Corporate social responsibility (CSR) and innovation can improve business performance and benefit stakeholders. CSR-driven innovation integrates social and environmental concerns into new products and services. When companies engage stakeholders and empower employees to contribute ideas, it can foster a culture of innovation. Examples show how CSR innovation increased employee engagement, market penetration, and goodwill through initiatives like LifeStraw water filters and Google's renewable energy projects. The document provides recommendations for making social commitments part of corporate culture and keeping programs legally compliant to maximize benefits of CSR innovation.

2. Innovation in the CSR Context
Dr. Sherif H. Zaki Tehemar
BDS/ANBD,MSc,MBA,PhD,CLSSGB,CM,CCSRS
CSR Consultant

3. HowCSRcanleadtoinnovation?
HowinnovationcanimproveCSRperformance?
HowTBLisimproved?

4. The concept whereby businesses integrate social and
environmental concerns in their business operations and in
their interaction with their stakeholders on a voluntary
basis.
Corporate Social Responsibility

5. MoralObligation
Sustainability
ReputationManagement

6. “Itisclearthatsocietyexpectsmuchmorefromcompanies
thansimplyawell-madeproductorareliableserviceatthe
rightprice”
Stigson(2002)

7. The concept whereby corporations not just to look at profits
or dividends when making decisions, but also to consider the
immediate and long-term social and environmental
consequencesoftheiractivities.
Sustainable Development

8. CommunityDevelopment
RespectEnvironment
Product/Service
Loyalty/Productivity
Being GOOD

9. “Organizations can gain competitive advantage only by
managing effectively for today while simultaneously creating
innovationfortomorrow”
Tushman&Nadler(1986)
Corporate Social Responsibility

10. Whatpeoplewant
Whatpeopleneed
Whatpeopleexpect
Whatpeopledeservetohave
= Stakeholder Engagement

11. or
Innovation

13. Increasedemployeeengagement,
Creationofnewproductsandservices,Penetrationofnew
markets,
Enhancedgoodwillandcorporatebranding
Corporate Social Innovation

14. An innovative process which aims at designing a profitable
product or service which, in an innovative and user-oriented
way, can prove beneficial to the surrounding environment and
society.
CSR-driven Innovation

15. Chief Innovation Officer (CINO)

16. Workforce Power
Education
Loyalty
Productivity
SharingValue
SharingGoals
= Culture of Innovation

17. A structured collection and usage of ideas and experience
from most of the employees to create radical and
incremental changes in behavior, products, processes,
services and business models that are valuable to
customers,usersandthecompany
Employee-driven Innovation

18. Areas of Innovation
Product design
Process design
Culture design

19. EKOLADAN

20. LifeStraw ®

21. Nestle

22. Google

23. Google

24. Createastructuredandcontinuousideacollection,enrichmentand
selectionprocess.
Motivateemployeestoparticipate.
Handlethousandsofideas.
Obtainhighqualityideas.
Findtherightpeopletoevaluateideas.
Selectthebestideas.
Measuretheperformance

25. Profitable
Applicable
LinkedtoCoreBusiness
Sustainable
Responsible
Innovation that Counts

26. short
act rapidly

27. MYC4

28. Th!nk Global

29. Pressalit Care

30. Braskem

31. Levi Strauss

32. Unilever Egypt
MassageRoom
Recreationfacility
Outofuniform
SocialClub
Aweeklysocialgathering
Freesnacksandbeverages
1hourperdayforrecreation
Nospecialroomordesk

33. Recommendations
1. Make Environmental/Social Commitment Part of Your
CorporateCulture.

34. Recommendations
2.Stay ofthe withRulesandRegulations.

35. Recommendations
3.KeepYourPrograms,PracticesandProductsClean.

36. Recommendations
4. In Times of Trouble ... Don't Wait for Community Needs To
BecomeCommunityNuisances.

37. Recommendations
5. Make Environmental/Societal Groups Your Friends, Not
Foes.

38. Thank you
Dr. Sherif Zaki Tehemar
stehemar@hotmail.com