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International business project- Customer value proposition
The document outlines a structured approach to career development, including exercises to set both short-term and long-term goals, understand employer requirements, and enhance LinkedIn profiles. It emphasizes the importance of clear, written goals and provides strategies for skill development, customer journey mapping, and understanding client needs. Additionally, it includes reflections on teamwork and preparation for upcoming presentations related to industry partnerships.
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International business project- Customer value proposition
- 1. Understanding the issue andsolution Sergio Pinzon
- 2. Agenda • Work experience •Exercises • Unlock your career potential • Write your goals • Profile the employer and job • Reflection guidelines • Group activities • Customer Journey Mapping • Customer Value Proposition
- 3. Your progress withLinkedIn Project Friday, 6 September 2024 • Number of connections • Given comments related with International Business posts/news/articles • Posts related with International Business posts/news/articles • Other activities/notes that worth to be mentioned.
- 4. Adding your workexperience and other sections that make your linkedin profile shine Work experience Certifications Publications Courses Honors and awards. Organizations Projects Patents Test scores Languages Volunteer experience and causes
- 5. Before writing yourwork experience UNLOCK YOUR CAREER POTENTIAL WRITE YOUR GOALS PROFILE THE EMPLOYER AND JOB
- 6. A) Analyse yourlife B) Imagine no limitations C) Organise your goals by priority D) Select your most important goals by priority E) Make detailed plans of action
- 7. Written goals transformyou from wandering generally into a meaningful specific Only 4 % of the people who made resolutions but not written down had made any changes. But 46% of those who had written down their resolutions had followed through on them. (USA today in 2002)
- 8. Activity 1- PartA- Three questions to unlock your authentic career Question 1. What am I good at? Question 2. What do people say I am good at? Question 3. What’s holding me back? Answer these three questions
- 9. Short-term goals arethe milestones you need to hit in order to achieve a long-term goal Long-term goals is the fulfillment of dream and will take many steps to achieve, Short-term and long-term goals
- 10. 1- Dream bigdreams 2- Write your goals in the present tense Rewrite your goals daily Affirm your goals regularly 3- Keep your goals in balance What you really want? Why do you want to achieve your goals? How do you achieve your goals? 4- Know your major definite purpose
- 11. Start by askingexactly what you need to accomplish. This will make your goal specific. Quantify your goals. Measurable goals are easier to track, so build in milestones. Your goal should be achievable. ... Think why you're setting this goal. ... Know exactly when you'll have reached your goal.
- 12. Activity 1- PartB- Write smart goals for your career For any aspect of your life and career, write: • 2 short term goals • 2 long term goals
- 13. Components of a Desirable Professional Brand TheTechnical Skills of Your Current Profession. Transferable Skills That Apply in all Professions. Professional Values.
- 14. The Technical Skills ofYour Current Profession Selling skills—even in nonsales jobs, the art of persuasive communication is always appreciated Project management skills Six Sigma skills Lean management skills Quantitative analysis skills Theory development and conceptual thinking skills Counselling and mentoring skills Writing skills for PR, technical, or training needs Customer Resource Management (CRM) skills Research skills Social networking skills
- 15. The Technical Skillsof Your Current Profession Some of the technology skills that enhance employability on non-technology jobs include Database management Spreadsheet creation Word processing Building and designing of presentations E-mail and social media communication
- 16. In your resume •Performance Highlights or a Career Highlights section. • 35% increase in on-time delivery + 20% reduction in client complaints • Effective Operations Management demands understanding every department’s unique problems and timelines. Building these considerations into daily activities helped: • Finance & Supply Chain, saved $55,000 in last three quarters • Increased productivity, with a 35% increase in on-time delivery • These on-time delivery increases were achieved with improved communications, connecting Purchasing, Supply Chain, Customers, and Customer Service: • Delivered 20% reduction in client complaints
- 17. In a coverletter • “Problem-solving skills” • Thorough knowledge of the problems that impact productivity in Operations enabled a 35% increase in on- time delivery. • “Work closely with others” • Improvements in on-time delivery made possible by improved communications with Pur- chasing, Supply Chain, Customers, and Customer Service. This delivered a 20% reduction in client complaints. • “Multitasking” • Effective Operations Management demands understanding of every department’s critical functions and timelines. Building these considerations into daily activities helped Finance & Supply Chain save $55,000 in last three quarters.
- 18. Profile the employerand job Research the employer, industry and job. Identify the skills, personal attributes, qualifications and licences that are essential for the job. Think about any additional skills, attributes or qualifications that the employer might consider ‘industry knowledge’.
- 19. Homework 1: Profilethe job and goal • Identify a job you would like to apply or a goal (internship, graduate program etc) and identify: • Technical skills and Transferable skills for the job • Any additional skills, attributes or qualifications that the employer might consider ‘industry knowledge’
- 20. When you arewriting your resume or work experience Find the employer’s ‘key words’ in the job description. Include these in your job application. Think about your past achievements and work history to find examples to include in your application. Describe past work tasks and responsibilities using the same ‘key words’ from the job ad. Leave out any anything that isn’t relevant to this job Use sample résumés or cover letters for inspiration
- 21. Highlight your achievements Startyour résumé with a couple of sentences describing your skills and abilities that are relevant to the job. Include relevant achievements. If possible, back up any claims you make about your achievements with evidence or facts. For example, number of sales made, calls handled or positive customer feedback.
- 22. Reflection • Week 8- Friday 13 September 2024 • 4 (four) industry lectures • Key points you have learned • IB theory from previous units that the content links to • Proposed business problem or questions to the industry partner?
- 23. Important disclaimer • Presentationsdate- 13 September 2024 at class time • Group 1- Qantas • Group 2- Emerald marketing
- 24. Recap • Activity 1:Best and worst of teamworking • Activity 2: About the problem • Activity 3: About the solution • Activity 4: Knowledge itinerary • Activity 5: Stakeholder mapping • Homework: 7 Day research plan • Homework Problem definition
- 25. Drawing the customerjourney… Wallington (personal communication, 2019)
- 26. Your‘customer’ • For thisactivity, we are focussing on the customer • This activity is about ideating on • Pains • Gains • Jobs
- 27. Activity 1: CustomerJourney Mapping Identify Identify a specific stakeholder, such as Lisa Thompson, the Corporate Travel Manager at Emeralds Inc. Discuss Discuss their motivators, goals, challenges Map out Map out their stakeholder journey process including: • Aim to have 8-10 steps • Goal is to identify their problem in context • Map their journey • Generating spaces for intervention by you as consultant
- 28. The Customer ValueProposition Canvas (Strategyzer, 2020; Wallington, 2019)
- 29. Activity 2- PartA- Customer Value Prop Part 1 1- Rapid fire list out 1. Customer jobs (what they want to do) 2. Customer pains (what causes them issues) 3. Customer gains (what sparks joy) Drawing from the data you have collected so far.
- 30. Activity 2- PartB- Customer Value Prop Part 2 – Rapid fire list out – Gain creators • what can you do to create gains? – Pain relievers • what can you offer to reduce pains – Drawing from the data you have collected so far.
- 31. SES participation • SES- Student Experience Survey (participation)