![[object Object],[object Object],[object Object],[object Object],[object Object],Opening Thoughts……](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to eCMO 2010 The e behind branding
Similar to eCMO 2010 The e behind branding (20)
More from HKAIM
More from HKAIM (20)
Recently uploaded
Recently uploaded (20)
eCMO 2010 The e behind branding
- 1. “ The e Behind Branding” HKAIM eCMO 2010 Presented by Kevin Huang CEO Pixel Media www.pixelmedia-asia.com
- 16. But what if there was no content that I can associate with ?
- 22. Adsfactor.TV Case Study: Client A % of Actual Video Viewed * Interaction defined as actions such as play, replay, mute, pause, close Metrics Results Campaign period 5 weeks Total Impressions Ran > 12 million Unique Users Reached 2.67 million Average TVC Shown Per Unique User 4.52 Total Interactions / Rate > 35 million / 296% Average Duration of TVC Played (actual) 14.39 seconds (65%) Data from MediaMind Reports
- 23. Adsfactor.TV Case Study: Client B % of Actual Video Viewed * Interaction defined as actions such as play, replay, mute, pause, close Metrics Results Campaign period 2 weeks Total Impressions Ran > 510,000 Unique Users Reached 226,000 Average TVC Shown Per Unique User 2.3 Total Interactions / Rate > 1.5 million / 305% TVC length 31 seconds Average Duration of TVC Played (actual) 22 seconds (71%) Data from MediaMind Reports
- 24. Engagement Measurement with Rich Media and Standard Ads
- 26. How do you measure branding online? Courtesy of MediaMind Research 2010
- 27. Brand Study; measuring between control and exposed group
- 28. Q1. Base: all respondents (n=600) Companies seen advertised on the Internet
- 29. Likelihood using the service of BRAND A Q2. Base: all respondents (n=600)
- 30. Perceptions of the advertisements Q11-14. Base: all respondents (n=600)
- 31. Likelihood of using the service of this company in next 12 months ~ by Websites Q2/ W1.. Base: all respondents (n=600)
- 32. Take your brand further…
- 33. Through the Line Cross Over Promotion between MSN and Sport B * Online * Offline * Retail * Event * Sales *
- 34. * Online – Website & Online Advertising
- 35. * Online - Virtual Dressing Room
- 36. * Offline – Retail/ In Shop Cross Over Branding with Virtual Dressing Room
- 37. * Event
- 38. * Sales: Cross Over T Shirt for Sale $500
- 39. Through the Line Cross Over Promotion between 3 and Sina Weibo Social * Online * Mobile * Offline * Retail * Event * Sales *
- 40. * Social
- 41. * Event & Press Coverage On and Offline
- 42. * Mobile : Sina Weibo Service on 3
- 43. * Print and Online Advertising
- 44. * Sales : $8 unlimited MMS package
- 46. Thank You I can be reached at t.sina.com.cn/kevinhuanghk