This Photo by Unknown Author is licensed under CC BY-
SA
– Builds on a company’s existing resources and capabilities
– Fits with its existing business model
– Fits with existing customer base
Routine(orIncremental)Innovation
Page 21
-
• In 2012, a tractor company began
equipping their tractors with
sensors, so farmers could track
and monitor their yields
• They knew the potential of big
data and decided to leverage the
technology for their bottom line
RadicalInnovation:Example
“Radical innovation focuses on long-term impact and may involve displacing current
products, altering the relationship between customers and suppliers, and creating
completely new product categories.”
Hopp et al, 2018
DisruptiveInnovation
15
innovations, changes, processes
that challenge the status quo (and
dominant design) of an industry and
have the potential to completely
upset the make-up of the industry
AKA disruptive innovation /
disruptive change
Requires a new business model, but
not necessarily a technological
breakthrough
Phrase introduced by Bower & Christensen (1995):
https://www
.youtube.com/watch?v=w3qt04mYI
P
n
ag
o
e 26
Disruptivetechnology:examples
• 3D printing disrupts manufacturing
• Manufacture locally Low-cost production
• Speeds up production
• Lowers prototyping costs/time
• Makes new designs possible
• Consumers get what they need from each other
• Pay for access to goods and services
• rather than owning them
• Collaborative commerce disrupts hospitality, e
commerce, retail
Exercise 2- Example of
innovations approach
• Please provide two examples each for the following:
• a. Incremental innovation
• b. Disruptive innovation
• c. Radical innovation
Research the innovations listed below and define the scope and approach of each. Provide an
overview of the below innovations and explanation for your reasoning
ASKA A5
A flying car V Taiwan
Automated Decision-
Making system in Australia
My gov, Smart Gates
Intermittent Fasting
Final assignment Preparation advice
Connect with the topic
Find passion within it
Relate the topic to your career and personal interests to make it more relatable and
engaging
Aim for paragraphs of 5-7 lines
Include references to support your points
Homework
discussion
Research the given
companies and gather
insights on:
• Business models
• Types of innovation
• Approaches to innovation
• Role of innovation and
creativity
• Avant-Garde Business Model
Elements
• Elements of Company
Success (culture of
innovation)
• Returnr
• Vanguard Laundry
• Hysata
• New Story
• Brick Saey
Innovations models- Incremental, radical or disruptive

Innovations models- Incremental, radical or disruptive

  • 1.
  • 2.
    Agenda ICE BREAKER SCOPEOF INNOVATION INNOVATION APPROACHES EXERCISES ASSIGNMENT 2 GUIDELINES HOMEWORK
  • 3.
    The innovation dilemma •https://www.youtube.com/watch?v= yUAtIQDllo8
  • 4.
    Discussion 1. Can youlist the different types of innovations? 2. After viewing the clip, how would you define the difference between sustaining innovation and disruptive innovation? 3. What factors contribute to facilitating innovation? 4. What are the stages of the innovation process?
  • 5.
    The scope forinnovation
  • 6.
    Product innovation • Anew design of car • A new insurance package for accident-prone babies • A new home-entertainment system
  • 7.
    Product innovation Changes inthe things (products/services) an organization offers
  • 8.
    Process innovation Changes inthe ways these offerings are created and delivered Henry Ford's invention of the world's first moving assembly line. E commerce sites Amazon AliExpress E bay 3D printing
  • 9.
    Position innovation ONLINE HOMERENTAL LOW-COST AIRLINES Changes in the context into which the products/services are introduced
  • 10.
    Paradigm innovation Changes inmental models – include the shift to low- cost airlines, the provision of online insurance and other financial services and the reposition • Ownership to rental • Mass customization and co-creation • Service innovation
  • 11.
    Activity 1- Exampleof scope innovation Provide your example of scope innovation: a) Product b) Process c) Position d) Paradigm
  • 12.
    Innovation approaches Incremental innovationfocuses on smaller process improvements and changes Examples include the typical improvements and advances in current products and services. Radical innovation includes major product or process changes or new product development It’s the launching of inaugural breakthroughs such as personal computers and overnight mail delivery Disruptive innovation goes beyond radical innovation and transforms business practice to rewrite the rules of an industry. In other words, the business practice of an entire industrial sector could be changed radically.
  • 13.
    This Photo byUnknown Author is licensed under CC BY- SA – Builds on a company’s existing resources and capabilities – Fits with its existing business model – Fits with existing customer base Routine(orIncremental)Innovation
  • 14.
    Page 21 - • In2012, a tractor company began equipping their tractors with sensors, so farmers could track and monitor their yields • They knew the potential of big data and decided to leverage the technology for their bottom line RadicalInnovation:Example “Radical innovation focuses on long-term impact and may involve displacing current products, altering the relationship between customers and suppliers, and creating completely new product categories.” Hopp et al, 2018
  • 15.
    DisruptiveInnovation 15 innovations, changes, processes thatchallenge the status quo (and dominant design) of an industry and have the potential to completely upset the make-up of the industry AKA disruptive innovation / disruptive change Requires a new business model, but not necessarily a technological breakthrough Phrase introduced by Bower & Christensen (1995):
  • 16.
    https://www .youtube.com/watch?v=w3qt04mYI P n ag o e 26 Disruptivetechnology:examples • 3Dprinting disrupts manufacturing • Manufacture locally Low-cost production • Speeds up production • Lowers prototyping costs/time • Makes new designs possible • Consumers get what they need from each other • Pay for access to goods and services • rather than owning them • Collaborative commerce disrupts hospitality, e commerce, retail
  • 17.
    Exercise 2- Exampleof innovations approach • Please provide two examples each for the following: • a. Incremental innovation • b. Disruptive innovation • c. Radical innovation
  • 18.
    Research the innovationslisted below and define the scope and approach of each. Provide an overview of the below innovations and explanation for your reasoning ASKA A5 A flying car V Taiwan Automated Decision- Making system in Australia My gov, Smart Gates Intermittent Fasting
  • 19.
    Final assignment Preparationadvice Connect with the topic Find passion within it Relate the topic to your career and personal interests to make it more relatable and engaging Aim for paragraphs of 5-7 lines Include references to support your points
  • 20.
    Homework discussion Research the given companiesand gather insights on: • Business models • Types of innovation • Approaches to innovation • Role of innovation and creativity • Avant-Garde Business Model Elements • Elements of Company Success (culture of innovation) • Returnr • Vanguard Laundry • Hysata • New Story • Brick Saey