Innovation. The battle that never ends.

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Innovation is key to ensure success and differentiation when looking for the right answers to the challenges we will face in a world in constant motion.

Marketing

2009
2014
2015
2020
Innovation! The battle that never ends.
Innovation Management
The foundations
MedLA Innovation
Framework
Lower floors
Bring innovation to
business
The field
The Innovation Awards
Penthouse
A recognized innovative
corporation
The basement
2015-2016 Local innovation programs
The ground-floor
An innovation culture
2016
Upper floors
Strengthen transversality
and collaboration among
functions / entities
Not easy to change habits
Fear to fail / not taking risks
Chaos reigns
Not so creative skills
Customer’s point of
view is hard to know
No time to think
Whatwehavelearneduntil
now
Innovation team ambition
1. Systemic and focused on key
issues to solve
2. Fosters collaboration
3. Includes customers into the
center of the Business
4. Generates tangible solutions
5. Increases product-building
effectiveness by reducing time-
to-market (Lean Start up &
Agile)

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Innovation. The battle that never ends.

1. 2009 2014 2015 2020 Innovation! The battle that never ends. Innovation Management The foundations MedLA Innovation Framework Lower floors Bring innovation to business The field The Innovation Awards Penthouse A recognized innovative corporation The basement 2015-2016 Local innovation programs The ground-floor An innovation culture 2016 Upper floors Strengthen transversality and collaboration among functions / entities Not easy to change habits Fear to fail / not taking risks Chaos reigns Not so creative skills Customer’s point of view is hard to know No time to think Whatwehavelearneduntil now Innovation team ambition 1. Systemic and focused on key issues to solve 2. Fosters collaboration 3. Includes customers into the center of the Business 4. Generates tangible solutions 5. Increases product-building effectiveness by reducing time- to-market (Lean Start up & Agile)

Innovation. The battle that never ends.

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