This document summarizes a general body meeting that covered LinkedIn and its use as a professional networking and marketing tool. It provided information on what LinkedIn is, how to get started and optimize a profile, upcoming training workshops on design tools, networking events, recognizing member achievements, and how to become an official HSMAI member.

1. WELCOME TO
GENERAL BODY MEETING 4
OCTOBER 22ND, 2009

2. Meeting Roadmap
General Announcements
What is Linkedin?
How To Get Started
Decoding the LinkedIn Language
How to Become a LinkedIn Wizard
Linkedin as a Marketing Tool

3. Meeting Roadmap
General Announcements
What is Linkedin?
How To Get Started
Decoding the LinkedIn Language
How to Become a LinkedIn Wizard
Linkedin as a Marketing Tool

4. HSMAI Adobe Training
Workshops
Hospitality Sales & Marketing Association International (HSMAI)
will be holding a series of three FREE training workshops on Adobe
Photoshop, Illustrator, and Indesign, which are great graphic design
tools that serve as great aid to today's marketeers!
Usually these tools can cost quite a bit to purchase, so make use of
this opportunity to experiment and learn for FREE – you never know
when these skills might come in handy!
 Session 1 (Photoshop): October 19, 5-8 pm – Binenkorb Lab D
 Session 2 (Illustrator): October 26, 5-8 pm – Binenkorb Lab D
 Session 3 (Indesign): November 2, 5-8 pm – Binenkorb Lab D
Please contact Graham Webster, HSMAI Cornell Collegiate Chapter
Director of Events, at grw53@cornell.edu, should you have any
questions.

5. HSMAI Intercollegiate Networking
Mixer
 What: High Tea
Networking Social
 Where: Sanctuary
Tea
 When: Saturday,
November 7th during
IH/M&R Hotel Show
in New York City
 Time: 3-5 PM
 Who: Collegiate
chapters in
attendance: Cornell,
NYU, Temple,
Delaware Invitation only: Limited to official HSMAI members

6. Private Breakfast with Bob Gilbert,
President & CEO of HSMAI
 What: Cornell Collegiate
Chapter Breakfast with Mr.
Gilbert
 Where: Crowne Plaza, 46th
Floor Executive Boardroom
 When: Monday, November 9th
during IH/M&R Hotel Show in
New York City
 Time: 9-10 AM
 Who: 10 Cornell Collegiate
Chapter members – invitation
extended to official HSMAI

7. Private Audience with Philip Wolf,
President & CEO of
PhoCusWright, Inc.
 What: Session with Philip Wolf,
Dean’s Distinguished Lecture
guest
 Where: Sacks Suite, SR 191
 When: Thursday, December 3rd
 Time: 4:30 – 5:30 PM
 Who: Limited to 20 HSMAI
Cornell Collegiate Chapter
members – invitation to attend
will be given first to most active
chapter members

8. Acknowledging our New Official
Members
Carter Hearne, ‘10
Michael Jurgielewicz,
‘13
Renee Rushefski, ’13

9. Recognizing Our Members with Best
Attendance
• Jen Davis, ’12
• Carter Hearne, ‘10
• Renee Rushefski, ’13
• Mark Rosencwaig, ’12
• Bart Golub, ’11
• Gina Hong, ‘13
• Michael Jurgielewicz, ’13
• Annaliese Lafayette, ‘10
• Autumn Perez, ’11
• Vanessa Tam, ‘12

10. Meeting Roadmap
General Announcements
What is Linkedin?
How To Get Started
Decoding the LinkedIn Language
How to Become a LinkedIn Wizard
Linkedin as a Marketing Tool

11. What is Linkedin?
a business-oriented social
networking site founded in
December 2002 and launched
in May 2003 mainly used for
professional networking.

12. Where does it fit in social media?

13. How LinkedIn defines itself…
LinkedIn has over thirty-five million members
in over 140 industries. Most of them are
adults, employed, and not looking to post
something on your wall or date you.
Executives from all the Fortune 500
companies are on LinkedIn. Most have
disclosed what they do, where they work now,
and where they’ve worked in the past. Talk
about a target-rich environment, and the
service is free.

14. Meeting Roadmap
General Announcements
What is Linkedin?
How To Get Started
Decoding the LinkedIn Language
How to Become a LinkedIn Wizard
Linkedin as a Marketing Tool

15. How do I get started?
1. Sign up
2. Create a profile
3. Begin to engage

16. Step 1: Sign Up!

17. Step 2: Create Your Profile

18. Step 3: Familiarize Yourself with
Tools

19. Meeting Roadmap
General Announcements
What is Linkedin?
How To Get Started
Decoding the LinkedIn Language
How to use obtain a job through
Linkedin
Linkedin as a Marketing Tool

20. Decoding the LinkedIn
Language
Profile - the LinkedIn page describing you. The Public version is seen
by anyone not signed in to LinkedIn and can be found by search
engines.
Connection - a 1st degree LinkedIn user in your network.
Inside connection - a connection employed at a company you’re
targeting.
Introductions - a way to contact 2nd or 3rd degree connections via
middle man connections.
Recommendations - positive feedback about you from another
LinkedIn connection.
OpenLink Network - an exclusive network for premium members only.

21. Meeting Roadmap
General Announcements
What is Linkedin?
How To Get Started
Decoding the LinkedIn Language
How to Become a LinkedIn Wizard
Linkedin as a Marketing Tool

22. How to Be A Professional LinkedIn
Wizard
Profile
= YOU
Effective
Picture
Censor your
Connections:
Friends vs
Contacts
Effective
Summar
y Text
Focus on
your
qualities

23. 10 Ways to Raise Your LinkedIn
Profile
1. Get the word out
2. Get LinkedIn
recommendations from
contacts
3. Find out where similar
contacts are working
4. Find out where people from
a company came from.
5. Find out where people from
a company go next.
6. Check if a company is still hiring
7. Get to the right hiring manager
8. Get to the right HR person
9. Find out the secret job requiremen
10. Find startups to join

24. Meeting Roadmap
General Announcements
What is Linkedin?
How To Get Started
Decoding the LinkedIn Language
How to Become a LinkedIn Wizard
LinkedIn as a Marketing Tool

25. LinkedIn as a Marketing Tool

26. Use Your LinkedIn Profile to…
Create your brand/image
Define your messaging
Showcase yourself
Define objectives

27. Start Growing Your Network
Today!

28. Upcoming HSMAI Meetings
Monday, 10/26: Adobe Workshop
(Illustrator) Session
Thursday, 11/5: General Body
Meeting #5, 4:30 PM
Saturday, 11/7: Intercollegiate
Mixer
Monday, 11/9: Private Breakfast
Meeting with CEO

29.  Visit www.hsmai.org
(Click Join NOW! on
top right-hand
corner)
 Click on Americas
Region tab
 On Membership
page, click “Join
Now!”
 After enter e-mail
address, select
“Student
Membership” option
How To Become An Official HSMAI
Member

30. After this step, fill out these fields
accordingly:

31. Finally, submit payment!