This document discusses enterprise social graphing and how it can be used to innovate new products and services. It describes how machine learning and social graphs can help discover expertise within organizations. Examples are given of how companies like Amazon and Walmart use social graphs and big data to improve performance. The document argues that enterprise social graphing can provide opportunities for value by making information more transparent and usable.

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Innovate New Products &
Services with the Power of
Enterprise Social Graphing
Naomi Moneypenny
CT0, ManyWorlds
@nmoneypenny synxi.com

2. @nmoneypenny
linkedin.com/in/moneypenny
n.moneypenny@manyworlds.com
Chief Technology Officer
at ManyWorlds, Inc.
Run the research &
engineering team for Synxi
- machine learning engine
for personalized knowledge
and expertise discovery in
SharePoint and other
collaborative environments
such as Yammer & Tibbr
platforms.
www.Synxi.com
Passionate about deriving value
from information; enterprise
collaboration & innovation
geek
Technology forecasting and
strategy manager at Shell,
consulted at many Fortune 100
companies since
Astrophysicist
(yes, rocket scientist)
Over 30 patents in
machine learning &
adaptive systems
Advises on business value
of Enterprise Social and
how to derive top line
business growth from IT

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Overview
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Explosion of Consumer Data
› 800 million Facebook users with over 100 billion connections
› 300 million Twitter users with 1 billion tweets every 4 days
› 488 million mobile devices v 417 million PCs shipped in 2011

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Why Enterprise Social?
28
hours
Time each week spent
by knowledge workers
writing e-mails,
searching for
information and
collaborating internally
90%
Proportion of companies
that report some
business benefit from
them
70%
Proportion of
companies using
social technologies
20-25%
Potential improvement possible in knowledge
worker productivity
Source: McKinsey

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Learning Revolution
Source:
Deloitte
“The ability to learn faster than your
competitors may be the only
sustainable competitive advantage.”
- Arie de Geus, The Living Company

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Predicting Results

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The Amazon Whisperer
150 Product Managers
Scour Reviews on
Amazon
Create Products People
Want
9 Figure Revenue
30% Growth
http://www.fastcompany.com/3021229/
chaim-pikarski-the-amazon-whisperer

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Social Graphing isn’t new…

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Open Graph
Open Graph lets you integrate apps
deeply into the consumer experience,
which increases engagement,
distribution and growth.

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Facebook Graph Search

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Enterprise Social Graphing
Documents
User
Colleagues
Customers
& Partners
Org
Structure
Location
Apps

14. The Enterprise Graph shows how employees,
content and business data are connected in the
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Social vs. Enterprise Graph
Just as Facebook is creating a social graph for people’s
personal lives, mapping the connections between
people, places, music and games
workplace.
Not just about relationships between people,
it’s the relationships between people AND data.

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Comment on Users
Only two
industries
call customers
‘users’…
Drug
Dealers
IT

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OfficeGraph & Delve

17. Synxi.com – Discovery for SharePoint on premises, Yammer
@nmoneypenny synxi.com

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Relevant applications we can use
to pull together solutions

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Apps – SharePoint (The Glue)

20. Apps – FAST (Enterprise & Beyond Search)
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Apps - Yammer
85% Fortune
500
8 Million
Users
$1.2bn
Public API Feeds

22. Complementarity between Dynamics CRM
and SharePoint
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Structured &
Semi-structured
Data
Social
Engagement
&
Collaboration
Information
Evolution &
Storage
Informal
Rules
Enterprise
Search
Across Teams
& Domains
Structured
Relational
Data
Interactions,
Activities &
Tasks
Information
Generation &
Analytics
Formalized
Processes
Data Query &
Filter
Within Teams
& Domains
SharePoint
CRM

23. Apps – Where does the data come from?
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Volume
Variety
Velocity
Relational
Data
Big Data

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Value Sources
Making information
transparent and
usable at high
frequency
Allow more
accurate &
detailed
performance info
Enabling
segmentation of
customers
Optimize products
and services

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Apps: HDInsight
http://www.windowsazure.com/en-us/documentation/services/hdinsight/

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Use Case: Performance for Engineering Team
The Toyota Prius is fitted with cameras, GPS
as well as powerful computers and sensors
to safely drive on the road without the
intervention of human beings.

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Use Case: Wal-Mart

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Use Case: JIT Manufacturing
Zara delivers new
products twice each
week to its 1,670 stores
around the world.
This adds up to more than
10,000 new designs
each year

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Influence:

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Opportunity for Value

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Use Case: Personalized Discovery in the Enterprise

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The Future
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Thank you!
n.moneypenny@manyworlds.com
www.Synxi.com
https://yammer.com/itpronetwork
https://yammer.com/spyam