ARAMARK is looking to expand its managed food and retail services to minor league baseball stadiums that currently self-operate their concessions. The document outlines ARAMARK's objectives to convert 20 minor league teams over three phases: 1) Raising awareness through direct mail, sales promotions and PR over 3 months; 2) Generating interest by hosting potential clients at MLB partner stadiums over 3 months; and 3) Direct marketing through a conversion manual over 6-12 months. It also discusses competition, budgets, barriers and an alternative online interactive financial evaluation tool.