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DISRUPTIVE INNOVATION
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WHAT IS DISRUPTIVE INNOVATION DISRUPTIONIS A PROCESS Disruption is a process, not a product or service, that occurs from the fringe to mainstream ORIGINATE IN LOW END OR NEW MARKETS Originate in low-end (less demanding customers) or new market (where none existed) footholds NEW FIRMS NEED TO MATCH MAINSTREAM QUALITY New firms don't catch on with mainstream customers until quality catches up with their standards DISRUPTIVE BUSINESS NOT ALWAYS SUCCESSFUL Success is not a requirement and some business can be disruptive but fail A DIFFERENT BUSINESS MODEL New firm's business model differs significantly from incumbent FOUR STAGES OF DISRUPTION The four stages of disruption described by Steven Sinofsky are disruption, evolution, convergence and re- imagination PHASE ONE: DISRUPTION OF INCUMBENT incumbent’s attitudes towards technology disruption are particularly cliché, range from “new technologies are inferior”, “new products do not do all the things existing products do”, or 'are inefficient” to “new services fail to address existing needs as well as what is already in place PHASE TWO: RAPID LINEAR EVOLUTION The product creators are still disruptors, innovating along the trajectory they set for themselves, with a strong focus on early-adopter customers. The disruptors are following their vision. The incumbents continue the ASIS successful trajectory, unknowingly sealing their fate PHASE THREE: APPEALING CONVERGENCE As the market redefinition proceeds, the category of a new product starts to undergo a subtle redefinition. The market begins to call for the replacement of the incumbent technology with the new technology & the entire market begins to “wake up” to the capabilities of the new product PHASE FOUR: COMPLETE REIMAGINATION The last stage of technology disruption is when a category or technology is reimagined from the ground up with new criteria such as cost, performance, reliability, service and features DISRUPTIVE PRODUCTS & SERVICES Disruptive Innovations they make products & services more accessible & affordable Uber is not an example of disruption because it did not originate in a low-end or new market footholds A low-cost solution to a low-value customer. Of course, as Airbnb grew in popularity, the quality of its offering increased. They begin to address the needs of higher-value customers that would otherwise stay at a nice hotel Netflix started off as a video on demand and DVD by mail platform & then later expanded its services to online video streaming which became of its focus. Netflix is a disruptive innovation as it revolutionised how people get their daily dose of entertainment. Amazon is one of the world’s most disruptive firms as users love it so much they forget they've paid for some of its services DISRUPTIVE TECHNOLOGIES A disruptive technology sweeps away the systems as it has attributes that are recognizably superior. Recent disruptive technology examples are e- commerce, online news sites, ride-sharing apps ALEXA Voice enable all things with Alexa is one of the devices that exemplifies the connect world more than any today. The intelligent smart speaker is changing the way people interact ARTIFICIAL INTELLIGENCE Artificial Intelligence is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Some of AI applications include: Speech recognition. Learning. Planning INTERNET OF THINGS (IoT) IoT consists of all the web-enabled devices that collect, send and act on data they acquire from their surrounding environments using embedded sensors, processors and communication hardware 3D PRINTING 3D printing is a way of creating three dimensional (3D) solid objects. 3D printing is done by building up the object layer by layer. Often 3D printers use plastic, because it is easier to use and cheaper ROBOTICS Robotics is a part of Engineering and Science. It is focuses on the creation and building of robots, as well as computer programming. Some robots look like humans, but most just look like machines. BLOCKCHAIN Blockchain is a type of diary of transactions & is effective as a separate copy a blockchain of is spread over many computers BENEFITS OF DISRUPTIVE INNOVATION HELPS EXPANDS MARKETS It aids businesses to expand its markets through innovation with new and existing products/services CREATES A SENSE OF URGENCY It creates a sense of urgency for businesses to the importance of embracing new technologies IDENTIFICATION OF FUTURE LEADERS It helps companies discover its present and future leaders who understand what disruptive innovation brings IDENTIFY FUTURE OPPORTUNITIES Disruptive innovation helps businesses discover future opportunities in the marketplace CHANGE IN COMPANY CULTURE A business culture can change into a learning community that embraces change & innovation Contact 3 Magic Consulting: Email: info@3Magicconsulting.com Tel: +44 121 318 5473 ONE-PAGE MAGIC | No. 89 by Ken Martin & Rabih Haidar Rabih Haidar 3 MAGIC CONSULTING Affiliate DIGITAL WORKPLACE LEADER AND CONSULTANT Beirut, Lebanon Ken Martin 3 MAGIC CONSULTING Founder, Partner TRANSFORMATION PMO CONSULTANT London, United Kingdom DISRUPTIVE INNOVATION Disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market- leading firms, products, and alliances.