The document discusses the obstacles that older companies face in innovating. It argues that innovation is essential for survival, but internal factors make it almost impossible for most companies. The main obstacles are: 1) People's skills and habits resist change. 2) Managers' interests are threatened by changes that could jeopardize their positions and privileges. 3) Shareholders demand predictable plans, but innovation requires uncertainty. 4) Financial pressures lead companies to prioritize short-term fixes over long-term innovation investments. Due to these obstacles, the document concludes that the path to innovation is impossible for most companies.

1. INNOVATION
IS ALMOST
IMPOSSIBLE
FOR OLDER
COMPANIES

2. “It is not the strongest or
the most intelligent who
will survive but those who
can best manage change.”
-C. DARWIN

3. Today, innovation is no longer an option for companies.*
* See http://fr.slideshare.net/SebastienJuras/innovation-is-not-an-option.

4. Companies know that it’s a question of life or death.

5. So, they have to react as quickly as possible.

6. Unfortunately,
most of them
are facing
insuperable
obstacles.

7. Biologically,
organizations that are
not prepared for change,
don’t change.
First obstacle:

8. Companies
are made by
the people
within.

9. People have acquired
skills that, at
moments, have given
significant
advantages to
companies in order
to prosper.

10. Skills are habits that are
wired in the brain.

11. It requires a lot of
effort in order to
change the wirings
in the brain and
thus, the habits.

12. All managers are not
incited to change.
Second obstacle:

13. Most managers
have acquired
their position
through
professional
successes.

14. They have been
awarded for
their efforts
and received
privileges.

15. Any change that can jeopardize their position and
privileges is unacceptable for them.

16. Especially in top down organizations, disruptive changes as
required by innovation are very difficult.

17. Are you ready to loose
control?
Third obstacle:

18. When companies
miss their results,
shareholders push
hard for stronger
plans to recover their
investments.

19. Since innovation is transforming constantly in the
world, structured plans are not working anymore.

20. How many companies will accept to live with uncertainty?

21. How many will focus on developing business enablers with
unpredictable results?

22. Financial pressure.
Fourth obstacle:

23. Cash is
burning.

24. Your CFO asks for
immediate actions.

25. It cost less money to try to
stop the damages on legacy
market than to invest it on
innovation.

26. Conclusion
Even If most of
companies know that
innovation is their only
way to survive…
there are too many internal obstacles
that make the path to innovation
IMPOSSIBLE.

27. Don’t miss the next episode of the “Tribute to Innovation Trilogy”
“LAST HOPE : ENGAGMENT TO
INNOVATION”
A new way to make business.

28. Thank you !!!
Follow me on twitter : @SebastienJuras
All my stories can be found at
http://sebastienjuras.net/
If you enjoyed reading this story, share it with your friends.
Credit : photos – 123rf.com