SlideShare a Scribd company logo
Building & Funding a
Startup

Mark Suster - @msuster
October 2013
Background
 2x Entrepreneur
(sold 2nd to Salesforce.com)
 Partner, Upfront Ventures
(large LA-based VC fund)
 Blog http://
www.bothsidesofthetable.com
 Lived in Europe 11 years

Blog: BothSidesoftheTable
Video: http://www.youtube.com/show/thisweekinventurecapital
2
Agenda

 What’s it Really Like?
 Getting Started
 Raising Capital
 Some Final Thoughts

3
How
most
people
imagine
startup
life
What It Really Feels Like
How You Imagine
You Spend Your
Days
Your
Actual
Days
Raising
Money in
the Press
You
Raising
Money
Truthfully
Startups
are a
Grind
We’re All Naked in the Morning Mirror
Agenda

 What’s it Really Like?
 Some Tips When You Get Started
 Raising Capital
 Some Final Thoughts

12
Take 50 Coffee
Meetings
Create a
Sense of
Urgency
Prove You Can Ship Product
You Manage What you Measure
Don’t Hire
People
Just Like
You
Agenda

 What’s it Really Like?
 Some Tips When You Get Started
 Raising Capital
 Some Final Thoughts

18
You Need to
Meet
Investors
Early
Otherwise They’re Judging
Your Presentation Skills
Frankly You Don’t Want to Judge
Investors Quickly Either
Over Time I Start to See a Patterns
It’s Part of CEO’s Fulltime Job.
ABR. Always. Be. Raising.
Biz
Dev
Recruiting
HR
Customer

Mktg
Product
Mgmt

Acctng
Tech

Raising
Capital
If Raising Angel / Seed,
You Need an Anchor
Get As Long of a Runway as You Can
(18 months the norm)
Agenda

 What’s it Really Like?
 Some Tips When You Get Started
 Raising Capital
 Some Final Thoughts

27
There are 99 Wantrapreneurs For
Every One Who Just Starts
There’s a Huge premium for
taking the first leap
Triangulate
In the End
Trust Your
Own
Judgment
Only start with an idea you’re
passionate about
Thank You

Mark Suster - @msuster
October 2013

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