This document outlines 10 commandments of innovation according to an inspirational business coach. The 10 commandments are: 1) Be entrepreneurial 2) Have a dream 3) Inspire your team 4) Focus on customers 5) Be different 6) Question everything 7) Synergize 8) Establish the process 9) Take risk 10) Lead change. The document provides a brief explanation and inspirational quote for each commandment. It also provides information about the business coaching company and their global customer base.

1. By Vadim Kotelnikov Inspirational Micro-course Founder Inspirational Business e-Coach We don’t teach, we inspire! 1000ventures InsBeCo 1000advices success360 fun4biz 10 Commandments of Innovation

2. Inspirational Business e-Coach The World’s #1 Source of Inspiration and Innovation! Enterprises: 3M, ABB, Adidas, Alcatel, Bayer, Boeing, BAT, BP, Canon, Cisco, Corning, GE, HP, Hitachi, Hyundai, IBM, Intel, J&J, Microsoft, Motorola, Nokia, Oracle, Philips, Samsung, Shell, Siemens, Sony Banks: Citicorp, Goldman Sachs, JP Morgan Chase, Standard Chartered Consultants: Deloitte, Ernst & Young, KPMG, McKinsey Customers in 100+ countries Customer segments Enterprises – 43% Consultants – 25% Individuals – 16% Universities – 12% Government – 4% North America 51% Europe 2 1 % Asia-Pacific 2 0 % Africa 5 % South America 3 % Leading firms buy our inspirational mini-courses Welcome to the world of inspirational micro-courses! We help you create wonders! InsBeCo

3. 10 Commandments of Innovation InsBeCo © Vadim Kotelnikov Question everything 5 Be different 4 Focus on customers 3 Inspire your team 2 Have a dream 1 Be entrepreneurial 10 Lead change 9 Take risk 8 Establish the process 7 Synergize 6

4. 10 Commandments of Innovation Have a Dream InsBeCo Create an inspiring vision Focus on your core competencies and competitive advantage Develop a vision-focused innovation strategy "If you can dream it, you can do it." – Walt Disney © Vadim Kotelnikov

5. 10 Commandments of Innovation Inspire Your Team InsBeCo Communicate your strategic intent and launch a crusade Create an inspiring culture , make business fun Inspire , empower and energize people "Never underestimate the power of a small but committed group of people to change the world. Indeed, it is the only thing that ever has." – Margaret Mead © Vadim Kotelnikov

6. 10 Commandments of Innovation Focus on Customers InsBeCo Strive to create innovative value for your customers Practice customer-driven innovation Involve customers in your process of new product development "You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint." – John Romero © Vadim Kotelnikov

7. 10 Commandments of Innovation Be Different InsBeCo Think outside the box Strive to change the name of the game – introduce radical innovations Differentiate yourself and your product "Never forget that only dead fish swim with the stream." – Malcolm Muggeridge © Vadim Kotelnikov

8. 10 Commandments of Innovation Question Everything InsBeCo Challenge assumptions , ask "Why?" and "What If?" questions constantly Ask a lot of searching questions Question and reassess past decisions "Some men look at things the way they are and ask why? I dream of things that are not and ask why not? – Robert Kennedy © Vadim Kotelnikov

9. 10 Commandments of Innovation Synergize InsBeCo Build cross-functional expertise and systems thinking skills Build and lead a cross-functional team Cross-pollinate ideas , leverage diversity , create synergies "You can't do carpentry if you only have a saw, or only a hammer, or you never heard of a pair of pliers. It's when you put all those tools into one kit that you invent.” – Peter Drucker © Vadim Kotelnikov

10. 10 Commandments of Innovation Establish the Process InsBeCo Provide strategic alignment Create a business model , rules, structure, and a measuring system Encourage jazz-like improvisation within a guiding structure "Without order nothing can exist – without chaos nothing can evolve." © Vadim Kotelnikov

11. 10 Commandments of Innovation Take Risk InsBeCo Take entrepreneurial action – nothing venture, nothing win Experiment, learn from market feedback Learn from failures to start again smarter "Aversion to risk is deadly in business, especially in industries marked by rapid advances in technology." – Ken Iverson © Vadim Kotelnikov

12. 10 Commandments of Innovation Lead Change InsBeCo Create a mindset of creative dissatisfaction to reduce resistance to change Lead by example, demonstrate entrepreneurial leadership attributes Adapt to rapid internal and external change, create positive change "Never innovate to compete, innovate to change the rules of the game." – David O. Adeife © Vadim Kotelnikov

13. 10 Commandments of Innovation Be Entrepreneurial InsBeCo Develop and practice entrepreneurial creativity daily, learn continually Look for opportunities everywhere and pursue them Be persistent, overcome obstacles, solve problems creatively "Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth." – Peter Drucker © Vadim Kotelnikov

14. 10 Commandments of Innovation Inspirational Micro-course Vadim Kotelnikov We don’t teach, we inspire! 1000ventures InsBeCo 1000advices success360 fun4biz Discover more in Smart & Fast Mini-courses! InsBeCo Venturepreneur SMART Innovation Thank You!