Keynote at HackFwd Built event in Berlin, June 2012. The talk is about the importance of learning for start-ups and gives examples of what to learn and from whom to learn.

2. Learning is acquiring new, or modifying existing,
knowledge, behaviors, skills, values, or preferences
and may involve synthesizing different types of
information. The ability to learn is possessed by
humans, animals and some machines.

4. Plans are useless - the planning is important

8. “You can’t just ask
customers what they
want and then try to give
that to them. By the time
you get it built, they’ll
want something new.”

9. Problems not
Customers Sensing not asking
preferences
Plans Questioning not
Competitors
not actions benchmarking
Vision not short- Listening not
Investors
term goals sending
Emotions not
Engaging not
Team acquired
pushing
knowledge

11. Bring your Build the Get
perspective learning emotionally
and ask for experience engaged
others together

12. Martin Kupp
mkupp@escpeurope.eu
@martinkupp