This document discusses how to present early concept drawings for architectural services in an engaging way. It suggests using visual elements like pastel colors, wavy lines, and stylized representations rather than technical drawings to make the concepts easier to understand. Examples show how conceptual drawings can be more interesting and intuitive for audiences compared to traditional CAD drawings. The goal is to convey that early concepts are subject to change by presenting the information in a visually appealing, non-technical manner.

1. Let’s
and make an
IMPRESSION

2. By creating…
‘The most
beautiful services
drawings I’ve ever
seen’
Architect
Wembley 07

3. By using…

4. What is the conventional way to present early information?
• Black pen/pencil
• Straight lines
• Overlaid on Architects layout
• No visual appeal
Typical early design fails to engage…

5. What do typical services drawing say to someone?
• It is fully
designed
• It is fixed
• It is
complicated
• It is boring!
Typical CAD drawings are uninteresting
and are hard work to the mind!

6. What should concept information convey?
• It is an early concept
Some Ideas… • It is subject to
development
Not the • It may change during
detailed design
finished article! • It is easy to
understand
Concept drawings should be interesting
and easy on the mind!

7. A test…
Which is easier for your mind?

8. This…

9. Or this…

10. This…

11. Or this…

12. This…

13. Or this…

14. Some examples…

18. Impression… some rules…
• Services installation must be easily identifiable
• Building should form the background
• Use pastel colours
• Use ‘Stylus BT’
• Use black lines for plant
• Wavy lines for pipework and ductwork
• Use thicker lines for ductwork
… to achieve consistency

19. Stand out by making your
drawings easier on
the eye and mind

20. …and you will find
that your audiences
will be more
interested in
what you
have to
say
Jon Barrett