The document discusses different types of innovation. It defines innovation as the successful implementation of creative ideas within an organization. It notes that innovation involves both invention and commercialization of inventions. The document divides innovation into two broad categories: incremental innovation and disruptive innovation. Incremental innovation focuses on improving existing products and services through reducing costs and adding features. Disruptive innovation introduces new technologies that transform existing markets by creating new products and markets. The document provides examples of both incremental innovations by companies like Google and disruptive innovations that replaced existing technologies like digital photography replacing film. It also discusses sources of innovation and the process of social innovation.

1. INNOVATION
Dr. Gopal Thapa
Tribhuvan University
Email: thapazee@gmail.com

2. INNOVATION
 Innovation is the successful implementation of
creative ideas within an organization.
 Innovation is the sum of invention and the
commercialization of that invention, through
turning an idea, mainly a creative one, into a
feasible, profitable opportunity.
 All innovation begins with creative ideas.
05/14/19 Copy right reserved 2

3. INNOVATION
 Innovation specialists generally divide innovation
scope into two broad categories: Incremental and
Disruptive Innovation
05/14/19 Copy right reserved 3

4. Incremental Innovation
 An incremental innovation examples focuses on
cost or feature improvements in existing products
or services.
05/14/19 Copy right reserved 4

5. Disruptive Innovation
 Disruptive innovation creates a dramatic change
that transforms existing markets or industries, or
even creates new ones, by introducing
groundbreaking new products.
05/14/19 Copy right reserved 5

6. Incremental Innovation
 Walking on the Safe Side – Incremental
Innovation
 Incremental innovation focuses on continually
making existing products or services more
competitive by focusing on reducing costs and
improving or adding features.
 It is the most popular form of innovation because
of its low level of uncertainty and risk .
 It’s hard to go wrong with incremental innovation.
05/14/19 Copy right reserved 6

7. Incremental Innovation
 Google’s Gmail: When first launched, Gmail had few
features, but did one thing very well.
 As time passed, Google introduced many additional
features and improved its service, making it faster and
better.
 Since then, the company has successfully emulated this
method numerous times with their other products, from
Google Maps to the Chrome internet browser.
 Google rushes to get a simple product to market in order to
quickly stake out market share in emerging industries, then
gradually improves their offering, making it the best in the
field.
05/14/19 Copy right reserved 7

8. Incremental Innovation
 Kodak led the photography industry for years
with incremental, yet steady improvements to
traditional film.
 When the disruptive innovation of digital imaging
was introduced, it revolutionized the way people
captured, stored and used images – making Kodak
obsolete.
 The company had been willing to invest time and
effort in more disruptive innovations, perhaps it
would have remained an industry contender.
05/14/19 Copy right reserved 8

9. Disruptive Innovation
 All or Nothing – Disruptive Innovation
 It explores new technologies and as such is
characterized by a high level of risk and
uncertainty.
 Ironically, disruptive innovation often depends on
incremental improvements, refinements
modifications in complementary technologies.
 Due to the high risk factor, smaller companies or
start-ups usually play important roles in disruptive
innovation
05/14/19 Copy right reserved 9

10. Sources of Innovation
 Unexpected occurrences
 Incongruities
 Market structure
 Necessity
 Demographics
 Changing perception
 New Knowledge
05/14/19 Copy right reserved 10

11. Social Innovation
 Social innovation is the process of developing and
deploying effective solutions to challenging and
often systemic social and environmental issues in
support of social progress.
05/14/19 Copy right reserved 11

12. Social Innovation Process
 Prompts, inspirations and diagnoses
 Proposals and ideas
 Prototyping and pilots
 Sustaining
 Scaling and diffusion
 Scaling and diffusion
 Systematic change
05/14/19 Copy right reserved 12

13. Social Innovation Process
05/14/19 Copy right reserved 13

14. Any queries???
Thank You
05/14/19 Copy right reserved 14