Join us for this unique Business Innovation Workshop brought to you specially by MDeC. Learn the innovation secrets of Steve Jobs (Apple), Tony Fernandes (AirAsia Airlines), Mark Benioff (Salesforce.com), Michael Dell (Dell Inc) and other innovative geniuses. Learn about business model innovation, crowdsourcing, process innovations and many other forms of innovation to help you innovate and beat your competitors. This is a 3-day session comprising 2 days of workshops and a separate 1-day coaching session. For further information or to register email clic@mdec.com.my

1. STEVE JOBS IS A GENIUS

2. NOT JUST A GENIUS BUT
AN INNOVATIVE GENIUS
He took these 3 devices and made billions for
his company. And it wasn't just the
technology innovation that made it a
success.

3. BUT WHAT ARE THESE
INNOVATIONS IF NOT
TECHNOLOGICAL?

4. THEY WERE BUSINESS INNOVATIONS INCLUDING
BUSINESS MODEL INNOVATION, CROWDSOURCING,
FINANCIAL AND OTHERS AND THIS MADE APPLE
THE SUCCESS IT IS TODAY

5. THESE GUYS HAVE BEEN EQUALLY INNOVATIVE
AND HAVE TRANSFORMED ENTIRE INDUSTRIES
Michael Dell of
Tony Fernandes of
Dell Inc
AirAsia, Asia’s largest
budget airline
What did they do and can
you emulate them?
Mark Benioff of
Salesforce.com

6. EVEN THE OLD ECONOMY COMPANIES CAN
TEACH US INNOVATION SECRETS

7. AS CAN THE NEW ECONOMY COMPANIES

8. BUT … DO YOU EVEN
KNOW THE DIFFERENCE
BETWEEN BUSINESS
INNOVATIONS AND
TECHNOLOGICAL
INNOVATIONS?

9. INNOVATION INCLUDES NEW
IDEAS LIKE FREEMIUM,
CROWDSOURCING, CLOUD
COMPUTING, VIRTUAL GOODS,
KINDLE BOOKS …
HAVEN’T HEARD OF THESE IDEAS
BEFORE OR NOT SURE WHY THEY
ARE INNOVATIVE?

10. INNOVATION IS HAPPENING ALL
AROUND YOU AND YOU NEED
TO KNOW WHAT BUSINESS
INNOVATION MEANS!
YOUR FUTURE DEPENDS ON THIS
KNOWLEDGE

11. SO, DO YOU WANT TO
BE JUST AS INNOVATIVE
AS THESE COMPANIES?
CAN YOU?

12. YES YOU CAN!
Find out how you can use
unconventional business
innovations to create
successful companies by
joining us for this unique
workshop brought to you by
MDeC.

13. SIGN UP NOW BECAUSE
PLACES ARE LIMITED
BE THE FIRST TO KNOW
BEAT YOUR
COMPETITION WITH
INTIMATE KNOWLEDGE
THAT YOU CANNOT
FIND ANYWHERE.
NO, THERE IS NO BOOK
ON THIS YET!

14. WHO SHOULD ATTEND
CEOs, COO, Chief Innovation Officers, Project Managers,
Innovation Managers, RD Professionals, Marketing
Professionals and others directly involved in making
innovation happen within their organisation.
Only open to companies with a valid MSC Malaysia-Status
certification and have completed SCORE+ exercises. If you
haven’t completed SCORE+ we will help you enroll for it and
you can still attend this workshop. Don’t worry, it won’t take
you more than an hour for this.

15. WHO’S CONDUCTING THE PROGRAM?
What do past participants say about the program?
“An excellent program for the organization’s strategic
planners and top executives. The technique to engage in
business creative thinking is very practical and has been
made simple yet comprehensive. After attending the
workshop by Dr Siva, I realize that innovation for my
organization is now ‘very doable’. ”
~ Basrihuddin : CEO SKALI Web Services (Sep 2011)
************************
Dr. V. Sivapalan, the founder and Past
President of the Technopreneurs
“Often its the lack of methodology that holds back top
Association of Malaysia. He has more
management from introducing business innovations. They
than 27 years entrepreneurial
simply don't know where to start. With this workshop you
experience and holds a PhD in Venture
will learn how to innovate in a structured manner in your
Capital studies from University of
organization. I highly recommend this program to all
Edinburgh, Scotland. He has trained
CEOs.”
and coached more than 300
~ Abdylas Tynyshov: Head, Product Portfolio Dept.,
companies and is an active Mentor and
Infindo
Advisor for Tech companies.

16. DETAILS
• Event Title: Business Innovation Workshop #3
• Date: Business Innovation Workshop #3 (2+1 days)
- 31st October 1st Nov 2011 (Workshop 2 days)
- 15th November 2011 (Coaching Session, 1 day)
• Time: 8.30 am – 5.30 pm
• Venue: Rebung 1, MDeC
• Click
here for the Agenda:
http://eds.mscmalaysia.my/eflyers/2011/biw3/downloads/
agenda.pdf

17. BUSINESS INNOVATION WORKSHOP (3 DAYS)
LIMITED TO 24 PARTICIPANTS ONLY
Application Fee: RM 300 per participant
To register, please send an email to clic@mdec.com.my with the
following details:
SUBJECT : Business Innovation Workshop #3
1) Name of participant (s) and designation
2) Full Company Name
3) Full Company Address
4) Telephone/handphone number, fax number email address
5) Contact person (for billing purpose)
Deadline : 26th October 2011

18. DON’T SAY WE DIDN’T TELL YOU
ABOUT THIS PROGRAM
Sign up now and share this.
Tell all your friends let them also benefit
from this exciting program

19. “Innovation
distinguishes between a
leader and a follower”
- Steve Jobs
So don’t be a follower.
Innovate.
Join us for this unique
workshop. You won’t regret it.

20. Disclaimer:
Although every effort has been made to ensure that the
consultants possesses the necessary qualification and expertise,
MDeC makes no guarantees as to the accuracy of completeness
of any information, views and comments made at or in relation to
the above event. All information provided and views and
consultancy rendered at the event remain the sole responsibility
of the relevant consultant; and MDeC assumes NO liability or
responsibility whatsoever for any error, omission, consequence,
damage, cost and/or loss arising from the reliance or the use of
the same. All participants are encouraged to seek alternative
opinions and/or views from other consultants. MDeC hereby
disclaims all liability in respect of all information provided and
comments made herein.