Starting your own business: 3 trends, 3 tools, 3 mindsets

Skip Shuda's 3-3-3 plan for starting your own business. Presented to NJ Chapter of GPSEG on Oct. 28, 2011

Business News & Politics

Starting your own
Business

October 28, 2011
Skip Shuda

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 1

Philly Marketing Labs
Skip’s 3-3-3 Plan

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Philly Marketing Labs
Trend 1 – Changing Nature of Business
Structured, quarterly profit focused
corporation
vs.
Organic, nimble craft circles

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 3

Philly Marketing Labs
Trend 2 - The 30 year old MBA
… smart, effective, "experienced", inexpensive is
displacing GPSEG membership

Uncertainty with long-term executive careers…
-the absence of loyalty
-the move to outsourcing & off-shoring
-increased use of consultants

Do you see any of this in your world?

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 4

Philly Marketing Labs
Trend 3: Rapidly Changing Technology & Opportunity
1. Globality
2. Mobile
3. User Interface
4. Commerce
5. Advertising
6. Content Creation
7. Technology/Mobile Leadership
8. Mega-Trend of 21st Century: Empowerment of People through Mobile
Connected Devices
9. Authentic Identity
10. Uncertain Economy

Source: Top Internet Trends, Mary Meeker, KPCB, Web 2.0 Conference 2011

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 5

Philly Marketing Labs Tool #1: Find Your
Sweet Spot
AIKIDO
AUDIO
WORKING W/
LEARNER
HORSES
PASSION DNA
STRATEGY
SWEET
DIGITAL
MARKETING SPOT
LIFTING HEAVY
OBJECTS

ECONOMIC
DRIVERS References:
SUPERVISING www.cheaprevolution.com
Wharton SBDC Helping Businesses Start,
Grow, and Prosper
www.jimcollins.com
EMPLOYEES An accredited affiliate of the national
Copyright © 2010 Philly Marketing Labs. All Rights Reserved. network of Small Business Development 6
6
Centers

Philly Marketing Labs
The Agile Business Plan

The The Business Underlying
What it is Problem Solution Magic
Model

Status
Marketing The Projections
Competitors Timeline
& Team
Momentum
Sales

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 7

Philly Marketing Labs
Client Perspective Walkaround

Why: What:
Motivation Motivations, Demographics,
demographics
Drivers Why I do it, Credentials,
What I desire, Positions/Titles,
My drivers Skills

Where we hang-
out:
What is our
organizations,
tribal culture?
associations,
Culture: social media Hangouts:
describe organizations
Their tribe associations

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 8

Example: “Business CIO” Persona
Philly Marketing Labs

Why: What:
Motivation Business Business- demographics
Performance, technical
Drivers Efficiency, Strategy, ROI,
Attunement budget, on-
with Latest time, track
Trends record, price

Business Conferences,
background, Executive
Performance Groups, CIO
oriented, like Forums,
“vendor- LinkedIn,
Culture: managers” Plaxo Hangouts:
describe organizations
Their tribe associations

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 9

Philly Marketing Labs
Mindsets 1: Agility

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Philly Marketing Labs
… and Dynamic Steering

Reference:
www.holacracy.org

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 11

Philly Marketing Labs
Mindset 2: Resilience…

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Philly Marketing Labs
… and Persistence

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Philly Marketing Labs
Mindset 3: The Paradox of Focus…

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Philly Marketing Labs
… vs Diversity through a Portfolio of Income Streams
Redefining the multi-income family and cash-flow in retirement

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 15

Philly Marketing Labs
Resource Reference
SBDC – mechanics & tools whartonsbdc.wharton.upenn.edu/

Google insights – trends www.google.com/insights/search/#

Holacracy – agile governance www.holacracy.org

Role Based Assessement – team www.thegabrielinstitute.com
building
CheapRevolution – advice for startups www.cheaprevolution.com
CheapRevolution Bookstore astore.amazon.com/wwwdestinycom-20
Trends – entrepreneur.com www.entrepreneur.com/article/217508
Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 16

Starting your own
Business

October 28, 2011
Skip Shuda
610-662-6158
skip@phillymarketinglabs.com
www.PhillyMarketingLabs.com
www.CheapRevolution.com

Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 17

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